scaling development of inclusive markets to empower vulnerable women & girls 2008-2015 market...
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OUR GOAL Lift 10 million women, girls and their families out of poverty by promoting dignified employment* and sustainable incomes above the poverty line by 2015 through the development of agriculture and other value chains. * Including Self Employment M a r k e t E n g a g e m e n tTRANSCRIPT
Scaling Development of Inclusive Markets to Empower Vulnerable Women & Girls 2008-2015
Market Engagement
OUR MISSION FOR THE MARKET ENGAGEMENT INITIATIVE
Empower women, girls and their families to maximize
their economic potential as producers, workers and
consumers in higher value local, regional, and global
markets.
M a r k e t E n g a g e m e n t
OUR GOAL
Lift 10 million women, girls and their families out of poverty by promoting dignified employment* and sustainable incomes above the poverty line by 2015 through the development of agriculture and other value chains.*Including SelfEmployment
M a r k e t E n g a g e m e n t
Enterprises and households interact with larger market systems Programs seeking to promote increased incomes and higher value employment for the poor must take market trends and forces into account to achieve sustainability and scaleable impact Access to finance, while a key constraint to growth, should not be the only focus to the exclusion of others. For enterprises to grow, other constraints including managerial capacity, technology, linkages to other market actors are key The poor are risk adverse
Require clear incentives and strategies in order to move from low risk, low return to higher risk, higher return activities
WHY FOCUS ON DEVELOPING MARKETS?
M a r k e t E n g a g e m e n t
WHY FOCUS ON DEVELOPING MARKETS?
Pro-poor market development seeks to promote changes in value
chains that generate positive, sustained impacts for large numbers of
marginalized enterprises and households in terms of income,
employment, and access to products and services that better their
lives.
In promoting Pro-Poor Market Development, CARE seeks to:
assist stakeholders in value chains—both private and public—to build
relationships and undertake collective actions that enhance their ability
to continuously improve upon productivity—resulting in sustained
economic and social gains.
promote changespositivesustained impacts
marginalizedenterprises and households incomeemployment
M a r k e t E n g a g e m e n t
Global Enabling Environment
National Enabling Environment
ProducersFinancial (cross cutting)
Input Suppliers
Sector-specific providers
Cross-cutting providers
WholesalersExporters
National Retailers
Processors/Traders
Global Retailers
HOW TO DEVELOP INCLUSIVE MARKETS?
M a r k e t E n g a g e m e n t
CARE USA Market Engagement Initiative Links to Global LRSP Priorities Women and Girls as Focus Long term commitment to
participants Longer Term Programming
Clear Measurement of Impact Distinctive programming Deeper, broadened partnerships
Graphic I: Theory of Change for the Market Engagement Strategic Plan
Values & Principles that Guide the Work The UCP Framework drives programmatic strategy and interventions Principle 1: Play a facilitation role Principle 2: Promote Empowerment Principle 3: Work with Partners—Here Emphasis is on the Private Sector Principle 4: Ensure Accountability and Promote Responsibilit y Principle 5: Address Discrimination Principle 6: Promote the Non-Violent Resolution of Conflicts Principle 7: Seek Sustainable Results Principle 8: Programming Decisions Driven by Scale of Impact Principle 9: Avoid Direct Investments where even Possible Principle 10: Value innovation and entrepreneurship
Poor women, girls and their
families maintain increases in their incomes and quality of
employment via participation in high-value, well governed value
chains
Goal: 10m women & girls rise above the poverty line by 2015
Enhanced market and financial literacy, with the ability to
manage risks
Value added contributions to and benefits from market participation
Conducive policy and regulatory environment promoting inclusive,
competitive markets
Measures of Success Breath of Scale– # of poor
individuals, enterprises & hh impacted directly & indirectly
Depth of Scale – total & percentage increase in annual income (assets and cash); impacts on UCPs in terms of social wellbeing (gender inequality, HDIs) and enabling environment (governance, policy, culture)
Cost Effectiveness – ratio of annual income generated to the total annual program expenditures
Anticipated Outcomes for Target Population Improved Skill Acquisition around and Access to:
Financial education Business planning Savings services Insurance (Life, health, business, crop, etc.) Climate resilient
practices
Anticipated Outcomes for Target Population Improved Access to and use of:
Financial services Affordable technology Diversified links to
high-value markets Transportation Infrastructure Business services Workforce development
Anticipated Outcomes for Target Population Enhanced awareness around and reforms related to:
Balanced market governance Corporate social responsibility Legislation & enforcement Culture and policies that
mitigate discrimination Affordable legal services Property rights
X X =
Theory of Change for the Market Engagement Strategy