sarihusada danone social careline 20140814 - v.read
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Sarihusada - Danone Early Life Nutrition sharing about Social Careline. Presentation was shared during Social Insights Jakarta 2014 held by Socialbakers. The purpose of this sharing is to inspire other FMCGs and Digital players to be more responsible and leverage social mission within their marketing & communication activities to nurture a better Indonesian. Hopefully it serves the purpose well :-) any questions please reach [email protected]TRANSCRIPT
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
Social Careline How Sarihusada – Danone leverage Social Mission
beyond conversation with Indonesian Mothers
Rini Haerinnisya Connection & Digital Acceleration Manager
Sarihusada – Danone Early Life Nutrition
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
Fun Qs How many minutes spent by each Indonesian in front of screen within one day ? (TV, Laptop/Computer, Smartphones, Tablet)
a. 444 b. 479 c. 504
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
Before this study was shared in May 2014, we have listened to our C-Class mothers in Indonesia consider that social media – in this case facebook are morelikely to be a more convinient place to share and ask in compare to sms & call.
Few thinkings to define WHERE our mothers are :
1. They don’t spend extra money out of monthly FB package with the telco for calls or sms. Toll free number do charge consumer for mobile airtime – unfortunately it’s not purely free,
2. They found more similar mothers in social media, they got more friends now. More people to ask and share.
3. Being a popular brand among mothers, means to also be ready if they initiate to open up group and page on behalf your name.
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
How do you define conversation with a mother?
And Now It’s Everywhere Thanks to Mobile !
Authentic,
Genuine, Responsive,
Conversation vs Pillow Talk
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
But that’s not all the reason why we start with Social Careline...
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
Nutrition for the Nation
With Indonesian mothers, Providing support of Information, Education, and
Consultation about Early Life Nutrition And also about other relevant information during
parenthood journey.
Our Committment within Social
Careline
Sarihusada Committment
And education about nutrition & parenthood
It’s all started with a good mission..
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
Technology People
The Management The Team The Consumer
Reaching from anywhere At anytime
The challenge in setting up right foundation..
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
+ Answered by more than 20 experienced
mothers, nutritionists, and midwives.
+ Supported by Team of
Experts
Preparing the Capacity & Capability..
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
Careline is not only our voices but also our reflection of our personality..
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
2011 2012
2013 2014
90% 30%
2013 - 2014
Achievements and Updates help to get the management on board..
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
In our first year of social careline using existing system & resources,
30% or the incoming questions are from social media;
Since 2014, as connected to better system, numbers of questions from social media answered reaching 90%
And most are about Health & Nutrition...
Reflecting how we leverage our company mission to educate more mothers and encouraging more mothers to ask and
share about health & nutrition..
Same capacity, but better capabiity & performance.
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
8 Learnings from Sarihusada from Customer Service to Social Careline
1 Don’t limit your
time! Listen Wisely
2 Response as
human interaction
3 Collaborate & Partnership
4 Bring the person,
give a face and personality, and
the soul.
5 Guideline Helps!
6 Do smart and fast
game. Play & Reward the
team.
7 Don’t assume.
Do random check on execution
level.
8 Track & Optimize
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
We’re transforming our Contact Center to Engagement Center To bring Socially Devoted across the Company And becoming a Socially Connected Company, Leveraging the Company’s Social Mission across using Social Media.
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
http://youtu.be/XklQgt_oUPY
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
Aku Anak SGM Mama Care Vitalac Indonesia Nutrisi Untuk Bangsa
@MamaCareID @VitalacID @Nutrisi_Bangsa
Have Questions about Nutrition & Motherhood ?
0800-1-600-600 0800-1-360-360 0800-1-505-505
[email protected] [email protected] [email protected]
0812-81-600-600 0888-8-505-505
This is a Read version of a Presentation shared to showcase Social Careline in Sarihusada – Danone in Social Insight Jakarta Event in Aug 2014. Any question in regards to this presentation, please contact [email protected] or twitter @smilingrini
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