Sample Club

Meaning

Sampling

Product Placement

Sampling Product Placement

Smaller Quantities of a product are given with an existing product.

Marketing tool in which a company can show its products in return of sponsoring.

Tryvertising

What is a TRYSUMER ?

The next stage in evolution after the homo sapiens

TRYSUMER

Born in the time of communication and digital publicity

Has a great choice out of different products

Is immune to big publicity campaigns

Consumes with the idea of ‘seeing is believing’

Sample Club versus other tryvertising campagnes

TRYVERTISING CAMPAGNES

Handing out samples quickly in shops, at crossroads to passersby.

SAMPLE CLUB

Handing out products to interested consumers.

Asking for feedback.

Emailing you the Feedback.

Meaning

Sampling

Product Placement

Sample Club

Sampling Product Placement

Smaller Quantities of a product are given with an existing product

Marketing tool in which a company can show its products in return of sponsoring.

Tryvertising

Tryvertising

Feedback

The only thing that counts, is the opinion of the consumer!

Who are our targets?- 16 till 18 years : students in Gent at high school- 18 till 23 years : students in Gent at collage or university- 23 till 60 years : asistants or people who work in Gent- All shoppers from 16 years (or younger if accompanied by an elder)

How do we work?The Consumer Fills out his personal information through internet

Can take free products home or test them in the shop

Has everything scanned at the checkout

Will be sent a questionnaire

Answers the questionnaire online

Comes to the shop

Sends us everything by email

How do we work?Sample Club We collect all the data

We process the results

We combine the results with the personal information

We sent you the results by email

How do we work with pre-launchments?You as producer You receive the results

The consumer is happy The consumer has comments

You can launch your product without worries

You can adjust your product towards the wishes of the

consumer

You didn’t have to make the expensive launchingcosts

You can launch your product without worries

How do we work with products who already exists ?

You as producer You receive the results

The consumer is happy The consumer has comments

You can continue to sell your product without

worries

You can adjust your product towards the wishes of the

consumer

Your product continues to generate important profits

You can continue to sell your product without worries

The only thing that counts, is the opinion of the consumer!

Conclusion

Looking andt testing in the shop

Taking home products and test themFill out the questionnaire online

We sent you the results by email

You interpret the results and see a rise in sales figures

You deliver the products

Sample Club

The only thing that counts, is the opinion of the consumer!

Check out our website : www.sampleclub.be