sam keith october 5, 2011. purpose provide web solutions to the medical school and umhs effectively...
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![Page 1: Sam Keith October 5, 2011. Purpose Provide web solutions to the Medical School and UMHS Effectively communicate to Medical School audiences (research,](https://reader035.vdocuments.net/reader035/viewer/2022081603/56649d2f5503460f94a071de/html5/thumbnails/1.jpg)
Sam KeithOctober 5, 2011
![Page 2: Sam Keith October 5, 2011. Purpose Provide web solutions to the Medical School and UMHS Effectively communicate to Medical School audiences (research,](https://reader035.vdocuments.net/reader035/viewer/2022081603/56649d2f5503460f94a071de/html5/thumbnails/2.jpg)
Purpose
• Provide web solutions to the Medical School and UMHS
• Effectively communicate to Medical School audiences (research, education, patients)
• Improve online presence
![Page 3: Sam Keith October 5, 2011. Purpose Provide web solutions to the Medical School and UMHS Effectively communicate to Medical School audiences (research,](https://reader035.vdocuments.net/reader035/viewer/2022081603/56649d2f5503460f94a071de/html5/thumbnails/3.jpg)
Products and Services
• Web Site Development– Competitive analysis– Information architecture
![Page 4: Sam Keith October 5, 2011. Purpose Provide web solutions to the Medical School and UMHS Effectively communicate to Medical School audiences (research,](https://reader035.vdocuments.net/reader035/viewer/2022081603/56649d2f5503460f94a071de/html5/thumbnails/4.jpg)
Products and Services
![Page 5: Sam Keith October 5, 2011. Purpose Provide web solutions to the Medical School and UMHS Effectively communicate to Medical School audiences (research,](https://reader035.vdocuments.net/reader035/viewer/2022081603/56649d2f5503460f94a071de/html5/thumbnails/5.jpg)
Products and Services
• Video– Informational – Instructional
![Page 6: Sam Keith October 5, 2011. Purpose Provide web solutions to the Medical School and UMHS Effectively communicate to Medical School audiences (research,](https://reader035.vdocuments.net/reader035/viewer/2022081603/56649d2f5503460f94a071de/html5/thumbnails/6.jpg)
Customers
• Medical School Departments• Hospital Programs• VA• University-affiliated Programs• Campus IT, Compliance, MCIT, PRMC,
MSIS
![Page 7: Sam Keith October 5, 2011. Purpose Provide web solutions to the Medical School and UMHS Effectively communicate to Medical School audiences (research,](https://reader035.vdocuments.net/reader035/viewer/2022081603/56649d2f5503460f94a071de/html5/thumbnails/7.jpg)
Staffing Trends
• Historically static (Surgery affiliation)• Growth will be necessary
![Page 8: Sam Keith October 5, 2011. Purpose Provide web solutions to the Medical School and UMHS Effectively communicate to Medical School audiences (research,](https://reader035.vdocuments.net/reader035/viewer/2022081603/56649d2f5503460f94a071de/html5/thumbnails/8.jpg)
Strategic & Tactical Initiatives
• Strategic– Med School-wide Drupal
infrastructure– Create derivative added value by
integrating rich content• Tactical
– Departmental Drupal web site development– …but lacking future integration
points
![Page 9: Sam Keith October 5, 2011. Purpose Provide web solutions to the Medical School and UMHS Effectively communicate to Medical School audiences (research,](https://reader035.vdocuments.net/reader035/viewer/2022081603/56649d2f5503460f94a071de/html5/thumbnails/9.jpg)
Collaboration & Synergy
• Participation in the Web Modernization Committee to define roadmap for Med School/UMHS web strategy
• Creation of content advisory board to oversee content adding/editing process, content quality
• Enabling Technologies and Mary Hill’s Group
![Page 10: Sam Keith October 5, 2011. Purpose Provide web solutions to the Medical School and UMHS Effectively communicate to Medical School audiences (research,](https://reader035.vdocuments.net/reader035/viewer/2022081603/56649d2f5503460f94a071de/html5/thumbnails/10.jpg)
Thank You
![Page 11: Sam Keith October 5, 2011. Purpose Provide web solutions to the Medical School and UMHS Effectively communicate to Medical School audiences (research,](https://reader035.vdocuments.net/reader035/viewer/2022081603/56649d2f5503460f94a071de/html5/thumbnails/11.jpg)
Organizational Structure
U-M Medical School Administration
Michigan MultiMedia [M3]
Mimi YamasakiWeb Strategist
John DornoffArt Director
Chris HedlyGraphic Designer
John ParliamentTechnical Lead
Rachel ForringerProject Manager
Amy YamasakiVideo Producer
Brian LillieVideo Producer
Sam KeithManager
Martha AnthonyApplication Developer
Trina KleinAdministrative Assistant
![Page 12: Sam Keith October 5, 2011. Purpose Provide web solutions to the Medical School and UMHS Effectively communicate to Medical School audiences (research,](https://reader035.vdocuments.net/reader035/viewer/2022081603/56649d2f5503460f94a071de/html5/thumbnails/12.jpg)
Key Performance Indicators
• Google Analytics• End-User Response• Client Satisfaction