score workshop part i keene may 2015

HalvorsonNewMedia.com 1

Internet sites to open REVOLUTION https://

www.youtube.com/watch?v=QUCfFcchw1w&list=UULC9cX5GntaQmTSF6hTqrzA

Open My Twitter Page My Facebook Page

Hashtags https://www.youtube.com/watch?v=57dzaMaouXA

https://www.youtube.com/watch?v=QUCfFcchw1w&list=UULC9cX5GntaQmTSF6hTqrzA





GETTING STARTEDPresented by Christine Halvorson

Halvorson New Media

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where to put SMS logo


What you’ll learn tonight A little bit of social media

theory & statsReasons You Must Use

Facebook Building a Business Page Building a fan baseSome Best practicesTwitter Basics

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Is the "why" one necessary?

What you’ll learn next week

Advanced Facebook techniques Using paid advertisements Building up your follows Running campaigns

LinkedIN Using this for personal and professional

name recognition Overview: Creating Graphics for your

Social Media sitesHalvorsonNewMedia.com 4

DisclaimerDisclaimer

Whatever I say today will be Whatever I say today will be outdated by the time you go out outdated by the time you go out

the door.the door. ((continuing edcontinuing ed is key in this business is key in this business)

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In the old days…(in 2003)

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May 2, 2005

Quick survey: Quick survey: Facebook Facebook

personally?personally?


Facebook for Facebook for business?business?

Twitter at Twitter at all?all?

Watch: https://www.youtube.com/watch?v=QUCfFcchw1w&list=UULC9cX5GntaQmTSF6hTqrzA


http://www.youtube.com/watch?v=QUCfFcchw1w




HalvorsonNewMedia.com 18No, not dancing cats

It’s not about technology…

What IS it about?


In business, as in life,

you can’t build relationships until

people know you

Facebook

E-mailTwitter

YouTube

Blogging

LinkedInRuh-roh

Press releases

Brochures

Direct mailPosters

Paid ads

Networking

1996

Pinterest

Instagram

The job of every piece of communication is to introduce your business

to people who do not know it & to reinforce positive impressions

among those who do.


5 Reasons: WHY Facebook…


Minutes per day

Reason #1


Jan 2015

http://www.pewinternet.org/2012/09/15/senior-citizens-and-digital-technology/

Why use Facebook?Your

business here

People will see you as they drive by

Reason #2

July 2009: 332,240Oct. 2010: 588,720 Oct 2013: 680, 000

March 2014: 740,000(There are only

1.3 million people in the state)

You live in a great small state

60 %

Reason #3

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UPDATE THE DATA

We like what our friends like

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We like what our friends like

Reason #4

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move


68% of people will buy a product because of a

Facebook referral http://dld.bz/amrP

http://dld.bz/amrP


Your goal?

Get people to LIKE your Page.

This is the equivalent of

SUBSCRIBING to your newsletter, etc.


What is a What is a “like” “like” worth?worth?

$174 inreturned

business to your company


Starting your Facebook Business Page

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Make an emotional connection to your

custumers—tell your story

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is this in BEGINNER? iT NEEDS TO BE


Before you begin

Have a strategy (handout)

Have a policy


A simple policy should include… What is your purpose here on FB Agree on Privacy settings Acceptable topics and language What you will ban or not tolerate What is your voice Who owns and controls the account and

passwords (should be shared among more than 1)

Who can add who and under what circumstances


On with the

show!

People have PROFILES

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PROFILE


This is YOUR newsfeedEveryone’s is different depending on their friends & the businesses they’ve “liked”To infinity…and beyond

NEWSFEED

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uPDATE SCREEN SHOT


STATUS UPDATE

POST


Your goal as a business OR org

Business

Business

Friend


Personal Profiles

are different than

Business PagesPAGE

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We “like” a business & “friend” a person

But to be a business, you must be a person first

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Mixing Personal & Business

Key Concern

Business PAGE

Facebook help: http://www.facebook.com/help/?faq=104002523024878#How-can-I-create-a-Page?

http://www.facebook.com/help/?faq=104002523024878#How-can-I-create-a-Page?

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Put out the resource here for a handout


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HalvorsonNewMedia.com 53Most should choose this option

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Upload a business logo or a photo of you

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Add a short description of your business or use your tagline

Add your website or other…

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Fill in “About”

Name your page (a unique Facebook web address)

You get 1 chance to change this

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research=--is this true?


As the creator of the Page, you get a chance to invite

your PERSONAL Facebook friends to come LIKE (follow,

fan, subscribe to…) the Page…


Every reader has opportunity to invite friends to any Page


Using the Timeline design (layout) strategically

TIMELINE


Profile Cover


Use the landscape wisely

Cover photo is 70 percent of the “real estate” – the visible area –

on that page


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is this in BEGINNER? iT NEEDS TO BE


Review Keep personal separate from business

(or not) Ask people to LIKE your Page Know your audience Update consistently—1 per day; skip

weekends Get everyone involved Use photos always; videos sometimes

Questions?



Much more about photo and editing tricks in

SESSION 2NEXT WEEK

ALSO

YOUR HANDOUT:COPYRIGHT-FREE, FREE STOCK

PHOTOGRAPHY SITES


Break time?

Welcome toTwitter

A Beginner’s Guide

I’m a “Ghost Tweeter” for…

Monadnock Community HospitalCurrier MuseumCoveringNH (The Affordable Care Act)NH Health ProtectionNHHealthCostFrostHeaves.comMy own business


Experiencing the world in 140 characters (and usually in the middle of the night) can be a strange and wonderful

experience. I use Twitter for learning & broadcasting.


What you’ll learn Introduction Why use Twitter for business? Starting your Twitter account Beginning to Tweet Finding followers & folks to follow Hashtags & search Being strategic See how you’re doing

Today’s news ticker

Often called “micro-blogging” Think of it as JUST the Status

Update part of Facebook Twitter was going no where

fast, and then this happened….

Really easy, really fast

80% Twitter use is on mobile

Twitter beat national news stations in announcing outcome of the last presidential

election


5 Stages of Twitter From AllTwitter.com

Denial Twitter is a waste of timeAnger Why would I care about

what people are having for breakfast

Bargaining

I’m only signing up because my friends are

Depression

It doesn’t make any sense

Acceptance

I get it!

http://www.mediabistro.com/alltwitter/getting-twitter_b9660

DUMB

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A sample tweet

You’ll be fluent by the end of the hour

Handle

Listen to @kevinMD on socializing #healthcare w/ @williampearl Thurs May 14 7pmET ow.lyliOn7a #ROTPt #hcsmca #hcsm

Retweeted by Kevin Pho, M.D. Reference to another Twitter user

Listen to @kevinMD on socializing #healthcare w/ @williampearl Thurs May 14 7pmET ow.lyliOn7a #ROTPt #hcsmca #hcsm

Retweeted by Kevin Pho, M.D.

Bonus prize awarded if anyone here can explain the hashtag’s purpose?

4 Hashtags!

Definition: “The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.”

#= Hashtag

So you don’t get taken along on the current…

Anyone can follow me and I can follow anyone on Twitter, so….

Hashtags are a way to tame Hashtags are a way to tame the west and to find gold in the west and to find gold in

the riverthe river

More about hashtag strategy laterMore about hashtag strategy later

A shortened URLListen to @kevinMD on socializing #healthcare w/ @williampearl Thurs May 14 7pmET ow.lyliOn7a #ROTPt #hcsmca #hcsm

Retweeted by Kevin Pho, M.D.

A shortened URL

How to say a lot in just 140 characters!

“URL Shorteners”1.Goo.gl2.Ow.ly3.TinyURL4.Su.pr5.Bit.ly6.Many others, some built

into blogging platforms, Hootsuite, etc.

Okay…ready to speak Twitter?

Let’s look at what the #healthcare HASHTAG

TURNS UP IN REAL TIME


The case for using

TWITTER in business


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Add some data herefix the F's

60 million U.S. users & growing

(271 million worldwide)

Compared to other sites…

As of September 2014:71% of online adults use Facebook23% of online adults use Twitter

26% use Instagram28% use Pinterest28% use LinkedIn

Growing rapidly

44 percent of users on Twitter have never sent a tweet. (Source: Social Times)

Users send out 58 million tweets per day, with 9,100 happening every second. However, there are 222 million Twitters who just watch other people’s tweets. (Source: Search Engine Journal)

http://socialtimes.com/social-media-facts-figures-stats-infographic_b200159

http://www.searchenginejournal.com/25-insane-social-media-facts/79645/


Why use Twitter for business?

•Efficiently reaches a niche audience

•Broadcasts news quickly•Drives traffic to special

content•Serves customers•Enhances your reputation


Easy to write—for you

Easy for users to read (mobile)

It’s a broadcast tool109

It leads readers where you want them to go


Twitter helps publicize blog posts or any webpage

…Or draws attention to another media


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It’s a customer service tool

The blinksale story



Enhance your reputation

Show your followers that you are on top of your industry or community

“Thought leadership”

Types of Posts people like on Twitter (not radically different

from Facebook) Photos—get 35 % more RETWEETS

Video—28 % more Quotes—19 % more Tweets containing a number! —

17% Hashtags – 16%

We make fun of the hashtag…

Yet it has STARTED revolutions and

Brought and kept important topics in the public eye


Use hashtags strategically

Use #nh when talking about any event in the state

Use common key words people might search for

Design a “campaign” and designate it with one pre-announced hashtag

Times of day 1 to 3 p.m. on weekdays is best

Curious recipe of CONTENT—TIMING—FREQUENCY that works


Starting your Twitter account


The Twitter sign-up page

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Link to your website Key words related to your industry

—SEO value

Profile must-haves

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Beginning to Tweet

Compose a Tweet


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Use 140 characters wisely

This slide includes 140 characters, the upper

limit of a Twitter Tweet. Often people wonder how 140 characters can say

anything meaningful.

Use shortened URLs


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But, who’s going to read what you write?


Finding Followers & Folks to Follow

Growth in Twitter Followers

•Follow others Follow others

•Use key Use key wordswords

•Tweet oftenTweet often 2066Today

2009

Twitter provides suggestions


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Tweets you read can lead you to others

HalvorsonNewMedia.com141

See who’s following whom


EVERSOUCE

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“#Discover” --> “Tweets” leads

to others


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“Activity” shows what your people are doing

Use “search” for people or Tweets


Use the search box to find business you might be interested in

Hashtag searches turn up suggested Tweeters


Re-Tweets



Now, Get Strategic

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Tweet consistently

Some say 5-6 times A DAY!

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Say interesting

things

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need a better example--try Huffington posts


Before posting anything…

Ask yourself, will it…

• Educate?• Entertain?• Engage? • Enrich?


Know thy reader

Think about using hashtags Your location (town AND state) Your event—name it and use that

hashtag consistently Conduct promotions

(“Just Tweet with the hashtag #MayFair and

you’ll be entered into our raffle)

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Share the love

Retweets & Mentions


Don’t neglect your Twitter account!

Tweet often—some now say several times a day

Strive for consistency Follow others Respond with thanks to Retweets &

Mentions Give credit and build repoire by Retweeting

others Constantly add people to follow—take time

each week to do this

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Add Twitter to your homepage


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bigger or different one


Tell everybody

http://www.google.com/imgres?imgurl=http://www.farmrich.com/tinymce/imagemanager/files/follow-us-on-twitter.png&imgrefurl=http://www.farmrich.com/8/whats-new/whats-new.php&usg=__th0KSf1fPCQPrre_QXqMDxo1bJg=&h=300&w=1000&sz=99&hl=en&start=11&zoom=1&um=1&itbs=1&tbnid=nxMaxlH3Ycq06M:&tbnh=45&tbnw=149&prev=/images?q=%22follow+us+on+TWitter%22&um=1&hl=en&sa=G&rlz=1I7GGLD_en&tbs=isch:1

The job of every piece of communication is to

introduce your business to people who do not know

it & to reinforce positive impressions

among those who do.


Hootsuite: A wonderful, free thing

Attach up to 5 “streams” (accounts) to post to, all in one place, scheduling them into the future, infinitely

https://www.youtube.com/watch?v=57dzaMaouXA


Review Follow others to get your own

followers Retweet others to get seen Tweet consistently Say interesting things Show your expertise Conduct hashtag “campaigns” to

promote special events, sales, whatever…

Questions?



Follow me on FacebookFacebook.com/HalvorsonNewMedi

a

Follow me on Twitter@ChrisHalvorson


THIS IS COVERED next week

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