sapling presentation

5
Area I care about Broadcast is Broken

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Post on 14-Apr-2017

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Page 1: Sapling presentation

Area I care about

Broadcast is Broken

Page 2: Sapling presentation

Doesn’t happen

• Most of the time, messages are not actionable.

• Users tire of constant pings

Page 3: Sapling presentation

Enter Sapling

• Messages pinned to location• Nearby, relevant messages

pushed to you

Tom:I am inside

Vast

Page 4: Sapling presentation

User Acquisition

Poster Rewarded with points and checkins

Friends Walking By Pleasantly surprised by their Sapling notification.

Both Parties Benefit

+

Page 5: Sapling presentation

Excuse me!

• Push = interruption– MUST be relevant

• Filtering critical– SPAM pushed worse

than SPAM email