samsung has no choice but to go flexible
DESCRIPTION
Samsung foldable AMOLED display is secretly show-off at CES 2014. Why didn't they show it publicly? Samsung seriously consider flexible as their next goal however they seem to have some problem make that goal public. But what’s the problems of Samsung?TRANSCRIPT
14 Jan., 2014
Samsung has no choice but to go flexible
Samsung foldable AMOLED display secretly show-off at CES
Samsung seriously consider flexible as their next goal….
But what’s the problem?
Smartphone BOM/ASP* as of 2012
* BOM (Bill of material)/ ASP(Average Selling Price) Source: http://innovationcenter.deteconusa.com/article/smartphone-pricing-war/
Apple iPhone5 16GB ASP $649 Samsung Galaxy S4 about $600
BOM 207$ BOM estimated to be
under 200$
Smartphone BOM/ASP* as of 2016 and beyond
Apple iPhone5 16GB ASP under $200 Samsung Galaxy S4 under $200
BOM ?$ BOM ?$
Source: http://innovationcenter.deteconusa.com/article/smartphone-pricing-war/
*Average Sales Price
Smartphone has absolutely no room for margin
Can Samsung produce flexible Smartphone now?
Source: http://venturebeat.com/2013/11/06/samsungs-promises-devices-with-foldable-displays-by-2015-tries-to-make-fonblet-a-thing/
Samsung is facing serious technical barriers
Is Samsung falling or rebounding?
Materials and System develops novel materials for flexible display
