scenarios and potentials of ai’s commercial application in ...€¦ · basic layer technology...

28
Scenarios and Potentials of AI’s Commercial Application in China

Upload: others

Post on 26-Jun-2020

3 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

Scenarios and Potentials of AI’s Commercial Application in China

Page 2: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart
Page 3: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

1. China’s AI industry overview 1

2. Industry-specific commercial application 5

3. Regions’ potentials of commercialization 14

Contents

Page 4: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

1

Scenarios and Potentials of AI’s Commercial Application in China | China’s AI industry overview

112.4141.9

216.9

339.0

500.0

710.0

0

100

200

300

400

500

600

700

800

2015 2016 2017 2018E 2019E 2020E

CAGR: 44.5%

1,684 1,9712,307

2,700

4,285

6,800

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

(RMB100 million)

2015 2016 2017 2018E 2019E 2020E

CAGR: 26.2%

1. China’s AI industry overview

Globally, governments are mapping out national strategies on developing artificial intelligence (AI) which becomes the new engine in the future of world economy. The global AI market is estimated to reach RMB680 billion by 2020 with a compound annual growth rate (CAGR) of 26.2%. Meanwhile, China’s AI market is expected to be RMB71 billion by 20201since its growth from 2015, with a CAGR of 44.5% from 2015 to 2020.

Despite the rapid growth, China is still young in developing AI technologies. Currently, the U.S. is way ahead of China in several indicators of key AI fields, such as global chip market share, number of talents and research capabilities.

Figure 1. Global AI market size

Figure 2. China’s AI market size (2015-2020)

Source: chyxx.com, Deloitte Research

1. 2017 China’s AI Industry Data Report, China Academy of Information and Communications Technology

Source: chyxx.com, Deloitte Research

■ China’s market size (RMB100 million)

Page 5: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

2

Figure 3. The U.S. is way ahead of China in several indicators

Key fields Indicators China U.S.

Hardware Global market share of semiconductor products (2015)

4% 50%

Financing of FPGA chip manufacturers (2017)

USD34.4 million (7.6% of the global total)

USD192.5 million (42.2% of the global total)

Data Number of mobile subscribers (2016)

1.4 billion (20% of the global total)

420 million (5.5% of the global total)

Research capability and paradigm

Number of AI experts 39,200 (13% of the global total) 78,200 (26% of the global total)

Proportion of speeches delivered at AAAI (2015)

20.5% of the global total 48.4% of the global total

Commercialization Proportion of AI companies (2017)

23% of the global total 42% of the global total

Investments gained by AI companies (2012-2016)

USD2.6 billion (6.6% of the global total)

USD17.2 billion (43.4% of the global total)

Investments from PEs for startups (2017)

48% of the global total 38% of the global total

Source: Public information, Deloitte Research

Scenarios and Potentials of AI’s Commercial Application in China | China’s AI industry overview

Page 6: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

3

Though it hasn’t been smooth sailing for AI development, the explosive growth from 2015 has been different from the past as AI in the new era has been commercialized, mainly driven by improved computing power, top-level design, capital support and user demand.

AI industrial chain falls into the following three layers:

Computing power is provided in the basic layer, mainly including AI chip, sensor, big data and cloud computing, in which China is relatively weak. Tech giants represented by BATJ have started to build their own AI related basic discipline labs, increase inputs to R&D and expand investments into start-ups in the basic layer.

Category-specific problems are addressed in the technology layer. China has experienced rapid growth in the technology layer and now focused primarily on computer vision, speech recognition and language processing. Many giants, including Tencent, Baidu and Alibaba, have so far begun to build their own AI platforms with the aim to extend their industry advantages in the age of AI. Start-ups, such as SenseTime and Megvii, are actively setting up their technology platforms and extending their researches into the basic layer, such as algorithm framework.

Practice issues are solved in the application layer, in which AI provides targeted products, services and solutions to industries with commercialization at the core. Currently, this layer makes up the largest part in China’s AI layers by the sizes and numbers of companies. With an advantage of data, giants set about building their open-source platforms targeted on the application layer; among those start-ups, unicorns represented by SenseTime also expands their presence in the application layer while enhancing R&D efforts in the technology layer.

Figure 4. Four drivers for AI market growth

Computing power Investment

User demandPolicy

Continuous technological advances builds a solid foundation for AI growthIn the past five to ten years, AI technology has been commercialized largely on the back of dramatically enhanced computing power thanks to the integration of improved chip processing capability, accessible cloud services and declining hardware price, such as seniors.

AI is the new engine for the future economic growthSeveral policies have been introduced to support AI since 2015, providing large amounts of project funds for the development and implementation of AI technologies and supporting AI talent introduction and corporate innovation.

Capital brings industry boomThe global investment and financing into AI reached USD39.5 billion from 1,208 financing events in 2017, of which the total amount in China reached USD27.71 billion from 369 events. The proceeds raised by Chinese AI companies accounted for 70% of the global total and the number of financing events took up 31%.

AI are increasingly applied in people’s life and business activitiesThe growth of AI technologies satisfies the demands of businesses, customers and governments on improving living standards, business competitiveness and government efficiencies.

Source: Deloitte Research

Scenarios and Potentials of AI’s Commercial Application in China | China’s AI industry overview

Page 7: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

4

Figure 5. China’s AI industrial chain map

Source: Public information, Deloitte Research

Basic layer

Hardware

SensorHesai LeiShen Intelligent System RoboSense SLAMTEC

MediaTek HiSilicon Horizon Robotics Cambricon Intellifusion Westwell Canaan JOHAR Technology

DeePhi Tech CloudMinds Liangzijinrong.com

MOMENTA Uisee Technology ZongMu Technology MINIEYE

DJI HerCamera

YuneecZerotech Xiao-I Robot

Yunwen

Sobot

Toutiao.com Mioji Shangzhuangyuan Sing Palette

Tiantiantou SenseTime Dingfudata NBS Data Technology10jqka.com.cn Whalestock.com Licaimofang CreditX

Appier YunnexPrafly Jixianyuan Zhuge.com

yuantiku.com XiaozhiApogee Tech

Yixue EducationKnowbox

UBTECH roobo Rokid Shenhao

Xiaoyu Zaijia Ecovacs CANBOT

iFLYTEK Mobvoi

Unisound Sinovoice

SoundAI AI Speech

Alibaba Tencent Baidu Xiaomi JD 360 Sogou Cheetah Mobile Huawei

Truking TINAVI Nanochap

Radmedical Jianpei iFLYTEK

BangeyishengHuiyihuiying.com QED Technique

12Sigma Wingspan Infervision

Speech recognition Healthcare

Autonomous driving

Drone Customer service

Others

Personalized push

Finance

Marketing

Education

Warehousing& logistics

Industrial cooperation

Intelligent robot

Semantic recognition and analysis

Machine vision

Others

Comprehensive company

Cloud, data and algorithm

Chip

HardwareSoftware Software Software

Technology layer Application layer

Hard

Hard

Easy

Tricorn Toutiao.comMor.AI Turing Robot Mobvoi

ruyi.ai BosonGTCOM

SenseTime Megvii YITU CloudWalk SeetatechSensingtechTuputech Viscovery VIONVISION PERCEPTIN AuthenMetric

TuSimple BooCax Malong Technologies Emotibot Pinguo ReadSense LINKFACE FaceThink Face all Yi+

4ParadigmSpeakIn

IrisKingHongshi Technology

Linx Libiao Robot Water Rock Technology Geek+

Sublue ocean AUBOTouchnet Technology

Scenarios and Potentials of AI’s Commercial Application in China | China’s AI industry overview

Technology

Page 8: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

5

2. Industry-specific commercial application

AI technologies have developed rapidly in the past five to ten years and become widely known over time. The Moore’s law has slowed down and the business application of AI has come into focus. As tech giants are deploying vertical industry applications, start-ups need to identify entries and focus on industry-specific solutions to build their strengths. Deloitte expects to see the booming of AI in government administration, financing, healthcare, automotive, manufacturing and retail

based on the following considerations:

• Does the industry generate large volumes of reliable and stable data?

• Tech giants do not have an absolute advantage over start-ups in access to data.

• Is it a hot sector attractive to investors?

• Can the products and applications properly address industry pain points?

Figure 6. China’s digital government market size forecasting

Source: qianzhan.com, Deloitte Research

2,067

2,3432,722

3,140

0

500

1,000

1,500

2,000

2,500

3,000

3,500

2015 2016 2017 2018E

Scenarios and Potentials of AI’s Commercial Application in China | Industry-specific commercial application

(RMB100 million)

Page 9: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

6

Digital governmentAs China is advancing digital governance, government administration becomes a major channel through which AI may establish its presence in use scenarios of smart governance and public security. High entry barriers resulting from local governments imposing strict requirements on providers enable strong players to be stronger. As early adopters have built industry barriers, the rest will need to address the consequent data fragmentation to secure long-term progress.

Digital governance is built on top-down policy initiatives and the market is expected to exceed RMB300 billion by 2018 with a CAGR of 15%.

• Smart governance: The most fundamental and rapidly developing field in smart governance. Local governments across China are

promoting the smart governance by establishing one-stop service platforms. For example, Shenzhen Municipal Public Security Bureau has leveraged facial recognition to simplify household registration procedures and built a citywide system for sharing governance information and resources that pools over 3.8 billion pieces of data in 385 categories of information from 29 organizations2.

• Public security: An AI powered security system functioning intelligently in real-time. For instance, using big data and cognitive intelligence technologies, such system can identify a crime before it is executed and detect other potential risks, turning the focus from post-incident investigation to proactive prediction, early warning and prevention.

Figure 7. “AI+” governance industrial chain

Source: Public information, Deloitte Research

Chip

Alibaba Tencent Baidu HIKVISION Percent Huawei

Sensor

Cloud service

Integrated solutions

• Cambricon • Horizon Robotics • HiSilicon

• Cloudwalk • Megvii • SenseTime

• Ultrapower • MiningLamp

• Inspur • HIKVISION • Dahua Technology

• iFLYTEK • SinoVoice

• Cloudwalk • Hytera

• Turing Robot • Ping An Technology • Alibaba Cloud • NetEase

• Alibaba Cloud • Sugon • Tencent Cloud

Basic layer Technology layer Application layer

Machine vision

Speech recognition

Semantic recognition

Smart governance

Public security

Others

Scenarios and Potentials of AI’s Commercial Application in China | Industry-specific commercial application

2. Understanding the fundamental significance of sharing government services resources through Shenzhen’s experience, Xinhuanet

Page 10: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

7

FinanceAI technologies are disrupting pivotal areas of the traditional financial industry. As consumer behavior and needs evolve, traditional players are pressed to reshape various areas and parts of their businesses.

Currently in the finance industry, AI is most widely applied to investment advisory, customer service and risk control.

Figure 8. AI technologies are transforming the whole operational process

Source: Public information, Deloitte Research

Fron

t

Services • Online intelligent customer services

• Customer service robots for bank outlets

• Customized and personalized products

• Intelligent investment advisory services

• Internal risk control • Intelligent office

• Targeted marketing

• Credit rating • Risk-based pricing • Dynamic monitoring

• Data analytics • Proactive data security protection

Product

ICBC’s intelligent customer service robot “Gongxiaozhi” provided over 100 million services in 2017

mjzt.com, an intelligent investment advisory service of China Merchants Bank, has over 150,000 users worth more than RMB10 billion

Ping An Group implements intelligent remote management based on data modeling and visualization

Tencent Cloud employs marketing-related big data generated from Tencent ecosystem for accurate user profiling and labelling and advertises by modelling based on self-developed advantageous advertising algorithm

With an intelligent risk control brain based on massive data, Ant Financial is able to bring Alipay’s asset loss rate below 0.001% and make it a world leader

Tencent collaborates with Beijing Municipal Bureau of Financial Work to develop a Beijing-based financial security big data monitoring platform that identifies, monitors and warns against financial risks

Management

Marketing

Riskcontrol

Data

Mid

dle

Bac

k

Businesses Transformation Cases Outcomes

• Smart investment advisory: expands financial services to groups beyond the traditional wealthy. As an online tool, it can automatically evaluate clients’ financial positions and employ big data analytics to provide customized recommendations, manage investment portfolios and invest in quality products.

• Smart customer service: responds to simple questions using technologies such as natural language processing and knowledge graph, and resolve users’ product or service-related issues through human-computer interaction. In finance, smart customer service is mainly applied to subsectors like banking, insurance and Internet financing.

• Reduce labor costs • Improve service efficiency • Enhance customer experience

• Increase ad conversion rate and reduce marketing costs

• Targeted product pricing • Engage “long-tail” customers and expand businesses

• Reduce risk compensations • Reduce risks of bad debts • Quickly identify financial frauds

• Improve management efficiency and costs

• Improve data security level and lower business risks

Scenarios and Potentials of AI’s Commercial Application in China | Industry-specific commercial application

Page 11: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

8

• Smart risk control: using tools like big data and knowledge graph, financial organizations can address traditional problems such as transaction fraud, credit risk management and credit default in a more effective manner. Asset loss rate is a key indicator to measure the risk control capabilities of financial organizations. With smart risk control, Alipay is able to achieve a globally competitive asset loss rate of lower than 0.001%.

Businesses engaging in the AI-driven financial services market mainly come from the sectors of AI, Internet and

finance. With technological advantages, AI companies are able to provide hardware devices or software systems for traditional financial institutions, yet still rely integrated solutions and data acquisition on other players; Internet companies, with strengths in data acquisition and engagement in Internet finance, can offer experience and technical support for traditional financial institutions along their journeys of transformation; traditional financial service providers also start to reshape themselves by building their own technological departments to protect data confidentiality and security.

Figure 9. “AI + finance” industrial chain

Source: 36kr.com, public information, Deloitte Research

Chip

JD.com Tencent

Sensor

Cloud service

Integrated solutions

• Cambricon • NVIDIA • NOVUMIND

• Megvii • Cloudwalk • SenseTime

• Inspur • eGOVA • BOSCH

• iFLYTEK • NUANCE

• Xiao-i • Sobot • Yunwen Technology

• Turing Robot • ruyi.ai

• Tongdun • Rong360

• Ant Financial • 360jie.com

• Alibaba Cloud • Tencent Cloud • JD Cloud

Basic level Technology level Application level

Machine vision

Speech recognition

Semantic recognition

Smart investment advisory

Smart customer service

Smart risk control

• Tianhong Asset Management

• ICBC

• 10jqka.com • CMB

Scenarios and Potentials of AI’s Commercial Application in China | Industry-specific commercial application

Page 12: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

9

HealthcareDiagnosis and treatment, medical imaging and health management are the three areas that pioneered the use of AI products in healthcare.

• Smart diagnosis and treatment: applies AI technologies in diagnosis and treatment assistance by making the computer “learn” medical knowledge from medical experts and doctors and imitate how doctors think and make diagnosis, so as to provide reliable diagnosis and treatment plans. Several projects have been implemented in China, most notably solutions like IBM Watson Health.

• Smart medical imaging: AI technologies in this area mainly fall into two categories. The first is image recognition. Applied to the process of sensing, it serves primarily to generate meaningful information

by analyzing images. The second is deep learning, which is used in the processes of learning and analyzing, where large volumes of image and diagnostics data are used to train the deep learning capabilities of the neural network for it to acquire diagnostics skills. In China, several AI healthcare platforms including iFLYTEK and Tencent have completed clinical trials of smart medical imaging in collaboration with medical organizations.

• Health management: Currently, it is primarily applied to risk detection, virtual nursing, mental health, online medical consultation, health intervention and health management based on precise medicine. The emphasis on prevention and conditioning and individualized management is driving health management to become popular in preventive medicine.

AI in healthcare is facing regulatory and technical challenges. From the regulatory aspect, as the healthcare industry deals with people’s life safety, patients’ data must be kept with absolute security and confidentiality and safeguarded under rigorous legal regulations. From the technical perspective, smart healthcare requires troves of data and complex training framework, but few companies have both technology capabilities; the algorithms for combined diagnostics of complex disciplines are shackled by technical bottlenecks; and the technologies and products are markedly homogenous.

Source: Public information, Deloitte Research

Figure 10. Smart healthcare industrial chain

Speech

Smart healthcare industrial chain

Natural language processing

Computer vision

Robot

Machine learning

Speech input, speech to text conversion

Structured and classifiable medical records

Influence preprocessing and extract eigenvalues

Food image recognition for balanced diets

Smart-phone robot,robot guide for patients

DNA sequencing Disease prevention analysis

Drug R&D and screening, side effects forecasting and tracking

Power medical data mining and decisions with machine learning

Technical platform to assist medical researches using AI

Electronic medical record

• Unisound • Huiyihuiying.com • iFLYTEK

Hospital management

• Medbanks • Guangzhou Ruida Medical Instrument

Assisted diagnosis and treatment

• TINAVI • Smarobot • SIASUN

Drug discovery • Cipher Gene • 3DMed • Ribo

Hospital management platform

• Infervision • LinkDoc • Synyi AI

Medical imaging • Infervision • YIDUCLOUD • iFLYTEK

Health management

• More Health • Airdoc • iCarbonX

Disease risk assessment

• Berry Genomics • PrecisionMDX

• BGI

Scenarios and Potentials of AI’s Commercial Application in China | Industry-specific commercial application

Page 13: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

10

Smart mobilityIn the era of AI, the value of smart mobility ecosystem which affects the automotive industry is being redefined. The three essentials of mobility, namely “human”, “vehicle” and “road are changing dramatically as AI enables humanlike decisions and behaviors, and the entire ecosystem will also change remarkably. Strong computing power and massive data with high values are at the core of a multidimensional, coordinated mobility ecosystem. As the application of AI technologies in transportation is becoming more intelligent, electrified and shared, an intelligent transportation industrial chain centered on autonomous driving will emerge.

Autonomous driving will be applied to driverless delivery and shared driverless cars:

• Driverless delivery: Once commercialized, driverless heavy trucks will set drivers free and achieve companies’ goals of energy consumption and emission reduction, contributing to global warming control. But no technology comes without limitation. Due to high electricity consumption, it is economically unfeasible to extend battery life during long-distance transports for now. The emergence of driverless cars will give rise to car sharing scenarios and transform the automotive ecosystem.

• Shared driverless cars: Traditional carmakers’ model of selling car ownership will be challenged by service-sharing platforms, self-driving software and the Internet of Things (IoT). The emergence of autonomous driving will lead to the continued expansion of shared automotive products. In the future, car’s role as a personal property will be a thing of the past while the concept of shared transportation rise to take its place. Traditional carmakers who are eager for transformation are thus pressed to accelerate their cooperation with AI technology providers and Internet giants that have massive user data.

Source: Public information, Deloitte Research

Figure 11. Autonomous driving industrial chain

Intelligence

BaiduJDSenseTimeMegviiUISEEIdriverplusAlibabaTencent

BAIC MotorSingulatoBaidu autonomous drivingJD.com autonomous drivingGAC GroupSAIC MotorNIOBYD

DeePhiCambriconHorizon RoboticsWestwellIntellifusion Baidu Map

NavinfoBDStar NavigationAmap

BAIC Singulato Zhongyunzhiche

Beijing Perception Technology Beetech Benewake Qfeeltech heyiabc.com HawkEye Technology

Chip Communication

Internet of Vehicles

Braking System

Camera

High-precision map

Steering system

Lidar

Throttle

Millimeter wave

Brake

Ultrasonic radar

Control

Sensing

Vehicle

Autonomous driving industrial chain

Scenarios and Potentials of AI’s Commercial Application in China | Industry-specific commercial application

Page 14: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

11

Manufacturing Combining AI and related technologies can optimize the efficiency along the manufacturing processes, collect a variety of production data through industrial IoT and by applying deep learning algorithms, generate recommendations and even achieve autonomous optimization. Yet compared with finance, commerce and healthcare industries, AI’s application potential in manufacturing has been considerably underestimated. SAP’s analysis of China’s biggest 300 AI investment deals over the three years shows that 23.4% investments were poured into commerce and retailing sectors, 18.3% in autonomous driving while less than 1% went into manufacturing-related AI applications. As a manufacturing power, China’s investment in AI is disproportionate with the vast potential of its manufacturing sector, which is the sector with the most promising AI application scenarios. Adoption of AI may lower processing costs of manufacturers by a maximum of 20%, and 70% of the saving will come from

higher labor productivity3. By 2030, AI will increase global GDP by USD15.7 trillion, of which USD7 trillion will come from China; by 2035, AI will improve labor productivity by 27%, driving manufacturing GDP up to USD27 trillion4.

Three key application scenarios of AI in manufacturing:

• Product: Intelligently research, develop and design products, and inject intelligence into products. These may include generative design, a solution that uses algorithms to explore a multitude of possibilities based on given goals and constraints.

• Production and manufacturing: With data management, incorporation of automated and interconnected equipment, robots can achieve precise coordination of product lines, higher prediction accuracy and real time problem detection through machine learning and analysis. Currently, the main applications include product quality inspection, smart automated sorting,

Figure 12. Smart manufacturing industrial chain

Source: Public information, Deloitte Research

Generative design

Prediction of resources demand and sales

Intelligentproducts Autonomous storage

optimization

• AUTODESK • Rhinoceros • JD.com

• Haier • CASICloud

• AInnovation • SIASUN

• WYSEngine

• Huawei • OPPO • Xiaomi • Vivo • Xiao-i

• Geek+ • Quicktron

• RISEYE • Mech-Mind • NeuroBot • COBOT • Alsontech

Product Manufacturing and production Supply chain

Product quality inspection

Sorting

• Aqrose • Govion Technology • Neptune • Raystrong

Production resources allocation

Production process optimization

Predictive production, operation and maintenance

Scenarios and Potentials of AI’s Commercial Application in China | Industry-specific commercial application

3. Soul of the machine: AI in the factory of the future, 36kr.com, 9 May 2018, https://36kr.com/p/5133138.html4. AI-manufacturing fusion will be the prevailing trend, Communication Information News, 29 August 2018, http://www.fjii.com/jx/2018/0829/179887.shtml

Page 15: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

12

predictive production, operation and maintenance, production resources allocation and production process optimization.

• Supply chain: Demand/sales prediction and autonomous storage optimization are the main scenarios. Some businesses use machine learning algorithms to identify demand models by integrating data from storage, Enterprise Resources Program (ERP) and customer insights.

Retail As AI has accelerated the integration of new retail omni-channel, traditional retail businesses team up with start-ups to build application scenarios around customer, goods, store and supply chain.

• Consumer: AI enables demand forecasting, customized marketing, shopping experience improvement and intelligent customer support primarily to achieve continuous and effective consumer engagement. During last year’s “Double 11”, Alibaba’s intelligent recommendation system generated 56.7 billion exclusive shelves for users. A study has found that compared with conventional webpages, personalized webpages uplift conversion ratio by 20%.

• Goods: Applications include assisted payment, stocktaking, promotion and pricing through intelligent shelves.

• Store: siting, in-store shopping experience and unmanned stores that primarily serve to maximize the

Figure 13. Application scenarios of AI and AI-powered application in global manufacturing market

Source: Markets and Markets Insights, Deloitte Research

17%12%

5% 14%

9%

21%15%

13%

0.12%

3%

54%

37%

20%

0%

40%

60%

80%

100%

2016 2025E

■ Industrial robot ■ Manufacturing IoT ■ Manufacturing cloud (public)

■ ■ Manufacturing AI ■ Manufacturing big data and business analysis

Intelligent factory application/solution

Scenarios and Potentials of AI’s Commercial Application in China | Industry-specific commercial application

Page 16: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

13

Figure 14. Smart retail industry

benefits of investment into stores. AI-powered siting combines a variety of data including sales records, demo-economic data and distance to competitors to bring the data granularity and relevance of siting model to a new high.

• Supply chain: intelligent pricing, delivery and storage for improved efficiency. AI-powered pricing, based on daily price changes

and corresponding sales data of retailers, integrates user profiles and supplementary external data to automatically generate pricing strategies and recommendations for retail goods through data algorithm models, thus providing relevant strategic suggestions around revenue management goals and ultimately forming intelligent pricing plans.

Source: Public information, Deloitte Research

User profile Store sitingIntelligent shelf Demand prediction

Online shopping experience

Intelligent stores

Smart customer service

Unmanned retail

Intelligent logistics

• Percent • Sensors Data • Dt Dream

• BEHE Adtech Solution

• GeoHey

• ImageDT • Cardinal Operations

• Malong Technologies

• Jirui Tech

• Cloudealk • Keruyun • ML

• Abitai

• DeepBlue Technology

• F5 • Tuzi City

• Youhualin • Linx • inData • Lanxin

Attract consumer engagement

Stock management

Redefine stores

Smart supply chain

Scenarios and Potentials of AI’s Commercial Application in China | Industry-specific commercial application

Page 17: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

14

AI technologies have been commercialized and applied in various industries since 2015. The prospect of commercialization has been generally recognized by governments, companies and other all parties. In order to promote the industrial upgrading and transform old economic drivers into new ones, governments have introduced guiding opinions on industrial plans related to

AI and offered tax benefits, subsidies, talent introduction and government process optimization to optimize the business environment, attract strong companies and help develop local AI companies and application markets. Driven by policies and capital, a healthy competition in AI industry among regions has taken shape and become a catalyser in the rapid growth of China’s AI commercialization.

3. Regions’ potentials of commercialization

Figure 15. Distribution map of China’s AI companies

Source: iyiou.com, Deloitte Research

0

50

100

150

200

250

300

350

400368

185

131

95

3925 16 12 10 9 6 6 5 5 3 1 1 1 1 1 1 1

Beijing

Guangd

ong

Shan

ghai

Zhejian

g

Jiangs

u

Sichuan

Fujia

nHubei

Tianjin

Anhui

Liaoning

Shan

dong

Henan

Shan

xi

Chongqing

Guizhou

Tibet

Hong Kong

Guangx

i

Hunan

Heilongji

ang

Shan

xi

Scenarios and Potentials of AI’s Commercial Application in China | Regions’ potentials of commercialization

Page 18: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

15

PolicyThe number of policies, policy direction and financial subsidy are three ways of measuring regions’ policy efforts. In terms of the number of AI related policies introduced, Shanghai ranks first, followed by Beijing, Shenzhen, Hangzhou, Guangzhou, and Chongqing. With the support in planning and capital, they leverage innovative technology resources and strengths in talent and market to build AI clusters. From the perspective of policy direction, each of these cities focuses on developing the AI industries respectively based on their own characteristics. Guangdong’s policies focus on applications, while

In the city layer, Beijing, Shenzhen, Shanghai and Hangzhou have the largest numbers of AI companies, all having more than 90. They are in the top tier with the combination of AI and urban development far over other cities, thanks to their advantages in policy, capital, technology, talent and application. Based on the location features of AI companies, the report selects Beijing, Shanghai, Hangzhou, Shenzhen, Guangzhou and Chongqing from Beijing-Tianjin-Hebei Region, Pearl River Delta, Yangtze River Delta and Western China and analyzes these six cities from the perspective of policy, capital, technology, talent and application.

Figure 16. Analysis from five dimensions

Source: Deloitte Research

First-level indicator Second-level indicator

Policy Planning and policy

Capital Investments and proceeds raised

Technology Patent

Research universities and institutions

Number of companies

Computing power

Talent Number

Application Convenience offered by smart city for residents’ living

Operating efficiency improved through urban management

Scenarios and Potentials of AI’s Commercial Application in China | Regions’ potentials of commercialization

Page 19: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

16

Beijing places stress on the integration of industry, university and research and technological innovation; Shanghai highlights support for talent, innovation ecosystem, industry cluster and investment and financing; Hangzhou emphasizes AI industry structure and application and Chongqing focuses more on promoting the integration of technologies with the traditional manufacturing industry. In the financial subsidy aspect, it mainly includes project fund, subsidized loan and special industry fund for industry development. Hangzhou set up a RMB3 billion special fund for AI Town; Shenzhen offers project funds (capped at RMB45 million), subsidized loans and intellectual property funds for emerging industries; Beijing primarily

offers technology innovation funds while Shanghai set up a RMB200 million special fund for AI innovations. Chongqing provides a fund of up to RMB10 million for qualified projects.

CapitalDynamic capital environment has a positive impact on helping AI start-ups in technology upgrading, user acquisition and market expansion, facilitating upstream and downstream companies in the AI industrial chain to gain the benefits of scale economy. As start-ups act as the pioneer in the R&D and application of new technologies, the proceeds they raise partly indicate the prospect of the region in developing new technologies.

Figure 17. Proceeds raised by AI start-ups (by city)

Source: iyiou.com, Deloitte Research

0

100

200

300

400

500

600550

350

87

25 14 8

Beijing Shanghai Shenzhen Hangzhou Guangzhou Chongqing

Scenarios and Potentials of AI’s Commercial Application in China | Regions’ potentials of commercialization

(RMB100 million)

Page 20: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

17

Technology In terms of technology, we analyze the features of China’s regional technology development from patents, research universities and institutions, number of companies and computing power.

Number of patents: With increasing R&D funds and social capital into China’s AI technology reserves, China is a leader in the number of AI patents. According to the statistics of the number of patents held by major

Figure 18. Number of patents held by research institutions, universities and leading companies (by city)

Note: Incomplete statistics; given key statistics of the most outstanding large Chinese research universities and institutions in AI sector, the number of patents of cities may be different from the total.

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,0008,183

1,3601,013 739 680

Beijing Hangzhou Guangzhou Shenzhen Shanghai Chongqing

established research universities and institutions, Beijing has the most remarkable scientific achievements with more than 8,000 patents.

Features of universities: China’s AI papers published have outnumbered those of the U.S. and other countries since 2014, largely driven by the rapid growth of Chinese AI research universities and institutions, which are also the main force of AI patent applications.

Scenarios and Potentials of AI’s Commercial Application in China | Regions’ potentials of commercialization

Page 21: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

18

Features Universities Labs jointly built by government or research institutions and universities

Companies’ labs

Beijing • Strongest R&D technology capabilities

Take up over 50% of the country

• Peking University

• Tsinghua University

• Beihang University

• Institute of Automation, Chinese Academy of Sciences

Over 10 labs:

• National Laboratory of Pattern Recognition

• State Key Laboratory of Intelligent Technology and Systems

• National Engineering Laboratory for Deep Learning Technology and Applications

• 360

• Xiaomi

• Sinovation Ventures

• Baidu

• Meituan

• Toutiao.com

• Lenovo

• JD

Shanghai • Mainly rely on universities; the number of companies’ research institutes/labs is smaller than Beijing but with certain academic foundation

Lots of universities:

• Fudan University

• Shanghai Jiao Tong University

• Tongji University

• SJTU-Versa Computer Science and AI Joint Lab

• SAIC Motor

• Philips

Shenzhen • Mainly rely on companies • Shenzhen University

• Southern University of Science and Technology

Mainly led by governments:

• Shenzhen Academy of Robotics

• Shenzhen Research Institute of Artificial Intelligence and Big Data

• Tencent

• Huawei

• ZTE

Hangzhou • A certain gap with Beijing, Shanghai and Shenzhen

• Zhejiang University • Alibaba

• NetEase

• Geely Auto

Guangzhou • Mainly rely on iFLYTEK Labs jointly built by universities and companies:

• Cooperation between iFLYTEK and universities, including SCUT-iFLYTEK joint lab for brain-machine cooperation intelligence technology and application

• SCNU-iFLYTEK joint lab for the integration and innovation of industry big data application

Chongqing • Weak in AI technology • Chongqing University

• Chongqing University of Posts and Telecommunications

• Chongqing Institute of Green and Intelligent Technology, Chinese Academy of Sciences

• CloudWalk

• Kaize Technology

Figure 19. Features of AI research institutions and universities (by city)

Source: Public information, Deloitte Research

Scenarios and Potentials of AI’s Commercial Application in China | Regions’ potentials of commercialization

Page 22: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

19

Number of AI companies: As of the first half of 2018, there are nearly 5,000 AI companies detected around the world, with China only second to the U.S.5. The numbers of AI companies in Beijing, Shanghai, Shenzhen and Hangzhou rank in the global top 20. Beijing has distinct leading advantages with about 400 companies; Shanghai, Shenzhen and Hangzhou grow fast. Chongqing has few AI companies due to technology and talent constraints.

0

50

100

150

200

250

300

350

400

450395

210

119

6346

5

Beijing Shanghai Shenzhen Hangzhou Guangzhou Chongqing

Figure 20. Number of AI companies by city (as of June 2018)

Source: China’s AI Development Report 2018, Tsinghua University, Deloitte Research

Source: 2018 China AI Computing Power Development Report, Inspur, IDC, Deloitte Research

Computing power: From city distribution perspective, leading cities in China are all located in coastal areas with more advanced AI technologies. Hangzhou, Beijing, Shenzhen and Shanghai rank the top five while Chongqing and Guangzhou rank lowest.

Figure 21. Ranking of computing power (by city)

High

Low

4

1

6 3

5

2 Beijing

Shanghai

Shenzhen

Hangzhou

Guangzhou

Chongqing

Scenarios and Potentials of AI’s Commercial Application in China | Regions’ potentials of commercialization

5. 2018 World AI Industry Development Blue Book, China Academy of Information and Communications Technology and Gartner, 2018-09, http://www.caict.ac.cn/ kxyj/qwfb/bps/201809/P020180918696199759142.pdf

Page 23: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

20

TalentChina’s AI talents are distributed unevenly but mainly concentrated in Beijing-Tianjin-Hebei Region, Yangtze River Delta and Pearl River Delta with a certain amount of talents in central and western china along the Yangtze River. Beijing is the most dominant city, accounting for 28%, doubling that of Shanghai (12.1%) in the second place. The proportions of Guangzhou, Shenzhen, Hangzhou and Chongqing are all lower than 10%, sitting in the second tier. This is largely because many strong AI companies concentrate in developed areas with support from governments and social capital, as well as higher compensations for AI talents than other areas.

Application of the citiesFrom the application perspective, the deployment of smart city brings substantial benefits for these cities, including improving the convenience and quality of people’s life. With positive support from governments, Hangzhou leverages Alibaba’s leading experience in AI sector to build a smart city centered on services benefiting people. Beijing has stronger research capabilities and leading AI companies, but the smart services benefiting people are not good as Hangzhou due to many considerations of governments. Cooperating with many local AI companies, such as Huawei and ZTE, Shenzhen provides services benefiting people and achieves certain results. Guangzhou and Shanghai make some progresses in smart life. As the first city launching urban services through WeChat in China, Guangzhou has the largest number of active users while Chongqing, the western city, is lagging behind in creating smart life.

Figure 22. Proportion of number of AI talents (by city)

Source: Global AI Talent White Paper, China’s AI Development Report 2018, Tencent, Deloitte Research

Note: The map presents the numbers of AI talents in these cities with the darker the color is, the more AI talents the city has; bar charts represent the proportion of AI talents equals the number of AI talents one city has/China’s total AI talent

0%

5%

10%

15%

20%

25%

30% 27.9%

12.1%8.5%

6.5%3.9%

1.2%

Beijing Shanghai Shenzhen Hangzhou Guangzhou Chongqing

Figure 23. Ranking of smart life (by city)

Source: Super Smart City, Deloitte Research

12 13 14 15 16

1

2

3

4

5

6

Beijing

Shanghai

Shenzhen

Hangzhou

Guangzhou

Chongqing

Scenarios and Potentials of AI’s Commercial Application in China | Regions’ potentials of commercialization

Page 24: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

21

AI is one technology sector where China has the opportunity to set rules. China has a huge application market with a rapid growth of AI industry driven by commercialization. Moreover, research institutions and companies are accelerating their AI related researches and innovations. From regional development perspective, China has built several AI company

clusters in Beijing-Tianjin-Hebei Region, Pearl River Delta, Yangtze River Delta and Sichuan and Chongqing in Western China and built regional industrial parks with policy support. Going forward, China needs to increase attention and investments into long-term basic researches and further improve technology capabilities and industrial chains.

Figure 24. Ranking of smart city administration (by city)

Source: Super Smart City, Deloitte Research

0

2

4

6

8

10

12

14

161

2 3 4

5

6

BeijingShanghaiShenzhen Hangzhou Guangzhou Chongqing

Scenarios and Potentials of AI’s Commercial Application in China | Regions’ potentials of commercialization

Page 25: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart
Page 26: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

Office locationsHarbinRoom 1618, Development Zone Mansion368 Changjiang RoadNangang DistrictHarbin 150090, PRCTel: +86 451 8586 0060Fax: +86 451 8586 0056

HefeiRoom 1201 Tower AHua Bang ICC BuildingNo.190 Qian Shan RoadGovernment and CulturalNew Development DistrictHefei 230601, PRCTel: +86 551 6585 5927Fax: +86 551 6585 5687

Hong Kong35/F One Pacific Place88 QueenswayHong KongTel: +852 2852 1600Fax: +852 2541 1911

JinanUnits 2802-2804, 28/FChina Overseas Plaza OfficeNo. 6636, 2nd Ring South RoadShizhong DistrictJinan 250000, PRCTel: +86 531 8973 5800Fax: +86 531 8973 5811

Macau 19/F The Macau Square Apartment H-N43-53A Av. do Infante D. HenriqueMacauTel: +853 2871 2998Fax: +853 2871 3033

Mongolia15/F, ICC Tower, Jamiyan-Gun Street1st Khoroo, Sukhbaatar District, 14240-0025 Ulaanbaatar, MongoliaTel: +976 7010 0450Fax: +976 7013 0450

Nanjing 6/F Asia Pacific Tower2 Hanzhong RoadXinjiekou SquareNanjing 210005, PRCTel: +86 25 5790 8880Fax: +86 25 8691 8776

Shanghai 30/F Bund Center222 Yan An Road EastShanghai 200002, PRCTel: +86 21 6141 8888Fax: +86 21 6335 0003

ShenyangUnit 3605-3606, Forum 66 Office Tower 1No. 1-1 Qingnian AvenueShenhe DistrictShenyang 110063, PRCTel: +86 24 6785 4068Fax: +86 24 6785 4067

Shenzhen 13/F China Resources Building5001 Shennan Road EastShenzhen 518010, PRCTel: +86 755 8246 3255Fax: +86 755 8246 3186

Suzhou 23/F Building 1Global Wealth Square88 Su Hui Road, Industrial ParkSuzhou 215021, PRCTel: +86 512 6289 1238Fax: +86 512 6762 3338 / 3318

Tianjin 45/F Metropolitan Tower183 Nanjing RoadHeping DistrictTianjin 300051, PRCTel: +86 22 2320 6688Fax: +86 22 8312 6099

Wuhan Unit 1, 49/FNew World International Trade Tower568 Jianshe AvenueWuhan 430000, PRCTel: +86 27 8526 6618Fax: +86 27 8526 7032

Xiamen Unit E, 26/F International Plaza8 Lujiang Road, Siming DistrictXiamen 361001, PRCTel: +86 592 2107 298Fax: +86 592 2107 259

Xi’an Room 5104A, 51F Block AGreenland Center9 Jinye Road, High-tech ZoneXi'an 710065, PRCTel: +86 29 8114 0201Fax: +86 29 8114 0205

Beijing8/F Tower W2The Towers, Beijing Oriental Plaza1 East Chang An AvenueBeijing 100738, PRCTel: +86 10 8520 7788Fax: +86 10 8518 1218

Changsha20/F Tower 3, HC International Plaza No. 109 Furong Road NorthKaifu DistrictChangsha 410008, PRC Tel: +86 731 8522 8790 Fax: +86 731 8522 8230

Chengdu17/F China OverseasInternational Center Block FNo.365 Jiaozi AvenueChengdu 610041, PRCTel: +86 28 6789 8188Fax: +86 28 6317 3500

Chongqing 43/F World Financial Center188 Minzu RoadYuzhong DistrictChongqing 400043, PRCTel: +86 23 8823 1888Fax: +86 23 8857 0978

Dalian15/F Senmao Building147 Zhongshan RoadDalian 116011, PRCTel: +86 411 8371 2888Fax: +86 411 8360 3297

Guangzhou26/F Yuexiu Financial Tower28 Pearl River East RoadGuangzhou 510623, PRCTel: +86 20 8396 9228Fax: +86 20 3888 0121

HangzhouRoom 1206-1210East Building, Central PlazaNo.9 Feiyunjiang RoadShangcheng DistrictHangzhou 310008, PRCTel: +86 571 8972 7688Fax: +86 571 8779 7915 / 8779 7916

23

Page 27: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart
Page 28: Scenarios and Potentials of AI’s Commercial Application in ...€¦ · Basic layer Technology layer Application layer Machine vision Speech recognition Semantic recognition Smart

About Deloitte Global Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities.  DTTL and each of its member firms are legally separate and independent entities.  DTTL (also referred to as “Deloitte Global”) does not provide services to clients.  Please see www.deloitte.com/about to learn more about our global network of member firms.

Deloitte provides audit & assurance, consulting, financial advisory, risk advisory, tax and related services to public and private clients spanning multiple industries. Deloitte serves over 80 percent of the Fortune Global 500® companies through a globally connected network of member firms in more than 150 countries and territories bringing world-class capabilities, insights, and high-quality service to address clients’ most complex business challenges. To learn more about how Deloitte’s approximately 286,000 professionals make an impact that matters, please connect with us on Facebook, LinkedIn, or Twitter.

About Deloitte ChinaThe Deloitte brand first came to China in 1917 when a Deloitte office was opened in Shanghai. Now the Deloitte China network of firms, backed by the global Deloitte network, deliver a full range of audit & assurance, consulting, financial advisory, risk advisory and tax services to local, multinational and growth enterprise clients in China. We have considerable experience in China and have been a significant contributor to the development of China's accounting standards, taxation system and local professional accountants. To learn more about how Deloitte makes an impact that matters in the China marketplace, please connect with our Deloitte China social media platforms via www2.deloitte.com/cn/en/social-media.

This communication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively the “Deloitte Network”) is by means of this communication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this communication. ©2019. For information, contact Deloitte China.CQ-002EN-19