School Magazine School Magazine ResearchResearch

AS Media Magazine Production – AS Media Magazine Production – Gloria LaiGloria Lai

In this power point, I wi l l explore and In this power point, I wi l l explore and analyse real school magazines from analyse real school magazines from

other schools and communities.other schools and communities.

School Magazine: “evolve”School Magazine: “evolve” From the front cover, you can immediately see this school is From the front cover, you can immediately see this school is

definitely very creative and perhaps an Arts college specialist. definitely very creative and perhaps an Arts college specialist. The main colour you see (the background) is yellow so that The main colour you see (the background) is yellow so that

may be representing the house colour or the school colour.may be representing the house colour or the school colour. There is little text on the cover which then means the There is little text on the cover which then means the

magazine relies on images to tell the news, working as ‘visual magazine relies on images to tell the news, working as ‘visual cover lines’.cover lines’.

The images and photos represent what has been going on The images and photos represent what has been going on within the school with stationary, pieces of art, students, within the school with stationary, pieces of art, students, buildings (probably of the school), a cricket ball (relate to buildings (probably of the school), a cricket ball (relate to sports in school) and photos of adults which are probably sports in school) and photos of adults which are probably special guests or teachers.special guests or teachers.

Although this magazine is very clever by using just images to Although this magazine is very clever by using just images to ‘tell the story’, there are still disadvantages such as knowing ‘tell the story’, there are still disadvantages such as knowing what issue it is, the dates, slogans and other conventions that what issue it is, the dates, slogans and other conventions that are usually covered.are usually covered.

The masthead ‘evolve’ uses a sans serif typeface in the The masthead ‘evolve’ uses a sans serif typeface in the colour black, contrasts the bright background. The sans serif colour black, contrasts the bright background. The sans serif may relate to creating a bold appearance.may relate to creating a bold appearance.

From looking at this school’s other issues, it seems their From looking at this school’s other issues, it seems their brand identity is the circle of images on the front cover. This is brand identity is the circle of images on the front cover. This is a unique aspect to the magazine and I think it is a very good a unique aspect to the magazine and I think it is a very good one.one.

The magazine cover looks very busy, bright and colourful. I The magazine cover looks very busy, bright and colourful. I think their target audience is the school’s students to let them think their target audience is the school’s students to let them know what has ,happened in the academic term/year (unable know what has ,happened in the academic term/year (unable to determine which because of lack of text)to determine which because of lack of text)

School Magazine: St Mary’s School Magazine: St Mary’s SchoolSchool

This front cover is very different to the previous magazine This front cover is very different to the previous magazine cover we looked at. Immediately, we can tell the house cover we looked at. Immediately, we can tell the house colours are forest green and yellow from the background, colours are forest green and yellow from the background, text and border/outline colours.text and border/outline colours.

There is still very little text on the front page, using There is still very little text on the front page, using photographs to explain what might be in the issue.photographs to explain what might be in the issue.

There is a date of ‘2008’ but nothing else, this suggests There is a date of ‘2008’ but nothing else, this suggests that this may be an annual magazine.that this may be an annual magazine.

From the neat and smart design of the front cover, it shows From the neat and smart design of the front cover, it shows what kind of school this maybe, an independent school.what kind of school this maybe, an independent school.

The text The images on the front cover displays students The text The images on the front cover displays students of the school in achievement, performing arts, young of the school in achievement, performing arts, young student in sports, students on the computer and a student student in sports, students on the computer and a student with a medal – all the successes of the school of the year. with a medal – all the successes of the school of the year. At the top of the cover is photographs of, most probably At the top of the cover is photographs of, most probably the head mistress, in celebration for something for the the head mistress, in celebration for something for the school.school.

is in a serif typeface which shows a feminine and elegant is in a serif typeface which shows a feminine and elegant style to the page. In addition, there is the school’s crest style to the page. In addition, there is the school’s crest drawn in lines of yellow which again, promotes how drawn in lines of yellow which again, promotes how prestigious the school is.prestigious the school is.

Use the yellow borderlines and outlines make the front Use the yellow borderlines and outlines make the front cover smarter and more sophisticated.cover smarter and more sophisticated.

The target audience for this ‘magazine’ may not be limited The target audience for this ‘magazine’ may not be limited to just students and may preferably made for parents to to just students and may preferably made for parents to read about the achievements of the school at the end of read about the achievements of the school at the end of the academic year.the academic year.

School Magazine: High School Magazine: High Profi leProfi le

This magazine looks more like a normal This magazine looks more like a normal professional magazine. There is normal professional magazine. There is normal conventions that are usually in a magazine: a conventions that are usually in a magazine: a masthead, date, headline, central image and masthead, date, headline, central image and strap lines. At the top of the masthead, the strap lines. At the top of the masthead, the magazine also states which school this magazine also states which school this magazine is from.magazine is from.

The target audience of this magazine looks The target audience of this magazine looks much more friendly but not too casual so that it much more friendly but not too casual so that it is aimed specifically at young students. Parents is aimed specifically at young students. Parents and student will probably interested in some like and student will probably interested in some like this because it looks appealing and created-this because it looks appealing and created-skilfully. skilfully.

It is hard to specify a house colour from the front It is hard to specify a house colour from the front cover because the cover is based mainly on the cover because the cover is based mainly on the central image using only black and white for text.central image using only black and white for text.

The central image does not give a direct mode The central image does not give a direct mode of address but it clearly displays a drama of address but it clearly displays a drama performance which would catch the reader’s performance which would catch the reader’s eye, especially with all the colours in the lighting eye, especially with all the colours in the lighting and costumes. There is a girl standing right at and costumes. There is a girl standing right at the front which shows she is the main character the front which shows she is the main character of the performance.of the performance.

Magazine: Prep SchoolMagazine: Prep School This magazine is different from all the This magazine is different from all the

previous front covers we have looked previous front covers we have looked at. Prep school has a very different at. Prep school has a very different target audience, aiming at teachers, target audience, aiming at teachers, governors and head teachers to governors and head teachers to organise and explore what other organise and explore what other schools are doing.schools are doing.

There is a clear brand identity within There is a clear brand identity within the issues with the masthead at the the issues with the masthead at the top and in general, cover lines at the top and in general, cover lines at the bottom of the page. There will also be bottom of the page. There will also be one central image and only one image one central image and only one image on the front page.on the front page.

It is difficult to find a house colour from It is difficult to find a house colour from the front covers as they choose the front covers as they choose different colours in each issue.different colours in each issue.

The whole front cover uses sans serif The whole front cover uses sans serif typeface to give an informative style.typeface to give an informative style.