saturn group presentation week 2
TRANSCRIPT
Saturn
Julian Crespo, Krystel Delos Reyes and Yuan Gao
September 26, 2017
Market Focus
The Wellness Ecosystem:
Treatment related to mental health care often relies on prescription medication, that can create an illusion of well being. This method does not allow for exploration of deep rooted issues.
Our Educated Guess
Personal wellness can be achieved away from the sterile approach of medical mental care. People are open to exploring holistic methods to achieve wellness.
Thoughtful Interviewees
“Im for medication if it keeps you stable [...] but what is the REAL problem?”
AdrianneSocial Worker / Advocate for therapy
Thoughtful Interviewees
“Nothing else matters when I go to gym."
MiguelRegional MGR @ H&M / Exercise Advocate
Thoughtful Interviewees
“My first encounter with counseling was unpleasant, it has prevented me from returning.”
KloeSculptor / Advocates artistic & athletic activities
What we’ve learned
Mapping
Affinity Mapping:
Insights: We made a mess.
Opportunity: We made sense of it.
Mapping
Journey Map:
Insights: Leverage exists between coping mechanism and self reflection.
Opportunity: Good Mental hygiene advocates want to support others.
Mapping
Going Digital:
Insights: Is effective for working remotely
Opportunity: New data is examined more thoroughly and preserved.
Mapping
Going Digital:
Insights: Is effective for working remotely
Opportunity: New data is examined more thoroughly and preserved.
Next Steps
Insights: Explore the stigma encompassing Mental Health care. How might we reframe perceptions of Mental Health Care.
Opportunity: Dig deeper with questions, speak to professionals and create more generative methods of interaction with our future interviews.