Solve Problems using Design Thinking + Business Thinking to Create Value

Agile & Design Thinking

1 + 1 = 3Power Techniques which bring your project

to the next level

Agile methods help us to implement the things right

But how do we know that we are building the right

things?

Scrum Role: The Product Owner

“The Product Owner is

responsible for maximizing the

value of the product” Scrum Guide

How can the Product Owner and his team identify the

important features & requirements?

FETURES USED IN A TYPICAL SYSTEM

Only 20% of the features are used

ALWAYS or OFTEN

45% of the features are NEVER used

Please discuss with your neighbor to your left or right or both ()

What makes it from your perspective so difficult to

identify the right requirements?

2 Minutes

“IT’S NOT THE CUSTOMER’S JOB TO KNOW WHAT THEY WANT.”

Steve Jobs

Design Thinking With SAP is a

UNIQUE PROBLEM SOLVING

EXPERIENCE that brings

together BUSINESS THINKING

with DESIGN THINKING to

CREATE VALUE for your

CUSTOMERS.

How can Design Thinking help?

9

Design Thinking – What it takes

Environment and MaterialsAn environment with a culture of trust and the space/material for creative teamwork (post-its, brown paper,

flipcharts)

ApproachHighly iterative process consisting of activities facilitated by Design Thinking Coaches.

People:multidisciplinary team(s) of T-shaped people with a culture of empathy .

The six basic steps of Design Thinking

Research phase: Put yourself into the shoes of your

customer

Personas

Storytelling- a day in a life of……. Create a vision- first lowfiprototype

Story Map with Personas- Creating, Structuring &

Sorting the product backlog

Combining Design Thinking & Agile Practices

Constantly improving your Prototype

Design Thinking suggests to approach problems starting with the desirability

angle to find the “sweet spot” between Desirability, Feasibility and Viability.

Finding the sweet spot

• It starts with empathy:

Put yourself into the shoes of your

customer from the very beginning.

• Team work: Unleash the power of

peoples creativity & know-how to

build the right solution.

• Constant check if you are on the

right track: Iterative Process with early

feed-back loops.

• Fail, but fail early Agile (low-fi)

prototyping ensures extreme agility.

Why Design Thinking works...

Learn it yourself

SAP Design Thinking Training

Next Course THINK1

3 & 4th of February

Den Bosch

When do YOU start to Design Think?

Learn how it works yourself: Design Thinking Training

Get us onboard to facilitate a DT Session

Do it together with us and

your teamFacilitation of Design Thinking

Workshops

Agile/Scrum helps us to:

Build the things right.

Design Thinking helps us to:

Build the right things.

Agile and Design Thinking are a great match

© 2013 SAP AG. All rights reserved. 19Public

Jens Broetzmann

Questions?

SAP Agile Consultant & Trainer

Business Transformation Services | SAP Netherlands

+31 6 53 43 24 23 | jens.broetzmann@sap.com | Linked In

My objective: Help customers to improve the effectiveness and efficiency of

SAP Project implementations.

►12,5 years experience in SAP project implementations.

►CSM | CSPO | Lean Green Belt | Design Thinking Coach

► Founder SAP NL Agile Initiative & Agile Concept

► Major SAP Agile customers: DSM | ERIKS | AKZO NOBEL | ACHMEA |

NIDERA | MAASTRICHT UNIVERSITY