SAMSUNG IN INDIA

“ We will devote our people and technology to

create superior products and services, thereby

contributing to a better global society.”

• Founded in 1936:- Lee Byung Chull (lee) Started a rice Mill in Korea

• Founded in 1938:- Exporter Of Dried Fish, Vegetables, And Fruits Flour Mill And Confectionery Machines

• 1950’s Economic Stabilization:- Korean War - Samsung Lost All Assets Aimed To Help Rebuild Korean Economy; Entered The Manufacturing

Industry (Sugar, Fabrics) Became A Leader In Modern Business Practices (Recruiting From Outside)

Background Note

Continues……..

• 1953’s:-started countries largest & Profitable sugar refinery in Korea. With the ventured by taxtile, banking, and insurance.

• 1960’s Expansion of Key Industries Entered Electronics And Chemical Industries 1969 Established Samsung Electronics Co.

• In 1987, lee was died & his son Lee Kun-Hee (Lee-II) assumed control.

Background Note

Samsung Electronics

“We want to be the Mercedes of home Electronics”- Jong Yong Yun, CEO, Samsung Electronics

Samsung Electronics• Established in January, 1969

• 1970’s: Bet the future on electronics– laid the groundwork for electronics in Korea– helped the domestic economy grow– paved the way for exports

• 1980’s: A more comprehensive electronics company– established plants in Portugal and US– It’s started exporting electronics product under its own name

• Early 90’s: Integration and Globalization• Mid-Late 90’s: Implementing new management strategies• New Millennium: Digital Vision

Going Global

• 1983- Entered semiconductor market

• 1990-91- First com. To manufacture 16MB Dram chip on

a large scale.

• 1990-91- Closed TV factories for two months to clear old

inventory.

• Decided to sell only high-end goods though many celluler

operators resisted.

• In 2004:-

• In 2010:-

• 2002- It was hard to find a Samsung HDTV in US.• 2003- Samsung was a best selling TV brand. • Samsung TV:-

• Sony & Mitsubishi TV:-

Design

Consumer-brand awareness

Global leader in several products

High price products

Fastest growing brand

Brand value : $ 15 Billion

Hardware

Develop all components used in its own products

Strategy

Strategy

2000 : design-led management

2001 : design labs : Los Angeles , London

2002 : Usability Laboratory

2003 : 33 awards at top design

2006 : market value rises above $100 billion

2007 : world's second-largest Mobile Phone maker

2008 : take the No.1 spot as the world’s largest technology company

2009 : Entered the top 10 list in the world’s top 100 global brands

Suggested Strategy

• Reduce Pricing Strategy• Changing Service

Strategy• Coupon Explanation

Strategy• Improvement in

Technology• Increase trade

promotion