sasha england - top mobile trends
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Mobile TrendsWhy mobile matters to you!
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* Ericsson
Mobile Data Traffic Growing
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Why Apps over Mobile Web?
* www.flurry.com
• Apps command 86% of the average US mobile consumer’s time, or 2 hrs and 19 minutes per day.
• Mobile web continued to decline, averaging just 14% of the US mobile consumer’s time, or 22 minutes per day.
• Apps create a different experience then mobile web, utilize phone features for a better user interface.
• Apps connect you to your network
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* www.flurry.com
Why Does Mobile Matter to YOU?
• US consumer spends 2 hrs and 42 minutes per day on mobile devices (up 2.5% from 2013)
• Apps like Pinterest, Instagram and more received wide adoption. They changed how we communicate, share experiences, develop relationships, connect to 1-1
• Apps are for a specific reason, for example, your weather app?
• Apps make lives easier and more efficient.
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How Mobile Can Impact You-
People are now more visual and picture sharing has become important.
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Mobile Is more Than Search/DiscoverySocial networks and messaging are rapidly changing, with image/video sharing on the rise and people engaging more with close contacts and less with large audiences.
*Mary Meeker
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There are apps that enable potential homebuyers and owners alike to see the possibility in homes
For example, here are some great apps to help increase your listing photos:• Snapseed: user-friendly photo app with advanced editing tools• Takes: allows the user to take photos and have them turned into video• 360 Panorama: This app allows the user to take panoramic photos of any scene• Diptic: Most advanced photo collage app, combine photos to create before-
and-after images or more in-depth collages
Mobile Is more Than Search/Discovery
360 Panorama
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• Photo messaging application • Take photos, record videos, add text and drawings, and send them to a
controlled list of recipients. Users set a time limit for how long recipients can view their Snaps
• Prime real estate for innovative marketing campaigns• A personal 10 seconds with their target customer
Snapchat
Check out this new listing that
just came on the market!!
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• Cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS.
WhatsApp Messenger
Interested in seeing this new
house?
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• Visual discovery tool• Collect ideas for your different projects and interests. • You can create and share collections (called “boards”) of visual bookmarks
(called “Pins”) • Free advertisement space for your listings
New Home For Sale in LA!
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• Instagram is a fast, beautiful and fun way to share photos with friends.• Take a picture or video, choose a filter to transform its look and feel, then
post to Instagram, it's that easy• You can even share to Facebook, Twitter, Tumblr and more. • It's a new way to share photos of properties!
Check out this house, what do
you think?
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• Social media still counts, so stay connected to your social platforms on the go using Apps like Facebook “More people are starting to understand that mobile is a great
opportunity for us,” Zuckerberg said. “Today, there is no argument. Facebook is a mobile company.”
Use mobile to engage with your clients in real time on social media
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The MLS’s Application Suite
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105,000 unique users
About 42,000 PRO Logins
Performing over 500,000 searches
Generating almost 3,500 LEADS!
How The MLS App is Performing – May 2014
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The MLS’ AppUsers can search all listings in the MLS by:- GPS- City- State- Zip Code-MLS #
Log in using your MLS ID to access:- Private remarks - Compensation - Showing instructions - Off market statuses
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The App is Social Media Ready And Easy To ShareUsers can share listings on Facebook and Twitter as well
as send listings via email and text
Details can include:
• Picture of the property• Summary• Realtor information• Mobile web link to single property page
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The App is About Driving LEADS To YOU!
There is always a “contact” button to place calls and/or send emails to agents
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New Exciting June Features!
• Ability to search Open Houses by specific date
• New iPad app with slide out grid menu
• Search by specific statues
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Thank you!!