scott heimes -- driving explosive growth from your email

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Page 1: Scott Heimes -- Driving Explosive Growth from Your Email

Driving Explosive Growth from your

Email Program

Page 2: Scott Heimes -- Driving Explosive Growth from Your Email

Scott HeimesCMO @ SendGrid

Page 3: Scott Heimes -- Driving Explosive Growth from Your Email

Six years ago, three developers set out to build a better way to send email.

SendGrid, the world’s first cloud-based email engagement platform, now sends more than 20 billion emails per month for businesses around the globe.

Page 4: Scott Heimes -- Driving Explosive Growth from Your Email

Relevance of Email

Page 5: Scott Heimes -- Driving Explosive Growth from Your Email

ROI

Page 6: Scott Heimes -- Driving Explosive Growth from Your Email

Email marketing is 40 times more effective for customer acquisition than Facebook

and Twitter.- McKinsey & Company

Page 7: Scott Heimes -- Driving Explosive Growth from Your Email

Customer Focus

Page 8: Scott Heimes -- Driving Explosive Growth from Your Email

of people check email on their smartphones.78

% - IDC and Facebook

Page 9: Scott Heimes -- Driving Explosive Growth from Your Email

Ease of Use

Page 10: Scott Heimes -- Driving Explosive Growth from Your Email

Who is using email to communicate with customers?

Page 11: Scott Heimes -- Driving Explosive Growth from Your Email

Three Ways ThatEmail Drives Growth

Page 12: Scott Heimes -- Driving Explosive Growth from Your Email

Email data reveals an emotional connection

to your brand.

Page 13: Scott Heimes -- Driving Explosive Growth from Your Email

SendGrid engages nearly

1 billion recipients on behalf of our

customers every day.(That’s twice the volume of daily

tweets!)source: internetlivetstats.com

Page 14: Scott Heimes -- Driving Explosive Growth from Your Email

Email is the foundationof an omni-channel engagement strategy.

Page 15: Scott Heimes -- Driving Explosive Growth from Your Email

Email delivers a personal, user-

centric experience.

Page 16: Scott Heimes -- Driving Explosive Growth from Your Email

Email data reveals an emotional connection to your brand.

Email is the foundation of an omni-channel engagement strategy.

Email delivers a personal, user-centric experience.

Page 17: Scott Heimes -- Driving Explosive Growth from Your Email

Thanks!