South West

Launch

Today’s programme

10.25 am Welcome and housekeeping - Sarah Young

10.30 am Healthy Schools Plus and Schools4Life– a sustainable way forward – Gabriel Scally

10. 50 am Background of the Exchange Foundation and Schools4Life – Stuart Jackson

11.10 am Key points summary- Sarah Young

11.20 am Refreshment Break

11.40 am STELa Model and its evidence base – Prof. Jeff French

12.00 noon Support for your local programme - Sarah Young

12.30 pm Close- Sarah Young

WelcomeSarah Young

Building on success

Gabriel Scally

Healthy Schools Plus and Schools4Life

A sustainable way forward

Stuart Jackson

Background

“The best way

to predict the

future is to

make it”Alan Kay

NEWSFLASH

Public Service changing shape

A need to support “Change Makers”

Aspiration & Empowerment

Key to the future

A co-operative movement

Committed to the South West

Locally Lead – Nationally Shared

Low Group High Group

High Grid ‘Fatalism’:

‘randomness/uncertainty’

‘Hierarchy’:

‘bureaucracy’

Low Grid ‘Individualism’:

‘market-based’

‘Egalitarianism’:

’mutuality’

The Grid-Group Matrix (Douglas, 1970; 1992)

social regulation

social integration

Harvard 1999

Progression of value

The report of the

Independent review

on poverty and

Life Chances

Frank Field

The Foundation Years:Preventing poor children

Becoming poor adults

PeopleShaped

Mind

Body

Soul

2011 a new

co-operative movement

• Robert Owen

• William King

• The Rochdale Pioneers

• CWS

• Co-operatives Today

We have a shared purpose, we have a need,

we have a massive set of skills and experience

In a nutshel

• Well being foundation

• STELa behaviour change tool

• Leadership & organisational

transformation

• A network of change makers

working along side

Healthy Schools plus

• Support to complete cohort 3

• Migrate with HSplus tools

• Sharing resource and support

• Locally lead

• Sharing resource

• Reinvesting in the South West

shared legacy

• Launched for you and for

us, this has to be

sustainable and create a

legacy for all involved

• Investment made by a

team of people who

believe in you

• Demand lead, Wanted

& Needed. Driven on

co-operative principles

a simple request

Changemakers

for a stronger

tomorrow

Predictable

Future

To sign up email name@school.org

Add school

logo here

(optional)

Key

Points

Summary

Sarah Young

Science, evidence,

data and insight driven

cross sector programmes

Short term disconnected

campaigns and projectsLESS

MORE

1. Clear measurable objectives

2. Informed by evidence reviews

3. Informed by target audience

insight and issue data

4. Coordinated sustained programmes

5. Systematic & transparent planning

6. Congruent evaluation

Planning is an unnatural

process; it is much more fun

to just do something.

The nicest thing about not

planning is that failure comes

as a complete surprise rather

than being preceded by a

period of worry and

depression."

Sir John Harvey-Jones (1924 - 2008)

• PROCEED

• CDCYNEGY

• DH Marketing & Evaluation template

• TPPT (NSMC)

Selection of supportive referencesChanging Behaviour a public policy perspective. (2009)Australian Public service Commission. Barton, ACT:

Australian Government Publishers Ltd.

Cabinet Office Research Project (2002) OPM. The effectiveness of different mechanisms for spreading

Good Practice. London: Cabinet Office

COI a. (2009) Payback and return on marketing investment (ROMI) in the public sector. GNC. London

COI b. (2009)Communications and behaviour change. COI GCN. London.

CDCYNEGY planning tool for social marketing (2005), CDC. Atlanta, GA: Centres for Disease Control.Department of Health and Human Services (2003) Making Health Communication programmes work.

Washington, DC: National Institute of health National Cancer Institute.

Donovan R and Henely N (2003) Social Marketing: Principles and Practice. East Hawthorn, VIC: IP Communications

Elliot B (1988) The development and assessment of successful campaigns’. Education co-ordinators’ workshop on media skills. Brisbane: Public

Opinion Quarterly, vol.37, pp.50-61

French J and Mayo E (2006) It’s Our Health! London: National Consumer Council

French J. Blair- Stevens C. Merritt R. McVey D. Social Marketing and Public health, theory and practice. Oxford University Press 2010.

French J, Merritt R and Reynolds L: Social Marketing Casebook. Sage 2011.

Government Social Research Unit (2008) Knowledge review. Practical guide: An overview of behaviour change models and their uses. London:

Government Social Research Unit. HM Treasury

Halpen D, et al. (2004) Personal Responsibility and Changing Behaviour: the state of knowledge and its implications for public policy. London: Prime

Minister’s Strategy UnitHerron DB (1999) Marketing nonprofits programs and services: Proven and practical strategies to get more customers, members, and donors. San

Francisco: Jossey-Bass

Hills D (2004) Evaluation of community – level interventions for health improvement: a review of experience in the UK. London: Health Development

Agency.

International Union for health promotion and education (2000) The evidence of health promotion effectiveness. International Union for health

promotion and education. Brussels: European Commission. 2nd Ed.

Kotler P, Roberto W and Lee N, Second Ed (2002) Social Marketing - Improving the quality of life. Thousand Oaks, CA: Sage Publications.

Moodie R (2000) Infrastructures to promote health: the art of the possible. Victoria: Health Promotion Foundation.

National Institute for Health and Clinical Excellence (2007) Behaviour change at population, community and individual levels. Reference Guide.

London: NICENational Social Marketing Centre. (2008) The total process planning framework for social marketing. London: National Social Marketing Centre

NESTA (2001) Selling Sustainability. Seven lessons from advertising and marketing to sell low-carbon living . Report Supplement 01 London: NESTA

Schorr LB (2003) Determining “What works” in social programs and social policies: Towards a more inclusive knowledge base. The Brookings

Institution

Snyder, L. B., Hamilton, M. A., Mitchell, E. W., Kiwanuka-Tondo, J., Fleming-Milici, F., Proctor, D. A meta-analysis of the effect of mediated health

communication campaigns on behavior change in the United States. J Health Communication 2004 9 Suppl 1

Turning Point. (2004).The managers Guide to Social Marketing. The National Social Marketing Excellence Collaborative. Seattle, CA: Turning Point.

PR

EC

ED

E-P

RO

CEED

MO

DEL*

Quality of

life

Phase 1Social

assessment

Health

Phase 2Epidemiological

assessment

Health

education

Policy

regulation

organization

HealthProgram

Phase 5Administrative &

policy assessment

Phase 6Implementation

Phase 7Process evaluation

Phase 8Impact evaluation

Phase 9Outcome evaluation

Predisposing

Reinforcing

Enabling

Phase 4Educational &

ecological

assessment

Behavior

Environment

Phase 3Behavioral &

environmentalassessment

Scope Develop Implement Evaluate Follow-up

A deliberately simple and straight-forward process

to help “managing the complexity” within each stage & keep the process ‘on-track’

• Scope

• Test

• Enact

• Learn and Act

A systematic and staged process

Scope Test EnactLearn

&

ActScope Test Enact Learn

Act

“Everything should be made

as simple as

possible,

but not simpler.”

Scope Test EnactLearn

&

ActScope Test Enact Learn

Act

Features1. Simple to use and complete

2. Based on best practice principles

3. Guides & formats a formal plan and record

4. Capacity to update and share

5. Lots of tools to assist with analysis,

and recoding.

Benefits for schools1. Step by step process

2. Results in a systematic plan

3. Increases the probability of positive impact

4. Facilitates learning & improvement

5. Assists in feedback to managers, governors

and commissioners

Smoking prevention project

The smoking prevention project is targeted at 12 – 14 year

olds in the school and will aim to both reduce the number of

children who smoke and also prevent children form taking up

smoking .

The project will be integrated with all other programmes

within the Schools for life programme.

The project will be evaluated using a combination of impact

and outcome measures

„VERB, It‟s what you do‟U.S. Department of Health and Human Services

Centres for Disease Control and Prevention

2002 to present

social marketing campaign to

increase physical activity

among tweens age 9-13

•32% decline in the number of sedentary 9 – 10 year olds

•Girls demonstrated a 37% decline in sedentary activity

•lower middle households, 25% more physical activity

•38% decline in sedentary children from low-income homes

www.cdc.gov/youthcampaign

Supporting your

local programme

Sarah

Young

Get Involved with The Exchange

Foundation.

It is a fun, diverse community of people

from around the UK. You don't have to be

a Change guru (or even know what that

means!) to get involved. You just have to

love People.

www.schools4life.org.uk

Area of Interest• You can build a better community by getting involved with Schools4life. You don’t have

to be a Change guru (or even know what that means!) and you don’t need to spend lots of time. Take a look at the opportunities below and feel free to ask if you have any questions.

• Helping UsersInterested in helping others get the most out of using behaviour change

• LocalisationGet involved with the exchange foundation by making Schools4life and other projects

available in your local area. Also help us tell the world about how Schools4life is building

a better future for our Children and young people and schools communities.

• Testing and Quality AssuranceQA is one of the easiest ways to get started with Schools4life and is a great way to get

familiar with our methods and tools. Help us hunt best practice and learn more about latest change techniques

• ResourcesDevelopers can help Schools4life by adding new features, new tools and making our

technology and tools more appropriate and effective.

• Marketing and EvangelismHelp us spread the word about how The Exchange Foundation and Schools4life are building

a better future. There are opportunities to promote to schools, Government and other

Countries

Join us now.

Your journey towards

healthier, happier futures

for our children and young

people starts here...

www.schools4life.org.uk