schneider electric 1 foundational business overview rev 2 apc partners - virtualization

Schneider Electric 1Foundational BUSINESS OVERVIEW Rev 2

APC Partners - Virtualization

Schneider Electric 2

The global specialist in energy management

Foundational BUSINESS OVERVIEW Rev 1

$20 billion sales in 2010

110,000 people in more than 100 countries

200+ factories around the world

R&D centers in 25 countries

4 core businesses:

IT Physical

infrastructure for IT Rooms of all sizes

POWERGeneration and

distribution

BUILDINGS Automation, HVAC,

security

INDUSTRYIndustrial and

factory automation

Business Overview 25 | Rev 1

Schneider Electric

5% of sales devoted to R&D

Schneider Electric 3Schneider Electric 3

THE leading manufacturer of

Critical Power and Cooling for over 30 years

● Unsurpassed brand recognition

● History of innovation in IT infrastructure space

● Hundreds of Research and Development experts dedicated to bringing the next great technology on-line

● Over 10,000 IT channel partners world wide make up our virtual sales force

● Legendary Reliability

Dedicated to resolving your problems in:

● Server Rooms

● Network Closets

• Branch Office• Data Center Environments• Home/Home Office


1 + 1 = 3Schneider Electric datacenters and APC ROBO (remote office/branch office) environments can leverage one another, since we know they are often times connected.

We know that customers grow, and providing seamless solutions, no matter their needs, will help the channel partner remain the trusted advisor for future IT needs.

Small IT systems often grow into data centers

Small IT partners grow into datacenter partners

Can be hundreds of smaller environments connected to the data center.

Fundamental architecture is very similar in both places.


The opportunities are endless

43 times for Small Space to Data Center ratio

Every one of these spaces is a solution opportunity

2x more Small Space to Data Center Square Footage


Future of the Workplace

● Application Availability

● Users see applications, but they experience the physical environment

● Mobility

● Increasingly intelligent and capable of accessing the network from more places.

● Voice and Video

● Voice and Video on networks projected to quadruple by 2014. The physical environment has to scale to meet this demand. Unified Communications

● Green

● Provide intelligent energy management

● Security

● And this changes the game for IT. The needs of the business are moving towards virtualization, including VDI so there needs to be physical security monitoring for edge/idf/mdf to enable availability and positive customer experience


IT managers are struggling to do more with less space, money and time.

Lack of budget/ funding

Increasing availability expectations from users

Lack of onsite resources

corporate IT initiatives

Changes in IT deployment

methods

Unventilated spaces

Lack of dedicated spaces for IT

Growing/changing business IT needs

Business Overview 25 | Rev 1

APC can help solve these problems TODAY.Foundational BUSINESS OVERVIEW Rev 1


Our story…

APC is the backbone of small IT infrastructure and offers the most manageable and most adaptable solutions, while at the same time keeping them simple to configure, order and install.

Schneider Electric 9Foundational BUSINESS OVERVIEW Rev 2

Virtualization and physical infrastructure – new partners


… are now talking to each other

Virtual machine management andphysical infrastructure management…

Physical infrastructuremanagement

Virtual machine management


What’s the problem?

● Which VMs are on a host server with compromised physical health?● Power● Cooling

● Where should I move a VM, or add a new one?

● What is the best “healthy” host server?

● How do I find this place?

● How do my VMs migrate?

● When a physical event occurs, who/what will move the VMs?

● Is this an automated or a manual process?

● Effect on business process?

● In a physical event, what business process(es) could be impacted?


Virtualization – efficient and simple

Proce

ssor

Mem

ory

Stora

ge

VIRTUALIZATION PLATFORMA server “simulator”

Proce

ssor

Mem

ory

Stora

ge

Operating system

App App

Proce

ssor

Mem

ory

Stora

ge

Operating system

App App

VIRTUALIZED SERVERTRADITIONAL PHYSICAL SERVERS


Virtualization – efficient and simple

Proce

ssor

Mem

ory

Stora

ge

VIRTUALIZED SERVER

Virtual machine

Operating system

Operating system

App App App App

(VM) Virtual machine

(VM)

Proce

ssor

Mem

ory

Stora

ge

Operating system

App App

Proce

ssor

Mem

ory

Stora

ge

Operating system

App App

VIRTUALIZATION PLATFORMA server “simulator”

TRADITIONAL PHYSICAL SERVERS


● CPU efficiency

Traditional server utilization rate: ~10-15% (usually higher for storage)

Virtualized server utilization rate: Up to 80% VMs can be turned off when not needed

● Server consolidation Fewer servers to buy/install/maintain

● Floor footprint Reduced floor space because fewer servers needed

● Disaster recovery Virtualized servers can be easily mirrored in case of trouble with

their physical host server

● Labor cost Easier hardware provisioning and maintenance

Fast server deployment No need to purchase and deploy new physical servers, which can take weeks

Quick review – Why virtualize?


Analysts are reporting the trend…

IDC Presentation, "The Changing IT Landscape: Virtualization, Cloud Computing and New Datacenter Requirements," Michelle Bailey, 2010


Virtualization and automation tools are among the top 5 efficiency strategies …


IDC Presentation, "The Changing IT Landscape: Virtualization, Cloud Computing and New Datacenter Requirements," Michelle Bailey, 2010


VMs migrate to a more productive “work space”...

Proce

ssor

Mem

ory

Stora

ge

Virtualization platform

VM

If a VM needs more PROCESSOR, MEMORY, or STORAGE, it migrates to a physical server with available resources

Proce

ssor

Mem

ory

Stora

ge

Virtualization platform

VMVM

PHYSICAL SERVERWITH MORE RESOURCESPHYSICAL SERVER

VM

Virtual machine manager

Virtual machineincluding its operating system and running

applications

The “big two” VM managers are ...


... to maximize computing throughput

Virtualized servers

VMs move around as their computing demands vary, to optimize use of physical server resources

Virtualization is part of a general move toward optimizing the ultimate data center efficiency metric: COMPUTING PER WATT


But equally important…

VMVM VM

COOLING

VMs depend critically on the POWER and COOLING that keeps their host server healthy

POWERVMs must not only be

PRODUCTIVE ...

... they must also be physically

HEALTHY


Why move a VM? Reasons on both sides...

The virtual machine manager

● Not enough PROCESSOR

● Not enough MEMORY

● Not enough STORAGE

Not enough COMPUTE resources...

● Power outage – on battery, low battery

● Cooling trouble – failure of a cooling device

● Loss of redundancy in power or cooling

PowerCooling

Operations

There is physical DANGER ...OR

watches this side watches this side

Power Cooling


What if VMs could know when to migrate away from an unhealthy server?

COOLING

VMVM VM

POWER

X X


Now they can !

Virtual machine manager Operations

COMPUTE management and PHYSICAL management are talking…

COMPUTE management

Moving VMs for best productivity

Keeping watch on power and cooling

PHYSICALmanagement

Trouble

OK, taking action!


Operations


Rack15

The new conversationPOWER ALERT

at rack 15

Rack12

OK, moving VMs out of rack 15 – TO WHERE?

Rack 12 looks good

Done !



New teamwork

HOW to move…

● How to move VMs● How to find computing capacity in

the healthy racks you tell me about

I KNOW ...

WHERE to move…

Operations

● Bad at THIS rack● Good over at THOSE racks

I KNOW conditions are...


Getting started:

A human configures the system

●LAYOUT of room and racks

●POWER TRAIN from UPS to rack

●LOCATION and TYPE of power/cooling devices

●VM IDENTIFICATION for each VM

●VM GROUPS with similar physical requirements (criticality, redundancy)

●ALERT PROFILE for each group

OperationsVirtual machine map Power/cooling map

● Rack location● Business process running on it● Owner


The power/cooling “map”Location of racks and power/cooling equipment

From this map and airflow modeling, Operations can calculate which racks will be affected by a power/cooling event


Alert profile

● Specified for each user-defined VM “group”

● Specifies thresholds and conditions that should trigger an alert for the group

● Examples:

● Cooling system failure

● Power approaching overload

● Low battery

● Power/cooling redundancy compromised

Each profile can be tailored to comply with theorganization’s policies for incident management



I know where my VMs are I know the POWER/COOLING landscape

The result:

Automated vigilance

... and I will move them to a safe rack when you tell me there is trouble

... and I will tell you when there is danger to your VMs and where it is

safe to move them

Operations


InfrastruXureOperations

Virtual machines (VMs)

Physical infrastructure

• Power• Cooling• Redundancy

Physical server

Virtual machines (VMs)

UPS A

UPS B

Operations

A bridge between VMs and their physical infrastructure


An “incident” looks like this ...

Impacted Host

This host is impacted by a failure in the physical infrastructure. InfrastruXure Operations has detected that this host is in a critical state and is no longer suitable for hosting virtual machines.

This monitor tracks the impact of the physical infrastructure such as power supply and cooling. The host is currently impacted by a physical incident.

Cause and resolution

This host relies on physical infrastructure which is currently in a critical state.

To ensure that the virtual machines running on this host remain available, PRO will migrate them to a healthy host.



UPS A

UPS B

UPS on battery1

Operations

Anatomy of an incident


Central

Monitoring software


UPS A

UPS B

Central sees the problem2

Operations



Monitoring software


UPS A

UPS B


Central notifies Operations3

Operations

Central


Monitoring software


UPS A

UPS B


Operations tells the VM manager which VMs are affected

4

Operations

Central


Monitoring software


UPS A

UPS B


The VM manager moves the affected VMs to a healthy rack

5

Operations

Central


Behind the scenes:

How do they talk to each other?

OperationsVirtual machine manager

Web services

API

A networked meeting place to exchange data in a non-proprietary “open” format


Operations

You

r V

M

man

ag

er

2008

running on …

Central

Aggregates monitored data from physical infrastructure devices

“appliance”The

Physical infrastructure

Virtualized servers

How does it collect real-time data?Behind the scenes:


Automated communication with networked devices

“OUT of the box” deployment

Access to rack-level data

No custom programming when deployed with devices or other supported vendors*

● Temperature/humidity● Power/cooling health● Power/cooling redundancy● Physical security

● Non-proprietary web-services access● Multi-vendor support

Open protocol

● Auto-discovery of manageable devices● Mass configuration for updates to settings

FASTEASYINTEGRATED

Central

Data interpretation● Reports● Trending● Analysis

The “hub” of physical infrastructure monitoring

*For vendors not automatically supported, we provide a service to configure Central to receive data from any device using SNMP or Modbus TCP protocol


Part of the software family

The “appliance”

Central

Operations

Capacity

Change

● Where can I add a new server?

● Do I have “stranded capacity” of power, cooling, or space?

● Monitor physical conditions

● Warn of trouble spots

● Talk to the VM manager

● Track inventory and provisioning of equipment

The physical server for automation tools

This is the one we’re talking about, for communication with VIRTUAL servers

These are for management of PHYSICAL servers



Physical infrastructuremanager

● No communication between virtual machines and their physical environment

● Virtual machines didn’t know if there was power or cooling trouble at their rack

BEFORE

Virtualized servers were “in the dark” regarding physical threats

Central




Operations

Physical infrastructuremanager

Virtualized servers can now respond to physical threats

Central

NOW


Beyond automation

A view into the “other side”

Operations

Each manager can see real-time information in the other’s domain

Facilities managerIT

manager

IT Physical infrastructure

I need to service rack 12 – who needs to

be notified?Where in the room

are the servers that runmy email VMs?


Virtualized servers ...

vSphere™


Plus integrated management with physical infrastructure

Operations

vSphere™


Will save you...

● Energy

● Staff time to “babysit” physical threats

● VM downtime from physical events

● Damage to business relationships

● Lost sleep due to worrying what might happen next

All affecting ...


Questions?

schneider electric 1 foundational business overview rev 2 apc partners - virtualization

Documents

schneider electric datacenters

needs business overview

rd slide

small space

growingchanging business

data centers small

physical infrastructure

data center ratio