SAP Solution BriefSAP Services

SAP Custom Development

To innovate and differentiate your consumer products com-pany, you need solutions that support the full depth and breadth of your business. The SAP® Custom Development organization offers a full range of custom development services and prebuilt, field-proven software tailored to your specialized business processes.

For consumer products companies, the ability to quickly and accurately meet consumer demand is an increasingly com-plex challenge. Rapidly evolving consumer tastes are pressuring companies to con-tinually introduce new products. Ensur-ing that relevant products are in the right place at the right time requires the ability to understand and anticipate changing con-sumer needs. Global market forces – such as stagnating growth, fierce global compe-tition, industry consolidation, food safety and security challenges, and increasing retailer and consumer power – are forc-ing manufacturers to cut and restructure costs. Consumers are demanding more service, better quality, and lower prices. Retailers expect greater levels of efficiency and improved terms from suppliers.

These challenges make your technology choices that much more critical. You need innovative solutions that allow you to take advantage of new market opportunities. You must be able to track, monitor, and analyze changes in consumer demand and quickly shift production processes. You also need to stay ahead of the competi-tion, stimulate growth, and increase the profitability of existing products.

Standard software solutions are impor-tant, but your competitive advantage lies in unique business processes that standard solutions cannot always capture. Solutions must minimize your business risk, leverage your existing technology investment, and reduce your operating costs. And, they should address today’s needs and help you adapt to tomorrow’s challenges.

To meet these needs, the SAP® Custom Development organization offers a com-prehensive range of flexible development, support, and project management ser-vices that deliver unique consumer prod-ucts industry solutions. We also offer prebuilt, field-proven industry solutions to help you address highly specialized business needs, open or penetrate new markets, and drive new revenue streams. Included in our broad portfolio are services to help you: • Extend or enhance your existing SAP

for Consumer Products solutions• Build completely new and innovative

business solutions• Migrate legacy solutions to the SAP

NetWeaver® technology platform• Protect your SAP custom solutions

and minimize risk during upgrades • Leverage new technologies to build

solutions to differentiate your busi-ness from the competition

Differentiate Your Business Using Our Proven Expertise

For nearly 40 years, SAP has served as the trusted business partner to consumer products companies around the globe – developing, delivering, and maintaining unique mission-critical solutions quickly, efficiently, and cost-effectively. As a result, SAP Custom Development experts pos-sess deep consumer products industry expertise, enabling us to provide the spe-cific development services you need to differentiate your company. SAP Custom Development collaborates closely with the development teams behind the SAP for Consumer Products solution portfolio

SAP® CuStom DeveloPmentSuPERChARGING CoNSuMER PRoDuCTS BuSINESS PRoCESSES

runs with varying master and transac-tional data. It also lets you compare and analyze your results. You can use this solution to help reduce overall costs and supply chain disruptions, optimize inventory levels, and increase service.

Optimize Recipe ManagementProduct development enhancements help food, beverage, home, and per-sonal care companies optimize recipe development to address commodity costs, legal requirements, and chang-ing customer demand. Many compa-nies have unique requirements – such as specific mass change reports and functionalities to speed the creation of new recipes – that are best solved through enhancements to their SAP software. SAP Custom Development offers highly skilled developers a clear understanding of recipe development requirements.

Support Field WorkersMobile solutions integrate with the consumer products software, connect with SAP NetWeaver, and deliver data to mobile client devices. The solutions help companies deploy end-to-end busi-ness processes while supporting mobile users with intuitive client interfaces. With the acquisition of Sybase, now an SAP company, SAP Custom Development can better connect mobile applications in a simple and secure way by simulta-neously supporting a variety of mobile technologies.

and closely aligns our custom-built solu-tions with the overall release strategy for SAP products.

Services and solutions offered by SAP Custom Development not only support your ongoing innovation but also help increase the return on your standard SAP investment by leveraging existing soft-ware, hardware, and people. Applications offered by SAP Custom Development can run as stand-alone solutions on the SAP NetWeaver technology platform or as an integrated part of your SAP soft-ware environment.

Deep Industry Knowledge Consumer products companies engage SAP Custom Development to deliver solutions that help them achieve business process improvement, drive cost savings, and improve profitability. The following sections describe sample solutions.

Enhance Trade Promotion Revenue, Volume, and Profitability The SAP Trade Promotion optimization application, originally developed by SAP Custom Development and now a stan-dard SAP offering, helps you leverage intuitive planning software embedded within the SAP Account and Trade Promotion Management for Consumer Products package. Advanced predictive modeling functionality helps you deter-mine optimal prices and merchandising choices based on your business goals and objectives. The software also helps you assess the revenue, volume, and profitability potential of planned trade pro-motions based on proposed promotional variables, including promotion period and vehicles, products, and price points.

Boost Inventory VisibilityGlobal available-to-promise enhance-ments to the SAP Supply Chain Manage-ment (SAP SCM) application improve the management of stock with limited lifecy-cles and maturity dates. This software also considers remaining shelf life as a constraint while checking stock avail-ability. The solution optimizes demand planning, helps ensure the most profit-able use of stock, and maximizes service level for customer demands.

Manage Complex Production ProcessesA sidestream production solution extends SAP SCM with planning and optimization functionality. When a manufacturing pro-cess results in two or more separate outputs, supply chain software typically optimizes planning on the primary prod-uct only. The sidestream solution gener-ates separate production process mod-els to optimize production of each output while helping ensure a synchronized production schedule.

Coordinate Multiple Supply SourcesA freshness heuristic solution helps you provide a finite, bucket-oriented planning function within production planning and detailed scheduling soft-ware in SAP SCM. The solution can process alternative supply sources while considering specialized prioritiza-tion criteria. You can automate the effort of balancing resource utilization within subsets of your planning horizon to help increase effectiveness, speed produc-tion planning, and reduce costs.

Simulate Supply Chain ResultsAn advanced simulation solution helps you run and store multiple simulation

Bundled Skills and ExecutionSAP Custom Development offers knowledge hubs for focus areas including technology, finance, supply chain man-agement, and mobile solutions. These hubs share years of experience and best practices, help bundle skills, align strat-egy with standard development, and train group members in the technical subtle-ties of new applications. hubs for supply chain management and mobile solutions focus on the consumer products industry.

The hubs work collaboratively with SAP standard product development teams. Providing added value, the teams use a joint engagement model to create a defined alignment and assign the right expertise to specific solution areas. This shared responsibility results in superior software and services that help you meet your goals.

Get Delivery and Support Backed by Our Global Network

SAP Custom Development is a global organization that helps you seize mar-ket opportunities and respond dynami-cally to new business challenges through the development of unique custom solutions based on your SAP NetWeaver technology platform. Whether you need to extend and enhance an existing SAP solution or build an innovative new application, SAP Custom Development provides high-quality custom solutions tailored to your business needs.

With SAP Custom Development as a partner, you’re leveraging decades of experience in the creation of mission-critical business solutions. using exten-

sive consumer product development expertise and our access to more than 12,000 SAP developers worldwide, SAP Custom Development can execute proj-ects of all sizes and deliver immediate value.

Development architects, project man-agers, and developers are positioned in 10 development centers around the world. These experts can provide you with access to a well-balanced mix of on-site and remote project team members, who work in your time zone and speak your language. With these resources, we can offer flexible services that meet your needs at optimal delivery costs.

With this world-class global delivery model, we deliver solutions − on time and within budget − that adhere to the quality and functionality of standard SAP software. We also provide contin-uous maintenance services, protecting your investment throughout the lifecycle of your custom solution and lowering your ongoing maintenance costs.

Enable Innovation for Competitive Advantage

using services from SAP Custom Development can help you:• Enhance growth, profitability, and

efficiency – By effectively managing trade promotion, you can drive new business value.

• Reduce costs and capital – By adapt-ing and enhancing the SAP for Con-sumer Products solution portfolio, solutions from SAP Custom Develop-ment help you maximize the value of your SAP software investments.

• Improve customer service levels – By implementing integrated processes from back-office to mobile applications, you can streamline service operations and enhance customer satisfaction.

• Increase profitability, quality, and compliance – Customized product lifecycle modeling helps you develop products that anticipate and meet consumer needs.

• Protect investments – With our custom support offerings, you can mitigate risk during upgrades and leverage your existing SAP support infrastructure.

• Boost flexibility at lower costs – our state-of-the-art delivery methods and global team of experts help you lever-age our industry knowledge and solu-tion know-how.

Find out MoreTo learn more about how SAP Custom Development can help your consumer products business, call your SAP repre-sentative or visit us on the Web at www.sap.com/services/customdev.

The SAP Custom Development organiza-tion offers a compre-hensive range of flexible development, support, and project management services that deliver unique consumer prod-ucts industry solutions.

QuiCk fACtS www.sap.com/contactsap

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Summary To stay ahead of the competition, you need software solutions that support your specialized consumer products business processes. The SAP® Custom Development organization, part of the SAP Services organization, offers a comprehensive, flexible range of custom development services and prebuilt, field-proven solutions.

Business Challenges • Meet needs of well-informed, demanding consumers• Address challenges of a globalized market• Manage increasing business process complexity • Enhance speed to market with innovative, tailored solutions• Balance cost and margin pressures with price and promotion strategies

Key Features• Development services – Create customer-specific solutions that help enable innovation

while increasing your return on your standard SAP investment by leveraging existing software, hardware, and people

• Prebuilt solutions – Address highly specialized business needs, open or penetrate new markets, and drive new revenue streams

• Continuous support services – Protect your investment throughout the lifecycle of your custom solution and help lower your ongoing maintenance costs

Business Benefits • Enhance growth, profitability, and efficiency through effective trade promotion management • Reduce costs and capital by adapting and enhancing the SAP for Consumer Products

solution portfolio • Improve customer service levels by implementing integrated processes from back-office

to mobile applications • Improve profitability, quality, and compliance through customized product lifecycle modeling • Protect investments by mitigating risk during upgrades and leveraging your existing SAP

support infrastructure• Improve flexibility with lower costs through state-of-the-art delivery methods and access

to our global team of experts• Access expertise via a global network of SAP and partner services

For More InformationTo learn more about how SAP Custom Development can help your consumer products company do more, call your SAP representative today or visit us on the Web at www.sap.com/services/customdev.