Mission, Vision & ValuesPresident’s Message

SBCVA Mission

• To promote the wine industry in Santa Barbara County (per by laws)

• As a premium wine producing and wine grape growing region

SBCVA Vision

• For Santa Barbara County to be known for world-class, authentic wines worth seeking out.

SBCVA Values• Have the members best interests in mind• All members will succeed together• Encourage participation and engagement

2013-2015 Goals• The county should be the brand, not the association• Work together (unify) with other wine and travel

associations to maximize efforts – own the county• Increase member and community communication and

value• Become the central voice/entry point to Santa Barbara

County • Expand membership (qualified and associate)• Increase revenue so we can do more• Increase engagement of members in community &

industry issues• Outsource and reinvigorate events

2014 Accomplishments

Refreshed & New Websites

Refreshed & New Websites

Refreshed & New Websites

Refreshed & New Websites

Updated Touring Guide

Media Buy (Non-Events)

Events Attended

Events (Co) Hosted

By the Numbers

Web+ 28%

Facebook +121%

Twitter+135%

Instagram +237%

App+35%

Touring Guide +115%

Tourism Marketing Partners

Updated AVA Maps

Increase Membership

123 Winery Members

14 Grower Members5 Vineyard Managers

TOTAL MEMBERSHIP 142, +13%

Increase Membership

16 Accommodations

8 Restaurants9 Touring & More

5 Wine Shops, Breweries & More

TOTAL HOSPITALITY ASSOCIATES 28

Increase Membership

Architecture/ConstructionBusiness to Business Services

Civil Engineering and SurveyingConsumer Direct Shipping

Financial ServicesInsurance Services

PhotographyReal Estate Services

Water & Water ConditioningWebsite Development

Wine ServicesWinery Products

TOTAL BUSINESS ASSOCIATES 20

Media Relations

• Individual Media Pitching and Outreach• Festival Promotion and Attendance• Itinerary Development and Journalist Hosting• Posting and sharing articles• Media tastings and submissions

Shaping the Industry Voice

• Vineyard and Winery Regulations Committee• Agriculture Advisory Committee of SBC• Right to Farm Sub-Committee of SBC• Protect Wine Place & Origin, Signatory• Stonebridge Research Economic Impact Study

To develop the Vintners’ Festival and the Celebration of Harvest into dynamic multi-day experiences for consumers, media and trade that

showcases Santa Barbara County as a world-class wine and food

destination.

2015

• Partnership with the Guild of Sommeliers• Santa Barbara Wine Camp, April• Further partnership with our tourism

marketing associations, including CCTC• Expanded media relations efforts• New Festival Director, Cultivate Events• Monthly Industry Tastings• Quarterly Tasting Room Survey

2015 Touring Guide