sass14 interim presentation – tom cross

THE SUPERMARKET – TOM CROSSTHE SUPERMARKET – TOM CROSS

INTERIM REPORT; Like many of my peers, I had a look around supermarkets, read news articles and thought about what the act of shopping actually is.

THE SUPERMARKET – TOM CROSS

THE PROBLEMS

Time; We dont have t ime to walk around instore and f ind what we want

Guilt ; We feel bad about shopping in supermarkets

Price; Sav ings and of fers are so oversaturated that we don’t knowwhen we save money

Well Being; We want to eat wel l but are a lured by cheap brand food

Planning; The weekly shop doesn’t happen because we have to p lan what we want to buy and eat , which is a hass le and takes too long , and we forget stuf f .


THE PROBLEMS

We are a rapidly expanding technology consuming super power. In years to come the majority of shopping wi l l be done onl ine (not that it a lready isn’t , but even more so)

I bel ieve to get ahead we need to think about improving the onl ine experience more than an instore experience.

Thus my ideas wi l l focus there.


Problem #1

Solution #1

We l ike shopping but dont l ike other people Sounds bad, but i t ’s k ind of true

Vir tua l shopping ; making the onl ine exper ience as i f i t was just l ike shopping in store .


Add ‘McVities Digestives’ to basket;Take a closer look>£1 Look how much fun she is having!


Problem #2

Solution #2

Onl ine Shopping is confus ing and we st i l l have to p lan what we want to buy. Very l ike ly to forget impor tant th ings we need for meals .

THE MEAL PLANNER With th is system, people are asked a couple quest ions , How much do you want to spend? How many are you feeding? How many meals? With th is in format ion the system would create ‘meals ’ adding the ingredients into your basket . I f you want other stuf f ( treats ,etc) just cont inue shopping


Inspirat ion2 CAN DINE FOR £10 FEED THE FAMILY FOR £5 GRAZE BOX READY MEALS


Solution #2

Audiences

Why would this be useful? Onl ine shopping is hard to nav igate , and i ts hard to v isua l i se what we actua l ly want without seeing i t , but i ts a lso much faster than shopping instore . With the sh i f t heading that we only buy l i t t le b i ts in store . This meal p lanner, would help reduce waste , provid ing hea l thy meals and a f fordable costs , i t would have rec ipes for each day, which you could fo l low on an app/onl ine or a card and then rate how you enjoyed i t . Thus your next shop wi l l have s imi lar meals that you wi l l l ike . EASY!

THE MEAL PLANNER Students; A demographic that should be eat ing wel l and on a budget , a lso the most internet savvy or a l l consumers . Idea l , teaching them how to cook, how to make meals last longer and sav ing them money, Mothers ever ywhere would be proud. Familes ; I t ’s gett ing more and more expens ive to have a fami ly and even harder to feed them wel l , us ing th is system fami l ies could have structured meals that are hea l thy, cheap and even introduce them to new f lavours to be more adventorous . Commuters; Have so l i t t le t ime they dont want to p lan what they eat ever y day, why cant their onl ine shopping do i t for them. ‘Less than 30 minute meals ’ Could be a choice , they dont need to waste t ime .


Solution #2How could this work? Just l ike normal onl ine shopping, v is it the website, Log in. F i l l in some quest ions With those answers – It wi l l select you ingredients for meals . S imple. – Add treats i f you want. Checkout. Del ievered. Fol low a guided recipe on your phone (It could do it a l l for you, t imers, warning, steps) or on webpage or sent with order. Rate the meals you made. Order again. EASY!


Solution #2Why would this help? You wouldn’t need to plan ahead; GREAT! Would help save you t ime and hassle; GOOD! Makes Onl ine shopping easy; NICE! Reduces Waste Saves Money Teaches Ski l ls Gets people eat ing healthi ly WHY WOULDN’T YOU DO IT?


THANK YOU FOR LOOKING Any Questions

sass14 interim presentation – tom cross

Design