same time, different channel
DESCRIPTION
Web 2.0 is not a big deal. It is not a scary freaky place. It is you doing what you’ve always done (or at least should be doing), just through an extra medium. New technologies may assist government/public participation, but most of the old rules still apply. Don’t be afraid. Key learning points: 1. People are using new technologies to communicate in the exact same ways that they always have communicated. 2. Therefore, you have nothing to fear from using new technologies to get your message out. 3. But there are a few things you should consider.TRANSCRIPT
State Services CommissionCrown Copyright
Same time, different channel
State Services CommissionCrown Copyright
What’s going to happen
1. Who I am and where I’m coming from
2. Pictures of cats
3. Types of social media & examples of good use by government
4. The big question from me
5. Time for questions from you
State Services CommissionCrown Copyright
I’m Advisor for Strategy & Innovation in the ICT team at the State Services Commission
I provide advice to government agencies who are considering using social media tools as part of their work.
State Services CommissionCrown Copyright
What I believe in and preach:
1. People are using new technologies to communicate in the exact same ways that they always have communicated.
2. Therefore, you have nothing to fear from using new technologies to get your message out.
3. . ..... but there are a few things you should consider.
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
People are communicating the same messages that they have always communicated.
They’re just doing it in new ways. And when they do it online, and allow for discussion to take place around it, that’s what’s called “social media”.
State Services CommissionCrown Copyright
Examples of social media
• Blogs
• Social networking sites such as Myspace/Bebo/Facebook
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Blogs:
“A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.”
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
“The buxom, bright-eyed, rosy-cheeked, full-breasted lass, who can darn a stocking, mend trousers, make her own frock, command a regiment of pots and kettles, feed the pig, chop wood and be a lady withal in company is just the sort of girl for me and any worth many to marry…”
‘ADVICE TO YOUNG LADIES’
Tuapeka Times 10 June 1893 Page 4
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“What the horrors of war are, no one can imagine. They are not wounds and blood and fever, spotted and low, or dysentery, chronic and acute, cold and heat and famine. They are intoxication, drunken brutality, demoralization and disorder on the part of the inferior, jealousies, meanness, indifference, selfish brutality on the part of the superior.”
- Florence Nightingale, 1854.
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“For several weeks, you could see little piles of dirt all over Baghdad, and along the highways leading outside of the city, marked with bricks, or stones, or signs and, always, with palm leaves. The drying, wilting palm leaves were buried, standing up, to mark the graves. Some of the graves had little cardboard placards stuck carefully under a pile of stones to help family members: Adult male, adult female, 2 children in black Mercedes. Adult male, small boy in a white pick-up. Baghdad is Burning 2003 http://riverbendblog.blogspot.com/
State Services CommissionCrown Copyright
Some good government blogs
• NZAID: http://nzaid.blogspot.com
• Te Ara Encyclopedia of New Zealand: http://www.teara.govt.nz/
• The National Library: http://createreaders.natlib.govt.nz/
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
At this stage I’d like to say that there are some blogs run by other agencies that don’t work because:
• They’re not timely
• They’re not engaging with their audience via comments
• They’re not personalised.
State Services CommissionCrown Copyright
Social networking:
A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
Government on Facebook?
• Employees form unofficial groups and live their lives as normal.
• Paid advertisements can be targeted to specific groups as a way of extending your specific campaign.
• No one wants to be friends with the IRD.
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
Twitter:
• A way to micro-blog, using 140 characters or less
• A social network where you can follow what your friends are up to
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
Government on Twitter
• National Library: http://twitter.com/nlnz
• The Companies Office: http://twitter.com/CompaniesOffice
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
So now you know a little bit more about how social media can be used by the government, you might be considering it, but you might still be afraid of how your organisation could use it.
It’s time to ask the big question.
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Do you trust your employees?
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State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
State Services CommissionCrown Copyright
There’s one thing that you need to remember that might help put you more at ease about your employees representing your organisation online.
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Standards of Integrity and Conduct
A code of conduct issued by the State Services Commissioner under section 57 of the State Sector Act 1988
“We must be fair, impartial, responsible, and trustworthy”
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Many Codes of Conduct were written before the advent of social media, but they all have one uniting principle that applies:
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Don’t be a idiot and don’t give your organisation a bad name.
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Who knows what technology the future will hold?
But really, it doesn’t actually matter. Good sense will always be good sense.
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Some last points to take with you
1. Different strokes for different folks: you need multiple channels for communication.
2. Use social media to solve a problem, not because it’s shiny.
3. Trust your employees to behave appropriately. It’s what you hired them to do.
4. You’re not alone. We’re here to help.
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Credits / Any questions?Slide 5. UnknownSlide 6. http://icanhascheezburger.com/Slide 10. http://www.catsthatlooklikehitler.comSlide 11.
http://www.salon.com/ent/feature/2009/05/07/obama_spock/
Slide 12. http://is.gd/u0Fx Slide 14. http://riverbendblog.blogspot.com/Slide 16. http://nzaid.blogspot.comSlide 17. http://www.teara.govt.nz/Slide 18. http://createreaders.natlib.govt.nz/ Slide 21. http://www.flickr.com/photos/wilderdom/ Slide 22. http://www.flickr.com/photos/the_brownhorse/ Slide 23. http://www.flickr.com/photos/missrogueSlide 25. http://is.gd/BDW4Slide 26. http://www.facebook.com/ads/create/?src=adbdSlide 27. http://is.gd/BDUr
Slide 29. http://www.flickr.com/photos/uditk/ | http://www.flickr.com/photos/soylentgreen23/ | http://www.flickr.com/photos/eye2eye/ | http://www.flickr.com/photos/tojosan/ Slide 30. http://search.twitter.com/search?q=ssc+govis+OR+govis09 Slide 31. http://twitter.com/ranginui/statuses/1851998878 Slide 33. http://twitter.com/NLNZ/status/1852823191 Slide 34. http://mp.natlib.govt.nz/detail/?id=43061&l=en Slide 35. http://twitter.com/CompaniesOffice Slide 36. http://twitter.com/lancewiggs/status/1731281923 Slide 37. http://twitter.com/CompaniesOffice/status/1731515412 Slide 40. http://www.flickr.com/photos/milknosugar Slide 41. http://www.flickr.com/photos/burningkarma/ Slide 42. http://stuff.co.nz