sarah hill: the uncanny valley of vr distribution
TRANSCRIPT
Lessons learned launching VRapps@[email protected]
Consumer spending on VR entertainment will hit $3.3 Billion in 2020.
Source: IHS Market Reports
IMMERSIVE MEDIA NETWORKS
The New York Times,Conde Nast, Vice Media, Discovery Communications, HBO (invested in Otoy), Disney (Jaunt), and Comcast (NextVR)
IMMERSIVEBROADCASTING
VRChat
GearVRIOSAndroidDaydreamPlaystationViveOculus Rift
Lesson 1:
VR app development takes longer than flat apps.
MILLIONS OF HEADSETS
98 % of Headsets sold in 2016 were for mobile phones
Lesson 2:
Be careful building your house in someone else’s castle.
Lesson 3:VR has been shown just as effective as a moderate dose of hydromorphone, a painkiller.
sousssSOURCE: University of Washington
Lesson 3:
Healthcare Institutions will be large distributors for VR content
YOUR BRAIN ON VR STORYNON-FICTION STORYTELLING
YOUR BRAIN ON VR STORY
NEUROMEDITATION INSTITUTE CASE STUDY: MEDIUM.COM/SARAHSTORIES
YOUR BRAIN ON VR EMPATHY
NEUROMEDITATION INSTITUTE CASE STUDY: MEDIUM.COM/SARAHSTORIES
Recipe name30 minutes • Serves 4-6
Mailing AddressPeer to Peer Sharing
IMMERSIVEBROADCASTING
Lesson 4:
VR isn’t about reach. It’s about depth.
@Journalism_360https://medium.com/journalism360
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Questions? @[email protected]