“Where's the sex? Where's the SIZZLE?”

Matt MooreInnotecture

What words do we associate with “sexy people”?

What has someone done to make you feel sexy?

Agenda● Some issues● Suggestion 1: Design Thinking● Suggestion 2: Information Ecology● Suggestion 3: From UX to SX

Does Enterprise IT make us feel...

...confident?

...special?

...worth it?

PTERPISD

Customers vs consumers

#1: Design Thinking

Design Thinking (in a nutshell)● A human-centred (rather than technology-centred) approach to

innovation & improvement.● A systemic concern with the total user experience rather than a

narrow focus on a particular product or service.● A focus on unarticulated needs rather than articulated wants

requiring immersive research techniques.● A willingness to visualise & prototype solutions rather than

relying on words alone.● A willingness to iterate solutions rather than expecting them to

be immediately fully-formed.● An appreciation of the power of storytelling, theatre and

emotional communication in general.

A systemic concern with the total user experience rather than a narrow focus on a

particular product or service.

Unarticulated needs rather than articulated wants requiring immersive research

techniques.

Visualise & prototype solutions rather than relying on words alone.

What can we learn from design thinking?

#2: Information Ecology

If your organisation has already obtained one or more collaboration software products, what are they?

10 out of 26 responses using Sharepoint (38%). 7 out of the 14 responses who have obtained only 1 tool

are using Sharepoint (50%).

1 2 3 4 5 60

2

4

6

8

10

12

14

16

If your organisation has already considered one or more collaboration software products, what are they?

27 responses / 50 products iCtye, Google Docs, Blackboard Wiki, Microsoft (Sharepoint,

Outlook, Exchange), Ektron, Allette Systems (Pageseeder), EMC Documentum (eRooms), Kavi, Alfresco, Jive SBS, Telligent, OpenText Social Media, Lotus (Notes, Quickr, Connections), MindTouch, Atlassian (Confluence, JIRA), Salesforce, MediaWiki, Drupal, Edna, Blackboard, Sakai, BSCW, Matrix, Teamcenter, Windchill, Webex, IM, Sitescape (Novell), SAP, Socialtext, Traction, Novell Teaming, Govdex, Twiki, Intralogics, Drop Box, Skype, K2 BlackPearl, Joomla, Twitter, Yammer, DotNetNuke, Wordpress, OpenCMS.

Information Ecology (Tom Davenport)

Strategy Politics Staff Behaviours Processes Architecture

Governance – Four Models

Should we be managing information

ecologies?

#3: From UX to SX

Motorola

● Focus on the sender

● Support the task mechanics

● Send more/all of the facts

● Conversation and consumption

● Recognize the receiver

● Support the intent of the message

● Provide the capability for storytelling

● Design for creating shared activities / experiences

Will all enterprise technologies be

collaboration technologies?

Thank You● Matt Moore● matt@innotecture.com.au● http://innotecture.wordpress.com/