sca magazine shape 2007 america edition

8/7/2019 SCA magazine SHAPE 2007 America edition

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THE SWIFT

RISE OF SCA

AMERICAS

Amore Mexicos rising star*

SCA teams up with the Philadelphia Eagles

SCA near the top in global environmental friendliness

EATING OUT IS IN

IN THE US

SCA CORE

VALUES FOSTER

GLOBAL UNITY

LATIN AMERICA:

LANDS OF

OPPORTUNITY

SPECIALEDITIONSCAAMERICAS


2/16

2*SCA SHAPE Americas

VINJETT

Contents:

MORE LATINAMERICAN

FAMILIES ARE JOINING

THE MIDDLECLASS.

10

SPECIAL EDITION SCA AMERICAS


3/16

8

SCA Shape special edition ispublished in English. Reproductiononly by permission of SCACorporate Communications. Theopinions expressed herein are

those of the authors or persons interviewedand do not necessarily reflect the views of

the editors or SCA.

SCA Shape special edition Address SCA, Corporate

Communications, Box 7827, 103 97 Stockholm, Sweden

Telephone +46 8 788 5100 Fax +46 8 678 8130 Publisher Bodil

Eriksson Managing editor Johan Andersson Editorial Johan

Andersson, Anna Selberg, SCA, and Gran Lind, Kristin Peva,

Appelberg Design Mats Wester, Appelberg

Printer Danagrds Grafiska AB, Sweden Cover photo Getty Images

4

04FOCUS:NORTH AMERCAAmericans are becoming more cost-

conscious, environmentally awareand alert to health and hygiene issues all trends that fi t SCA exactly.

08NEWS: SCA partners with thePhiladelphia Eagles. Sabas Amore is arising star in Mexico, and Xpressnapsales soar.

10FOCUS:LATIN AMERICAStrong growth, falling poverty ratesand an emerging middle class aretransforming Latin America.

14SNAPSHOT:A look at the swiftrise of SCA Americas, now spanningthe hemisphere from Canada to Chile.Lennart Persson comments on futurefocus.

16CORE VALUES: Respect,excellence and responsibility areSCAs core values. But how do theytake form in reality?

Americas SHAPESCA*3


4/16

n America, home of the burger joint and the take-out

concept, peoples appetite for food cooked away from

home seems as strong as ever. Last year, food service

revenues passed the half-trillion-dollar mark.

That was a pretty big milestone, says Don Lewis,senior vice president, sales and marketing, at SCA Tissue

North America, one of the nations top three suppliers of

towel, tissue and table napkins to the food service industry.

Food service turnover this year is projected to reach USD537 billion, up 3.8 percent in nominal terms over the pre-

vious year, marking faster growth than the economy as a

whole. Increasingly fast-paced lifestyles are the major driv-er, Lewis says.

Eating out in the US and Canada

is so prevalent because of the lifestyle

that is becoming more and more com-

mon, he says. Two-income familieswhere both parents work away from

home just dont have time to prepare al

their meals at home. Even the take-outrend has grown considerably over the

last few years, so even if people aren

eating inside the restaurants they take

it home to eat with the family.

On a typical day, the nations

935,000 restaurants total USD 1.5 billion in sales. Four out of fi ve consumers

agree that going out to a restaurant is abetter way to use their leisure time than

cooking and cleaning up, according to

the National Restaurant Association

Current uncertainty as to where theUS economy is heading hasnt put a

lid on overall growth, but has merely

American restaurant owners as well as patronsand take-out customers are becoming more

cost-conscious, environmentally aware andalert to health and hygiene issues all trendsthat fi t SCA perfectly.

MILES OF MEALS

FOCUS: NORTH AMERICA



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made consumers more cost-conscious,

Lewis says.

People still eat out in times when

the economy is seen as less strong, but

they may choose less fancy restau-

rants, he says.

RISING GAS PRICES and housing costs

have also made restaurants more cost-

conscious than in the past. One of SCAs

key strategies in product development is

to focus on cost of use and value engi-

neering of its products, to help restau-

rants save money, Lewis says.

Napkin and washroom tissue dis-

pensers that discourage overuse and

pilfering are one way, he says. One-

at-a-time dispenser solutions as well as

proper sizes of tissue dispensed means

the cost per use can be reduced, yet pa-

trons will still be able to dry their hands

or wipe their mouths effectively with-

out using too much tissue.

From a narrow perspective, SCA

might be seen as preferring patronswho use as much tissue as possible.

In a way its a dilemma for us, which

causes some interesting dynamics,

Lewis says. But from a case perspec-

tive, we still see our business growing,

even though our paper output may not

grow at the same speed. Our strategy,

which has worked out favorably, is to

develop related products that meet res-taurants needs and allow us to grow

our business.

The strategy amounts to supplying

food service outlets with, for example,

dispensers and related products that

meet their needs yet still translate to

increased business for SCA.

Heightened awareness of the neg-

ative health impact of cholesterol

and sugar has increased demand for

healthy, organic alternatives to com-

mon burgers. In addition, consumers

are becoming more environmentally

conscious in the wake of the globalwarming debate and climate issues,

Lewis says. This gives SCA an advan-

tage due to its long commitment to sus-

tainable development.

With virtually all of our products

being 100 percent made from recycled

material and independently certifi ed by

EcoLogo for our holistic approach to the

environment, we feel we are well posi-

tioned to meet this demand, he says.

BESIDES ENVIRONMENTALawareness,

consumers are also paying more atten-

tion to hygiene issues in the wake of re-

cent bird fl u warnings and other health

scares, Lewis says.

As food service outlets are more

and more focused on avoiding cross-

contamination, SCA continues to fo-

One tissue at a time:

effi cient for retail-

ers, effective for

consumers.

A clean kitchen re-

quires clean hands.

SCA continues to

focus on hands-

free, no-touch,

hygienic solutions.

Americas SHAPE SCA*5


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cus on hands-free, no-touch, hygienic

solutions for our napkin and towelproducts. We put a lot of emphasis on

our dispenser innovation work and our

R&D efforts today, and over the next

years we are going to be focused on hy-

gienic solutions.

One-at-a-time, hands-free dispens-

ing is the motto for SCAs dispenser sys-

tem Xpressnap, which was introduced

four years ago and has won the Interna-tional Foodservice Distributors Asso-

ciation Grand Prix Award in the non-

food category for innovation two of the

last three years. Xpressnap lowers the

customers cost of use by 25 percent,

Lewis says. Were unique in offering

this versus our biggest competitors, so

its a good value proposition for us.

SCA is also seen by its customers as a consistent source

of supply, with fi ll rates on-time, complete delivery of an

order reaching 99.8 percent. We feel this is best in class

and its a very important strategy for us, because restaurants

prefer to limit the space used for storage, Lewis says.About 55 percent of the food service industry covers

meals served in restaurants or taken out to be consumed

at work or at home. The remaining and sizable chunk

comes from food service in schools, hospitals, prisons and

nursing homes.

THIS IS SCA TISSUE

NORTH AMERICA

SCA Tissue North America provides napkins, tis-

sues and towels washroom, tabletop and wiper

products that eliminate waste, reduce mainte-

nance costs and offer hygienic solutions.

The products are sold through wholesale distribu-

tors in North America and marketed as of October

this year under the common brand name Tork. That

means that brand names Park Avenue Ultra, Main

Street and Coronet will all be changed to Tork.

Sysco Food Service, the largest distributor of food

service products in the US, honored SCA with a

2006 Gold Level Supplier Award, ranking it No. 6

out of a total of 2,500 suppliers. Yum brands, which

owns Pizza Hut, A&W Restaurants and other major

chains, has named SCA Vendor of the Year.

Xpressnap lowers the customers cost of use by25 percent, Lewis says. Were unique in offer-

ing this versus our biggest competitors, so its a good valueproposition for us.

FOCUS: NORTH AMERICA



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SMART PRODUCTSIMPROVE LIVES

Close to 20 million US consumers are affected

by incontinence. The market for incontinence

care products is growing steadily, driven by

changing demographics and rising demand

from a more exacting group of wealthy consum-

ers looking for new and more convenient help.

THE FACTORS THAT make the incontinence market attractive

include demographic changes taking place in North Ameri-ca, such as the aging baby boomer population and the grow-

ing ranks of over-85-year-olds, says Brian Nelson, regionaldirector for SCAs North American health care business.

The global incontinence care market is valued at about

USD 6.5-7 billion. North America accounts for about 30 per-

cent of the market, Europe for around 45 percent and Asia for

about 20 percent. SCA is currently the largest global player

in incontinence products, and No. 3 in the North American

market.

SCAS INCONTINENCE PRODUCTS ARE SOLD

THROUGH TWO CHANNELS:

The health-care channel, including institutional care

(40 percent of the total market) and home care (25

percent).

The retail channel (35 percent) for consumers who are

often younger and more active.

MARKET GROWTH ismore than 5percent per year, with light

incontinence products showing the fastest growth.In the retail channel, consumers tend to be more active than

those in the institutional segment of the market. This distinc-tion leads to different product characteristics with regard to

absorbency, durability, comfort and discretion. We leverage

the lessons we learn from both channels to maximize synergies

without compromising the need to develop products that meet

the specifi c needs of each segment, Nelson says.Innovation, marketing and information aimed at overcom-

ing old taboos are important compo-

nents of our strategy for the fast-grow-

ing retail market.

SCA is currently working to con-

solidate its leading global brandTENA and has developed a range of

new products to meet demands in the

different sales channels. One example

is the incontinence pant TENA Dis-

creet Activewear, which has been a

success.

SCA focuses on producing the high-est-quality products that are differ-

entiated because they are tailored to

specifi c customers. We are focusing

on growth in the United States while

maintaining our market-leading posi-

tion in Canada, Nelson says.

Americas SHAPESCA*7


8/16


AMORE BY SABA

MEXICOS RISING

STAR IN FEMININE

PROTECTION

Sales of SCAs new feminine protection product

Amore by Saba have reached more than 29 million

pieces since its launch in 2006, representing 6 percent

of Sabas total domestic towel sales. Amore by Saba is

an innovative product that

provides good value for money.

In Mexico, more than 60 percent

of women live in extremely poor

conditions. SCA Mexico wants to

reach this niche market while

contributing to the womens

health and protection.

NEWS


SCA No. 2 in the world in

environmental awarenessSCA ranked No. 2 in a survey

of the worlds most environ-

mentally friendly companies by

Ethical Investment Research

Services, a leading provider of

independent, globally respon-

sible investment research, and

the Independent newspaper.

We are working consciouslywith the carbon dioxide issue,

and during the past year we reduced our emissions by

4 percent, says Lennart Persson, acting CEO of SCA.

But there are also many other areas where we are mak-

ing substantial progress, such as waste management,

water use and raw material recycling.

The survey reviewed the entire fi ber fl ow, from FSC-

certifi ed forest management to the production process

and reuse of products.

SERENITY

BECOMES TENA

SCA PERSONAL CAREin North

America is gearing up to migrate

the Serenity brand in theUnited States to SCAs global

brand TENA. A new packaging

design aimed at enhancing the

brand image of TENA Serenity

puts TENA at front and center.

With a fast-growing business

and an expanding product assort-

ment, it has become imperative to

make the shopping experience forconsumers easy through pack-

aging easy to choose the right

product for their needs, and easy

to identify their trusted brand for

bladder protection, says Lizelle

Valdecanas, senior brand man-

ager, North America retail within

SCA Personal Care.

Packaging is not just a matter

of package graphics it also helps

to communicate the brands core

identity.

A fully integrated communica-

tions plan is in place to support the

migration of the Serenity brand to

TENA, Valdecanas says.


9/16

Americas SHAPESCA*9Americas SHAPESCA*9

Fresh launches in Mexico

SCA Mexico launched newscented products in the feminine

protection segment in June. The

Saba Confort brand now comes in

three aromas: Chamomile, Jasmine

and Orange Blossom. SCAs goal with these launches is

to become the aroma fl agship in the feminine protec-

tion category in Mexico. Aromas, natural essences and

scented products are popular in Mexico and throughout

Latin America.

ONE-OF-A-KIND

DISPENSER

XPRESSNAP

SINCE THE ONE-at-the-time dis-penser Xpressnap came to market

in 2003, sales have climbed rapidly.

Xpressnap sales soared 170 per-

cent in 2006, providing a great

example of how product innova-

tions build customer relationships

and loyalty.

I believe Xpressnap brand nap-

kins have the brand recognitionpotential and product potential to

become a global brand of interfold

napkins, making SCA the domi-

nant global player in the interfold

napkin category, says John Riley,

category director tabletop, SCA

Tissue North America.

PHILADELPHIA EAGLES AND SCA:

A GLOBAL APPROACHTO GREEN

The Philadelphia Eagles footballteam offi cially announced a new

corporate partnership with SCA

when the Eagles played the Caro-

lina Panthers in a pre-season game

on August 17.

As a result of the SCA partnership, the East Club at

Lincoln Financial Field, the Eagles home stadium, will

now be called the SCA Club and Suites, and a series of

unique business-to-business events will occur over the

course of the 2007 season.

SCAs leading brand of paper products, Tork, is

made from 100 percent recycled fi ber and is Eco

Logo certifi ed. The towel, tissue and napkin prod-

ucts are being used in the restrooms and all public

areas of the stadium.

We warmly welcome SCA as our corporate part-

ner, says Joe Banner, president and chief operating

offi cer of the Philadelphia Eagles. The synergy of our

own Go Green environmental program and the green

practices of SCA make a powerful statement that we

both are committed to championship performance onthe fi eld and in our communities.

Signage for the newly named club area is in the proc-

ess of being installed and is expected to be completed

by the Monday Night Football home opener against the

Washington Redskins on September 17.


10/16


LATIN AMERICA:

GROWTH AND STABILITYFOSTER A GROWINGMIDDLE CLASS

he International Monetary Fund, IMF

sees growth in Latin America including

Mexico at 5.0 percent this year in its re

vised Economic Outlook from July 2007

Next year growth is projected to ease a lit

tle to 4.4 percent. Although dwarfed by countries

like China, India and Russia, it matches the globa

average of 5.2 percent for both 2007 and 2008.

Latin American economies areenjoying a period of strong growththat looks set to continue. Greaterstability and lower infl ation boostconsumer confi dence anda burgeoning middle class.

t

FOCUS: LATIN AMERICA


11/16


Longer-term prospects for the region alsolook promising, underpinned by robust global

growth and strong commodity prices.

For Latin America

as a whole, a major-

ity of households

may have joined

the middle class by

2010.

Financial stability with low infl a-

tion helped by more disciplined fi scal

policies and trade liberalization has

kept interest rates low and boosted

activity in the region. Latin Americais growing much faster than its north-

ern neighbors, and 2007 will be the

fourth consecutive year with growth

around 5 percent a very welcome

contrast to the traditional image of a

stagnating region. The 200406 peri-

od was the strongest three-year period

of growth in Latin America since the

late 1970s.

THE GREATER STABILITY,strong growth

and ambitious social programs are also

transforming the socio-economic land-

scape of the continent. Poverty is fall-

ing and a new middle class is rapidly

emerging. This trend is perhaps most

dramatic in the regions two econom-

ic powerhouses, Mexico and Brazil,

home to half of the regions 560 mil-lion inhabitants.

In Brazil, for instance, the num-

ber of households earning between

USD 5,900 and USD 22,000 per

year grew by 50 percent to 22.3 mil-

lion between 2000 and 2005, while in

Mexico the number of families with

a monthly income between USD 600

and USD1,600 almost doubled to 10.7

million from 1996 to 2006, accord-

ing to estimates by ECLAC and local

experts. Similar trends can be seen in

Colombia and Peru. In Argentina datashow that the number of families with

a monthly income above USD 1,000

has doubled to 40 percent of the total

from just 20 percent in 2003.

ESTIMATES BY BANCO SANTANDER

show that for Latin America as a

whole, a small majority of the house-

holds may have joined the middle class

with incomes above USD 12,900 by

2010 if the current trends continue.

Improving the distribution of income

is of course essential from a social per-

spective but also helps to ensure broad

support for necessary economic and

fi scal reforms that can help to sustain

economic growth momentum.

Longer-term prospects for the re-

gion also look promising, underpinnedby robust global growth and strong

commodity prices. But much improved

regional conditions also improve the

odds for sustained growth. The region

is making progress in strengthening

macroeconomic policy frameworks

that increases stability. Infl ation target-

ing is used by a number of countries,


12/16


MARKET GROWTH IN THELATIN AMERICAN REGIONAFH TISSUEMARKET Growth 4-5 %INCONTINENCECARE MARKET Growth 12-14%

FEMININE CAREMARKET

Growth 7-8%

CONSUMER TISSUEMARKET Growth 4-5%

Latin Americas rapidly expanding economies

and increasingly affl uent consumers make the

region a priority for further growth. In more

than 30 years in the region, SCA has achieved

solid market positions in several countries.

SCA HAS SALES in the Latin American region of more than

USD 600 million and a clear regional focus on all kinds of

hygiene products. Over the years, market positions have

been established by way of joint ventures in most of the

regions countries. SCA now has a fully owned business in

Mexico and Central America, and it has developed suc

cessful joint ventures in Colombia, Ecuador, Peru, Chile

and the Dominican Republic. From Chile and Colombia

the neighboring markets of Argentina, Venezuela and Bo-

livia are being developed. Consumption of hygiene prod

ucts is growing fast in the region as both the number ofconsumers and their spending power increase.

Its a dynamic and high-growth market for us with

a lot of potential business, and our ambition is not only

to grow with the market but to increase our total mar

SCA IN LATINAMERICA A GROWTH STORY

FOCUS: LATIN AMERICA

2002 2006 2010*

0%

20%

40%

60%

80%

100%

10,708

EXPANDING MIDDLE CLASS50 % of Latin American householdswill have an annual income above USD10,708 by year 2010.

Sources:Santander,ECLAC

*Forecast

and with the exceptions of Venezuela

and to some extent Argentina, infl ation

has largely been contained. In Argen-

tina, infl ation declined in 2006 but the

authorities rely on administrative mea-sures to keep a lid on price pressures.

ON THE DOWNSIDE, potentially falling

energy and commodity prices pose a risk

as global growth moderates and oil and

metals prices decline from the record

levels of 2006. Countries with particu-

larly close trade links with the US such

as Mexico and Central America or sig-

nifi cant exporters of oil and metals such

as Chile, Ecuador, Peru, and Venezuela

will be most affected. Rising grain prices

help exporters of agricultural products

like Argentina and Brazil. Latin Ameri-

ca is however more resilient against ad-

verse developments than previously, sup-

ported by a current account surplus and

more broad-based growth.


13/16

ket share substantially, says Thomas Wulkan,

president of SCA Americas. In the future LatinAmerica could well be bigger for us than the US

and Canada.

WITH THE EXCEPTIONof the feminine care seg-ment, the hygiene markets are still largely unde-

veloped and fragmented in Latin America. In thetissue and incontinence care segments, smaller

local or regional players account for 40 to 50 per-cent of the market.

The feminine care market is more developedbut still growing a hefty 7 to 8 percent a year, with

SCAs position strong in many markets. In Mexico,

for example, Saba from SCA is the leading femi-nine care brand. In South America SCAs feminine

care brand Nosotras has higher top-of-mind rec-

ognition than any other FMCG brand. The Latin

American feminine care market is worth a total of

USD 1.3 billion, and SCA holds an overall marketshare of 18 percent.

The overall strategy in Latin America is one of

profi table growth.

We must continue to please our consumers tofurther grow and strengthen our leading brands,but also manage all the organizational challenges

that follow with rapid growth, Wulkan says. We

have a lot of exciting product news in our pipeline

COUNTRY 2006 2007 2008*

ARGENTINA 8.5 7.5 5.5

BOLIVIA 4.5 4.5 5.3

BRAZIL 3.7 4.4 4.2

CHILE 4.0 5.2 5.1

COLOMBIA 6.8 5.5 4.5

ECUADOR 4.2 2.7 2.9

MEXICO 4.8 3.4 3.5

PERU 8.0 6.0 5.5

VENEZUELA 10.3 6.2 2.0

Annual % change

GDP constant prices

*Forecast

and a very strong and talented organization, so I

feel confi dent about our ability to continue to growour business profi tably in the region.

SCA HAS LEADING feminine care, incontinence

care and tissue brands in most of its markets. SCA

also has a leading brand for baby diapers in Co-

lombia and Ecuador, where the market share hasincreased from around 6 percent to 30 percent

in just fi ve years. One key element of the growth

strategy is adding new hygiene categories, such

as baby diapers, in markets where SCA already

has a strong position.The continents largest market, Brazil, is still vir-

gin territory for SCA and could represent both achallenge and great potential. The Brazilian hygiene

market is still fragmented, but it is growing fast and

rapidly becoming more sophisticated.

SCA is a little more cautious for now in Ar-gentina and Venezuela given the recent political

trends in these two countries.

In the future Latin America could well be bigger for

us than the US and Canada, says Thomas Wulkan,

president of SCA Americas.



14/16

Latin America:SCA was fi rst established in Latin

America in 1980 through a joint

venture in Mexico. From this foot-

hold, SCA expanded to Guatemala,

Costa Rica and Panama. In 1986, a

joint-venture company was estab-

lished in Colombia and operations

have thereafter expanded in to theneighbouring countries of Peru, Ec-

uador, Venezuela and the Dominican

Republic. In 2003, 50 percent of the

Chilean paper and hygiene company

PISA was acquired. In 2004/05 SCA

increased its ownership in Mexico to

fully owned subsidiaries.

SNAPSHOT

North America:In North America, SCA has accelerated its

presence during the 21st century with the

acquisition of part of Georgia Pacifi cs away

from home tissue operations and the

packaging company Tuscarora. SCA also

invested in a greenfi eld tissue plant in

Barton, Alabama. In 2007 the packaging

operations were divested.

Today:SCA is focused on hygiene products in the

Americas and has more than 7,000 employ-

ees and generates revenues exceeding USD

1.9 billion.

TODAY, THE AMERICAS ACCOUNT for 17 percent of SCA

sales, and with its focus on hygiene products and solid

future potential, the Americas present one of the mos

interesting geographic areas for SCA, both today and

in the future.Latin America, with its rapidly growing market, pose

an interesting challenge for SCA, since one of the cor

nerstones in our strategic direction is to move closer to

customers and to capitalize on the high growth potentia

of such an emerging market.

In North America, the focus is to strengthen customer

relationships with higher-value products within both

incontinence care and AFH-tissue.

I am convinced that SCA in the Americas has a unique

position for further growth and increased profi tability.

LENNART PERSSON, ACTING CEO OF SCA


THE HISTORY OF SCA

IN THE AMERICAS


15/16


Employees: 2,500

Sales: $ 900 M


SCAINT

HEAMERICASSALES

SPL

IT

SCAIN

THE

AMERICASSALESSPL

IT

PhiladelphiaBowling Green

Alsip

Neenah/Menasha OakvilleDrummondville

South Glens Falls/Greenwich

Bellemont/FlagstaffBarton

Monterrey

Mexico City

EcatepecUruapan

Managua

Dominican Republic

Cartago/Costa Rica Caracas/Venezuela

Medellin/Colombia

Bogota/Colombia

Quito/Ecuador

Lima/Peru

Santiago/Chile

Tissue North America

Mexico andCentral America

Joint Venture Activity

Personal Care North America

Headquarters:SCA AmericasSCA Tissue North AmericaSCA Personal CareNorth America

Tissue 70%

Employees: 550

Sales: $ 350 M

Employees: 1,500

Sales: $ 250 M

Employees: 2,700

Sales: $ 400 M

Incontinence

North

America

19%

Personal

Care

30%

Mexico/

Central

America

21%

AFH Tissue

North America

48%

South

America

12%


16/16

ELLIPSE OF INCLUSION

In step with the value of respect, SCA Americas strives

to be a place of inclusiveness. To illustrate this in a very

concrete fashion, the SCA Americas headquarters at

Cira Centre in Philadelphia was designed around an el-

lipsean architectural symbol of employee inclusiveness

represented in a three-story elliptical staircase meant to

encourage employee interaction. Shown above, at the

center of the design, are some of the SCA employees

who are nominated by colleagues for living the SCA core

values. Front row, left: Don Lewis, Kathy Hammond, Lisa

Daniels, Editha Rosado, back row,left: Fred Albrecht,

Shellee DeFreitas, Colleen Egan, Pat Dolan.

CORE VALUES

lthough SCA Americas is large and diverse,

it is still one business group within

one larger company: SCA. There is

one common mission and one set of

core values for the entire company,

and like all SCA employees, those working in SCA

Americas live the same SCA core values of re-

spect, excellence and responsibility every day.

ALL FOR ONE,

ONE FOR ALLSCA CORE VALUES CREATE UNITY

aEXCELLENT WORK IN

LOSS PREVENTION

An example that focuses on just

one of the values, responsibility

between employees, as well as

to shareholders and customers isrecent award-winning work with

loss prevention. SCA Tissue North

America received an Achievement

Recognition Award from FM Global

in June 2007 for its outstanding

achievements in loss prevention.

One area singled out for recogni-

tion was the push to prevent fi res

that could result in the loss of prop-

erty or interruption of service. SCA

Tissues efforts in this area reduced

corporate loss expectancy by more

than USD 216 million. FM Global

recognized SCA Tissue North

America for following up on more

than 80 recommendations made by

the insurer.

sca magazine shape 2007 america edition

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