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Lunch & Learn

Prepared by:

November 5, 2014

Click to edit Master title style Agenda: Today’s Objectives

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• What is the Google Grants program, and how can my nonprofit qualify?

• What value does Google Grants bring do my nonprofit, and what resources do I need to dedicate to managing it?

• What happens to the grant funds, and how can I best leverage them for my programs?

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Google Grants for Nonprofits 101

Click to edit Master title style Google Grants: What is it?

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Google Grants is an in-kind online advertising account

for non-profit organizations.

$10,000

Click to edit Master title style Google Grants: How to Qualify?

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• 501(c)(3) status

• Tax Status (EIN)

• Certification: nondiscrimination

• Certification: donation receipt and use

• Website

Click to edit Master title style Google Grants: Maintain Eligibility

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• Only link to ONE domain

• Manage account monthly

• Ads must reflect your mission

• No commercial advertising

• No requests for property donation or financial products

• No AdSense ads or affiliate ads allowed on your website

Click to edit Master title style Google GrantsPro: What is it?

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Google GrantsPro is program that offers an increased spend cap of

$40,000 per month.

EXTRA AN $30,000

Click to edit Master title style Google GrantsPro: How to Qualify?

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• Have conversion tracking installed (at least one conversion)

• Hit your monthly budget cap (at least $9,900)

• Maintain an account-level CTR of 1%

• Submit online application

• Be in good standing

• Have a dedicated person to manage the account

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Case Studies

Click to edit Master title style How can this help your program objectives?

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Click to edit Master title style Grow visibility through AdWords

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• Search for new keyword and ad group ideas – Find new keywords related to a phrase, website, or category. • Get traffic estimates for a list of keywords - Enter or upload keywords to research historical stats like search volume, or group them into ad groups. • Get search volume for a list of keywords or group them into ad groups - Enter or upload keywords to get click and cost estimates.

Click to edit Master title style Painless and simple with AdWords Express

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• Quick and easy ad creation • Minimal maintenance • Automatic backend optimization • Comprehensive dashboard with

performance metrics • Additional traffic to your website!

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Technical Logistics and Setting Up

Your AdWords Account

Click to edit Master title style Signing Up

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Click to edit Master title style Setting Up

Click to edit Master title style Ad Groups and Keywords

Click to edit Master title style Writing Ads

Click to edit Master title style Final Application Steps

Click to edit Master title style Dashboard Overview: Ad Groups

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Settings

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Click to edit Master title style Settings

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Click to edit Master title style Ads

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Click to edit Master title style Keywords

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