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VIDEO ADVERTISING in Terminal D KYIV BORYSPIL international airport

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KYIV BORYSPILinternational airport

VENUE BRAND

WITH PREMIUM AUDIENCE

Unique advertising platform

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TERMINAL D  can accommodate up to 

10 million passengers annually

TERMINAL D serves most of the international flights from/to Ukraine

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VIP аудитория:пассажиры бизнес и первого классов

Target audience:age: 25-50 with high income

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VIP audience consists of business

and first class passengers

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Flight information displayed on the monitors is extremely important for each passenger

This caused one of the highest performance video advertising in airports, compared to the entire advertising industry

HIGH ATTENTION TO THE SCREENS

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72HIGH ATTENTION TO THE SCREENS

% of Airport visitors

notice several INDOOR TV displays 64%

of them can recall advertise

brandsAccording to the data of ViPlazma company, one of the largest operator in the Russia Indoor TV https://www.youtube.com/watch?v=_fT8YHvglCc

INDOOR TVProject description

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STRUCTURE OF INDOOR NETWORK TV CHANNELS

NETWORK

Channel’slevel

CHANNEL COVERAGEterritory

NETWORK Indoor TV

Channel “SCROLLER” (77 displays)

Check- in area

VIP lounge , departure waiting area

cover point broadcasting

Landing area on the bus

Channel “VIDEO” (28 displays)

VIP lounge ,departure waiting area

Business class, 2 halls

Arrivals area

61 11 5 2 22 4

SCREENS

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CHANNEL «SСROLLER»Channel informs departing passengers

Screens are located in large numbers, as close as possible to the passengers and clearly visible.

Possible type of advertising - a slide show. Advertising campaign broadcasts in three rooms simultaneously (check-in area, waiting area of departure, landing area on the bus)

77screens

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CHANNEL «VIDEO»

The video channel broadcasts TV entertainment content with sound. The coverage area of sound - a few meters

Screens are as close as possible to the passengers and clearly visible

Classic videos can be broadcasted at this resource as well as other types of placements (sponsorship news, thematic headings to the client)

Advertising campaign broadcasts in three rooms simultaneously (arrivals area, departure waiting area, business class)

28displays

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SAMSUNG ADVERTISING AT THE AIRPORT

Information about the airport of departure and arrival, combined with Samsung ads. Advertising messages can be different in different areas at the airport. For example at the check-in area, at the waiting area and at the arrivals area.

All this determines the high efficiency of Samsung advertising at the airport "Borispol”

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SAMSUNG ADVERTISING AT THE AIRPORT

Click on image to view video: https://www.youtube.com/watch?v=vC8h_O-s-1A

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SUMMARY

Terminal D

KYIV BORYSPIL international airportit’s a unique highly effective advertising platform for the target audience with high-incomes, which is difficult to reach by traditional communication channels

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Thank you! Let’s discuss

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Basseynaya 9 G str UKRAINE01021 KYIV

+38 (044) 235 2627+38 (067) 404 1804

imm.com.ua

PISCHAK Ivanipischak@network-multimedia.com