SBAA 2009 Annual Meeting

Savannah, Georgia

November 10, 2009

Contours of Quality: Shaping the Future

of Management Education

Jerry E. TrapnellEVP & Chief Accreditation Officer

Overview

Who is shaping the quality of management education worldwide?

• AACSB is often thought of as an external governing body. In reality, AACSB is:

– A self-governing organization, comprised of and led by our member schools

– A vehicle for business schools (administrators, faculty, staff) to elevate the quality of management education.

The mission of AACSB International is to advance quality management education

worldwide through accreditation and thought leadership.

AACSB’s Collaborative Network

• 1133 business schools in 74 countries/territories– 570 AACSB accredited schools in 33 countries

170 accounting accredited programs in 4 countries

• 57 corporate/non-profit/public sector members

• Estimated 19 billion USD combined budget

• More than 50,000 faculty, more than 2 million students, and ≈19 billion USD combined budget

as of 31 August 2009

How are AACSB members together shaping the future of management education?

“People who live in the intersection of social worlds are at higher risk of having good ideas.”

– Ronald Burt

Exchanging Ideas:Shaping the Future Through Collaboration

Exchanging Ideas:Shaping the Future Through Collaboration

• Intersecting face-to-face– World Class Practices in Management Education

Conference(UK in October; Dubai in December)

– Associate Deans & Innovative Programs Conference(Scottsdale, AZ, USA in November)

– Deans Conference(Tampa, FL, USA in February)

– Seminars: Accreditation, Assessment, Ethics Education, Faculty Effectiveness & Qualifications, Aspiring/New Deans, & more…

Launching October 2009 – only for individuals at member schools

Exchanging Ideas:Shaping the Future Through Collaboration

• Intersecting online– Identify others with particular interests or responsibilities– Discuss topics of common concern or interest– Share effective practices– Extend a dialogue begun at an AACSB event

How can AACSB…

• Provide quality assurance processes for schools that cannot achieve AACSB accreditation?

• Enhance the value of AACSB accreditation for those schools that do have it?

Shaping the Long-Term Future of…

Quality Assurance & Advancement

Of approximately 12,000 institutions granting business degrees worldwide…

Global Accreditation

≈9% are accredited by an organization operating on an

international scale

≈6% have AACSB International, EQUIS and/or AMBA

accreditation

Global Accreditation

506 (71.5%)

AACSB (570)EQUIS

(118)

AMBA(153)

30(4.2%)

79(11.2%)

29(4.1%)

5 (.7%)

40(5.7%)

19(2.7%)

Source: AACSB analysis of publicly available data as of September 2009

Total = 708

• Implementation of April 2009 standards revisions

• Training to support consistency across reviews

• Defining the “institution” (scope of accreditation)

• Revisions to maintenance of accreditation reports

Shaping the Immediate Future of…

Quality Assurance

• Delivering a consistent message of quality … customized for your school-joint marketing

• “Value of Accreditation” microsite … students, parents, counselors, corporations-link

AACSB seal to microsite, link to BestBizSchools website

• Student website and accredited school search

• Upholding a high standard in accreditation reviews

Shaping the Immediate Future of…Value of Accreditation

• Cross-border collaborations– Reported by 4 of 5 member schools

• International mobility of students, faculty, ideas

• Relevance of education/research to a global economy

• Task force to deliver report in early 2010

Shaping the Future of…

Globalization of Business Education

• Augment pools of qualified faculty members … in all regions of the world

• Promote appropriate deployment of AQ and PQ faculty

• Motivate ongoing faculty development

Shaping the Future of…

Faculty Models and Markets

• Encourage research that matches a school’s mission and has the intended impact

– for practitioner/industry applications

– for student learning

– for knowledge/theory development

Shaping the Future of…

Business School Research

• Ensure currency and relevancy

• Assist to apply new technologies

• Support efforts to enhance judgment, soft skills, and integrative thinking

Shaping the Future of…

Curriculum Development

Shaping the Future of…

Business School Leadership

• Develop pipeline of diverse and capable leaders

• Strengthen mission alignment with strategic planning

• Help leaders to do what is right, rather than what is easy