sbs google+ for nonprofits

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• Constituent Relationship Management (CRM) System used by Nonprofits around the world

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Adding Google+ to Your Marketing Mix

Dawn Westerberg

www.dawnwesterberg.com

Agenda

• Tour of Google+• Compare and

Contrast Google+ with other established Social Media

• Q&A

Tour of Google+

• Why is Google+ important?

• Google+ Profile

• Google+ Circles

• Posting on Google+

• Directions for setting up a page for your nonprofit: https://support.google.com/nonprofits/answer/1746120?hl=en

Why Google+ is Important

• Google+ is indexed by Google search

• Online visibility is the name of the game

• Google owns the gateway to online visibility


• Easy for people to find and connect

• More control for you in what you choose to share and with whom you want to share

• Took the best element from other platforms


• Potential integration with:– Google Places– Google Docs– Google Calendar– Google Android– Google Analytics– YouTube– More

Google+ is an Opportunity

• “Google+ isn’t a hardcore sales and marketing engine…”

» Chris Brogan, Google+ for Business

– Way to educate – Way to connect– Platform to promote (but sparingly)– Develop relationships before you need them– Networking > actions, donations

Tour Stop 1 - Profiles


• Profiles matter in all Social Media

• First impression• Online business card• Photo important,

quality of image important

• Invest in a headshot


• Elements of the Profile– Introduction– Bragging Rights– Occupation– Employment– Education– Places Lived– Home Contact

– Work Contact– Relationship– Looking for– Gender– Other names– Profile discovert

Introduction

• Make it attractive to human readers…

• …but don’t forget about key words

• First paragraph crucial

• Can be as long as you want

• Most important to least important

• A couple examples

Google+ ProfileBragging Rights

• Awards won– “Best Places to Work in

Dallas 2011”– “Peabody Award”– “Top 25 Software

Companies in Austin”

• Books published• Speaking experience• Membership• Fun and Unique

Employment

• Where Google+ looks a little liked LinkedIn

• Opportunity to highlight accomplishments as well as dates of employment

• Develop as appropriate to your Google+ page strategy (if your’e looking to get hired vs.

launching a new business)

Google+ Profile

• Right hand side bar– Other Profiles– Contributor to– Recommended links

• Positive reviews• Amazon page for your

book• Valuable (free)

download

Google+ Circles

Google+ Circles

• Circles = COOLEST part of Google+

• Circles = Lists

• Can categorize those you follow into Circles that you create and name:– Volunteers– Media– Donors– Etc.

Google+ Circles

Google+ Circles

• You can follow the entire Stream

• Or you can limit the updates you see to a particular Circle

• You can put a person in more than one Circle

Google+ Circles

A Word of Caution: While you can direct your update to a particular Circle with limited distribution in mind – those who receive your update CAN share with a larger group.

Ability to Share Circles

Other ways to use Circles

• Create a Circle for:– Journalists– Influential Bloggers– Research– How To/Resources– Alliance Partners– Niche/Industry segments– Location-based

CRM-like organization

Very cool: ability to reach outside of platform

Finding People for Circles

www.findpeopleonplus.com

Google+ Stream

“A post can either be a photo post, a video post, or a link post, but not more than one of these…”

Posting to Stream - Photo

Posting to Stream Blog Articles

Blog Articles

Tip: Google+ picks up meta description

Other Google+ Features: Chat

Other Google+ Features: Hangouts

Events

Great Resource

• Chris Brogan’s book “Google+ for Business”

• Case Studies• “Day in the Life” of

how different professionals use Google+

Measuring Success

• Number of people who “Circle” you

• Number of +1s you get

• Number of comments your posts generate

• Traffic brought to your website/blog

Worth the trouble

• Allows for another profile

• Allows for links to website, Google Places, Reviews, maps, etc.

• Can create java code for Google+ button on website

Great Resource

• Hubspot ebook• Free download

Great Resource

• Circle Google+• Frequently send

updates, tips, new integrations

How do they compare?

• 500,000,000 Facebook

• 106,000,000 Twitter– “More than Twitter, less than a blog”

• 101,000,000 LinkedIn

• 90,000,000 Google+ and growing– Huge Local Play– Immediate indexing– More targeted

How do they compare

• Linking platforms– Doesn’t play nice with others

• Hootsuite, Buffer, etc.

• Tools

• Driving traffic back to websites/blogs

• All or nothing versus targeted

• The monolith that is Google

Powerful

Q&A

• Thank You!

• Dawn Westerberg• [email protected]