sap mobile strategy and innovation
DESCRIPTION
Presentation of SAP's Mobile Strategy and thought leadership on Innovation.TRANSCRIPT
SAP Mobile Strategy and MarketMobile Innovation Roundtable – September 10, 2014
Christian StaalbySAP Danmark
How are mobile solutions innovative?
How are mobile solutions innovative?Before 2007
Before the iPhone, mobile innovation
was about quality of communication.
4 basic applications: phone, messaging,
contacts, camera
No significant computing power and
storage.
How are mobile solutions innovative?Today
Custom UX provides differentiation
Application logic follows devices
Controlled integration to data sources
and systems
Application Logic
User Experience
Integration
How are mobile solutions innovative?Tomorrow
?
How are mobile solutions innovative?Tomorrow
“[…] the next phase of mobile
innovation will revolve around
capturing and modeling the
contextual situation of mobile users.
Such knowledge will become the
primary resource for predictive mobile
applications and services that will
address mobile users’ needs and
desires in near real-time, and often before the users themselves reveal
what they want.”
(PwC, 2014)
How does SAP’s Mobile Strategy support Innovation?
© 2014 SAP AG. All rights reserved. 8
Mobilizing your Business with SAP
Business Processes are Mobile90% of organizations have already implemented enterprise
mobile applications or plan to do so
Accelerate
time to marketwith proven apps that can
be adapted to your needs
Flexibility
with low TCOto support robust
integration, life cycle
management, development
skills and costs
Trust
data, apps & deviceeven over public wifi, on own
devices, and content available
everywhere …
© 2014 SAP AG. All rights reserved. 9
Trust
data, apps & deviceeven over public wifi, on own
devices, and content available
everywhere …
SAP Mobility, 1-2-3!
SAP Mobile Apps SAP Mobile PlatformSAP Mobile Secure
Accelerate
time to marketwith proven apps that can
be adapted to your needs
Flexibility
with low TCOto support robust
integration, life cycle
management, development
skills and costs
© 2014 SAP AG. All rights reserved. 10
Trust
data, apps & deviceeven over public wifi, on own
devices, and content available
everywhere …
S A P
SAP Mobility, 1-2-3!
SAP Mobile Apps SAP Mobile PlatformSAP Mobile Secure
Accelerate
time to marketwith proven apps that can
be adapted to your needs
Flexibility
with low TCOto support robust
integration, life cycle
management, development
skills and costs
© 2014 SAP AG. All rights reserved. 11
S A P
SAP Mobility, 1-2-3!
SAP Mobile Apps SAP Mobile PlatformSAP Mobile Secure
MOBILE DEVICE MANAGEMENTSAP Afaria
MOBILE APP PROTECTIONSAP App Protection by Mocana
MOBILE CONTENT MANAGEMENTSAP Mobile Documents
CONSUMER APPS
MOBILE ANALYTICS
Shopper Experience
Customer Loyalty
Precision Marketing…
Cloud and On Premise
© 2014 SAP AG. All rights reserved. 12
SAP Mobile PlatformSMP 3.0 – Industry’s most comprehensive MADP
Best-in-Class, Full-Spectrum Mobile Platform
• B2E, B2B and B2C on one platform
• Native, Hybrid, MDD and Mobile Web Apps on popular
device operating systems
Open and Easy
• Any back-end, open development tools, 3rd party
SDK and industry standards support
Secure
• Strong authentication, data encryption
Flexible and Scalable
• Start small and grow
SAP Mobile Platform
NativeHTML
Hybrid
Metadata
Driven
SAP Non-SAP
Mobile
Web
MULTIPLE PATHS ALL SHARINGONE COMMON SDK
Thank You! Christian Staalby
Account Executive – Mobility Solutions
SAP Danmark
Lautrupsgade 11
DK-2100 Copenhagen
M +45 2923 3431
dk.linkedin.com/in/christianstaalby/
@staalby