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Scien&fic Anima&ons Without Borders and Crowd7 Sourced Emergency Relief Knowledge in Local Languages: A Case Study of the Iranian Earthquake Saber Miresmailli 1 , Julia Bello-Bravo 2,3 and Barry Robert Pittendrigh 2,3,4 1 Centre for Teaching, Learning and Technology, University of British Columbia, Vancouver, BC, Canada V6T 1Z1 [email protected] 2 Scientific Animations Without Borders, University of Illinois Urbana Champaign, Urbana, IL 61801 [email protected] 3 Center for African Studies, University of Illinois Urbana Champaign, Urbana, IL 61801 4 Department of Entomology, School of Integrative Biology, University of Illinois Urbana Champaign, Urbana, IL 61801 [email protected]

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Scientific Animations Without Borders (SAWBO) is a University of Illinois at Urbana-Champaign-based program focused on the development and deployment of educational content that can be rapidly translated and voice overlaid into new languages and deployed through cell phones and other video-capable devices. SAWBO relies on volunteers for translation and deployment of content both online and offline. On August 11 of 2012, a 6.4 magnitude earthquake struck East Azerbaijan province of Iran. SAWBO was contacted by, and worked with, Iranian expatriates from Vancouver, Canada, interested in gaining knowledge, about how to treat water to prevent cholera, into the zone hardest hit by the earthquake. In this case study, we outlined the challenges of deployment of educational content into a country where the authorities restrict the flow of knowledge to their own populations (i.e. a minority language group). We also discuss certain ethical dilemmas related to tracking content and user activities.

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Page 1: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scien&fic(Anima&ons(Without(Borders(and(Crowd7Sourced(Emergency(Relief(Knowledge(in(Local(

Languages:(A(Case(Study(of(the(Iranian(Earthquake((!!

Saber Miresmailli1, Julia Bello-Bravo2,3 and Barry Robert Pittendrigh2,3,4

1Centre for Teaching, Learning and Technology, University of British Columbia, Vancouver, BC, Canada V6T 1Z1 [email protected]

2Scientific Animations Without Borders, University of Illinois Urbana Champaign, Urbana, IL 61801 [email protected] 3Center for African Studies, University of Illinois Urbana Champaign, Urbana, IL 61801

4Department of Entomology, School of Integrative Biology, University of Illinois Urbana Champaign, Urbana, IL 61801 [email protected]

Page 2: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

How$can$we$do$this$in$a$cost.effec0ve,$efficient$and$coordinated$manner?$

How$can$we$share$knowledge$with$one$billion$low.literate$learners$in$their$own$languages?$

Page 3: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !What is it?

Page 4: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !Why animations?

Page 5: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !How it started?

Page 6: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !an “Academic Factory”

New$Topic$•  Experts/*collaborators*asking*for*new*anima7ons*

•  Funding*for*topic/anima7on*

Generate$Script$•  Experts*in*the*field*

•  Our*team*

Create$anima2on$•  2D*•  2.5D*•  3D*•  Mul7ple*languages*

Share$anima2on$•  Facebook*• Web*Page*•  YouTube*•  And*more*

Page 7: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !Making materials available

ENGLISH(ANIMATION(

SAWBO&WEBPAGE&

SUSDEVIKI& FACEBOOK& YOUTUBE& TWITTER& GOOGLE+& SAWBO&APP&COMING&SOON&

OFF8LINE&SYSTEMS&

NEW(VOICE(OVERS(

Page 8: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !What is our current status?

Website hits: 2, 761,546!Visitors: 54,509 !Downloads: 736!YouTube Views: 173,226 Video topics: 40!Different languages: 57!Total videos: 212 and growing

Page 9: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !What is our current status?

Page 10: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !Technological advances as a driver

Increasing*access*to*

Internet*for*those*who*deploy*

informa5on*

Video*capable*

phones*with**Bluetooth*®*technology*

Knowledge*to*people*in*their*own*language*

Page 11: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !The Iranian Story

August 11, 2012

Page 12: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !Earthquakes in Iran

Bam- 2003!Fatalities: at least 50,000

Manjil- 1990!Fatalities: at least 35,000

Tabriz, 2011!Zarand, 2005!Qazvin, 2002!Birjand, 1997!Ardabil, 1997!Hormozgan, 1981!

!Tabas- 1978!Fatalities: at least 15,000

Page 13: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !The Green Movement

2009

Page 14: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !Azerbaijan Earthquake

August 11, 2012

Page 15: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !Government cover-up

Page 16: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !Government crack-down

Page 17: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

August 11, 2012 a 6.4 magnitude

earthquake struck East Azerbaijan

province in Iran. hundareds of

people died and many more were

injured

August 14, 2012 The Iranian expat from Vancouver,

Canada, contacted SAWBO

regarding the Cholera

animation

August 16, 2012 SAWBO

released the Farsi version of the animation - more than 1000 YouTube® hits within 72 hours

August 21, 2012 SAWBO

released the Azeri version of the animation

August 25, 2012 The Azeri

animation was a great success

within Iran- Radio Koocheh interviewed the expat (aired on September 1,

2012)

Sept 2, 2012 The Iranian government censored the

YouTube® link. The animation

was uploaded on Iranian portal " Balatarin" and

was featured on the first page

Sept 6, 2012 The animation

was sent to Iran with travelers

cellphones who distributed it via Bluetooth® in

cities of Tehran, Tabriz and

Isfahan. A local portal in Tehran uploaded the animation for mass SMS downloads

Jan 1, 2013 More than

10,000 people downloaded the animation from the local portal.

The expat received several thankful emails and SMS from

Iran. The YouTube® link is

still censored

Page 18: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !Cholera Prevention

Page 19: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !Crowd-sourced distribution

Page 20: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !Lessons learned

Page 21: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !The dilemma of proving the impact

Page 22: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !

[email protected].

Dr.$Julia$Bello$Bravo$

[email protected].

Dr.$Barry$Pi0endrigh$

sawbo.illinois.edu

Page 23: Scientific Animations Without Borders and Crowd-Sourced Emergency Relief Knowledge in Local Languages: A Case study of the Iranian earthquake

Scientific Animations Without Boarders (SAWBO) !

This study was supported the Feed the Future Legume Innovation Lab (formerly known as the Dry Grain Pulses Collaborative Research Support Program) by the Bureau for Food Security, United States Agency for International Development under the terms of Grant No. EDH-A-00-07-00005-00 (to JBB and BRP). The opinions expressed herein are those of the authors and do not necessarily reflect the views of the U.S. Agency for International Development or the U.S. government. Support has also come from the ADM Institute for the Prevention of Postharvest Loss at the University of Illinois Champaign Urbana (to JBB and BP).