schwarz media group reputation management presentation
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Schwarz Media Group Reputation Management Presentation.TRANSCRIPT
10 Reputation Management Tips for Your Local Business
Presented by: Frank Schwarz702-514-0433
Google Yourself
Google your business name to find out what is being said about your business online
The only way to manage it is to “know” about it
Setup a Google Alert to be notified anytime your business name is mentioned online.
Answer Negative Reviews
Do not ignore negative comments
Be proactive and talk to the person who wrote the review to see how you can fix the problem
This shows the public that you care
Always respond in a professional manner and never argue or fight in a response
Start Blogging
Blog posts help push down negative reviews and get them off of page one
The more you blog, the faster your blog posts will fill up the search engine results
Distribute Press Releases
Publish relevant press releases on a regular basis to keep a steady stream of fresh, positive content on the web about your business
Press releases can also push down negative customer reviews in the search engine results
Get Social
Google places a lot of quality on social media sites – the more social media profiles you have, the better
Ask your happy social media followers/customers to leave reviews for your company
Join Industry Specific Forums
Find forums related to your industry and join them
Become active on these forums and always have your business link in your signature if allowed
Frequently offer insight and advice about your industry; become the authority in your local area
Practice Search Engine Optimization
Make sure your website and other web properties are fully optimized
Be sure to use the right keywords
Good for more exposure and for building a strong reputation in terms of relevance and importance
Think Before You Speak Online
Once you poste information on the web, it is out there and can’t be taken back so post carefully
Can what you’re about to say HURT your business? If so, don’t say it
Use Photos Online and Optimize Them
People like to see who they’re doing business with so the more photos the better
Have photos of yourself, your business, your employees, and your products posted online
Use keywords to name your photos so they rank in the search engines
Buy Domains with Your Business Name in Them
Once you purchase these domains, put up smaller sites related to your business
Sites should rank easily due to your business name being in them
These sites will help push down any negative customer reviews in the search engines
If you would like more information about reputation management, contact me at
702-514-0433 for a FREE Consultation
Frank Schwarz702-514-0433