SMART BORDER COALITIONSAN DIEGO-TIJUANA

The World’s Largest Bi-National Metropolitan AreaMore then 5 million citizens!

ENVISION THE BORDER AS IT SHOULD BE: ONE PEOPLE, ONE REGION & ONE ECONOMY

ENVISION THE BORDER AS IT SHOULD BE: ONE PEOPLE, ONE REGION & ONE ECONOMY

Mission Statement

To help assure border efficiency between the Californias.

What we do

The Coalition brings together leading San Diego-Tijuana academic and business communities to help assure growth of the globally-competitive economy through innovative jobs creation, workforce development and social interaction.

The Coalition joins the San Diego-Tijuana international region together for economic and social progress.

ENVISION THE BORDER AS IT SHOULD BE: ONE PEOPLE, ONE REGION & ONE ECONOMY

Mutual Goals

Secure and Efficient Border Crossings Bi-National Jobs Creation Social Interaction among Business Groups Global Competiveness Multi-National Workforce Development Promotion of Incomparable Life Style

ENVISION THE BORDER AS IT SHOULD BE: ONE PEOPLE, ONE REGION & ONE ECONOMY

San Diego/Tijuana From the Air

30,000 feet$8 Billion in lost revenue to region due to border delays and inefficiencySource: California Department of Transportation 2007

20,000 feet$13 Billion opportunity for San Diego/Tijuana Companies as suppliers to Tijuana manufacturersSource: INEGI- Instituto Nacional de Estadistica y Geografia (National Institute of Statistics and Geography) 2010

10,000 feetLeaders in both San Diego and Tijuana working together to link business sectors of both cites

Ground LevelGoal: Greater border efficiency to eliminate lostrevenue and accelerate supply opportunities.

Elevations

Border Efficiency between the Californias

=Economic Prosperity for All .

ENVISION THE BORDER AS IT SHOULD BE: ONE PEOPLE, ONE REGION & ONE ECONOMY

Board of DirectorsThe Executive Board consists of up to twelve senior business leaders each from San Diego County and the Tijuana Metro Area* that meet bi-monthly to set policy, and provide access to funding mechanisms.

Membership is by invitation only.

Co-Chairmen • Malin Burnham, San Diego• Jose Larroque, Tijuana

Executive Director• James Clark

*Tijuana Metro Area: Playas de Rosarito, Tecate, Tijuana.

ENVISION THE BORDER AS IT SHOULD BE: ONE PEOPLE, ONE REGION & ONE ECONOMY

Word’s busiest land border crossings.

Monthly northbound:Buses: 7,711

San Ysidro: 4,353Otay Mesa: 3,358

Private Autos: 1,454,917San Ysidro: 930,614Otay Mesa: 524,303

Bus Passengers: 41,266San Ysidro: 27,471Otay Mesa: 13,795

Private Auto Passengers: 2,543,606San Ysidro: 1,623,048Otay Mesa: 920,558

Pedestrians: 892,567San Ysidro: 638,808Otay Mesa: 253,759

SENTRI: 495,014San Ysidro: 392,636Otay Mesa: 253,759

MOST CROSSINGS ARE TWO-WAY WHICH DOUBLES THE NUMBERS!!!

ENVISION THE BORDER AS IT SHOULD BE: ONE PEOPLE, ONE REGION & ONE ECONOMY

Why the border matters!The World’s Largest Bi-National Metropolitan Area

Source: US Customs and Border Protection/September 2013

Why the border matters! Annual Output Lost from Cross-Border Delays between California and Baja California

United States: -$5,350,000California: -$4.560,000San Diego County: -$3,320,000Mexico: -$3,280,000Baja California: -$2,220,000Tijuana Metro: -$1,770,000

• Annual Jobs Lost from Cross-Border Delays (Personal Travel and Freight Movement)United States: -55,675California: -49,830San Diego County: -41,678Mexico: -18,258Baja California: -12,582Tijuana Metro: -9,892

• Traffic Delays and Economic Losses are expected to double in the next 10 years.

Source: SANDAG/Caltrans Study 2007.

ENVISION THE BORDER AS IT SHOULD BE: ONE PEOPLE, ONE REGION & ONE ECONOMY

Why the border matters!CARGO FUELS THE CROSS-BORDER ECONOMYNorthbound crossings only.

• Otay Mesa Cargo CrossingTrucks: 769,532Merchandise Value: $23,978,900,000

• Tecate Cargo CrossingTrucks: 45,549Merchandise Value: $374,800,000

• Calexico Cargo CrossingTrucks: 322,257Merchandise Value: $7,879,300,000

FY 2013. Source: US Customs and Border Protection

ENVISION THE BORDER AS IT SHOULD BE: ONE PEOPLE, ONE REGION & ONE ECONOMY

Coalition Board Members 2014• Raymundo Arnaiz-TJ• Hon. Dr. Jorge Astiazaran-TJ (H)• William Boyle-SD• Malin Burnham-SD• Rafael Carrillo-TJ• John Chaparro-SD• James Clark-SD/TJ• Salomon Cohen-TJ• Hon. Greg Cox-SD (H)• Andrew Erickson-TJ (H)• Hon. Kevin Faulconer-SD (H)• Aaron Feldman-SD• Jose Fimbres-TJ• Jose Galicot-TJ

• Remedios Gomez Arnau-SD (H)• Dave Hester-SD• Dr. Pradeep Khosla-SD• Jorge Kuri-TJ• Jose Larroque-TJ• Gaston Luken, Sr.-SD• Gaston Luken, Jr.-TJ• John Lynch-SD• Marco Navarro-EN• Tom Pellette-SD• JC Thomas-SD• Victor Vilaplana-TJ• Steve Williams-SD

ENVISION THE BORDER AS IT SHOULD BE: ONE PEOPLE, ONE REGION & ONE ECONOMY

Border Efficiency ProgramSMART BORDER COALITION WORKING COMMITTEECo-Chairmen: Steve Williams, San DiegoGaston Luken, Jr., Tijuana.

The purpose of the Coalition Smart Border Working Committee is to bring together the relevant stakeholders from both the private sector and the public sector to work together for solutions to secure border crossings that do not compromise the efficiency of the vital commerce that is essential to the economic prosperity of the world’s largest bi-national metropolitan area. The Committee meets bi-monthly.

Goals:• SENTRI: 15 minutes or less• Passenger cars and Pedestrians: 30 minutes or less• Cargo: 30 minutes or less

ENVISION THE BORDER AS IT SHOULD BE: ONE PEOPLE, ONE REGION & ONE ECONOMY

Business development programFuture coalition bi-national business development committees may include:

Accounting

Arts & Culture

Automotive,

Banking & Finance,

Biotechnology

Clean Technology &

Renewable Energy

Construction

Home/Office Furnishings &

Design

Health Care

Hospitality

Law

Media

Medical Devices

Real Estate

Restaurants

Retail

Telecommunications

Tourism

Transportation.

ENVISION THE BORDER AS IT SHOULD BE: ONE PEOPLE, ONE REGION & ONE ECONOMY

Among Coalition Current Projects• Assure the funding to complete Phases 2 of the San Ysidro Port of Entry

Modernization.• Support Otay II project to relieve cargo and auto congestion• Support regional efforts to assure rail capacity from Tijuana-Tecate and

Ensenada to the United States both west and east• Support the San Diego Cross Border Terminal at Tijuana International

Airport.• Support implementation of California Enhanced Drivers’ Licenses• Support allowing buses of less than 30 passengers to cross the border

from United States to Mexico• Improve directional signage on the Mexico side. • Help mitigate the economic effects of sequestration• Fund selected studies that support need for border efficiency• Conduct “Envision the Border” Conference to plan technology for a 21st

Century Border • Assure adequate staffing for maximum usage of current facilities.• Promote the usage of the pre-clearance facility at Mesa de Otay

ENVISION THE BORDER AS IT SHOULD BE: ONE PEOPLE, ONE REGION & ONE ECONOMY

One Region/One People/One Economy

ENVISION THE BORDER AS IT SHOULD BE: ONE PEOPLE, ONE REGION & ONE ECONOMY

Was All This Necessary?

Great universitiesSan Diego:• University of California San

Diego• University of San Diego • San Diego State University• California State University

San Marcos• Point Loma Nazarene

University• Alliant International

University and more

Tijuana:• Universidad Autonoma Baja

California• CETYS-Centro de Enseñanza

Técnica y Superior• CICESE-Centro de

Investigación Científica y de Educación Superior de Ensenada,

• Colegio de la Frontera Norte• Universidad Iberoamericana• Universidad Xochicalco

and more

ENVISION THE BORDER AS IT SHOULD BE: ONE PEOPLE, ONE REGION & ONE ECONOMY

Great Companies and Partners

ENVISION THE BORDER AS IT SHOULD BE: ONE PEOPLE, ONE REGION & ONE ECONOMY

Innovative CompaniesCubic CorporationDJO GlobalGeneral AtomicsKyocera MedtronicPlantronicsQualcomm SamsungSempra GlobalSolar TurbinesSonySAIC

Innovative PartnersCONEECTCDT-Tijuana Economic CouncilDEITAC-Tijuana Economic DevelopmentSan Diego Association of GovernmentsSan Diego Economic Development Corp.San Diego Chamber of CommerceSouth County Economic Development Otay Mesa Chamber of Commerce

TO ENVISION THE BORDER AS IT SHOULD BE..

WE HAVE TO LOOK AT IT DIFFERENTLY!