Overview and Takeaways

SXSW Interactive 2010SXSW Interactive 2010

Recurring themesRecurring themes

Honesty and Transparency

There are no correct answers

Listening strategy is key

Social Media is not Marketing, it is an extension of Customer Service

COMMUNITYACTION ITEMSCOMMUNITY

ACTION ITEMS

Build it, Seed it, Market it, Promote it

Engage editorial contributors by rewarding them

Make it easy to buy, register, contribute, share...

COMMUNITY ROLLOUTACTION ITEMS

COMMUNITY ROLLOUTACTION ITEMS

Leverage customer facing assets to get people engaged

Utilize external authorization schemes to make it easier for users to contribute

Define super users/ambassadors/eva

ngelists and incent them to contribute

Educate internal users that this is not PR, this is relationship building

Did you know?

95% of users consume business content during

the buying process

How do we engage the right people at the right

times with the right content?

EVENTSEVENTS

• Use RFID and barcoding tech to connect people/places/activities physically and on the web

• Capture/Stream video from presentations and breakouts - create hashtags for each session

• Record attendees for audio and video podcasts

• Customize event experience on the web (my.sxsw.com)

• Lounges and recharge stations to encourage gathering/networking

FOR NEXT YEAR