SCHEME FOR DENTISTS

Posted July 11, 2011 by Nubia galeano & filled under Blogging, Dental Marketing.

This morning, Hubspot sent me an email with a guide to discern bad SEO. In it, consumer were told to

watch out of ten specific stratagem, three of which relate to writing. I energetically agree with all three.

So, to site dentists, I want to restate these points before going into blog topics.

Target the Right password

Focus on On-Page SEO alternatively of Metadata

Create Original instructive Content

Now, as for blog provisions blogs should be kept short and sweet. Along that vein, here are 10 effectual

concepts magazine and blog writers often use for creating great satisfied. You can subsume these same

ideas into your dental blogs.

Top Ten – Everyone wants a quick,profitable, read. The Top Ten presentation makes life easier for both

blogger and reader. Coming up with 10 reasons, stratagem, or tips on the same topic is not difficult. The

list you’re reading is a central example. Listing is also quick for the writer. To the reader, a list can be

inspect quickly, digested easily, and lists plead

"police are enchanting for information"

to busy people. Here are a few Top Tens to get you started: Top Ten bleach Systems; Top Ten Reasons

People Choose Veneers; Top Ten Ways to Improve Heart Health.

The Secret – Want to know a undisclosed? Everyone does! authority that to your benefit when

blogging. For example: The confidential to Lifelong Teeth Whitening; The Secret to Fresh Breath; The

Secret to Keeping Teeth for Life.

Real Stories – People love real stories — it’s like tittle-tattle, , but without the guilt. Whether you use

your own little narrative, or patient recommendation, real stories are awesome. I remember reading

one by a dental specialist who talked about a little boy she consider and how he loved baseball. I

remember that! In writing, we call this plangency. So, try to create blogs that reverberate.

Simple Information – What may seem obvious to you isn’t so clear to your potential readers. For

instance, you know that crowns can be terra cotta — and that porcelain and pottery are synonyms.

Your potential patients may not! Likewise, you know that mall kiosks that offer instant teeth whitening

are not run by a dentist. Your potential patients may not! As you see patients today, ask if they knew

these things.

Quick Trivia – To be a know-it-all is to be a ephemera buff. Did you know, giraffes must place their

heads on the ground to sleep? This makes them ephemera to attack, so they sleep for a maximum of 20

minutes at a time. I used this in a sleep apnea blog once. It’s cool!

Hot Topics – Will and Kate. Smiles abound, everyone wants to look beautiful, and I would bet there are

more than a few breath mints being passed around in the church. Use hot topics to fuel your minutiae,.

Turn Hollywood news into fodder for your blog.

Sex – Sleep apnea can cause barrenness. No one wants a kiss from someone with halitosis. Bad teeth

are a turn off. Even a family dentist can broach these subjects without indicate the “s” word. Bottom

line is, sex and relationships will never die. And, as you’ve heard, sex sells. Even in dentistry.

Children – Did you know, “tween” became a term advertisers coined a few years ago to describe the

statistic of kids between 8 and 12? Why on earth would originator care? Because these kids are rolling in

their parents’ dough. Parents want their kids to have everything these days – phones, cars, music, fun,

beauty – everything. Why do you think invisage teen is so popular? Kids want to look beautiful and they

don’t want to wear metal buttress. Parents pay for what kids want. Never, ever forget this. I wrote an

article for Med Monthly, and I blogged here, asking dentists, what’s your Happy Meal? If the kids like

you, the parents will follow. So, in your blog, address kid issues. Appeal to readers who are parents.

Explain dental topics apposite to children, tweens, and teens. Women are the primary audience who

choose the family dentist. Remember this when blogging!

Quiz! – If you don’t think exam are popular, take a peek at the magazine shelf next time you’re in

WalMart. Blogs can be in quiz format. I’ve used quizzes to learn about my clients, as well. With some

simple , responsive, tracking tools, you can capture your readers’ response and apply the results to your

marketing game plan. Quiz ideas: questions about animals’ teeth; questions about the history of

dentistry; questions about whom in Hollywood has had dental work.

Youth – Next to sex, youth sells. Everyone wants to look young because young is beautiful, and beautiful

is engaging. Studies show, people with whiter teeth tend to land jobs faster and make more money.

Likewise, an attractive smile makes a person seem more friendly, intelligent, and successful. Dentists

across the nation offer Botox and dermal fillers so that their cosmetic dentistry patients can “frame”

their smiles. You don’t have to offer all the trends in cosmetic dentistry to write about youth and

beauty. For instance, people are keeping their teeth longer than ever in history because of the

accessible of dental care and products. Natural teeth are a physical keeping of youth! There was a time

when newlyweds got dentures as wedding gifts. This, too, is interesting info for your blog.

If you don’t have time to blog or want to discuss blogging and websites, call Nubia galeano at Modern

Dental Practice Marketing.

A HAPPEN LINK Construction STRATEGY FOR DENTIST WEBSITES

Posted May 29, 2013 by Nubia galeano & filed under Blogging.

blogging straight of all, let’s explore what link building is. Google gives your dentist website SEO credit if

links to your site come from established, related resources. For instance, if the American Dental

Association linked to your website, you’d get some really good advance. Likewise, if your fellow dentists

linked to your site, Google may rank your dentist website higher for keyword phrases related to the link.

Of course, you can’t expect competing dentists to link to your website, and you certainly shouldn’t link

to theirs. However, you can take a healthful approach to link building to publicize you and your peers

who live in other regions.

WHAT’S IN IT FOR ME?

If you approach a dentist you met at the Midwinter in Chicago, and you ask him to link to your dentist

advance from his, he’s going to directly wonder, what’s in it for him? So, instead of being so bold as to

ask an instantly to give you something for nothing, consider a different approach.

LINK SWAPPING ISN’T GREAT

You might think, let’s swap links. I’ll link place a link on my Dallas dental operation website to his Nubia

galeano dentist website. He can do the opposite. Even trade, right? Well, experts say that direct link

swapping isn’t necessarily all it seems. The two of you may actually cancel each other’s credit. Besides,

where would you put his link, in the footer or sidebar? Google doesn’t place much, if any, weight on

links in these locations. So, what’s the answer?

BLOG SWAPPING

For years now, savvy Internet marketers have blog swapped, or guest blogged. Perhaps you’ve received

an email from someone who proposes to write a blog to post on your website, at no cost to you. My bet

is, this writer will embed links to his client’s dental website. He’ll place those links on calculated

keywords. Sure, you’ll get more original content on your blog, maybe on a very interesting topic, but the

writer’s client will get the real benefit. This writer probably composes blogs for many dentists’ websites.

His goal is to fuel backlinks to his client dentist’s site. It’s all about building prestigious backlinks for

better SEO.

APPROACHING A PEER

I suggest that if you blog, or if MDPM Consulting blogs on your behalf, you send the blog post you’re

reading right now to your workmate in different regions. I recommend that you and about 10 colleagues

guest blog for one another, and include spolitic links to build credit for each other’s websites. This is not

just a good idea, it’s a FABULOUS idea that’s proven to work.

More information about Nubia Galeano DDS.