scalability meets automation...at rackspace

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Toby Owen Senior Product Manager, Hybrid Cloud Solutions Rackspace Hosting

@Rackspace

Toby Owen Senior Product Manager, Hybrid Cloud Solutions Rackspace Hosting


A QUICK NOTE: THIS IS NOT MY NORMAL FACIAL HAIR

Movember grow a moustache and raise awareness of cancers affecting men Want to learn more? Donate? MoBro.co/TobyOwen

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Dedicated, Secure

More control, Centralized

Slow, High Costs

Inflexible,Not scalable


Lower Costs

Scalable, Distributed Security, Peace of Mind,

Less Control


Secure

More control

Scalable

Lower Costs

Flexible

Elastic


Security Performance Time to recode apps Compliance Not all the features I need


Yes, but limited toes in Yes, but private clouds


New web-‐based apps New web-‐based companies More nimble startups


I have a better option?

THE ANSWER? HYBRID CLOUD Definition: an application or workload that incorporates

cloud with other platforms


NO MORE TRADE-OFFs


SECURITY BENEFITS OF HYBRID CLOUDS

Compliance requirements? Keep confidential data on dedicated storage and DB Add cloud for public portions of site (images, public content, leverage CDN)

Need better security? Add a dedicated FW, IDS, DDoS prevention to a cloud backend VPN to encrypt site-to-site traffic

Need to know where your data is? Keep your customer data on-site, bridge to cloud for processing Data Protection Act

Need to ensure Business Continuity or Data Security? Enterprise storage for data replication, cloud for compute Block based encryption and other data security tools still work better on traditional gear


TIMING BENEFITS OF HYBRID CLOUDS (AGILITY)

No time or budget to rewrite your entire app? Move a piece to the cloud (web tier, batch process, test/QA environment) Gets you using cloud sooner, get some of the benefits sooner (cost reductions, flexibility)

Dedicated for average loads, spike into the cloud Scale horizontally, add a lot of capacity quickly Only pay for the peak during loads

Time to market Reduce dev time , faster QA testing Improve speed to market, make $$$ sooner on your new app

Save on admin costs Dev Ops developers can program the system management tasks now, you can do more job sharing


* Assumes average workload mix and profile; 15% of total peak workload hours shifted to public cloud in an on-demand model; does not include application migration costs Source: Everest Group Cloud Value Assessment Model , http://www.everestgrp.com

Virtualized/ Private Cloud

Public Cloud

65%

60-65%

Relative Workload Cost* $ / GHz hrs

Dedicated

100%

Hybrid Cloud

Base Load -‐Private Cloud

Peak Load -‐ Public Cloud 25%

Hybrid Cloud economics more disruptive than virtualization Principal driver for cost savings is mix of fixed and utility pricing

ECONOMIC BENEFITS OF HYBRID CLOUDS

Own the Rent the peak


AN EXAMPLE OF HYBRID CLOUD FROM RACKSPACE

gives you the freedom to choose the best platform for your applications by unifying the breadth of the Rackspace portfolio into a single solution.

Combine traditional and cloud hosting - put workloads where they perform best Centrally define Network Security Policies - automatically applied to your entire configuration Add the security of a dedicated firewall to your cloud configuration Securely move workloads between your data center and Rackspace over an encrypted VPN tunnel or private link


GROWING A BUSINESS USING HYBRID CLOUD

Situation: startup business Problem: no funding Solution: Cloud Servers

Day 1



Situation: launching first product Problem: needs security Solution: add a firewall

Day 2



Situation: rapid growth Problem: database slowing down Solution: move DB to physical server cluster

Day 3



Situation: seasonal traffic Problem: big spikes Solution: load balance cloud and physical servers

Day 4



Situation: app growing complex Problem: need secure flexibility and fast storage Solution: add Private Cloud and SAN storage

Day 5



Situation: very busy site Problem: constantly adding and removing servers Solution: Rightscale Server Templates and AutoScaling

+

Day 6


Problem: Large online events with unpredictable spikes up to 15X normal traffic load

Rackspace Solution: Run high I/O Database on Dedicated Servers, bursting CPU intensive application servers into the Cloud

- Brian Corrigan, CTO, Major League Gaming/Agora Games


TECHNICAL BENEFITS OF HYBRID CLOUDS

Public Cloud + Hosted Cloud: utility price, deploy in seconds, expand rapidly = agile Dedicated: customizable, performance, security, compliant, feature/product rich, familiar/comfortable

Public Cloud + Private Cloud Internal IT as a service provider + more capacity in public Single tenant + multitenant Portability of images = test/dev in public, promote to prod in private

My DC + cloud DC Keep my customer data here, use cloud for public workloads Out of space? Bolt on a cloud Need to park your data while you refresh? Rent some storage DR on the cheap? Try a cloud


RACKCONNECT DESCRIPTION

RackConnect is a unique solution designed for customers who require the flexibility and elasticity of the cloud, as well as the enhanced security and performance characteristics of traditional hosting the best of both worlds. In essence, RackConnect enables customers to realize the power of Hybrid Hosting. For Enterprises:

Enterprises trust their mission critical applications on highly available and high performing traditional hosted infrastructure, using products such as high speed SAN storage, single tenant virtualization and high capacity load balancers. RackConnect can enhance this infrastructure with rapidly elastic cloud compute and storage resources, allowing you to flex your capacity at a

For Small and Midsized companies:

Customers with smaller dedicated hosting footprints can realize cost savings by shifting certain components of their application to a cloud platform, such as the web or application tier. Moving image libraries to cloud storage, for example, reduces the dedicated storage requirements and allows faster content distribution via the CDN capability of Cloud Files. For customers using Cloud Servers, RackConnect can allow you to add in a custom-built, high performance database or app server to provide a more secure, single tenant backend for your app. Or layer on a dedicated firewall, Web App Firewall, or DDoS mitigation to help protect your entire solution.


How RackConnect Works Choose an F5® BIG-IP® Local Traffic Manager or any Cisco® ASA firewall to connect your traditional hosted infrastructure to the Rackspace Cloud Cloud Servers can be automatically added to your load balancer, enabling you to scale on demand Connect to Rackspace with an encrypted VPN tunnel, turning the Rackspace Cloud into an extension of your datacenter or existing IT infrastructure Add Cloud Files for easily scalable storage


DEDICATED FIREWALL FOR CLOUD SERVER

Add the security of a dedicated physical firewall to your Cloud Servers environment. Suitable Use Cases

Move from Hosting to Cloud Improve security of Cloud environment VPN access to Cloud Servers


COST EFFECTIVE USE CASE

Dedicated firewall protecting your cloud servers, and a high performance physical server for your Database back-end. Leverage the CDN to distribute your static content worldwide.

Suitable Use Cases

eCommerce sites High traffic blogs Content Management Systems Database-driven web applications


VPN CLOUD BURSTING USE CASE

Encrypted VPN tunnel creates a secure connection between your existing data center or IT infrastructure and the Rackspace Cloud

Extend your IT infrastructure to the Rackspace Cloud

Shift workloads to the cloud (OPEX) to free up valuable data center space

Suitable Use Cases Collaboration or messaging solutions, such as SharePoint® and MS Exchange® Secure administrator access to Cloud Servers via VPN Test and development in the cloud Employ cloud as a data replication target Use the Rackspace Cloud as a target for your disaster recovery solution


LOAD BALANCED HYBRID USE CASE

Hardware based, dedicated Load Balancer and Dedicated Firewall. Load balance dedicated and Cloud Servers together. Size your environment to your average capacity, and use utility-priced Cloud to handle peak traffic needs.

Suitable Use Cases Unpredictable Traffic Marketing campaigns Rich Media Seasonal traffic apps, such as eCommerce Applications


ENTERPRISE HYBRID USE CASE

Highly Available solution for large, complex configurations. High Speed Dedicated Storage Hosted Private Cloud Multiple security layers Meets various levels of performance needs

Suitable Use Cases

Mission Critical Deployments requiring multiple levels of redundancy Complex Enterprise applications with specific technology requirements

scalability meets automation...at rackspace

Technology