score workshop section 3 twitter 1
TRANSCRIPT
![Page 1: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/1.jpg)
A very few words about Twitter
![Page 2: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/2.jpg)
HalvorsonNewMedia.com
Experiencing the world in 140 characters (and usually in the middle of the night) can be a strange and wonderful
experience. I use Twitter for learning & broadcasting.
![Page 3: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/3.jpg)
Today’s news ticker
![Page 4: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/4.jpg)
![Page 5: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/5.jpg)
Really easy, really fast
80% Twitter use is on mobile
![Page 6: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/6.jpg)
HalvorsonNewMedia.com
5 Stages of Twitter From AllTwitter.com
Denial Twitter is a waste of time
Anger Why would I care about what people are having for breakfast
Bargaining I’m only signing up because my friends are
Depression It doesn’t make any sense
Acceptance I get it!http://www.mediabistro.com/alltwitter/getting-twitter_b9660
DUMB
![Page 7: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/7.jpg)
Often called “micro-blogging”
Think of it as JUST the Status Update part of Facebook
Twitter was going no where fast, and then this happened….
![Page 8: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/8.jpg)
![Page 9: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/9.jpg)
A sample tweet
You’ll be fluent by the end of the hour
Listen to @kevinMD on socializing #healthcare w/ @williampearl Thurs May 14 7pmET ow.lyliOn7a #ROTPt #hcsmca #hcsm
Retweeted by Kevin Pho, M.D.
![Page 10: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/10.jpg)
Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
![Page 11: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/11.jpg)
?
![Page 12: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/12.jpg)
So you don’t get taken along on the current…
![Page 13: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/13.jpg)
Anyone can follow me and I can follow anyone on Twitter, so….
![Page 14: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/14.jpg)
HalvorsonNewMedia.com
![Page 15: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/15.jpg)
A sample tweet
You’ll be fluent by the end of the hour
Listen to @kevinMD on socializing #healthcare w/ @williampearl Thurs May 14 7pmET ow.lyliOn7a #ROTPt #hcsmca #hcsm
Retweeted by Kevin Pho, M.D.
![Page 16: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/16.jpg)
“URL Shorteners”1.Goo.gl2..Ow.ly3.TinyURL4.Su.pr5.Bit.ly6.Many others, some built into
blogging platforms, Hootsuite, etc.
![Page 17: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/17.jpg)
Compared to other sites…
As of September 2014:71% of online adults use Facebook23% of online adults use Twitter26% use Instagram28% use Pinterest28% use LinkedIn
![Page 18: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/18.jpg)
It’s a broadcast tool
![Page 19: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/19.jpg)
HalvorsonNewMedia.com
![Page 20: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/20.jpg)
HalvorsonNewMedia.com
![Page 21: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/21.jpg)
HalvorsonNewMedia.com
It leads readers where you want them to go
![Page 22: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/22.jpg)
HalvorsonNewMedia.com
…Or draws attention to another media
![Page 23: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/23.jpg)
HalvorsonNewMedia.com
Enhance your reputation
Show your followers that you are on top of your industry or community
“Thought leadership”
![Page 24: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/24.jpg)
HalvorsonNewMedia.com
![Page 25: Score workshop section 3 twitter 1](https://reader036.vdocuments.net/reader036/viewer/2022062401/58eaa6091a28abe5728b62e7/html5/thumbnails/25.jpg)
HalvorsonNewMedia.com
Starting your Twitter account