santa fe 400th anniversary committee annual report feb. 2010

8/9/2019 Santa Fe 400th anniversary committee annual report Feb. 2010

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2009AnnualReport

OfTheSantaFe400

thAnniversaryCommittee

February2010

www.santafe400th.com


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TableofContents

Page3..SantaFe400th

AnniversaryMission

Page4President/ChairmansStatement

Page5.SantaFe400th

AnniversaryBoard

Page

6

7.......................................................................2006

&

2007

Events

Page72008Events

Page9..2009Events

Page10..VIVA!SantaFe

Page122010

Page14...LocalProgrammingPartners

Page15..Collaborations

Page17.Committees

Page20..Financials

Page22.Major

Sponsors

Page24.CityofSantaFeelectedOfficials

Page27..CrownPrinceSpeech


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MissionStatement

TheSantaFe400thAnniversarymissionistocommemoratewithpridetherichhistory,diverseheritageandwondrouspossibilitiesofSantaFetolocalsandvisitors,soallcanexperiencethebestof

SantaFe.


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MauriceP.Bonal,President/Chairman

President/Chairmans Statement

TheCityofSantaFehasrecognized2010astheyeartocommemorateSantaFe's

400 years of history, beauty and culture. The Santa Fe 400th Anniversary

Committee was chosen to guide this commemoration through this very special

momentintimeforSantaFe. Hundredsofmeetingshavebeenheldtoplanand

producethe finestanniversarypossible."VivaSantaFe!"openedthefestivities

this past Labor Day weekend in 2009 a very successful event that involved

virtuallyeveryorganization in Santa Fe. Unfortunately,ournation and city are

experiencing budgetary shortfalls during this recession period. However, we

remainhopefulthatthe400thAnniversaryCommitteewillbeabletocontinueto

produceeventsthatwillreflecttherich,culturallegacythatisthelifebloodofthis

citydifferent.

The fundamentalgoalof theSantaFe400thCommittee is tobring together, indiversewaysand indiverse

places, thecommunity thatweareand thecommunityweaspire tobe,and tocreateopportunities forour

communityto

appreciate

what

has

been

built

on

for

over

400

years.

Santa

Fes

400th

Anniversary

not

only

commemoratesthearrivaloftheCitysfirstEuropeansettlersfromSpain,butalsohonorstheareasrichNative

American Heritage, with the help from our neighboring Pueblos. Our hope is to bring recognition and

reconciliationwiththesePueblos.

TheMayorandthecitycouncilhaveassistedtheCommitteeinthepreparationsforthe400th. Theoccasionof

this400thAnniversarycommemoratesandembracesourenricheddiversity. TheCommittee isunwavering in

ourcommitmenttomakethisendeavorworthyofSantaFe'spast,presentandfuture.


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400thAnniversaryBoardMembers

MauriceP.Bonal,President

Anthony(Tony)Lopez,VicePresident

MaryChavez,Secretary

JessicaCdeBaca,Treasurer

AdrianBustamante

RudyFernandez

JosGarcia

GregoryHeltman

LeslieLujan

PeterPacheco

AndrsRomero

GilbertRomero

ConnieTsosieGaussoin

MembersNotPictured:

MartinAguilar JeffJinnett

StuartAshman

Herman

Lovato

CharlesCarrillo PaulMargetson

GeraldGonzales MarkMitchell

StaffPersonnel

DarleneGriego,CityLiaison

SandraBrintnall,ExecutiveAdministrator

MarcTupler,DevelopmentDirector


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SantaFe400th

Events

2006_____________________________________________

TheCityofSantaFeappointedCommittee(Committee)to

commemoratethe400thAnniversaryofSantaFe.

TheCommitteewasformedin2006,bytheCityandwascharged

withtheresponsibilityofcreatingeventsthatcommemoratethe

400thanniversaryofSantaFe. Thecommitteeconsistsofnine

members,approvedbytheMayorandCouncil,andheldits

inauguralmeetinglatein2006.

2007_________________________________________

TheCommitteeofficeswereestablishedat112W.SanFranciscoStreet,intheheartofSantaFe. Withthegood

willofthecommunityandarrangementswiththeCity,equipmentwasprovidedandthisofficewasestablished.

TheSantaFe400th

Anniversary,Inc.(Board)wascreatedtointerfacewiththeCommitteeandtheCity

ofSantaFe.

Thefollowingaresomeoftheactivitiesof2007:

Establishmentofthe400thAnniversaryOffices

Creation

of

Santa

Fe

400

th

Anniversary

Board

as

a

501c(3)

OfficialLogodesignchosenandincorporatedinalldocuments

CollaborationwithCathedralBasilicaofSaintFrancisofAssisi

400th

CollaborationwithCitys ConventionandVisitorsBureau

CollaborationwithStateCulturalAffairsOffice

CollaborationwithSouthwestSeminars

PartnershipwithNMDepartmentofTourism

CollaborationwithNMDepartmentofCulturalAffairs

CallforPapersforAllTrailsLeadtoSantaFeAnthology

CollaborationwithCityArtsCommission

CollaborationwithLasGolondrinas

Collaborationwith

Santa

Fe

Rodeo

Association

CollaborationSisterCityProgram(SpainandMexico)

CollaborationwithSantaFeOpera

CollaborationwithSantaFeSymphony

CollaborationofGeorgiaOKeeffeFoundation

CollaborationofAllanHouserFoundation

CollaborationwithSouthernRailroad

PartnershipwithKSWV(GonzalesFamily)RadioStation

PartnershipwithElderhostelProgram


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PartnershipwithStateHistorianandArchivist

CollaborationwithFiestaCouncil

CollaborationwiththeSociedadFolklorica

Collaborationwith

the

Caballeros

de

Santa

Fe

ProducedtheinitialpresentationDVD(FoundingofSantaFe)

ProducedaPowerPointoftheBoardsStrategicPlan

Creationofnine(9)TaskforcesandChairs

PartnerwithLaHerenciaOfficialMagazineofthe400th

CollaborationwiththeSantaFeanMagazineMap

AttendedspecialmeetingswiththeAllIndianPuebloCouncil(AIPC)

SponsorshipofdocumentaryforNativeAmericans(Popay)

PartnershipontheAnnualPopEventinAugustonthePlaza

CollaboratewiththeSantaFeSchoolBoard

DevelopmentofTeacherResourceGuide(FoundingofSantaFe)

CollaborationwithSantaFeLodgers(HeadinBedsprogram)

PartnershipwithMuseumofNewMexicoEventJamestown,Quebec

City,SantaFe

SmithsonianInstituteproducedtheJamestownQuebecCityandSantaFepublication

CollaborationwiththePalaceoftheGovernors

Anationallogodesigncontestwasinitiated,producingthewinningdesignbyDerekLaDukeofAlbuquerque. All

officialCity,CommitteeandBoarddocumentsusethislogo.

TheHistoryTaskForcewasformedandchargedwithprovidingtheguidancetothe400thBoardandCommitteeso

thatalleventswithahistoricalnature shouldbeaspractically trueandaccurateaspossible.TheHistoryTask

Forcealsobeganconsideringthedevelopmentofananthologytobewrittenbyhistoriansandmeanttoconvey

thelayeredhistoryofSantaFeoverthe400yearperiod. ThetitleisAllTrailsLeadtoSantaFe. Aninternational

callfor

papers

was

issued

and

this

process

began.

An Education Committee was established todevelop history curriculum in Santa Fe Schools.TheHistory Task

Forcewasgiven the responsibility toprovideadviceandguidance to theEducationCommitteeas theymoved

forwardincreatingaschoolcurriculum.

Collaborationswithmostofthe localorganizations inSantaFebegan inearnest,togetherwiththe localmedia,

stateandcityentities,andlocalfoundations.

TheCommitteeandtheBoardcontinuedtoseekfundingandcreate

sponsorshipopportunitiesbothlocallyandregionally.

2008___________________________________________________

Continuedtheworkstartedin2007

RetainedBallantinesPR(OrganizationalPlanning,MarketingandPR)

ExecutiveDirectorSearchCommitteeFormed

ExecutiveDirectorhired

ExecutiveCoordinatorhired

EventProductionDirectorSearch

Staffhiredandinplace


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Volunteernetworkdeveloped

SponsorshipoftheRoyalFamilyVisit(LettersofinvitationtoKingandPresidentofMexico)

HeadsandBedsProgram/SantaFeHotels

ArtsinthePark(SantaFe400th)

Collaborationwith

Masonic

Lodge

CoinLegislationwithCongress

PostageStampLegislationwithCongress

HistoryTaskforceonHistoryPanelDiscussions

OfficeRelocationto60E.SanFranciscoSt.#310

ConsultationontheCathedraldocumentaryfilm

CommitteeVisioningRetreat

StateLegislatureRecognitionofSantaFe400thAnniversary

SenateandHouseResolutionsrecognizingSantaFe400thAnniversarydayinthe

state

CollaborationwithSouthwestSeminars

Settingatimelineofactivitiesin2008

ConductedanExecutiveDirectorsearch

HiredanExecutiveDirectoroftheBoard

Programmedcommunityoutreach,andvolunteerdevelopment

Thefirstevent,aHistorypaneldiscussionattheSt.FrancisAuditorium

PartneredwiththeNewMexicoHistoryMuseumonthefirstevent,

approximately200peopleattended

Theuseofthenewonlinevolunteersystem,Shiftboard,toengage

thevolunteersfortheyear

Overthe

year,

Shiftboard

has

accumulated

over225

volunteer

profilesoflocalandnationalindividualswillingtohelpwithvarious

local events or with specific tasks such as writing press releases.

This software system greatly facilitated our coordination of

volunteers.

Inothercommunityoutreachefforts,SantaFes400thanniversary

washighlighted ina travellingexhibit thatwasat theMuseum in

AlbuquerqueinOctober2008. Jamestown,Quebec,SantaFe: ThreeNorthAmericanBeginningsillustratedthe

threeNorthAmericancitieshonoring400yearsasestablished

settlements in North America. This educational exhibit

broughtattention

that

Santa

Fe

was

one

of

the

earliest

founding settlements,withanestablishedgovernment since

1610.

Concurrent with the activities of the Board, the Cathedral

Basilica, in its 400th year as a seat of the Catholic Faith in

Santa Fe, commissioned a documentary film to be made.

During the development of the film, the Board historians

servedasconsultantstoverifythehistoricalrecord.


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Outreach continued tobeavery importantpartofourefforts to raise communityawarenessof theactivities

planned for the years 2009 and 2010. In order to make the Boards goals a reality, the staff visited with

communityorganizations,makingpresentations to groups,artistsandperformers toencourage theirpotential

involvement.

Atthistime,too,theEducationCommitteereformedandbeganitstaskofcompilinginformationforcurriculum

thatfocusesonSantaFeshistory,includingthePreColonial(Indigenous)Period,theSpanishColonialPeriod,the

MexicanPeriodand,finally,theTerritorialPeriodandStatehood.

Activefundraisingeffortsbeganbydevelopingrelationshipswithlocalbanksandotherpotentialsponsorsforthe

eventsandforthetwodayVivaSantaFefestivalplannedfor2009. Withincreasedactivitiescametheneedfor

morespace,soin2008the400thofficesaddedadditionalspaceat60EastSanFrancisco.

2009_________________________________________________________

Theworkof2007and2008continued

CommunityPartnerLogoPlan

SponsorshipProgramestablished

HiredanadministrativepersontoassisttheBoardinitsdailybusiness

BannerProgramestablished

CapitalDayattheLegislature

LegislationPassedandbecamelawfora400thLicensePlateprogram

HiredXnergytocreateourWebsite

Hiredanationalsponsororganizationtodevelopasponsorshipprogram

HiredProsodyCreativeServicesforVIVA!SantaFeEventProduction

Hiredalocalpersontopursuethelocalsponsorshipprogram

Contractedalocalfirmtohandlethemerchandiseprograms

Partneredwith

Santa

Fe

Symphony

(Lensic)

PartneredwithTeatroParaguas forthereenactmentoftheinstructionsto

Peralta(Lensic)

CommunityProgrammingPartnershipscreated

LaborDayweekendwasVIVA!SantaFe.

CrownPrinceofSpainsVisitthefirstweekofOctober

OngoingcollaborationwithSouthwestSeminars

ADayattheLegislaturekickedoff2009forthe400thAnniversary

Committee. One wing of the Roundhouse was filled with

informational

displays,

food,

and

a

computer

station

for

newvolunteerstoregistertheirwillingnesstohelp. Volunteersgreeted

members of State Government and lobbied lawmakers about the

importanceofthiseffortandtheneedfortheirsupport.

The2009kickoffevent tookplaceonMarch29,2009,nearly400

years to theday that the Instructionsof theViceroyofSpainweredelivered toPedrodePeraltadetailing the

provisionsforgoverningthesettlementofSantaFe. ThistookplaceattheLensicTheatre.Thereenactmentwas

performedbythelocal,bilingualtheatergroup,TeatroParaguas,followedbytheSantaFeSymphonyOrchestras

performanceofasymphonicsuite.


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After an application process, the Committee contracted Prosody Creative Services, an event planning

organization,andmettocreateavision,toclarifythemissionoftheorganizationandtoexplorehowtocreate

invitingexperiences for the localcommunityand for thosewhovisitour city. TheCommitteewholeheartedly

embracedthe

educational

initiative

(a

continuation

of

what

began

in2007)

involving

the

addition

of

an

anthology

written from the Native American perspective, as well as approving a musical event at the Opera, and a

multiculturalfamilyfriendlyfestivalforthepublictolearnandexperiencetheessenceofSantaFe.

VIVA!SantaFeLaborDay2009_______________

All activities then focused on VIVA! Santa Fe, the twoday,

multicultural festival which took place at Fort Marcy Park on

Labor Day weekend. In advance of VIVA!, the 400th held a

VendorsForum,invitingvendorstohearabout thecommittee

approvedplan for the twodayevent, tooffer their input,and

submitRFPsforworkontheVIVA!Weekendevent. Fiftyfour

potentialvendorsattended the twoday forum. Tenspecialists

wereselected;eightwerefromSantaFe. AllwereNewMexico

companies.

Active fundraising efforts were in full gear and sponsorships for special

areas of the event were enlisted. Community groups, artists, and

performers began signing up to

participate in the event that took

place over Labor Day weekend,

September5and6,2009. Prosody

CreativeServices

took

up

residence

in Santa Fe to oversee the events

andtostayconnectedtoCitygovernmentascompliancelogisticsneeded

tobefleshedout.

Over 23,000 square feet of tenting covered Fort Marcy Park, 105

volunteers provided 912 volunteer hours worked, and over 30 event

partners came forward from this community toprogram their areason the

field. Alltotal,275talentedparticipantsperformedontheLegacyStageand

150youngpeopleperformedontheVIVA! KidsStage.

Approximately 60 artisans participated in the VIVA!, weekend, doing

workshops,demonstratingandteachingtheirartformandwereprovidedthe

opportunity to sell their work. The 400th provided a space, interior dcor,

arrival,setupandteardownassistanceforfree.

Evening performances on the Ball Field, both Saturday and Sunday, capped

eachdaysevents. Thoughrainhamperedattendance,theperformanceswere

enjoyedandconsideredasuccessbythosewhostayedthroughthelessthan


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optimalweatherconditions. Thefinaleveningculminated inanOpeningCeremonywithdignitariesfromSpain,

Mexico,theAllIndianPuebloCouncil,City leadership,theclergy,andmembersofthe400thCommitteeandthe

community coming together in placing specific items in the Time Capsule. Fireworks ended the weekend of

festivalactivities. Allinall,approximately20,00025,000peopleattendedthisfirsttimeVIVA!event.

Onemonth later,theCrownPrinceandCrownPrincess ofSpaincametoSantaFeaspartofaUStour. Their

RoyalHighnesses, thePrinceand Princess ofAsturias, Felipede Borbn yGreciaand LetiziaOrtizRocasolano

visited Santa Fe on October 5 and 6, 2009. Representatives of the 400th were in attendance a ta special

receptionhostedbyGovernorBillRichardsonandFirst Lady

Barbara Richardson at the Governors Mansion on the first

dayoftheirarrivaltoSantaFe.

Thenextday,ahistoricwelcomingceremonyinthecourtyard

atthePalaceoftheGovernorstookplace,whereTheirRoyal

Highnesses were given a tour of the New Mexico History

Museum, and were extended an official welcome by the

Mayor of Santa Fe, David Coss, and other City and State

dignitaries. Their Highnesses were next escorted to the

CathedralBasilicaofSaintFrancisofAssisitobewelcomedby

theArchbishopoftheDioceseofSantaFeandtheMonsignor

JeromeMartinezyAlireinspecialceremonywheretheyofferedflowerstoLaConquistadora.

The public was invited to attend a ceremony on the Plaza where Their Royal

Highnesseswereagainwelcomedby localdignitariesandthen theCrownPrince

had the opportunity to address the public. He placed official gifts from the

GovernmentofSpainandtheRoyalFamily inthe400thAnniversarytimecapsule.

Teatro Paraguas performed a shortened version of the Instructions to Peralta,

markingthe

year

1609,

as

the

establishment

of

Santa

Fe

as

avilla.

TheSantaFe400thtooktheleadincoordinatinghousingfortheRoyaltyandtheir

staff, as well as organizing a luncheon in honor of their visit to Santa Fe.

Collaborationwith theDepartmentofCulturalAffairsand theCathedralBasilica

allowed the400thAnniversaryCommittee toprogramkeyelementsof thatvisit,

suchastheirhousing,theofficialluncheonandtheeventonthePlaza.


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Theendof2009markedachange instructureforthe400th. Duetofinancialconstraints,staffingwasreduced

andBoard involvementgreatly increased. Thenewcommittees formedtomeetthesechallenges included: A

PublicRelationsCommittee, FundraisingCommittee,andFinanceCommittee. TheHistoryTaskForceand the

EducationCommitteecontinueasoriginallyconstituted.

2010___________________________________

Creationof400thFundraisingCommittee

CreationofPRCommittee

CreationofaFundraisingCommittee

CreationofanEventsCommittee

CollaborationwithSWAIA

CollaborationwithSpanishMarket

PartnershipwithSpanishHorseFoundation

PartnershipwithSantaFeDesertChorale

PartnershipwithSantaFeWatershed

Collaborationw/BarriodeAnalcoCommunity

Collaborationwith

Southwest

Seminars

CollaborationwithFiestaCouncil

CreateaNativeAmericandocumentaryfilm

CreateaNativeAmericananthology

PublishAllTrailsLeadtoSantaFe

PublishNativeAmericanVoices

The 400th Board is moving forward into 2010 by developing strategic partnerships and collaborations with

organizations that have not had previous partnering relationships with the 400th. We continue to reach out,

initiatenewandexpandedconversations,andtobuilduponeachothersstrengths.


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Communitymembersandorganizationshavealsocomeforwardwithcollaborativeideasforprogrammingforthe

year2010. Someoftheseideasdonotinvolveagreatdealof,orany,financialsupportonthepartofthe400thto

implement. Othersdo. Someotherprograminitiativeswilltakedifferentforms,suchasourEducationinitiative

becomingaweb

based

curriculum

created

for

teachers

throughout

all

grades

in

New

Mexico

replacing

the

originallyconceivednationwidewebcast. ThemonthlyArtsandLecturesSeriesisbeingorganizedandhostedby

SouthwestSeminars,asanexampleofworkingtogethertoprovidethebestprogrammingforthecommunity.

We stand ready towork incooperativepartnershipswith thismultifacetedcommunityof talented individuals

and active organizations together committed tomaking this final yearof commemoratingeventsa year to

rememberwithsharedpridebefittingthiscitysrichlyintertwinedculturalheritage.

ThefollowingquotefromaNewYorkTimestravelarticlewrittenbylocal

residentHenryShukman:

Thedesert slowly emergedoutof velvetblackness,became a watery

blue,almosttheblueofaswimmingpool. Thejustaswegottothetop

of the longclimbofLaBajadaHilland theSangredeCristomountains

sprangintoview,thewingofdarknessovertheearthwithdrew,andthe

true daytime colors began to show, rustybrown as a cougars hide.

Ahead,thegauntlumpofthemountains,receivingthefirstredblushon

theirfaces. Attheirfeet,theminglingofthelightsoftownwithstarsofsunlightworkingfromdistantwindows.

Its stilloneof thoseapproaches, thosearrivals, that seemsmythical, impossibly grand. Thehighway reaches

away,straightatthemountains,likealongdrawbridgeintoacastle.

HenryShukman,TheArtofBeingSantaFe,TheNewYorkTimesTravelSection(Sunday,February7,2009)


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LocalProgrammingPartners

TheseorganizationsprovidedprogrammingfortheVIVA!weekend,theCrownPrincesvisitandother

continuingevents.

InKind

Value

AmericanInstituteofArchitectsSantaFeChapterassistedintheGiveMeShelterexhibit $ 500

ArchaeoArchitectslaidoutthemasterplanofMagersField $2,148

CityofSantaFeHistoricPreservationDivisionadviceonGiveMeShelterandBannerprogram $1,500

CollectedWorksBooksStoreprovidedhistoricalbooksforsaleatVIVA! $3,800

CookingwithKidshadahandsonexperientialtentforfamiliesonthevalueofcorn $3,350

DanceStationdonatedmultipledanceclassesintheDanceWorkshoptent $ 800

FeatherandGillArchitects,LLC assistedintheGiveMeShelterexhibit $2,000

Artman allsignageforMagersFieldforVIVA! Discount $7,000

FiestaCouncilassistedinthefoodvending $4,950

FineArtsforChildren&TeensMuralArt $2,198

GarciaTents $5,000

GeorgiaOKeeffeMuseumhandsoncraftsforkids $2,000

IATSELocal480builttheentrancetoMajorsField $2,000

LinesandCirclesFamiliesProjectPoetLaureateValerieMartinez $1,000

LionsClubofTaosTioVivocarousel $1,800

MontedelSolCharterSchoolTsuyamaRobotProjectShariOsgoodinterpreter/teacher $ 500

MuseumofIndianArtsandCultureprovidedprogrammingfortheCulturalTraditionstent $1,600

MuseumofInternationalFolkArtprovidedprogrammingfortheCulturalTraditionstent $5,000

AdobeConstructionProgram;NNMC,ElRitoCampusprogrammedadobebuildingexhibitatVIVA! $5,000

SantaFeAreaHomeBuildersAssociationassistedinprogrammingforGiveMeShelter $2,000

SantaFeCommunityCollegeassistedinprogrammingforGiveMeShelter $ 200

SantaFeCapitalCityLionsClubassistedwithTioVivo $1,500

SantaFe

Childrens

Museum

hands

on

activities

for

families

$

600

BasqueSocietyCulturalactivitiesforfamilies $ 600

SantaFeFilmFestivalprovidedprogrammingforVIVA!andfilmstowatch $4,700

SantaFeHighSchoolstudentsvolunteeredinsetup $ 100

SantaFePhotographicWorkshopsprovidedprogrammingforVIVA! $7,500

SantaFeSchoolofCooking2daysofcookingdemonstrationsby10chefs $5,000

SantaFeSisterCitiesTsuyamaRobotProject $ 250

SantaFeSymphonyOrchestraperformedontheBallField $2,000

SantaFeCommunityBandperformedonMagersField $4,000

SantaFeWaldorfHighSchoolstudents&teachervolunteeredinsetup $ 300

SantaKilimdonatedfurnitureforCrownPrincesvisit $ 900

Seedsof

Change

provided

programming

on

healthy

foods,

heirloom

seeds

$8,000

SFGTVvideotapedVIVA! $3,000

SouthwestSeminarshostedtheStorytellersareainVIVA! $3,000

VanofEnchantmenthandsonlearningexperiencesontherailroadandearlyNMhistory $1,000

Warehouse21TsuyamaRobotProject $2,980

WiseImprovements,LLCprovidedprogrammingforGiveMeShelter $ 500

DickHogle,LLCprovidedpyrotechnicssetupforVIVA! $5,000

$91,178


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Collaborations 20082009

JudgeTorresRecognitionEventLaFondastaffingand

promotionalevent

CathedralBasilica

Film

400

th

Historians

Contribution

LabyrinthResourceGroupPressreleaseswritten

AntiquarianBookFair400thHistoriansContribution

TeatroNuevoMexicoPromotionofperformanceattheLensic

SantaFeSymphony/TeatroParaguasperformanceandreenactmentoftheInstructionstoPeraltaatthe

LensicTheater

SisterCities/Warehouse21/MontedelSolCharterSchoolTsuyamaRobotProject

SantaKilimdonationoffurniturefortheCrownPrincevisit

DepartmentofCulturalAffairsStateofNewMexicoprogrammingforCrownPrincesvisit

FiestaCouncil

ElMuseoCulturaldeSantaFe

LocalBusinessesengagedbythe400th20072009notdirectlyassociatedwithVIVA!

TOTAL IMPACTNearly$700,000

ABQPublishingCompanyadvertisingintheJournalNorth

AllegraPrintandImagingsignageandprinting

AmericanHallmarkInsurance workerscompinsurance

ArtichokesandPomegranatesfloralarrangementsfor

specialevents

Crown

Princess

AuthorsfeesandprocessingforAllTrailsLeadtoSantaFe

AVSystemssetupforpaneldiscussion

CarlBoazStenographicServicestakingminutesatvarious

meetings

CopyShackvariouscopyingincludingtheInstructionsto

Peralta

CreativeCitiessupportforCreativecities

DelanceyStreetMoversofficemoving

DiscountCarpetreplacementcarpetforoffice

ElPalacioadvertising

ElevateMedia

in

state

and

outstate

advertising

EssentialGuidesadvertising

FirestikStudiosgraphicsanddesign

Gov.HermanAgoyostipendforhisbook

HKAdvertisingadwork

HoglesLightingandSoundstagesettingforvariousevents

HuttonBroadcasting advertising

KardisAbeytaWeiner,PCtax/accountingservices

LaHerencia400thadvertisingandacommemorativeissue


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MarketingSolutions400thpins

MarciaOwenEmploymentAgencyhiring/payrolloftemporarystaff

MasterswitchofficeITsupport

McDonaldGonzales

CPA,

PC

bookkeeping

services

MontgomeryandAndrewslegaladvice

MuseumofNewMexicoFoundationNMMFShops

NativeAmericanAnthologytodate

NewMexicoMutualInsuranceeventinsurance

PinnacleExhibitsproductionassistance

RapidRefillcopyingink/toner

SantaFeAudioVisualAVforpresentations

SantaFeHometownNewsadvertising

SantaFeOperaadvertising

SantaFeSportsandImaging

SilasT.

Garcia

Insurance

Agency

insurance

SouthwestAssetManagementofficespacerental

SunstonePresspublishingtheanthology (paymentuponorder)

TeatroParaguasperformances ofthereenactmentoftheInstructionstoPeralta

TheLensicTheaterproductionsTeatroParaguasandTeatroNuevoMexico

TheNewMexican&Pasatiempoadvertising

TrendMagazineadvertising

WaterManNorthernNewMexicoBottlingCompanywaterfortheoffice

Xynergywebsitedevelopmentandmaintenance

ZiaInsuranceAgency BoardofDirectorsinsurance

DenotesLocal

participation

with

the

400th

BannerProgram

MerchandiseProgram

*HeadsinBedsaffiliatedHotelsHotelSantaFe

LasPalomas

InnonthePaseo

LaFonda

Ranchode

San

Juan

TheLodge

CourtyardbyMarriott

St.FrancisHotel

PlazaReal

BishopsLodge

Encantado


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*400thRestaurantProgramBlueCornBrewery

BlueCornCaf

CapitalBar

and

Grill

CoyoteCaf

ElFarol

Fusion

HolidayInn

HotelSt.Francis

HotelPlazaReal

HotelSantaFe

LaCasaSena

Marias

OreHouse

Pranzo

RioChama

SanFranciscoBarandGrill

SantaFeBarandGrill

SleepingDogTavern

TesuqueVillageMarket

TheShed

FinanceCommitteeGregHeltman,Chair

PaulMargetson,

Vice

Chair

MauriceBonal

JessicaCdeBaca

MaryChavez

DarleneGriego

TonyLopez

HermanLovato

HistoryTaskForce

AdrianBustamante,

Chair

MauriceBonal

SamuelDelgado

JosGarcia

GeraldGonzalez

SandraJaramillo

HistoryTaskForce(cont)


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MichaelKing

PatKuhlhoff

AnaPacheco

EstevanRaelGalvez

OrlandoRomero

JosephPSanchez

DedieSnow

ElizabethWest

PublicRelationsCommitteeTonyLopez,Chair

JoeAbeyta

MauriceBonal

SimonBrackley

DavidDel

Mauro

MattGantner

LauraGarcia

PatricioGonzales

ChristopherHagen

ScottHutton

SteveLewis

LeslieLujan

AlbertGabbyMontoya

DavidSalazar

KarenSanchezSamora

KeithToler

MarcTupler

ChristineLyles

FundraisingCommitteePeterPacheco,Chair

MarcTupler

KurtYoung


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Education Committee

Leslie Lujan, ChairDr. Gladys Herrera-Gurule

Former Lt. Governor Roberto Mondragon

Vicki Breen

Dr. Isabel Medina-Sandoval

Jesus Reveles

Sandra Davis

Terry Vaisa

Andrea Walters

S. Pauline Anaya

Teresa Chavez

Samuel Delgado

Ernestine Hagman

Arlene Lorretto

Helen Pacheco

Alvaro Quintanar

Joan Siebens

Dolores Valdez y Pong

Elizabeth West

Sandra Britnall

Curriculum Development Team:Loni Viklund, Team Leader

Sara Lescht

Rachel Montez

Ana Plaza

Margaret Romero


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FINANCIALS

StatementofAssetsandLiabilities

AsofDecember31,2009

ASSETS

TotalCurrentAssets $94,271

TotalFixedAssets 20,208

TotalOtherAssets 3,000

TOTALASSETS $117,479

LIABILITIESANDEQUITY

TotalLiabilities $ 10,939

TotalEquity 106,540

TOTALLIABILITIESANDEQUITY $117,479

Stateof

Income

&

Expenses

Combined

FortheTwelveMonthsEndingDecember31,2009

INCOME

PrivateContributions $ 56,944

GovernmentContractIncome 1,323,645

IndividualContributions 3,000

InvestmentIncome 184

OtherIncome 27,852

ProgramIncome 28,000

VIVA!SantaFe 130,755

TOTALINCOME $1,570,380


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StateofIncome&ExpensesCombined(cont)

EXPENSES

Advertising $ 272,510

Bannercosts

23,122

Committees 2,461

ContractServices 573,945

EquipmentRentalandMaintenance 77,609

EventcostsDirect 93,813

Insurance 24,856

Marketing 23,034

OperatingExpenses other 94,595

PartnerLaHerencia 2,698

PartnerLectureSeries 5,000

PartnerFiestaCouncil 3,000

PayrollExpenses 252,318

Projects

Books

54,500

Workshops 4,900

TOTALEXPENSE $ 1,508,361

NETORDINARYINCOME 62,019

NETOTHERINCOME 1,590

NETINCOME $ 63,609


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2009MAJORSPONSORS


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CityofSantaFeelectedOfficials

District1


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District2

District3


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District4

QueVIVA,SantaFe!!


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CASA DE S.M. EL REY RELACIONES CON LOS MEDIOS DE COMUNICACION

REMARKS BY H.R.H THE PRINCE OF ASTURIAS AT THE INAUGURAL CEREMONYOF THE 400

THANNIVERSARY OF THE FOUNDING OF THE CITY OF SANTA FE

Santa Fe, 6 October 2009

EMBARGO: Hasta el inicio del discurso-Solo es valido el discurso pronunciado -

The Princess and I are especially pleased to join you all at this Inaugural Ceremony marking the400th Anniversary of the City of Santa Fe's foundation by the Spanish Crown. This occasion offers usthe opportunity to remember the past, celebrate the present and strengthen the future of the friendshipbetween Spain and the United States of America.

First, allow me to convey congratulations and warm greetings from Their Majesties the King and

Queen and from the people of Spain. Of course, we join them in this, while we also give our heartfeltthanks to the Mayor of Santa Fe for inviting us, and for his kind words. We feel especially grateful to allthe authorities and the people of this wonderful and big-hearted city for their very friendly welcome.

It gives me great pleasure to express how much we share the pride felt by the citizens of Santa Feon this historic anniversary. We are so happy to be here with you to celebrate it, and to take this lovelyopportunity to visit again the beloved State of New Mexico and the United States, a close friend and allyof Spain.

I believe this celebration is already a great success, thanks to the support of local authorities, themagnificent efforts of the Organizing Committee, and the ensuing wave of public involvement and

enthusiasm. And for us it is a real privilege to be able to participate in such an important commemorationof the History of this great Nation, and of Spain's heritage in North America.

Today, we want to recall all the Spaniards who, in different moments of History, contributed to theforging of this noble and hospitable land of New Mexico: don Juan de Oate, Pedro de Peralta, Diego de

Vargas, and so many others ... of whom we still see today their names inherited and used by NewMexicans and Spaniards alike. They all deserve our respect as we look back with historical perspectiveand learn from the achievements and misgivings they were part of. But we would also like to acknowledgehere all those who have contributed to forge modern New Mexico, the one you all live in, enjoy andcontinue to dedicate your hopes and daily hard work.

The rich History of the United States already spans across centuries. Of course we are often

reminded of this whenever we commemorate historic events related to Spain's American legacy -theEuropean country with the longest-standing presence here. Several months ago, the King andQueen of Spain celebrated in Florida the 450th Anniversary of the founding of Pensacola -whichproudly calls itself, the "First Place City". Within a few years, we will also celebrate the 450thAnniversary of the City of Saint Augustine (2015) and the 500th of Ponce de Leon's arrival to the coastof Florida (2013).

Many more celebrations will surely follow, because the Histories of our two countries are so deeplyintertwined. From the 16th Century, Spanish settlers, civil servants, soldiers and clergy arrived in thisterritory, then inhabited solely by indigenous peoples. I still have fond memories of my participation in a


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very moving and enjoyable gathering, in the year 2000, with their descendants, representatives of thenative Pueblo Indians.

The Hispanic roots of the U.S. are becoming increasingly known, and better acknowledged; so weSpaniards are happy and also proud to recall, once again, that they are an important part of the veryorigins of your great nation.

When the city was founded, it was originally christened Santa Fe de los Espaoles y deSan Francisco de Asis-"Santa-Fe of the Spaniards and of Saint Francis of Assisi". A strong reminderof the Hispanic heritage and also of the importance the Spanish language has today as a revalued partof it.

Spanish is now the second most important language of international communication with nearly500 million speakers in more than 20 countries- and the second most-spoken one in North America, aswell as the third most-used on the internet. New Mexico is an excellent example of the enduring presenceof the Spanish language in the U.S., where its teaching and promotion enjoy the effective support ofseveral centers of our Cervantes Institute.

But I am also pleased to mention many significant elements that arrived directly fromSpain and later became very distinctive of the United States: Indeed, to a great extent the origin of theranching culture of the American West, traditional institutions such as the missions, ranches, forts, andits first towns, as well as models of city planning and architecture, land ownership rights and distribution,were also contributions of the long presence of Spaniards in this part of the North American continent.

This extraordinary, indeed exemplary, New Mexico History Museum is tangible evidenceof the rich History shared by indigenous peoples of the area and settlers from Europe and other parts ofthe world, who brought with them different creeds and cultures enriching the precious diversity you nowtreasure. Allow me to congratulate all those who have made this magnificent exhibition space possible,located in what was once the Palace of the Governors.

Likewise, I would like to convey a very special recognition to the National Hispanic Cultural Center,in Albuquerque, which we visited yesterday -a true example of excellence and respect in the effort to keepour common heritage in US territory. Congratulations to all those responsible for the wonderfulinstallations, where, thanks to the generosity of its administrators, our lnstituto Cervantes has placed, nowits headquarters for the State of NM.

Our presence here in Santa Fe and in New Mexico leads me, inevitably, to mention the CaminoReal de Tierra Adentro, (the National Historic Trail). This route provided a direct connection, along 1600miles, between Mexico City and Santa Fe. Not only people traveled this route, but also the ideas andcultures, the plans and dreams of progress and civilization that were carried along with them.

The old ties between New Mexico and Spain did not die out after the epic era of conquest andcolonization (Pacification and settlement); they were even present well into the 19th century. In thisrespect, I would like to remember the figure of Pedro Bautista Pino, sent by Santa Fe as itsrepresentative to the Spanish Parliament which met in the city of Cadiz to draft and adopt our country'sfirst ever Constitution in 1812, soon after our own war of Independence against the Napoleonic troops. ThisConstitution was written by representatives elected from all the territories that were then part of theSpanish Crown.

In Cadiz, Deputy Bautista Pino, who was both New Mexican and Spanish, presented anumber of requests on behalf of New Mexico concerning higher education. Centuries later, this is a fieldwhere Spain has wished to show its special regard for this State, with the creation nine years ago of the


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Prince of Asturias Endowed, Chair at the University of New Mexico.

Let me use this opportunity to congratulate and recognize, most sincerely, all those whohave contributed, in so many ways, to make possible this Endowed Chair in Information Science andTechnology, with the highest standard of excellence.

Ladies and Gentlemen,

This 400th Anniversary of Santa Fe is also a very good occasion to highlight and remindourselves that the United States of America and the Kingdom of Spain are today allies, partners and veryclose friends. Based on our democratic values and working together in multilateral frameworks we sharegrowing responsibilities, and together must face the huge challenges and problems confronting thiscomplex, globalized world in which we live, like the economic and financial crisis, climate change, or threatsto stability and security in different parts of the World.

The United States and Spain have enormous opportunities in the field of economic bilateralcooperation, with companies exploring new projects that will result in economic growth and new jobs.Spain has a dynamic business sector whose profile is steadily rising in the U.S., with presence andinvestments in cutting-edge industries of this vast market. For example, world-leading Spanish corporationsare now generating renewable energy in New Mexico, and in other States such as SouthDakota, Colorado and Pennsylvania; granting loans in Texas, Florida and New Jersey; and offeringstate-of-the-art transportation technology in Illinois, Indiana and Washington.

Ladies and Gentlemen,

We have come here today to celebrate the ties that first linked New Mexico and Spain, fourcenturies ago. It is important for us to be here, not just because of the great historical and culturalsignificance of this event, but also because of its immense value for our present and future interest tostrengthen -even more- the friendship between the United States and Spain. A friendship that Spainholds in the highest regard and to which, as Heir to the Throne, I devote grate effort and affection.

Once again, on behalf of the Princess and myself, I extend you all our most heartfeltcongratulations, for these first four hundred years. And now, it is indeed a great honor for me to declaresolemnly and officially open the commemorative events of the 400th Anniversary of Santa Fe.

Thank you very much.

Felipe Juan Pablo Alfonso de Todos los Santos (et omnes sancti) de Borbn y de Grecia;

santa fe 400th anniversary committee annual report feb. 2010

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