SCOOTY PEP+

Message conveyed from the advertisement:

In this advertisement it is shown that girls cannot ride two wheelers frequently but as soon as a girl starts riding on SCCOTY PEP+ you will be much confident to do that. You will not be only confident but can also do better than the boys. In the advertisement it is shown that a boy teases a girl by whistling all the girls decided to tease him in his own language and also with their driving skills which helps them to do with the help of the LIGHT AND ZIPPY SCOOTY PEP+.

Impact of the advertisement:

Girls also realized that a special segment is established for them and they can also ride a moped in well manner. This starts increasing the demand of SCOOTY PEP+ in the market.

Creative staretgy of the advertisement:

All girls were cast in the advertisement and it had really conveyed the change attitude of girls in the society. Their indiviusal idenity can be enhaced and even level of confidence in 21st century girls have reached to a great level.

COLGATE SENSITIVE PRO RELIEF

Message conveyed from the advertisement:

In the advertisement of Colgate sensitive pro relief it is shown that today due to unhygienic food most of the people suffers from sensitivity for that Colgate come up with a new idea of toothpaste which gives relief from the sensitivity from the next moment when you starts using it, they have targeted not a particular age of customer but from youngster to old age people they all were suffering from the problem of sensitivity so in the advertisement they targeted the random people in a mall. One of them was did not tasted ice cream since one year, other one was having problem in drinking cold water. They were suggested to apply little amount of paste on the part of tooth where they were feeling sensitivity and from the next moment they got relief from sensitivity.

Impact of the advertisement:

Due to its sudden result costumers starts using it along with this many of the competitors starts to come up with the same segment of the toothpaste. Also because of the high price COLGATE SENSITIVE PRO RELIEF there growth is going on with low rate.

WHIRLPOOL ICEMAGIC REFRIGERATOR

Message conveyed from the advertisement:

Whirlpool had come up with their upgrade refrigerators with quick ice making formula. As its name implies ICEMAGIC it claims to convert water into ice within few minutes. The advertisement shown was cast by its brand ambassador Ajay devgan and Kajol where she says that “Use karo ice dil khol ke…”.it makes ice about 20 minutes faster than any other refrigerators in the category, a control panel on the exterior and an anti-moisture tube to prevent condensation. The advertisement shows the season of summer when there is need of ice in most of the houses and everyone knows that every refrigerator took minimum an hour or two in the process of ice making so whirlpool decided to come up with an idea of new refrigerator which take 20 minutes in the process.

Impact of the advertisement:

After the launch of various model of WHIRLPOOL ICE MAGIC RERIGERATOR whirlpool hired the 26% of the overall market share of the refrigerators.