salesforce social studio june release
TRANSCRIPT
Social Studio June Release Preview
Tom Hasselman
Sr Product Marketing Manager – Social Products
@TomHasselman
June Release Highlights
Listening & Analysis
Shareable Dashboards
Customer Service Workflow Metrics
Additional Data Filters In Workbenches
Journey Screen in Command Center
Publishing
Twitter & LinkedIn Rich Media
Web Analytics Date Variables
Shared Content Labels
Engage
Reply & DM with Rich Media on Twitter
View Twitter DM History
Sentiment and Influence Score in Engage
Facebook Multi-Photo Display
New Features to Power Your Social Listening, Publishing, and Engagement
Automation & Mobile
Build Threshold Alerts
Create Post Labels to Identify @Mentions
Drafts & Shared Content for Mobile
Analyze
Availability and Notes: Generally Available
Share Social Insights & KPI’s With Other Users
• Build a dashboard once and share it with your entire team
• Changes made to any shared dashboard, are automatically updated for everyone
• Click here for more information
Dashboard Sharing
Reduce ramp up time by sharing specific dashboards with other users
Availability and Notes: Generally Available
Understand Social Customer Service Performance
• Assignment (which employee has been assigned a post) - Click here
• Classification (customer care, lead, legal) – Click here
• Status (reviewed, closed, commented, awaiting reply – Click here
Engagement Drilldown in Workbenches
Gain insight into how your Community or Care teams are engaging with customers. Easily build workbenches to display workflow metrics like:
Dive even deeper into the data to better understand qualitative assessment of customer satisfaction through trending data by:• Sentiment – Click here
• Language – Click here
• Region – Click here
• Share of Voice – Click here
Availability and Notes: Generally Available
Change Filters on the Fly
• Media Type • Keyword Groups • Languages • Regions • Post Labels and more
Workbench Dataset Filtering
Analyzing data sets but you need to apply or remove filters for comparative analysis? Workbench data filtering gives users the flexibility to change parameters quickly. (Click here)
Users can filter by:
Availability and Notes: Generally Available. Limit of 50,000 posts per user per day applies when exporting Twitter content
Export More Data
• Export post data for a topic profile or social account directly from the dataset card
• Export 500K posts at a time • Export summary data from dataset cards to help
recreate visualizations and make changes
Export Posts and Summary Cards
We have extended data exporting capabilities to Workbenches. Click here
Now users can:
Publish
Availability and Notes: Generally Available. Share Content and Duplicate Content are currently disabled for Multi-Photo Tweets
Create Highly Engaging Multi-Photo Tweets
• Create Tweets with up to four images for highly engaging creative content (click here)
• Publish 1-4 photos, 1 animated gif, or 1 Twitter video for full creative control of your Twitter campaigns
• Add 2-4 photos, each photo can be up to 3MB in size (click here)
• Rearrange, edit and view each individual photo to ensure content is ideal prior to publishing
Twitter Multi Photo
Availability and Notes: Generally Available. There is an org-setting that enables users to disable new scraper if required
Improved Scraping and Data Capture for Link Attachments
• We’ve upgraded our backend support for links and are now able to scrape even more pages with confidence and accuracy for posts with link attachments (click here)
• Users are now able to scrape social media links and javascript based websites
Link Scraper Enhancements
Availability and Notes: Generally Available, .PDF publishing is not currently available. Image must be above 200px in width
Make a Lasting Impression on LinkedIn
• Create highly engaging rich media posts on LinkedIn Company pages for complete brand management in Social Studio (click here)
• Attach a single .jpeg or .png image to LinkedIn posts that are under 10mb files (click here)
Publish Rich Media on LinkedIn
Availability and Notes: Generally Available
Track and Organize Shared Assets
• Create shared content and tag it with the appropriate campaign category label
• Filterable or viewable by anyone with access to that particular piece of content
• Click here
Shared Content Labels
Availability and Notes: Generally Available,
Customize Even More of Your Social Ties to Web Analytics
• Create precise web analytics profiles
• Format dates such as the following are now possible:
Web Analytics Date Enhancements Format character
Description Example of the returned values
d Day of the month without leading zeros
1 to 31
D Day of the month, 2 digits with leading zeros
01 to 31
m Numeric representation of a month, without leading zeros
1 to 12
M Numeric representation of a month, with leading zeros
01 to 12
y A two digit representation of a year
82 or 03
Y A full numeric representation of a year, 4 digits
1982 or 2003
h 24-hour format of an hour without leading zeros
0 through 23
H 24-hour format of an hour with leading zeros
00 through 23
g 12-hour format of an hour without leading zeros
1 through 12
G 12-hour format of an hour with leading zeros
01 through 12
i Minutes with leading zeros 00 to 59
• d-m-Y = 3-12-2015
• DMY H.i.s = 03122015 09.22.38
• M/D/y h:i:s = 03/12/15 09.22:38
Availability and Notes: Generally Available,
Collaborate Even More Effectively
• View a complete picture of your scheduled and draft content in a single view.
• Drafts with a “schedule date” appear on the calendar and are available to view, plan, and instantly publish as needed in-line with your scheduled content.
• Click here
Drafts on Calendar
Engage
Availability and Notes: Generally Available on Twitter only
Private DM replies only allow 1 image
Choose between either images, or “include Private Message Link”
Deliver a Rich Customer Experience
• Select and upload up to 4 images (.jpeg, .jpg, .gif) or 1 animated .gif (click here)
• Reply on Twitter via public and private channels (click here)
Reply and Direct message on Twitter with rich media
A picture is worth 1,000 words. Now you can leverage images to respond and engage with your Social customers and community. Upload images from your computer, and use them as part of your engagement workflow
Availability and Notes: Generally Available, Provides a 7 day rolling view of direct message conversations
Understand Past Conversations with Customers/Prospects
• View Direct Message threading (click here) • Quickly understand where you left off • Respond with confidence, by understanding the
conversation you’re getting back into
Twitter Direct Message View
Context in a conversation is paramount to a positive customer experience. Now, you can click on a Direct message, and view the last 7 days of direct messages with your customer. Social Studio is making it easier to:
Availability and Notes: Generally Available. Influence score currently support Twitter
Gain Insight & Context When Engaging with Customers
• Influencer score out of 100 to understand customer impacts (click here and here).
• Score is based on reach and post frequency • Positive or negative sentiment at the post level to help
prioritize response or assignment (click here).
Influence Score & Sentiment at the Post Level
Better understand and prioritize posts based on customer and post level information. New sentiment rating and influence data now displayed in posts.
Availability and Notes: Generally Available
Enriching Your Posts
• View and click on Facebook @mentions to easily get to the person being talked about
• View multiple images from within the post • (click here and here)
Facebook @mentions, and multi-photo display
Now you can view and click on Facebook users mentioned within your posts. Any photos that are embedded in a post will be displayed so you can see content in it’s entirety
Automation & Admin
Availability and Notes: Generally Available
Automate Even More Workflow
• Build threshold alerts through Social Automation interface (click here)
• Filter out noise by identifying and labeling posts that only include @mentions (click here)
Alerts Interface and @mention condition
Availability and Notes: Generally Available
Increase Efficiency
• Export all of your Topic Profile data (click here)
• Improved user creation, modification, and deletion via inspector
• New Password Requirements (12 non-admin; 15 admin) – click here
• Embed.ly opt-out (click here)
Export Topic Profiles and Improved User Management
Mobile
Availability and Notes: Generally Available iOS & Android
Create Quote Tweet available for iOS only
Enriching Posts in Mobile
• View and click on Facebook @mentions to easily get to the user being discussed (click here)
• Publish and view Twitter multi-images right from your device (click here)
• Save and view drafts in your calendar when scheduling posts (click here)
• Reply with a quote tweet (click here)
Facebook @mentions, Multi-Photos & Quote Tweet
Availability and Notes: Generally Available
Expand Publish Capabilities for Android
• Schedule, edit, and delete all of your draft posts from a single location (click here)
• Select any content that is shared within your workspace to publish to your community
• Understand the engagement rate of all of your shared content and see which social networks the content has been published to the most
Drafts & Shared Content for Android
Command Center
Display Email Performance for Everyone to SeeEmail Screen for Marketing Command Center
Monitor and analyze the performance of your email campaigns from within your Command Center
• Select from the list of email jobs that you would like to monitor
• View up to 4 email campaigns at once
• View key metrics to understand the overall performance of your campaigns, including #emails sent, delivered, opened, clicked and unsubscribed
Availability and Notes: Generally Available, requires Email Studio license from Marketing Cloud
Availability and Notes: Generally Available, requires Journey Builder license from Marketing Cloud
Display Journey Performance for Everyone to See
• Select from multiple customer from a pick list, and display them as visuals in the
• Exhibit total entries that are in your journey • See how goal attributions are performing
Journey Screen for Marketing Command Center
Now you can display your customer Journeys right along side Email Screen, Customer Care Screen, and Social Screens in the Marketing Command Center
thank y u