samsung
DESCRIPTION
Company ID BookTRANSCRIPT
2
Table of ContentsComapny Research ......................................................................4
Overview ....................................................................................................... 6
Philosophy ..................................................................................................... 6
Values ..............................................................................................................7
Style Guide ...................................................................................10
Logo ..............................................................................................................12
Logo Variations.............................................................................................13
Incorrect Logo Usage....................................................................................14
Logo Sizes .....................................................................................................15
Color ..............................................................................................................16
Text ...............................................................................................................17
Imagery .........................................................................................................18
Company ID ................................................................................ 20
Letterhead .................................................................................................... 22
Envelope ...................................................................................................... 23
Business Cards ............................................................................................. 23
Packaging .....................................................................................24
Users Manual ..................................................................................26
Website ........................................................................................ 28
76
Company Research
Overiew Samsung has been dedicated to making the world better for over 70 years. They have done this through diverse businesses that span advanced technology fashion, medicine, finance, hotels, and more. They have been the fore-front of innovation for years. Their inventions and break-through have helped shaped the digital resolution. Samsung is dedicated to developing innovative technologies and efficient processes that create next market, enrich peoples’ lives, and continue to make Samsung a digital leader.
2
Philosophy A simple philosophy, strong values, and high ethical standards guide Samsung. With everything they do, Samsung strives to help people live better lives. They live by the philosophy to devote their talent and technology to creating superior products and services that contribute to a better global society.
Inspire the world, create the future
7
Values Samung believes that living by strong values is the key to a good business.
People: A Company is its people. They give their employees a wealth of opportunity to reach their full potential.
Excellence Everything they do at Samsung is driven by excellence and an unwavering
commitment to develop the best products and services on the market.
Change: Change is constant and innovation is critical for a company’s
survival. Samsung sets its sights on the future. They anticipate the markets needs
and demands so they can keep the company headed toward long-term success.
Integrity: The foundation of the company is to operate in an ethical way. Everything they do is
guided by their moral compass. This ensures fairness and respect for all stakeholders.
Co-Prosperity: A business cannot be successful unless it creates prosperity and opportunity for others. Samsung dedicates themselves to being a socially and environmentally responsible corporate citizen in every community that they operate around the globe.
Logo since 2004-2009
Samsung Electronics Logo since 1980-1992
Used from 1969 to 1979
Samsung Group Logo from 1969 to 1979
98
Company Research
8
Inspire the world, create the future
9
1312
Style Guide
Logo Logo Variations
12
Inspire the world, create the future
13
SAMSUNG
SAMSUNG
SAMSUNG
SAMSUNG
SAMSUNG SAMSUNG
SAMSUNGSAMSUNG
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Style Guide
Incorrect Logo Usage
All 3 circles must be present The type on the logo must either be one of the three specified fonts
Do not change the colors in the logo
The logo is either all color or all black and white
Logo Sizes
14
Inspire the world, create the future
15
Samsung Samsung
SAMSUNG
SAMSUNG
SAMSUNG
SAMSUNG
The logo can be as big as it needs to be.
The smallest the logo can it can be before the text becomes unreadable is 1x1
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Style Guide
Color Text
16
Inspire the world, create the future
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C: 7M: 35Y: 100K: 0
C: 75M: 4Y: 100K: 0
C: 36M: 24Y: 11K: 0
C: 100M: 0Y: 83K: 0
C: 100M: 98Y: 2K: 3
C: 46M: 0Y: 100K: 0
R: 237G: 169B: 0
R: 63G: 174B: 41
R: 162G: 177B: 20
R: oG: 172B: 104
R: 5G: 13B: 158
R: 148G: 213B: 0
Britannic BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
GeorgiaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
TungaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
2322
Company ID
Letterhead Business Card
Envelope
22
Inspire the world, create the future
23
The Company ID consist of the company letterhead, business card and envelope. I tried to keep the consistantcy of the the circles and overlain lines. Email Signature