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LEARN HOW TO TAKE ONLINE DONATIONS TO THE NEXT LEVEL WITH A$10,000 PER MONTH GOOGLE ADWORDS GRANT FOR YOUR NONPROFIT
If you are not familiar with the Google Adword Grant, you’re missing out on sending upwards of 5,000 website visitors to your site each month! For all qualified nonprofits, Google distributes $10,000 per month in AdWords advertising to help them advance their mission.
Learn how to apply for the grant, e�ectively optimize the grant, and exponentially grow your database of donors and supporters, for free!
MobileCause provides an innovative suite of digital fundraising and donor
engagement solutions. To speak to an expert about MobileCause software and
strategy call (888) 661-8804 or go to mobilecause.com/free-consultation
Community Boost Consulting PROVIDES best in class Google Grant support.
for a free discovery session for Your NONPROFIT with an ADWORDS SPECIALIST
call (619) 665-5191 or GO TO communityboost.org
© 2017 MOBILECAUSE. ALL RIGHTS RESERVED.
BEST PRACTICES FOR OPTIMIZING YOUR ADWORDS ACCOUNT
GOOGLE GRANTSFOR NONPROFITS
GOOGLE GRANT STIPULATIONS YOU NEED TO KNOW
Did you know? Most 501c3 nonprofits are approved for a $10,000 monthly ad grant in 5 days.
HOW TO RECEIVE A $10,000 MONTHLY ADWORDS GRANT
Best charities to donate to
Search
Apply
For Nonprofits
Sign up
Ad Grants
Set up
AdWords
When clicked, all ads must go to your website. You should embed all donation and sign up forms.
.org
You can only advertise on keywords that are valued up to $2.00 cost per click (CPC).
You can only promote text ads. You can’t use your grant to buy photo and video ads.
You can spend up to $329 daily on ads which will appear at the top of Google search.
$329
STEPS TO INSPIRE RECURRING DONATIONS WITH ADWORDS
1
2
3
4
5
SUBSCRIBER
SUPPORTER
DONOR
AMBASSADOR
VISITOR A new user searches on Google, clicks your ad, and visits your website (approx. 5,000 per month)
Visitor opts in for updates or downloads a resource by submitting their email
address and/or mobile number
Subscriber receives emails and/or texts that showcase
the impact of your cause
Supporter makes a first
donationor purchase
Donorgivesmore
Remember... Google ad tra�c is often first time visitors to your website
Tip: Set goals for each step and adjust your strategy as you measure results.
1. Write compelling ads with powerful headlines and strong calls-to-action
Focus your language on the importance of your cause and make it easy for individuals to get involved.
Tip: When clicked, your ad should direct visitors to a web page with a video and donation/sign up form (require as few fields as possible for maximum conversions).
2. Identify hundreds (or even thousands) of Google search terms that relate to your nonprofit organization
To maximize your daily ad grant spend it’s best to compile a comprehensive list of long tail keywords that relate to your cause.
Tip: Use the Google Adwords “Keyword Planner” as well as Google Trends to identify and compare relevant terms.
3. Measure how many people fill out your forms after clicking on your ads
It is vital to the success of your Adwords Campaigns that you measure and compare conversion percentages for each of your ads.
Tip: Insert the Adwords conversion code on every thank you page on your website. For more conversion data you can link your Google Analytics and Google Adwords accounts.
4. Install Google Adwords Editor 11 to make it easy to manage campaigns
Adwords Editor makes it easy to add new keywords and adjust your spend to your highest performing ads.
Tip: Don’t try to manage your Adwords without Editor 11. This tool will save you time and increase campaign results.
5. A/B test your donation and sign up forms
Create variations of your forms to test variables including:
Required fieldsDefault donation amountSuggested donation amountsRecurring gift options
Tip: Remember to only change one variable when A/B testing. The form with the higher conversion rate wins.
Adwords Editor 11
Free Software Downloadfor PC or Mac
LEARN HOW TO TAKE ONLINE DONATIONS TO THE NEXT LEVEL WITH A$10,000 PER MONTH GOOGLE ADWORDS GRANT FOR YOUR NONPROFIT
If you are not familiar with the Google Adword Grant, you’re missing out on sending upwards of 5,000 website visitors to your site each month! For all qualified nonprofits, Google distributes $10,000 per month in AdWords advertising to help them advance their mission.
Learn how to apply for the grant, e�ectively optimize the grant, and exponentially grow your database of donors and supporters, for free!
MobileCause provides an innovative suite of digital fundraising and donor
engagement solutions. To speak to an expert about MobileCause software and
strategy call (888) 661-8804 or go to mobilecause.com/free-consultation
Community Boost Consulting PROVIDES best in class Google Grant support.
for a free discovery session for Your NONPROFIT with an ADWORDS SPECIALIST
call (619) 665-5191 or GO TO communityboost.org
© 2017 MOBILECAUSE. ALL RIGHTS RESERVED.
BEST PRACTICES FOR OPTIMIZING YOUR ADWORDS ACCOUNT
GOOGLE GRANTSFOR NONPROFITS
GOOGLE GRANT STIPULATIONS YOU NEED TO KNOW
Did you know? Most 501c3 nonprofits are approved for a $10,000 monthly ad grant in 5 days.
HOW TO RECEIVE A $10,000 MONTHLY ADWORDS GRANT
Best charities to donate to
Search
Apply
For Nonprofits
Sign up
Ad Grants
Set up
AdWords
When clicked, all ads must go to your website. You should embed all donation and sign up forms.
.org
You can only advertise on keywords that are valued up to $2.00 cost per click (CPC).
You can only promote text ads. You can’t use your grant to buy photo and video ads.
You can spend up to $329 daily on ads which will appear at the top of Google search.
$329
STEPS TO INSPIRE RECURRING DONATIONS WITH ADWORDS
1
2
3
4
5
SUBSCRIBER
SUPPORTER
DONOR
AMBASSADOR
VISITOR A new user searches on Google, clicks your ad, and visits your website (approx. 5,000 per month)
Visitor opts in for updates or downloads a resource by submitting their email
address and/or mobile number
Subscriber receives emails and/or texts that showcase
the impact of your cause
Supporter makes a first
donationor purchase
Donorgivesmore
Remember... Google ad tra�c is often first time visitors to your website
Tip: Set goals for each step and adjust your strategy as you measure results.
1. Write compelling ads with powerful headlines and strong calls-to-action
Focus your language on the importance of your cause and make it easy for individuals to get involved.
Tip: When clicked, your ad should direct visitors to a web page with a video and donation/sign up form (require as few fields as possible for maximum conversions).
2. Identify hundreds (or even thousands) of Google search terms that relate to your nonprofit organization
To maximize your daily ad grant spend it’s best to compile a comprehensive list of long tail keywords that relate to your cause.
Tip: Use the Google Adwords “Keyword Planner” as well as Google Trends to identify and compare relevant terms.
3. Measure how many people fill out your forms after clicking on your ads
It is vital to the success of your Adwords Campaigns that you measure and compare conversion percentages for each of your ads.
Tip: Insert the Adwords conversion code on every thank you page on your website. For more conversion data you can link your Google Analytics and Google Adwords accounts.
4. Install Google Adwords Editor 11 to make it easy to manage campaigns
Adwords Editor makes it easy to add new keywords and adjust your spend to your highest performing ads.
Tip: Don’t try to manage your Adwords without Editor 11. This tool will save you time and increase campaign results.
5. A/B test your donation and sign up forms
Create variations of your forms to test variables including:
Required fieldsDefault donation amountSuggested donation amountsRecurring gift options
Tip: Remember to only change one variable when A/B testing. The form with the higher conversion rate wins.
Adwords Editor 11
Free Software Downloadfor PC or Mac
LEARN HOW TO TAKE ONLINE DONATIONS TO THE NEXT LEVEL WITH A$10,000 PER MONTH GOOGLE ADWORDS GRANT FOR YOUR NONPROFIT
If you are not familiar with the Google Adword Grant, you’re missing out on sending upwards of 5,000 website visitors to your site each month! For all qualified nonprofits, Google distributes $10,000 per month in AdWords advertising to help them advance their mission.
Learn how to apply for the grant, e�ectively optimize the grant, and exponentially grow your database of donors and supporters, for free!
MobileCause provides an innovative suite of digital fundraising and donor
engagement solutions. To speak to an expert about MobileCause software and
strategy call (888) 661-8804 or go to mobilecause.com/free-consultation
Community Boost Consulting PROVIDES best in class Google Grant support.
for a free discovery session for Your NONPROFIT with an ADWORDS SPECIALIST
call (619) 665-5191 or GO TO communityboost.org
© 2017 MOBILECAUSE. ALL RIGHTS RESERVED.
BEST PRACTICES FOR OPTIMIZING YOUR ADWORDS ACCOUNT
GOOGLE GRANTSFOR NONPROFITS
GOOGLE GRANT STIPULATIONS YOU NEED TO KNOW
Did you know? Most 501c3 nonprofits are approved for a $10,000 monthly ad grant in 5 days.
HOW TO RECEIVE A $10,000 MONTHLY ADWORDS GRANT
Best charities to donate to
Search
Apply
For Nonprofits
Sign up
Ad Grants
Set up
AdWords
When clicked, all ads must go to your website. You should embed all donation and sign up forms.
.org
You can only advertise on keywords that are valued up to $2.00 cost per click (CPC).
You can only promote text ads. You can’t use your grant to buy photo and video ads.
You can spend up to $329 daily on ads which will appear at the top of Google search.
$329
STEPS TO INSPIRE RECURRING DONATIONS WITH ADWORDS
1
2
3
4
5
SUBSCRIBER
SUPPORTER
DONOR
AMBASSADOR
VISITOR A new user searches on Google, clicks your ad, and visits your website (approx. 5,000 per month)
Visitor opts in for updates or downloads a resource by submitting their email
address and/or mobile number
Subscriber receives emails and/or texts that showcase
the impact of your cause
Supporter makes a first
donationor purchase
Donorgivesmore
Remember... Google ad tra�c is often first time visitors to your website
Tip: Set goals for each step and adjust your strategy as you measure results.
1. Write compelling ads with powerful headlines and strong calls-to-action
Focus your language on the importance of your cause and make it easy for individuals to get involved.
Tip: When clicked, your ad should direct visitors to a web page with a video and donation/sign up form (require as few fields as possible for maximum conversions).
2. Identify hundreds (or even thousands) of Google search terms that relate to your nonprofit organization
To maximize your daily ad grant spend it’s best to compile a comprehensive list of long tail keywords that relate to your cause.
Tip: Use the Google Adwords “Keyword Planner” as well as Google Trends to identify and compare relevant terms.
3. Measure how many people fill out your forms after clicking on your ads
It is vital to the success of your Adwords Campaigns that you measure and compare conversion percentages for each of your ads.
Tip: Insert the Adwords conversion code on every thank you page on your website. For more conversion data you can link your Google Analytics and Google Adwords accounts.
4. Install Google Adwords Editor 11 to make it easy to manage campaigns
Adwords Editor makes it easy to add new keywords and adjust your spend to your highest performing ads.
Tip: Don’t try to manage your Adwords without Editor 11. This tool will save you time and increase campaign results.
5. A/B test your donation and sign up forms
Create variations of your forms to test variables including:
Required fieldsDefault donation amountSuggested donation amountsRecurring gift options
Tip: Remember to only change one variable when A/B testing. The form with the higher conversion rate wins.
Adwords Editor 11
Free Software Downloadfor PC or Mac
LEARN HOW TO TAKE ONLINE DONATIONS TO THE NEXT LEVEL WITH A$10,000 PER MONTH GOOGLE ADWORDS GRANT FOR YOUR NONPROFIT
If you are not familiar with the Google Adword Grant, you’re missing out on sending upwards of 5,000 website visitors to your site each month! For all qualified nonprofits, Google distributes $10,000 per month in AdWords advertising to help them advance their mission.
Learn how to apply for the grant, e�ectively optimize the grant, and exponentially grow your database of donors and supporters, for free!
MobileCause provides an innovative suite of digital fundraising and donor
engagement solutions. To speak to an expert about MobileCause software and
strategy call (888) 661-8804 or go to mobilecause.com/free-consultation
Community Boost Consulting PROVIDES best in class Google Grant support.
for a free discovery session for Your NONPROFIT with an ADWORDS SPECIALIST
call (619) 665-5191 or GO TO communityboost.org
© 2017 MOBILECAUSE. ALL RIGHTS RESERVED.
BEST PRACTICES FOR OPTIMIZING YOUR ADWORDS ACCOUNT
GOOGLE GRANTSFOR NONPROFITS
GOOGLE GRANT STIPULATIONS YOU NEED TO KNOW
Did you know? Most 501c3 nonprofits are approved for a $10,000 monthly ad grant in 5 days.
HOW TO RECEIVE A $10,000 MONTHLY ADWORDS GRANT
Best charities to donate to
Search
Apply
For Nonprofits
Sign up
Ad Grants
Set up
AdWords
When clicked, all ads must go to your website. You should embed all donation and sign up forms.
.org
You can only advertise on keywords that are valued up to $2.00 cost per click (CPC).
You can only promote text ads. You can’t use your grant to buy photo and video ads.
You can spend up to $329 daily on ads which will appear at the top of Google search.
$329
STEPS TO INSPIRE RECURRING DONATIONS WITH ADWORDS
1
2
3
4
5
SUBSCRIBER
SUPPORTER
DONOR
AMBASSADOR
VISITOR A new user searches on Google, clicks your ad, and visits your website (approx. 5,000 per month)
Visitor opts in for updates or downloads a resource by submitting their email
address and/or mobile number
Subscriber receives emails and/or texts that showcase
the impact of your cause
Supporter makes a first
donationor purchase
Donorgivesmore
Remember... Google ad tra�c is often first time visitors to your website
Tip: Set goals for each step and adjust your strategy as you measure results.
1. Write compelling ads with powerful headlines and strong calls-to-action
Focus your language on the importance of your cause and make it easy for individuals to get involved.
Tip: When clicked, your ad should direct visitors to a web page with a video and donation/sign up form (require as few fields as possible for maximum conversions).
2. Identify hundreds (or even thousands) of Google search terms that relate to your nonprofit organization
To maximize your daily ad grant spend it’s best to compile a comprehensive list of long tail keywords that relate to your cause.
Tip: Use the Google Adwords “Keyword Planner” as well as Google Trends to identify and compare relevant terms.
3. Measure how many people fill out your forms after clicking on your ads
It is vital to the success of your Adwords Campaigns that you measure and compare conversion percentages for each of your ads.
Tip: Insert the Adwords conversion code on every thank you page on your website. For more conversion data you can link your Google Analytics and Google Adwords accounts.
4. Install Google Adwords Editor 11 to make it easy to manage campaigns
Adwords Editor makes it easy to add new keywords and adjust your spend to your highest performing ads.
Tip: Don’t try to manage your Adwords without Editor 11. This tool will save you time and increase campaign results.
5. A/B test your donation and sign up forms
Create variations of your forms to test variables including:
Required fieldsDefault donation amountSuggested donation amountsRecurring gift options
Tip: Remember to only change one variable when A/B testing. The form with the higher conversion rate wins.
Adwords Editor 11
Free Software Downloadfor PC or Mac
LEARN HOW TO TAKE ONLINE DONATIONS TO THE NEXT LEVEL WITH A$10,000 PER MONTH GOOGLE ADWORDS GRANT FOR YOUR NONPROFIT
If you are not familiar with the Google Adword Grant, you’re missing out on sending upwards of 5,000 website visitors to your site each month! For all qualified nonprofits, Google distributes $10,000 per month in AdWords advertising to help them advance their mission.
Learn how to apply for the grant, e�ectively optimize the grant, and exponentially grow your database of donors and supporters, for free!
MobileCause provides an innovative suite of digital fundraising and donor
engagement solutions. To speak to an expert about MobileCause software and
strategy call (888) 661-8804 or go to mobilecause.com/free-consultation
Community Boost Consulting PROVIDES best in class Google Grant support.
for a free discovery session for Your NONPROFIT with an ADWORDS SPECIALIST
call (619) 665-5191 or GO TO communityboost.org
© 2017 MOBILECAUSE. ALL RIGHTS RESERVED.
BEST PRACTICES FOR OPTIMIZING YOUR ADWORDS ACCOUNT
GOOGLE GRANTSFOR NONPROFITS
GOOGLE GRANT STIPULATIONS YOU NEED TO KNOW
Did you know? Most 501c3 nonprofits are approved for a $10,000 monthly ad grant in 5 days.
HOW TO RECEIVE A $10,000 MONTHLY ADWORDS GRANT
Best charities to donate to
Search
Apply
For Nonprofits
Sign up
Ad Grants
Set up
AdWords
When clicked, all ads must go to your website. You should embed all donation and sign up forms.
.org
You can only advertise on keywords that are valued up to $2.00 cost per click (CPC).
You can only promote text ads. You can’t use your grant to buy photo and video ads.
You can spend up to $329 daily on ads which will appear at the top of Google search.
$329
STEPS TO INSPIRE RECURRING DONATIONS WITH ADWORDS
1
2
3
4
5
SUBSCRIBER
SUPPORTER
DONOR
AMBASSADOR
VISITOR A new user searches on Google, clicks your ad, and visits your website (approx. 5,000 per month)
Visitor opts in for updates or downloads a resource by submitting their email
address and/or mobile number
Subscriber receives emails and/or texts that showcase
the impact of your cause
Supporter makes a first
donationor purchase
Donorgivesmore
Remember... Google ad tra�c is often first time visitors to your website
Tip: Set goals for each step and adjust your strategy as you measure results.
1. Write compelling ads with powerful headlines and strong calls-to-action
Focus your language on the importance of your cause and make it easy for individuals to get involved.
Tip: When clicked, your ad should direct visitors to a web page with a video and donation/sign up form (require as few fields as possible for maximum conversions).
2. Identify hundreds (or even thousands) of Google search terms that relate to your nonprofit organization
To maximize your daily ad grant spend it’s best to compile a comprehensive list of long tail keywords that relate to your cause.
Tip: Use the Google Adwords “Keyword Planner” as well as Google Trends to identify and compare relevant terms.
3. Measure how many people fill out your forms after clicking on your ads
It is vital to the success of your Adwords Campaigns that you measure and compare conversion percentages for each of your ads.
Tip: Insert the Adwords conversion code on every thank you page on your website. For more conversion data you can link your Google Analytics and Google Adwords accounts.
4. Install Google Adwords Editor 11 to make it easy to manage campaigns
Adwords Editor makes it easy to add new keywords and adjust your spend to your highest performing ads.
Tip: Don’t try to manage your Adwords without Editor 11. This tool will save you time and increase campaign results.
5. A/B test your donation and sign up forms
Create variations of your forms to test variables including:
Required fieldsDefault donation amountSuggested donation amountsRecurring gift options
Tip: Remember to only change one variable when A/B testing. The form with the higher conversion rate wins.
Adwords Editor 11
Free Software Downloadfor PC or Mac
LEARN HOW TO TAKE ONLINE DONATIONS TO THE NEXT LEVEL WITH A$10,000 PER MONTH GOOGLE ADWORDS GRANT FOR YOUR NONPROFIT
If you are not familiar with the Google Adword Grant, you’re missing out on sending upwards of 5,000 website visitors to your site each month! For all qualified nonprofits, Google distributes $10,000 per month in AdWords advertising to help them advance their mission.
Learn how to apply for the grant, e�ectively optimize the grant, and exponentially grow your database of donors and supporters, for free!
MobileCause provides an innovative suite of digital fundraising and donor
engagement solutions. To speak to an expert about MobileCause software and
strategy call (888) 661-8804 or go to mobilecause.com/free-consultation
Community Boost Consulting PROVIDES best in class Google Grant support.
for a free discovery session for Your NONPROFIT with an ADWORDS SPECIALIST
call (619) 665-5191 or GO TO communityboost.org
© 2017 MOBILECAUSE. ALL RIGHTS RESERVED.
BEST PRACTICES FOR OPTIMIZING YOUR ADWORDS ACCOUNT
GOOGLE GRANTSFOR NONPROFITS
GOOGLE GRANT STIPULATIONS YOU NEED TO KNOW
Did you know? Most 501c3 nonprofits are approved for a $10,000 monthly ad grant in 5 days.
HOW TO RECEIVE A $10,000 MONTHLY ADWORDS GRANT
Best charities to donate to
Search
Apply
For Nonprofits
Sign up
Ad Grants
Set up
AdWords
When clicked, all ads must go to your website. You should embed all donation and sign up forms.
.org
You can only advertise on keywords that are valued up to $2.00 cost per click (CPC).
You can only promote text ads. You can’t use your grant to buy photo and video ads.
You can spend up to $329 daily on ads which will appear at the top of Google search.
$329
STEPS TO INSPIRE RECURRING DONATIONS WITH ADWORDS
1
2
3
4
5
SUBSCRIBER
SUPPORTER
DONOR
AMBASSADOR
VISITOR A new user searches on Google, clicks your ad, and visits your website (approx. 5,000 per month)
Visitor opts in for updates or downloads a resource by submitting their email
address and/or mobile number
Subscriber receives emails and/or texts that showcase
the impact of your cause
Supporter makes a first
donationor purchase
Donorgivesmore
Remember... Google ad tra�c is often first time visitors to your website
Tip: Set goals for each step and adjust your strategy as you measure results.
1. Write compelling ads with powerful headlines and strong calls-to-action
Focus your language on the importance of your cause and make it easy for individuals to get involved.
Tip: When clicked, your ad should direct visitors to a web page with a video and donation/sign up form (require as few fields as possible for maximum conversions).
2. Identify hundreds (or even thousands) of Google search terms that relate to your nonprofit organization
To maximize your daily ad grant spend it’s best to compile a comprehensive list of long tail keywords that relate to your cause.
Tip: Use the Google Adwords “Keyword Planner” as well as Google Trends to identify and compare relevant terms.
3. Measure how many people fill out your forms after clicking on your ads
It is vital to the success of your Adwords Campaigns that you measure and compare conversion percentages for each of your ads.
Tip: Insert the Adwords conversion code on every thank you page on your website. For more conversion data you can link your Google Analytics and Google Adwords accounts.
4. Install Google Adwords Editor 11 to make it easy to manage campaigns
Adwords Editor makes it easy to add new keywords and adjust your spend to your highest performing ads.
Tip: Don’t try to manage your Adwords without Editor 11. This tool will save you time and increase campaign results.
5. A/B test your donation and sign up forms
Create variations of your forms to test variables including:
Required fieldsDefault donation amountSuggested donation amountsRecurring gift options
Tip: Remember to only change one variable when A/B testing. The form with the higher conversion rate wins.
Adwords Editor 11
Free Software Downloadfor PC or Mac
LEARN HOW TO TAKE ONLINE DONATIONS TO THE NEXT LEVEL WITH A$10,000 PER MONTH GOOGLE ADWORDS GRANT FOR YOUR NONPROFIT
If you are not familiar with the Google Adword Grant, you’re missing out on sending upwards of 5,000 website visitors to your site each month! For all qualified nonprofits, Google distributes $10,000 per month in AdWords advertising to help them advance their mission.
Learn how to apply for the grant, e�ectively optimize the grant, and exponentially grow your database of donors and supporters, for free!
MobileCause provides an innovative suite of digital fundraising and donor
engagement solutions. To speak to an expert about MobileCause software and
strategy call (888) 661-8804 or go to mobilecause.com/free-consultation
Community Boost Consulting PROVIDES best in class Google Grant support.
for a free discovery session for Your NONPROFIT with an ADWORDS SPECIALIST
call (619) 665-5191 or GO TO communityboost.org
© 2017 MOBILECAUSE. ALL RIGHTS RESERVED.
BEST PRACTICES FOR OPTIMIZING YOUR ADWORDS ACCOUNT
GOOGLE GRANTSFOR NONPROFITS
GOOGLE GRANT STIPULATIONS YOU NEED TO KNOW
Did you know? Most 501c3 nonprofits are approved for a $10,000 monthly ad grant in 5 days.
HOW TO RECEIVE A $10,000 MONTHLY ADWORDS GRANT
Best charities to donate to
Search
Apply
For Nonprofits
Sign up
Ad Grants
Set up
AdWords
When clicked, all ads must go to your website. You should embed all donation and sign up forms.
.org
You can only advertise on keywords that are valued up to $2.00 cost per click (CPC).
You can only promote text ads. You can’t use your grant to buy photo and video ads.
You can spend up to $329 daily on ads which will appear at the top of Google search.
$329
STEPS TO INSPIRE RECURRING DONATIONS WITH ADWORDS
1
2
3
4
5
SUBSCRIBER
SUPPORTER
DONOR
AMBASSADOR
VISITOR A new user searches on Google, clicks your ad, and visits your website (approx. 5,000 per month)
Visitor opts in for updates or downloads a resource by submitting their email
address and/or mobile number
Subscriber receives emails and/or texts that showcase
the impact of your cause
Supporter makes a first
donationor purchase
Donorgivesmore
Remember... Google ad tra�c is often first time visitors to your website
Tip: Set goals for each step and adjust your strategy as you measure results.
1. Write compelling ads with powerful headlines and strong calls-to-action
Focus your language on the importance of your cause and make it easy for individuals to get involved.
Tip: When clicked, your ad should direct visitors to a web page with a video and donation/sign up form (require as few fields as possible for maximum conversions).
2. Identify hundreds (or even thousands) of Google search terms that relate to your nonprofit organization
To maximize your daily ad grant spend it’s best to compile a comprehensive list of long tail keywords that relate to your cause.
Tip: Use the Google Adwords “Keyword Planner” as well as Google Trends to identify and compare relevant terms.
3. Measure how many people fill out your forms after clicking on your ads
It is vital to the success of your Adwords Campaigns that you measure and compare conversion percentages for each of your ads.
Tip: Insert the Adwords conversion code on every thank you page on your website. For more conversion data you can link your Google Analytics and Google Adwords accounts.
4. Install Google Adwords Editor 11 to make it easy to manage campaigns
Adwords Editor makes it easy to add new keywords and adjust your spend to your highest performing ads.
Tip: Don’t try to manage your Adwords without Editor 11. This tool will save you time and increase campaign results.
5. A/B test your donation and sign up forms
Create variations of your forms to test variables including:
Required fieldsDefault donation amountSuggested donation amountsRecurring gift options
Tip: Remember to only change one variable when A/B testing. The form with the higher conversion rate wins.
Adwords Editor 11
Free Software Downloadfor PC or Mac
LEARN HOW TO TAKE ONLINE DONATIONS TO THE NEXT LEVEL WITH A$10,000 PER MONTH GOOGLE ADWORDS GRANT FOR YOUR NONPROFIT
If you are not familiar with the Google Adword Grant, you’re missing out on sending upwards of 5,000 website visitors to your site each month! For all qualified nonprofits, Google distributes $10,000 per month in AdWords advertising to help them advance their mission.
Learn how to apply for the grant, e�ectively optimize the grant, and exponentially grow your database of donors and supporters, for free!
MobileCause provides an innovative suite of digital fundraising and donor
engagement solutions. To speak to an expert about MobileCause software and
strategy call (888) 661-8804 or go to mobilecause.com/free-consultation
Community Boost Consulting PROVIDES best in class Google Grant support.
for a free discovery session for Your NONPROFIT with an ADWORDS SPECIALIST
call (619) 665-5191 or GO TO communityboost.org
© 2017 MOBILECAUSE. ALL RIGHTS RESERVED.
BEST PRACTICES FOR OPTIMIZING YOUR ADWORDS ACCOUNT
GOOGLE GRANTSFOR NONPROFITS
GOOGLE GRANT STIPULATIONS YOU NEED TO KNOW
Did you know? Most 501c3 nonprofits are approved for a $10,000 monthly ad grant in 5 days.
HOW TO RECEIVE A $10,000 MONTHLY ADWORDS GRANT
Best charities to donate to
Search
Apply
For Nonprofits
Sign up
Ad Grants
Set up
AdWords
When clicked, all ads must go to your website. You should embed all donation and sign up forms.
.org
You can only advertise on keywords that are valued up to $2.00 cost per click (CPC).
You can only promote text ads. You can’t use your grant to buy photo and video ads.
You can spend up to $329 daily on ads which will appear at the top of Google search.
$329
STEPS TO INSPIRE RECURRING DONATIONS WITH ADWORDS
1
2
3
4
5
SUBSCRIBER
SUPPORTER
DONOR
AMBASSADOR
VISITOR A new user searches on Google, clicks your ad, and visits your website (approx. 5,000 per month)
Visitor opts in for updates or downloads a resource by submitting their email
address and/or mobile number
Subscriber receives emails and/or texts that showcase
the impact of your cause
Supporter makes a first
donationor purchase
Donorgivesmore
Remember... Google ad tra�c is often first time visitors to your website
Tip: Set goals for each step and adjust your strategy as you measure results.
1. Write compelling ads with powerful headlines and strong calls-to-action
Focus your language on the importance of your cause and make it easy for individuals to get involved.
Tip: When clicked, your ad should direct visitors to a web page with a video and donation/sign up form (require as few fields as possible for maximum conversions).
2. Identify hundreds (or even thousands) of Google search terms that relate to your nonprofit organization
To maximize your daily ad grant spend it’s best to compile a comprehensive list of long tail keywords that relate to your cause.
Tip: Use the Google Adwords “Keyword Planner” as well as Google Trends to identify and compare relevant terms.
3. Measure how many people fill out your forms after clicking on your ads
It is vital to the success of your Adwords Campaigns that you measure and compare conversion percentages for each of your ads.
Tip: Insert the Adwords conversion code on every thank you page on your website. For more conversion data you can link your Google Analytics and Google Adwords accounts.
4. Install Google Adwords Editor 11 to make it easy to manage campaigns
Adwords Editor makes it easy to add new keywords and adjust your spend to your highest performing ads.
Tip: Don’t try to manage your Adwords without Editor 11. This tool will save you time and increase campaign results.
5. A/B test your donation and sign up forms
Create variations of your forms to test variables including:
Required fieldsDefault donation amountSuggested donation amountsRecurring gift options
Tip: Remember to only change one variable when A/B testing. The form with the higher conversion rate wins.
Adwords Editor 11
Free Software Downloadfor PC or Mac
LEARN HOW TO TAKE ONLINE DONATIONS TO THE NEXT LEVEL WITH A$10,000 PER MONTH GOOGLE ADWORDS GRANT FOR YOUR NONPROFIT
If you are not familiar with the Google Adword Grant, you’re missing out on sending upwards of 5,000 website visitors to your site each month! For all qualified nonprofits, Google distributes $10,000 per month in AdWords advertising to help them advance their mission.
Learn how to apply for the grant, e�ectively optimize the grant, and exponentially grow your database of donors and supporters, for free!
MobileCause provides an innovative suite of digital fundraising and donor
engagement solutions. To speak to an expert about MobileCause software and
strategy call (888) 661-8804 or go to mobilecause.com/free-consultation
Community Boost Consulting PROVIDES best in class Google Grant support.
for a free discovery session for Your NONPROFIT with an ADWORDS SPECIALIST
call (619) 665-5191 or GO TO communityboost.org
© 2017 MOBILECAUSE. ALL RIGHTS RESERVED.
BEST PRACTICES FOR OPTIMIZING YOUR ADWORDS ACCOUNT
GOOGLE GRANTSFOR NONPROFITS
GOOGLE GRANT STIPULATIONS YOU NEED TO KNOW
Did you know? Most 501c3 nonprofits are approved for a $10,000 monthly ad grant in 5 days.
HOW TO RECEIVE A $10,000 MONTHLY ADWORDS GRANT
Best charities to donate to
Search
Apply
For Nonprofits
Sign up
Ad Grants
Set up
AdWords
When clicked, all ads must go to your website. You should embed all donation and sign up forms.
.org
You can only advertise on keywords that are valued up to $2.00 cost per click (CPC).
You can only promote text ads. You can’t use your grant to buy photo and video ads.
You can spend up to $329 daily on ads which will appear at the top of Google search.
$329
STEPS TO INSPIRE RECURRING DONATIONS WITH ADWORDS
1
2
3
4
5
SUBSCRIBER
SUPPORTER
DONOR
AMBASSADOR
VISITOR A new user searches on Google, clicks your ad, and visits your website (approx. 5,000 per month)
Visitor opts in for updates or downloads a resource by submitting their email
address and/or mobile number
Subscriber receives emails and/or texts that showcase
the impact of your cause
Supporter makes a first
donationor purchase
Donorgivesmore
Remember... Google ad tra�c is often first time visitors to your website
Tip: Set goals for each step and adjust your strategy as you measure results.
1. Write compelling ads with powerful headlines and strong calls-to-action
Focus your language on the importance of your cause and make it easy for individuals to get involved.
Tip: When clicked, your ad should direct visitors to a web page with a video and donation/sign up form (require as few fields as possible for maximum conversions).
2. Identify hundreds (or even thousands) of Google search terms that relate to your nonprofit organization
To maximize your daily ad grant spend it’s best to compile a comprehensive list of long tail keywords that relate to your cause.
Tip: Use the Google Adwords “Keyword Planner” as well as Google Trends to identify and compare relevant terms.
3. Measure how many people fill out your forms after clicking on your ads
It is vital to the success of your Adwords Campaigns that you measure and compare conversion percentages for each of your ads.
Tip: Insert the Adwords conversion code on every thank you page on your website. For more conversion data you can link your Google Analytics and Google Adwords accounts.
4. Install Google Adwords Editor 11 to make it easy to manage campaigns
Adwords Editor makes it easy to add new keywords and adjust your spend to your highest performing ads.
Tip: Don’t try to manage your Adwords without Editor 11. This tool will save you time and increase campaign results.
5. A/B test your donation and sign up forms
Create variations of your forms to test variables including:
Required fieldsDefault donation amountSuggested donation amountsRecurring gift options
Tip: Remember to only change one variable when A/B testing. The form with the higher conversion rate wins.
Adwords Editor 11
Free Software Downloadfor PC or Mac
LEARN HOW TO TAKE ONLINE DONATIONS TO THE NEXT LEVEL WITH A$10,000 PER MONTH GOOGLE ADWORDS GRANT FOR YOUR NONPROFIT
If you are not familiar with the Google Adword Grant, you’re missing out on sending upwards of 5,000 website visitors to your site each month! For all qualified nonprofits, Google distributes $10,000 per month in AdWords advertising to help them advance their mission.
Learn how to apply for the grant, e�ectively optimize the grant, and exponentially grow your database of donors and supporters, for free!
MobileCause provides an innovative suite of digital fundraising and donor
engagement solutions. To speak to an expert about MobileCause software and
strategy call (888) 661-8804 or go to mobilecause.com/free-consultation
Community Boost Consulting PROVIDES best in class Google Grant support.
for a free discovery session for Your NONPROFIT with an ADWORDS SPECIALIST
call (619) 665-5191 or GO TO communityboost.org
© 2017 MOBILECAUSE. ALL RIGHTS RESERVED.
BEST PRACTICES FOR OPTIMIZING YOUR ADWORDS ACCOUNT
GOOGLE GRANTSFOR NONPROFITS
GOOGLE GRANT STIPULATIONS YOU NEED TO KNOW
Did you know? Most 501c3 nonprofits are approved for a $10,000 monthly ad grant in 5 days.
HOW TO RECEIVE A $10,000 MONTHLY ADWORDS GRANT
Best charities to donate to
Search
Apply
For Nonprofits
Sign up
Ad Grants
Set up
AdWords
When clicked, all ads must go to your website. You should embed all donation and sign up forms.
.org
You can only advertise on keywords that are valued up to $2.00 cost per click (CPC).
You can only promote text ads. You can’t use your grant to buy photo and video ads.
You can spend up to $329 daily on ads which will appear at the top of Google search.
$329
STEPS TO INSPIRE RECURRING DONATIONS WITH ADWORDS
1
2
3
4
5
SUBSCRIBER
SUPPORTER
DONOR
AMBASSADOR
VISITOR A new user searches on Google, clicks your ad, and visits your website (approx. 5,000 per month)
Visitor opts in for updates or downloads a resource by submitting their email
address and/or mobile number
Subscriber receives emails and/or texts that showcase
the impact of your cause
Supporter makes a first
donationor purchase
Donorgivesmore
Remember... Google ad tra�c is often first time visitors to your website
Tip: Set goals for each step and adjust your strategy as you measure results.
1. Write compelling ads with powerful headlines and strong calls-to-action
Focus your language on the importance of your cause and make it easy for individuals to get involved.
Tip: When clicked, your ad should direct visitors to a web page with a video and donation/sign up form (require as few fields as possible for maximum conversions).
2. Identify hundreds (or even thousands) of Google search terms that relate to your nonprofit organization
To maximize your daily ad grant spend it’s best to compile a comprehensive list of long tail keywords that relate to your cause.
Tip: Use the Google Adwords “Keyword Planner” as well as Google Trends to identify and compare relevant terms.
3. Measure how many people fill out your forms after clicking on your ads
It is vital to the success of your Adwords Campaigns that you measure and compare conversion percentages for each of your ads.
Tip: Insert the Adwords conversion code on every thank you page on your website. For more conversion data you can link your Google Analytics and Google Adwords accounts.
4. Install Google Adwords Editor 11 to make it easy to manage campaigns
Adwords Editor makes it easy to add new keywords and adjust your spend to your highest performing ads.
Tip: Don’t try to manage your Adwords without Editor 11. This tool will save you time and increase campaign results.
5. A/B test your donation and sign up forms
Create variations of your forms to test variables including:
Required fieldsDefault donation amountSuggested donation amountsRecurring gift options
Tip: Remember to only change one variable when A/B testing. The form with the higher conversion rate wins.
Adwords Editor 11
Free Software Downloadfor PC or Mac
LEARN HOW TO TAKE ONLINE DONATIONS TO THE NEXT LEVEL WITH A$10,000 PER MONTH GOOGLE ADWORDS GRANT FOR YOUR NONPROFIT
If you are not familiar with the Google Adword Grant, you’re missing out on sending upwards of 5,000 website visitors to your site each month! For all qualified nonprofits, Google distributes $10,000 per month in AdWords advertising to help them advance their mission.
Learn how to apply for the grant, e�ectively optimize the grant, and exponentially grow your database of donors and supporters, for free!
MobileCause provides an innovative suite of digital fundraising and donor
engagement solutions. To speak to an expert about MobileCause software and
strategy call (888) 661-8804 or go to mobilecause.com/free-consultation
Community Boost Consulting PROVIDES best in class Google Grant support.
for a free discovery session for Your NONPROFIT with an ADWORDS SPECIALIST
call (619) 665-5191 or GO TO communityboost.org
© 2017 MOBILECAUSE. ALL RIGHTS RESERVED.
BEST PRACTICES FOR OPTIMIZING YOUR ADWORDS ACCOUNT
GOOGLE GRANTSFOR NONPROFITS
GOOGLE GRANT STIPULATIONS YOU NEED TO KNOW
Did you know? Most 501c3 nonprofits are approved for a $10,000 monthly ad grant in 5 days.
HOW TO RECEIVE A $10,000 MONTHLY ADWORDS GRANT
Best charities to donate to
Search
Apply
For Nonprofits
Sign up
Ad Grants
Set up
AdWords
When clicked, all ads must go to your website. You should embed all donation and sign up forms.
.org
You can only advertise on keywords that are valued up to $2.00 cost per click (CPC).
You can only promote text ads. You can’t use your grant to buy photo and video ads.
You can spend up to $329 daily on ads which will appear at the top of Google search.
$329
STEPS TO INSPIRE RECURRING DONATIONS WITH ADWORDS
1
2
3
4
5
SUBSCRIBER
SUPPORTER
DONOR
AMBASSADOR
VISITOR A new user searches on Google, clicks your ad, and visits your website (approx. 5,000 per month)
Visitor opts in for updates or downloads a resource by submitting their email
address and/or mobile number
Subscriber receives emails and/or texts that showcase
the impact of your cause
Supporter makes a first
donationor purchase
Donorgivesmore
Remember... Google ad tra�c is often first time visitors to your website
Tip: Set goals for each step and adjust your strategy as you measure results.
1. Write compelling ads with powerful headlines and strong calls-to-action
Focus your language on the importance of your cause and make it easy for individuals to get involved.
Tip: When clicked, your ad should direct visitors to a web page with a video and donation/sign up form (require as few fields as possible for maximum conversions).
2. Identify hundreds (or even thousands) of Google search terms that relate to your nonprofit organization
To maximize your daily ad grant spend it’s best to compile a comprehensive list of long tail keywords that relate to your cause.
Tip: Use the Google Adwords “Keyword Planner” as well as Google Trends to identify and compare relevant terms.
3. Measure how many people fill out your forms after clicking on your ads
It is vital to the success of your Adwords Campaigns that you measure and compare conversion percentages for each of your ads.
Tip: Insert the Adwords conversion code on every thank you page on your website. For more conversion data you can link your Google Analytics and Google Adwords accounts.
4. Install Google Adwords Editor 11 to make it easy to manage campaigns
Adwords Editor makes it easy to add new keywords and adjust your spend to your highest performing ads.
Tip: Don’t try to manage your Adwords without Editor 11. This tool will save you time and increase campaign results.
5. A/B test your donation and sign up forms
Create variations of your forms to test variables including:
Required fieldsDefault donation amountSuggested donation amountsRecurring gift options
Tip: Remember to only change one variable when A/B testing. The form with the higher conversion rate wins.
Adwords Editor 11
Free Software Downloadfor PC or Mac