scoopit and content marketing analysis
DESCRIPTION
Analysis of two years of Scoopit use to curate and create content marketing.TRANSCRIPT
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Scoop.it & Content CurationMarty Smith
http://www.scoop.it/u/martin-marty-smith
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Scoop.it & Content Marketing
• What is Scoop.it?• Scoop.it Revolutions:– Overview.– Scoops To Views.– Scoops To Followers.– Scoops To Daily Averages (views). – Scoops to Reactions
• Content Marketing Conclusions
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What Is Scoop.it
• Curation tool capable of crawling social web based on specific keywords.
• Watch and curate social web into magazine-like feeds.
• Share feeds with other social nets such as Pinterest, LinkedIn and Twitter.
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Scoop.it Revolutions
• Overview– Started using Scoop.it in 2011.– Created Curation Revolution First. – Followed with BI Revolution, Design Revolution,
Social Marketing Revolution, Ecom Revolution, Thank You Revolution and Contests and Games Revolution.
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Scoop.it Content Marketing Summary
• Scoop.it is a great content marketing platform:– Produced over 70,000 views in 2 years.– Almost 5,000 followers.– Almost 1 follower per scoop.– More than 30,000 reactions.
• Twitter– Less efficient than Scoop.it, but…• Scoop.it & Twitter help each other. • Not an either or but a Scoop.it AND situation.
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Summary
• Data shows each feed makes different contributions:– Curation Revolution = oldest feed, highest daily
average views (397 followers)– Contest & Games = newest feed and fastest
growing (with 689 followers).
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Summary
• Data shows each feed has different contributions:– Games and Startups have the most followers
(Games 689, Startup Revolution 2,800). – Social Marketing Revolution gets the most
reactions per scoop (17.32 reactions per scoop with overall average at 8, so 225% over).
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Summary
• Data shows each feed has different contributions:– Design Revolution get the most views per scoop
(reinforcing the visual marketing trend we’ve seen) with 39 views per Scoop vs. overall average of 16 or 245% above).
• Conclusion– Scoop.it helps weave a tapestry that makes your
content marketing efforts stronger boosting followers, curation efficiency and providing valuable data to help drive your content marketing.