scaling up your green business
DESCRIPTION
C.J. Hayden, entrepreneur, author and social entrepreneur coach, will be discussing a number of subjects that will help you decide how you want your business to grow, and how to create that growth, including: - taking a look at the mission of your business - who you want to serve - what are some of the ways you might scale up your business - where to look for new customers, new products, and new team members, - the role of marketing in your growth ...and more.TRANSCRIPT
C.J . HAYDENW I N G S FO R B U S I N E S S L LC
S A N F R A N C I S CO , CA
Scaling Up Your Green Business
W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M
Where It All Begins
What is the mission of your business?Who do you want to serve?What lifestyle do you want to create or maintain?What do these answers suggest about how you should
grow?
W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M
How Do You Want to Grow?
1. Find more customers
2. Sell more to the customers you have
3. Turn a higher profit on each sale
4. Offer new products or services
W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M
What Will Enable Your Growth?
1. Expand to a bigger market
2. Discover a better market
3. Add staff, capacity or locations
4. Improve your sales and marketing
W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M
Does It Pencil Out?
Build a financial model of your scaled-up enterpriseProject revenue and expenses for the first three yearsEstimate profits and find your breakeven pointConsider options for financing, if neededIf it doesn’t pencil out, reconsider
W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M
Who Will Buy & What Do They Want?
To find more, sell more, charge more, offer more...Ask your customers what they like, don’t like, wantSee what the competition is doingResearch market sizes, demographics, trends,
preferencesConsider back end or upsell possibilities
W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M
Sourcing Your New Offerings
Where to find new products to offer
How to locate new service providers
Buy it, borrow it, or build it?
Try before you buy
W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M
Getting Help & Building Your Team
Don’t try to do it alone!Hire experts, employ interns, use pro bono servicesAdd employees or contractors per your modelFill the gaps in your own knowledge and skillsAsk your networks and communities to help
W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M
Positioning & Marketing Your Expansion
Just because you build it doesn’t mean they’ll come
Take advantage of expansion to market and re-position
Include marketing expense and effort in your model
W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M
Growing Yourself
The success of your enterprise depends on youGrowing yourself is growing your businessGain knowledge and skills from books, classes,
multimedia resources, the InternetConnect with a support group, mentors, or a coach
W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M
Make an Action Plan
Review the steps above and create a plan
Include what to do, when to do it, resources you need
Check in with your plan often
The best way to stick with a plan is to share it
W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M
Tips, Tricks & Traps
Never forget your missionDon’t start before you pencil it outTake it slow and measure your progress as you goDon’t get stuck on your “favorite part”When you find yourself struggling, get help
W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M
Resources
The E-Myth Revisited by Michael GerberGrowing a Business by Paul HawkenSuccessful Business Plan by Rhonda AbramsEntrepreneur www.entrepreneur.comFast Company www.fastcompany.comInc. Magazine www.inc.com
W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M
Contact Me
C.J. Hayden, MCC, CPCCAuthor & Entrepreneurship Coach
Wings for Business LLCSan Francisco, CA
www.cjhayden.comwww.getclientsnow.com
www.socialentrepreneurcoach.com(415) 981-8845 or (877) 946-4722 toll free
W I N G S F O R B U S I N E S S ~ B u i l d i n g b u s i n e s s e s t h a t m a k e a d i ff e r e n c e T M