sarath ppt

8/13/2019 Sarath Ppt

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Effective Writing

Clear, concise, direct

Thoughts are complete

Attention given to details such as

grammar, spelling

Flow of thoughts


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Quantitative Research

Reporting

Recall, the opening sections of the

proposal should be the foundation of

the section introduction Background

Research Problem (w/ research

concepts) Methodology & Procedure

Sample frame

Research Instruments


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Reporting The Findings

Frame a percentages and proportions

in absolute numerical terms

“Sixty percent (n= 18) of the sample

either strongly agreed or agreed with

the statement that the holiday seasontends to cause a great deal of anxiety.”


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The Use of Data In Reports

Tables should support

discussion points

“Third quarter performance

peaked dramatically in

the East relative to the

West and North.

Overall brand

performance remainedstagnant from region to

region in the first,

second, and fourth

quarters.”

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North


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Discussion & Interpretation

Graphics, tables in the context of the

written presentation should be

minimized

More is not necessarily better


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Revisit the Research Problem

Statement

Organize discussion around concepts ofinterest, research concepts

Don’t just spout numbers; tell the storybehind the data

Highlight, topline, and synthesize

information


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Leave the reader with food for thought

What does the quantitative data

suggest? Based on complete evidence in the data

gathered, what conclusions can be

drawn?

What recommendations, suggestions can

be made to address the marketing

problem?


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The Conclusion &

Recommendations

Make proactive recommendations for

marketing the product based on the

evidence uncovered in research Look for opportunities to appeal to the

target market

Are there benefits that should beaddressed?

Are there attributes that have unique

appeal?


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The Conclusion &

Recommendations

Look for opportunities in target market

segmentation

Are there segmentation considerations?

What should the message strategy

be?


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Appendix References

Cite Exhibit tables in a separate

appendix section

Each table labeled with a numericalidentifier

Columns are clearly labeled

Reminder: SPSS printouts should be not be

bound with the report


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The Use of Data In Reports

Bar charts are appropriate for category

comparisons

Pie charts visually represent portions

of the whole


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The Written Presentation –

Part II

Organization of the written

presentation for Quantitative Research

should follow a recommended format


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Part II

Introduction/Background

Research Objectives

Concepts of Interest

Research Method Discuss method, instrument, and

implementation of method (e.g., means forrecruiting, )

Research Sample Discuss sample frame, number recruited, profile of

participants

Remember: Classification questions


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Part II

Findings Organize presentation sub-topics by COI

Discuss questions that fall logically into COI

area

Quantitative Research Conclusions

Limitations

Recommendations for Future Research


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Part II

Marketing recommendations

Recall the purpose of the researchexercise was “to understand collegestudents’ knowledge, attitudes, andbehaviors” toward the Nintendo Wii

Based on what your team found, whatcan you offer Nintendo in terms ofresearch insights that can be used formarketing?


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Remember

The final project should:

Reflect a comprehensive research report

(including secondary, qualitative, &quantitative)

Include recruitment screeners from

qualitative research


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The Oral Presentation


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Tips for the Presentation

All members need not present, but all

must attend

Put the strongest person(s) forward

Use others’ strengths where necessary

Support your team members

Support other teams


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The Biggest Do

Be professional, but DO HAVE FUN


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Presentation Don’ts

Don’t hide behind an avalanche ofslides/overhead transparencies

Don’t be a distraction to yourself or to thespeaker (Be attentive)

Don’t stop the presentation because the“script,” or the technology, isn’t working It’s not about the show, its about the information

No one knows the data better than you and your

team


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Presentation FAQs

Can we use Powerpoint technology to

make the presentation?

Are all group member required to

present?

Will the instructor need a copy of our

presentation in addition to the report?


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Course FAQs

When will I get my final grade?

How should I access my grade?

Can I email or call you earlier than theposting date to get my grade?

Will I be able to see the final project

after the grade is in? Can I or my team have the final project

returned at the end of the semester?


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Details

Office hours during the exam period

Please review your scores thoroughly

before Friday, December 12, to ensure

accuracy in points total

sarath ppt

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