Samsung TV PresentationGroup 6

Samsung Group

Founded by Lee Byung-Chul in 1938 Samsung Group is South Korea's largest company

and exporter and the world's fifteenth largest company A large number of South Korean firms, are dependent

on Samsung for the supply of vital components or raw materials

Samsung has been criticized for handicapping other rivals, leading to bankruptcy of mid to small sized businesses

Samsung Group accounts for

more than 20% of South Korea's

total exports

Its Revenue is as large as some

Countries total GDP

Its also known as “ Another Family”

by the South Koreans

Samsung Group headquarter building at Seocho Samsung Town, Seoul

Samsung India Samsung India Electronics Pvt. Ltd.(SIEL)

It commenced it’s operations in India in December, 1995

It’s the Hub for South West Asia Regional Operations

Samsung enjoys a sales turnover of over $ US 1 billion in a just a decade of operations

Sales and Marketing Function Headquartered in New Delhi

Samsung India has a network of 19 branches and 16 Area Sales Offices (ASOs)

SIEL has a huge clientele in the Institutional Sales space.

Manufacturing Function SIEL has its manufacturing facility at Noida, U.P

It has Sophisticated facilities which uses the latest technology

Samsung India is also instrumental in carrying out Hardware Research & Development at its Noida R&D Centre

Software R&D Function SIEL Software R&D Center was set up in September

2002 as a Software R & D Center in Noida, U.P

Makes Embedded Desktop Software for digital TV

SIEL Software Center has successfully completed more than two hundred projects

It was established in April 2004

It is a joint venture between the Korean Samsung Electronics Co. Ltd (50% plus 1 share) and Japanese Sony Corporation (50% minus 1 share)

A monthly production capacity of 60,000 display panels

LED LCD TV

LA70F91B

Key Specifications Size : 178cm (70)

Dynamic Contrast Ratio : 500,000: 1

Viewing Angle : 178

Response Time : 8ms

Features 178cm (70) LED LCD TV

1080p full HD

3 HDMI

Built-in sub-woofers

LCD TV

LA52A650A1

Key Specification Size : 132cm (52)

Dynamic Contrast Ratio : 50,000:1

Viewing Angle : 178°/178° (H/V)

Response Time : 4ms

Features Ultra Clear Panel –

crisp detail and vibrant colour

Entertainment Mode –

a TV made for entertainment

Wide Colour Enhancer 2 –

provides natural, realistic colours

Pricing

International Pricing:

LCD

18.9-inch for $429 21.9-inch for $549 37.5-inch for $1,399 40-inch for $1,699 45.9-inch for $2,899 52.2-inch for $3,199

PLASMA

42-inch for $1,199 50-inch for $1,699 50-inch for $2,299 58-inch for $3,599 58-inch for $3,999 63-inch for $4,999

National Pricing SAMSUNG LA46S8 LCD TV - 1,20,000/- Indian

Rupee SAMSUNG LA46M8 LCD TV - 1,60,000/- Indian

Rupee SAMSUNG LA40S8 LCD TV - 70,000/- Indian Rupee SAMSUNG LA32S8 LCD TV - 43,000/- Indian Rupee SAMSUNG LA19R71 LCD TV - 19,000/- Indian

Rupee SAMSUNG LA40R8 LCD TV - 78,000/- Indian Rupee

Demand and Supply Analysis

Demand = Willingness to Buy + capability to pay

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1015202530354045

10 11 12 13

Price

Qua

ntity Demand

Supply

Demand Analysis for Samsung TV

0

1

2

3

4

5

Year

In B

illio

ns

REVENUE

UNITS SOLD

Demand Forecasting

05

10152025303540

No.

of U

nits

Sol

d

J F MR A M J JL A S O N D

Month

DEMANDANALYSIS ANDFORCASTING

Competitors

General TV

Sony13%

Philip15%

LG23%

Samsung27%

Others22%

SamsungLGPhilipSonyOthers

LCD TV

SAMSUNG30%

SONY16%PHILIPS

15%

LG13%

SHARP11%

OTHER15%

SAMSUNGSONYPHILIPSLGSHARPOTHER

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Positive Points Durability

Availability of original parts

Good after sales service

Many schemes provided to suit the needs of the customer

Negative Points Colour Fading

Internal colour variation

Methodology How much market sharing? What is the demand for Samsung TV? What are the services provided by Samsung(after sales)? Who are the major competitors? What are the positive and negative points of the

company? What are the new schemes provided by Samsung? Where are the manufacturing plants? What are the different types of TVs available in the

market?

Our Views Samsung is a well known name in the world right now

It has achieved this position because of its innovative idea

It gives quality products

Samsung’s top priority is understanding the needs of the customers

TV comes into the category of durable goods

Demand plays an important role in durable goods as they are costly in nature but demand increases during festival season

Supply of durable goods is not much fluctuating as they have got proper warehouse facilities

“Hard work pays”

Conclusion

Thank you

Thank You

ANY QUESTIONS

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