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Scott W. Thornburg Page 1 of 4
Do you consent to having your Alternative Phone Number published on the CITY'S WEBSITE?
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Do you live within the Sausalito City Limits (inside the red line around Sausalito on the map to the right)? *
Inside City Limits
2018
Yes No
Economic Development Advisory Committee: Submitted
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Meeting Availability
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Please list below any day/evening that you are NOT able to attend meetings:
Tuesdays and Thursday mornings are usually busy for me.
Interests & Experiences
Bachelors Degree in Public Relations, 2010, University of Southern Mississippi
Scott W. Thornburg Page 2 of 4
Occupation
Upload a Resume
Please tell us about yourself and why you want to serve:
ABOUT SCOTT THORNBURG Scott W. Thornburg, APR, is an accredited marketing communications leader with nearly a decade of global agency and in-house public relations experience. Passionate about his work, he is known for thoughtful management of complex issues, careful attention to detail and high- impact leadership. Scott has been a strategic communications adviser for top global brands like Oracle, ExxonMobil, Dell, Cirque du Soleil, Hard Rock, Nasdaq, Sojern, lynda.com (LinkedIn Learning) and more. WHY I WANT TO SERVE I love Sausalito. My partner and I have lived here for 2 years, and we have completely fallen in love with this town's charm, history and potential. Ask my neighbors and they'll tell you: I care about this town and want to invest in its growth. We frequently go for walks through downtown and I'll start brainstorming ideas outloud to my partner, "Wouldn't it be great if..." I have many ideas to bring to the table, but more than just that: I've worked with Chambers of Commerce, tourism boards and other volunteer organizations in the past to bolster small communities, and I would love to do that again here in this little slice of heaven we call home.
List civic activities, clubs, associations, etc:
Scott is a member of the Public Relations Society of America (PRSA) and has served on the organization's national board as an At-Large Director, in addition to numerous volunteer board roles at the local level with PRSA Silicon Valley.
Please list any community references:
Kurt Weinsheimer, co-worker and friend; long-time Sausalito resident Rosita Norenius, neighbor; 30-year Sausalito resident
Are you now or have you ever been employed by the City of Sausalito?
Yes No
Do you have any relatives employed by the City of Sausalito?
Yes No
Please Agree with the Following Statement
I attest that I have read City of Sausalito Ordinance No. 1133 relating to City boards, commissions and committees. Ordinance 1133 attached here: http://www.sausalito.gov/home/showdocument?id=17546
I Agree *
Submit Application
Public Relations
I submit my application for consideration by the City Council.
I Agree
Scott W. Thornburg 415-816-8844 ScottWThornburg@gmail.com PERSONAL PROFILE ENTJ • Enneagram 7 • Scuba Diver • Southerner • LGBTQ+ • Foodie and Amateur Chef •
Mentor • Urban Gardener and Orchid Enthusiast • Volunteer roles in the past decade: 24 WORK EXPERIENCE Sojern: San Francisco, CA
Senior Public Relations Manager; November 2017–present • Global communications lead responsible for driving global product narrative and
corporate communications strategy • Oversee external media relations in the Americas, including the management
communications consultants / firms in the U.S., Mexico and Brazil • Manage executive thought leadership platforms (content development, speaking and
media interviews) for nine executives • Internal communications lead managing annual employee conference and quarterly
all-hands meeting • Provide ongoing communications support for executive team as well as IT, HR,
finance and legal departments when issuing internal memos or new policies for our 600+ employees across 13 global offices
• Support executive team, legal counsel, business development and commercial strategy teams across investor relations, crisis communications and partner marketing initiatives
• Global issues management and crisis response lead spearheading global corporate narrative for privacy (CCPA, GDPR) and AdTech (cookieless environment)
• Manage a lean $165k global budget, three vendor relationships and ongoing daily administrative duties for extended global PR team
Oracle: Redwood City, CA PR Manager, Oracle PartnerNetwork and Cloud Ecosystem; November 2016–November 2017 PR Specialist, Oracle Cloud Infrastructure; June 2016–November 2016
• Global team lead for partner and ecosystem communications; managing an internal team of five and an external marketing agency team of six
• Responsible for driving communications narratives for all of the company's third-party reference groups, including partners, customers, user groups, developers, standards and compliance bodies, and more; including 25k+ global Oracle PartnerNetwork members plus an ever-growing list of technical partners
• Developed thought-leadership platforms for seven Oracle executives (i.e., global strategic partnership communications, media relations, events and speaking)
Eastwick: San Francisco, CA Senior Associate; January 2015–April 2016 Associate; March 2014–January 2015 Account Coordinator; April 2013–March 2014
• Supported clients in Software as a Service (SaaS) / cloud, cleantech, education technology, Internet of Things / smart home technology, enterprise software, security, FinTech and more; includes B2B and B2C clients such as lynda.com, TechShop, Zuora, Dell Software, Nasdaq and more
• Managed and implemented media relations, content marketing and social media strategies for accounts with annual budgets ranging from $180k to $250k+
• Over the course of three years managed four junior employees and served as main point of contact for 15 clients
• Frequently pulled in for business development research and new business pitches, helping to win the agency more than $1 million in new business
• Served as the agency liaison to local industry trade association; and helped launch an internal professional development program, leading quarterly employee trainings averaging 40 people in attendance
Scott W. Thornburg 415-816-8844 ScottWThornburg@gmail.com
Red Square Agency: Mobile, AL Public Relations Coordinator; December 2010−April 2013 Public Relations Intern; June 2010−August 2010
• Worked on public relations campaigns for various clients including ExxonMobil, Hard Rock Hotel & Casino, Cirque Du Soleil, Google, Blue Cross and Blue Shield
• Developed and executed public relations campaigns, including annual marketing plans and project work; content development for two in-house published magazines
• Developed social media strategies and managed 10+ client accounts • Supported business development team in 10+ successful new business pitches • Organized more than a dozen client and agency events and guerrilla marketing
efforts with attendance ranging from less than 100 people to several thousand. VOLUNTEER EXPERIENCE
Public Relations Society of America (PRSA); member since 2010 • Technology Committee Chair (2020) • National Board Director At-Large (2018-2019)
o Technology Committee Board Liaison o Finance Committee Board Liaison o International Conference Promotions Committee member
• National Board of Directors: Senior Counsel (2017) o Technology Committee - Inaugural Board Liaison o Thought Leadership Committee Board Liaison o Investment Committee Board Liaison
• Silicon Valley Chapter: President (2017) • Silicon Valley Chapter: President Elect (2016) • Silicon Valley Chapter: Director of Networking (2015) • Silicon Valley Chapter: Director of Mentorship (2014) • Technology Section Member (2013−present)
AREAS OF EXPERTISE • Corporate communications, storytelling and brand positioning
• Media, analyst, influencer and investor relations • Executive thought leadership platform development • Crisis communications • Internal communications • Agency management • Project management • Public speaking and presentation coaching • Content development and creation
EDUCATION University of Southern Mississippi • Hattiesburg, MS • December 2010
Bachelor of Arts in Mass Communication and Journalism: Public Relations Minor: Music, vocal performance
From: Scott Thornburg To: Heidi Scoble Subject: Re: FW: Economic Development Advisory Committee Date: Monday, May 18, 2020 2:22:20 PM Attachments: image002.png
CAUTION: External Sender
Hi Heidi,
This was sent to me only one minute before the deadline listed, so I'm assuming that was a mistake. If I can still participate in the process, below are the responses to your questions.
Thank you! -S
What do you believe the City’s top 3 priorities should be for the economic viability and growth of our business community serving residents, the regional community, and visitors? (Limit your response to no more than 250 words)
1. Bolster community support for beautification efforts: It's a beautiful city, but we could better coordinate between volunteer and City groups to beautify our parks, sidewalks and common spaces. Beautification would make our idyllic town that much more attractive to both tourists and locals. 2. Embrace technology and digital platforms to support local business through tourism: I went on record at a City Council meeting last year to voice support for 5G antennas. It seems a shame to me that wireless signal is so poor in a city with so much to offer! With better cell reception, tourists could find more businesses in Sausalito, and could more easily share photos or other social updates with their friends and families. Let’s show the world how wonderful Sausalito truly is. 3. Create Incentives for commercial real estate: There are many empty office buildings in Sausalito. If we create incentives for companies to open offices here, the additional new business community would help to fund transportation initiatives and beautification efforts, and would support restaurants and shops with weekday sales.
How involved have you been in working with the businesses community, trade associations or industries specific to Sausalito? (Limit your response to no more than 250 words) Since moving to Sausalito two years ago, the majority of my volunteer time has been spent in mentoring public relations students and supporting professional development programs for that industry. Though, I regularly support community events and have been researching more ways to get involved with organizations such as Sausalito Beautiful. There are many barriers in attracting or retaining businesses in any City. Please describe your relevant experiences related to Sausalito businesses and the challenges of City regulations, employee housing needs, employee transportation options, and environmental impact. (Limit your response to no more than 250 words) Let’s create new ways to support tourism. In my experience, any city, town, festival or event can bring in the masses with the right programming and marketing strategy. Anything we can do to increase foot traffic also creates an opportunity for the city to profit and invest back in the community. Let’s also leverage the existing infrastructure we have to support the employees of Sausalito businesses. For example, the ferry to San Francisco runs all day every day, and most days it’s only about half full -- same for the Golden Gate Transit buses. Let’s investigate incentive programs or other ways to increase the number of riders. We also have several decrepit warehouses on the north end of Sausalito that are vacant, and could be turned into housing projects with the right investors.
First Name Middle Initial Last Name
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Profile
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Do you consent to having your Street Address published in the DIRECTORY OF CITY BOARDS AND COMMISSION MEMBERS?
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Do you consent to having your Street Address published on the CITY'S WEBSITE?
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Do you consent to having your Primary Phone Number published in the DIRECTORY OF CITY BOARDS AND COMMISSION MEMBERS?
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Do you consent to having your Primary Phone Number published on the CITY'S WEBSITE?
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Yes No
John S Scopazzi Page 1 of 3
Do you consent to having your Alternative Phone Number published on the CITY'S WEBSITE?
Yes No
Do you live within the Sausalito City Limits (inside the red line around Sausalito on the map to the right)? *
Outside City Limits in Waldo Pt Harbor
Year you became a resident of Sausalito:
2014
Yes No
Planning Commission: Submitted Economic Development Advisory Committee: Submitted
If the Board you are interested in is not listed above, please enter it here:
Meeting Availability
Yes No
Yes No
Please list below any day/evening that you are NOT able to attend meetings:
none
Education (List highest year completed and all degrees):
AA Degree Hotel and Restaurant Management 2 years of College at City College of San Francisco
John S Scopazzi Page 2 of 3
Occupation
Upload a Resume
Please tell us about yourself and why you want to serve:
I have been involved with Sausalito for 17 years. Volunteering with the Chamber, Sausalito Sister City Programs, Park and Rec, Rotary Club of Sausalito , the Sausalito Arts Festival. I have been a design build contractor for over 20 years in Marin County. I specialize in permits and feasibility studies, helping both homeowners and business owners obtain all necessary permits. I am aware of the uniqueness of the city of Sausalito, having worked on both commercial and residential properties here.
List civic activities, clubs, associations, etc:
Rotary Club of San Rafael since 2003. Chair of Sausalito Community Boating Center
Please list any community references:
Sausalito - Kenneth Henry, Pat Guasco, Mike Langford, Adam Politzer, Chris Gallagher, Jeff Scharosch Town of Fairfax - Mark Lockaby and Linda Neil City of San Rafael - Thomas Ahrens
Are you now or have you ever been employed by the City of Sausalito?
Yes No
Do you have any relatives employed by the City of Sausalito?
Yes No
Please Agree with the Following Statement
I attest that I have read City of Sausalito Ordinance No. 1133 relating to City boards, commissions and committees. Ordinance 1133 attached here: http://www.sausalito.gov/home/showdocument?id=17546
I Agree *
Submit Application
I submit my application for consideration by the City Council.
I Agree
General Contractor, Licensed 100 Ton Captain, Co-owner Sausalito Bike Return
John S Scopazzi Page 3 of 3
John Scopazzi 1.1 Evaluate and pursue teaming up with Visit California to promote tourism 1.2. Look at formula retail I do feel the EDAC should not take a stance on formula retail ,but should prepare a study for city council to review. There are numerous successful cities with a balance, such as Greenwich Connecticut or Capri in Italy, who have successfully mixed small local businesses with retail chain This has been a topic of conversation in Sausalito for years and now is the time to review 1.3. The EDAC should reach out to the residents, and include them in discussions The BAC committee only took into consideration businesses and not residents while doing the Catalonia Street study. 2 Upon entering Sausalito in 2001 I purchased Five stars yacht, and I instantly got involved in the Sausalito community: -Making Five stars available to all Sausalito non-profits -I was Volunteer of the year for the Sausalito Chamber of Commerce -I have helped at the Sausalito Art Festival numerous years, working with nonprofits such as Sister city, Friends of the Bay model and the Sausalito chamber, also helping with the Sausalito Art Festival during Leonard's last three years in beverages -I've helped out -Supporting other events in Sausalito for numerous years, such as: -Chili cook-off even as far back as when Adam Pulitzer was head of Park and Rec - Fourth of July - Caledonia street fair - Food organizer for the tall ship yearly Gala including their launch in 2017 feeding over a thousand people -Tour of California committee for the city of Sausalito, working on the gala every year - Sausalito Winter Fest Committee member
Currently, I am doing the following in Sausalito: -Currently on BAC committee -President and chair of Sausalito Community boating Center, in which I have played a key role in obtaining grants to complete the work, and gave a personal guarantee to complete the project and see it to its opening -Co-owner Sausalito bike return where we supply a needed service to this city on bike related management, now currently doing General congestion management for the city -Food throughout Sausalito helping at jazz by the Bay for the bay model and Rotary club of Sausalito -I have worked with park and rec Mike Langford on completing the bocce courts in Dunphy park 3.10 Look at formula retail as above 3.11 Look to develop a work / live environment, which would incorporate living within the same place as businesses in commercial areas. A work /live environment would be key in the Marinship area and Caledonia I have personally seen small business owners struggle to pay all the bills each month, work more than a full day, and then need to leave to commute home A work/live environment would support not only the grocery stores, retail merchants, but restaurants as well 3.2. Compare the current needs of the businesses and commercial property owners with the current zoning. In working with the BAC on the Caledonia Street plan I realized that the expectations of landlords do not meet the expectations of the tenants -I was on the Caledonia Street Fair committee under Susan Morris in the early 2000s then transitioned under Mike Langford until it ended around 2010. It was a privilege to see a vibrant Caledonia Street Community where we had about 30 people on the committee who helped do the event each year. It would be great to bring back some consistency and continuity to this area. 3.3. Review the Bike Share possibilities and team up with Marin County towns and the city of San Francisco While working with JUMP Bikes through Sausalito bike return, I picked up bikes throughout Southern Marin. I personally experienced a demand for such service not only from tourist but for local commuters as well
Submit Date: May 16, 2020
First Name Middle Initial Last Name
Email Address
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Primary Phone Alternate Phone
Profile
Do you consent to having your Email Address published in the DIRECTORY OF CITY BOARDS AND COMMISSION MEMBERS?
Yes No
Do you consent to having your Email Address published on the CITY'S WEBSITE?
Yes No
Do you consent to having your Street Address published in the DIRECTORY OF CITY BOARDS AND COMMISSION MEMBERS?
Yes No
Do you consent to having your Street Address published on the CITY'S WEBSITE?
Yes No
Do you consent to having your Primary Phone Number published in the DIRECTORY OF CITY BOARDS AND COMMISSION MEMBERS?
Yes No
Do you consent to having your Primary Phone Number published on the CITY'S WEBSITE?
Yes No
Do you consent to having your Alternative Phone Number published in the DIRECTORY OF CITY BOARDS AND COMMISSION MEMBERS?
Yes No
Addison "buz" Olian Page 1 of 4
Do you consent to having your Alternative Phone Number published on the CITY'S WEBSITE?
Yes No
Do you live within the Sausalito City Limits (inside the red line around Sausalito on the map to the right)? *
Inside City Limits
2016
Yes No
Economic Development Advisory Committee: Submitted
If the Board you are interested in is not listed above, please enter it here:
Meeting Availability
Yes No
Yes No
Please list below any day/evening that you are NOT able to attend meetings:
Interests & Experiences
Bachelor of Arts (Journalism, Advertising, Marketing) San Diego State University; Institute of Advanced Advertising Studies (AAAA) New York/San Francisco; Nikon School of Photography; Stanford University, (Negotiation, Writing, ongoing continuing studies in multiple disciplines).
Addison "buz" Olian Page 2 of 4
Please tell us about yourself and why you want to serve:
Hi, my name is Addison Olian and I've gone by the nickname "Buz" which says a lot about me buzzing for 40 years as an adman, creating a lot of Buzz for clients throughout the world, but most headquartered here in the Bay Area. I moved to Italy after selling my firm in 2010 and then chose Sausalito as my landing pad. So, the reason I want to serve my city and community is that I have successfully done so for many municipalities very similar to Sausalito. Hundreds of companies, retailers, restaurants, entrepreneurs, service businesses have benefited. I am a thinker, a spearhead and creative leader in economic development and have the pragmatic experience to offer. I want to see Sausalito thrive (again). Cities such as Palo Alto, Redwood City, Menlo Park all had to figure out who they were in this new economy, how to attract and support the right businesses, investors and get buy-in from the residents... and then create that sense of place so that visitors, tourists, developers and most of all the locals loved the town. They hired me and my firm to communicate this to achieve the results desired and we did it. No, it was not always simple or easy but it looked that way. I worked with city councils, redevelopment agencies, business improvement districts, local leaders, media, developers, community organizations, and many citizens over the years. The focus included a message that was bold and honest, a look, tonality, a feel and most importantly the ideas to position and market the reasons so that all the targets got it and took action. And most supported this thinking eventually people came to shop and eat, invest and live in a place that met their core values, interests and lifestyles. As a result cities, shopping areas, downtowns became economically viable and it was sustainable because it was multi-faceted, not just words. What's more, I was asked to serve on special committees to open dialogues between various factions within a community. One such organization attracted visitors with money to spend into Palo Alto which was considered an after-thought to Stanford University just a mile down the road. (Sausalito vs San Francisco?). The Mayor and City Council recruited leaders in key components of the community (mine was marketing) to create Destination Palo Alto that resulted in increased awareness, revenue and cooperative partnerships which attracted tourists, business travelers and cash-registers to ring in hospitality, restaurants and services businesses. More tax revenue and the entire city benefited was the purpose. I donated creative thinking and marketing direction which I am prepared to do again to figure this out in Sausalito. I love doing this because it brings everyone together and it is a win-win, non-egocentric purpose. I should clarify that it was advertising, public relations, public affairs, marketing, publishing and promotion where I have expertise. With offices in the Bay Area, New York, Washington DC, my firm became one of those hotshot small boutique agencies with a full array of interesting clients that sought us out. Silicon Valley products were launched and brands you may recognize became household names and often publicly traded companies such as Apple, Checkpoint, Nestle and others. Multi-National companies worked with us because (just as I can do now for Sausalito) we found the right messages to reach the right target audiences with accuracy and made it work no matter what the budget. Or no budget! Seriously, even pro bono campaigns worked and I have the proof. Look, I'm NOT trying to create another ad agency, just want to lend a hand and offer some thinking to get Sausalito's economy focused and chugging along into this decade. Let’s get all aspects thinking Sausalto is where it’s at. From healthcare, financial, hospitality, business-to-business,, restaurants and service businesses. The hotels can benefit from the retail shops. Real Estate and healthcare all connect in a Venn Diagram. All of this synergy is nice but isn't the point: Sausalito is its own unique brand with a history and rich legacy. Ah, but how to define that! I know because I became the historical walking tour guide for Sausalito taking groups of people from around the world on walking tours of the town. Imagine the pride I felt, being a newcomer who shared the history, showing off this gorgeous town and telling people about Sausalito as if I had lived here my whole life! That’s who I am. I dive in. Then learn. Then get people focused. Then produce the results. Then share the benefits. I just know Sausalito is ripe to be a destination for new businesses and visitors like never before. And our existing ones can feel a sense of direction and pride like never before! Especially post- pandemic. Well, you've probably got a taste of my energy, what I’ve done a lot for municipalities and companies and that I want to help my town find it's voice … clearly in this time and place, not idealistically but pragmatically, measurably and cooperatively. I look forward to becoming an active, no make that VERY responsible and openly engaged member of the economic consortium that is directed by the city council, where I will collaborate and contribute for the benefit of Sausalito and the community. Thank you and here's to our economic health! ~ Addison Buz Olian
Addison "buz" Olian Page 3 of 4
Occupation
List civic activities, clubs, associations, etc:
Note: I have been an active member throughout the years. Here in Sausalito, I have volunteered and served for three years with the Sausalito Art Festival, creative contributor and provided pro bono marketing counsel ex officio for several local businesses and groups. Member and/or board member of Palo Alto Chamber of Commerce, Destination Palo Alto, Peninsula Executive Association, president of Silicon Valley Association of Advertising Agencies, American Association of Advertising Agencies AAAD, American Advertising Federation AAF and many other professional organizations.
Please list any community references:
John Anagnostou, (650) 255-7840 Ginny Erwin, (773) 852-5486 Corey Bercun, (415) 999-3399 Larry Binkley, (415) 515-1559 Jon D. Lam, (808) 381-2390 , Gary Brandolino, (415) 706-7229 John Benus, 415) 331-0100 Jeffrey Levin, 415) 569-4383 Janet McGovern, (650) 366-3173 Paige Gruemmer, (415) 706- 5079 Jim Redman, 650) 222-0038 Woody Woodward, (530) 305-4700 Tom Gangitano, (415) 332-3636
Are you now or have you ever been employed by the City of Sausalito?
Yes No
Do you have any relatives employed by the City of Sausalito?
Yes No
Please Agree with the Following Statement
I attest that I have read City of Sausalito Ordinance No. 1133 relating to City boards, commissions and committees. Ordinance 1133 attached here: http://www.sausalito.gov/home/showdocument?id=17546
I Agree *
Submit Application
I submit my application for consideration by the City Council.
I Agree
Addison "buz" Olian Page 4 of 4
ECONOMIC DEVELOPMENT ADVISORY COMMISSION
REPLIES FROM ADDISON BUZ OLIAN
1) What do you believe the City’s top 3 priorities should be for the economic viability and growth of our business community serving residents, the regional community, and visitors?
From the outside world nothing new is happening in Sausalito and that the city is stuck in the past. Whether you believe this or not, the perception is that Sausalito’s prime was decades ago and while that is part of its charm and lore, it is not going to bring economic viability and growth to the City. Of course you understand this. Bringing a new perspective is what is needed. So the 3 priorities are: 1. A downtown renaissance. State what it is that will shift from where it’s been to where it can go based on a phased plan. I have talked with and read what many residents have expressed that they want to see. Or don’t care for. Now, with some commitments from the city and buy-in from the locals, this can be the beginning, albeit it will take time. 2. A let’s-get-it-done business-friendly attitude with streamlined permitting. Show by example that is what will happen when someone wants to do business in Sausalito. Then tell the business and residential communities often that Sausalito means business. If a permit process used to take 60 days and the goal is 30, then make it happen. 3. With thousands of square feet of commercial and retail space, great transportation access and some of the best locations in the Bay Area, developers, entrepreneurs and VC’s can fuel an economic resurgence. That’s if the City wants to evolve. Not stand still. Yes, talk about the heritage and history but fight the doldrums by communicating the excitement of working, investing and experiencing Sausalito. Sausalito is not resting on its past; it’s being propped up! No, we can’t outspend the competition (other municipalities, but we can outsmart them!
2) How involved have you been in working with the businesses community, trade associations or industries specific to Sausalito?
I adopted Sausalito as my home on purpose. There are a lot of people who are ingrained in Sausalito for years. I have not had their longevity but I do have pride of being a resident here and want to see Sausalito evolve. It is time. That’s why I have voluntarily reached out to help where I could by offering fresh thinking or ideas. Without expecting anything in return. Now I understand more about the people, attitudes and challenges and am honest when I say it is an asset not to be associated with any entity because I remain a tabula rasa, a clean slate. However everyday I connect with locals, retailers, restaurateurs and the neighbors. Because I like to engage, understand and contribute. For example:
1. Heard on the Street, a series of columns I write to bring to the attention of 5,000 on NextDoor, garnering hundreds of comments, replies and thank you’s. People want to know what’s happening here. I write what I see going on.
2. Providing pro bono marketing, promotional and photography to locals such as: Gene Hiller (tourist promotion), Osteria di Vino (music promotion), Lappert’s (PR awareness), Portside Bakery/via Chocolate shop, (promotion and photography), Sausalito Fitness Club (marketing counsel), Book Passage (marketing), Sausalito Cruising Club (battle of the bands), Wine Experience (marketing and photography), Sausalito Art Festival (volunteering). Many more. Including a book in progress called The Characters of Sausalito.
3) There are many barriers in attracting or retaining businesses in any City. Please describe your relevant experiences related to Sausalito businesses and the challenges of City regulations, employee housing needs, employee transportation options, and environmental impact.
1
With years in helping local municipalities create a sense of place and then marketing their cities, it is very relevant that I bring this deep expertise to Sausalito. These other cities also needed to find their updated voice, a way to present their messages clearly in order to get people to take action. It all begins with deciding what makes Sausalito...Sausalito now and for the future. I propose that Sausalito be bold. Make promises that can be kept. Tell the truth and make it interesting and unique just like the town. We don’t need to compare ourselves to another city south or north so we can be true to what it is that we have, which is so much! Eliminate the negatives by focusing on the positives. For example, we have great transportation options and more are planned. Get on board now we can say.. Sausalito is on the go. BACKGROUND FOR THE ECONOMIC DEVELOPMENT ADVISORY COMMISSION Hi, my name is Addison Olian and I've gone by the nickname “Buz” which says a lot about me buzzing for 40 years as an ad man, creating a lot of Buzz for clients throughout the world, but most headquartered here in the Bay Area. I moved to Italy after selling my firm in 2010 and then chose Sausalito as my landing pad. So, the reason I want to serve my city and community is that I have successfully done so for many municipalities very similar to Sausalito. Hundreds of companies, retailers, restaurants, entrepreneurs, service businesses have benefited. I am a thinker, a spearhead and creative leader in municipal economic development and have the pragmatic experience to offer. I want to see Sausalito thrive (again). Cities such as Palo Alto, Redwood City, Menlo Park all had to figure out who they were in this new economy. How to attract and support the right
2
businesses, investors and get buy-in from the residents... and then create that sense of place so that visitors, tourists, developers and most of all the locals loved the town. They hired me via my firm to communicate this to achieve the results desired and we did it. No, it was not simple or easy but it looked that way. I worked with city councils, redevelopment agencies, business improvement districts, local leaders, media, developers, realtors, community organizations, and many citizens over the years. The focus included a message that was bold and honest, and a look, tonality, a feel and most importantly the ideas … to position and market the reasons so that all the targets got it … and took action. And most supported this thinking eventually so people came to shop and eat, invest and live in a place that met their core values, interests and lifestyles. I can prove that statement. What’s more, none had the charm or character of Sausalito. As a result cities, shopping areas, downtowns became economically viable and it was sustainable because it was multi-faceted, not just words. Then I was asked to serve on special committees to open dialogues between various factions within a community. One such organization attracted visitors with money to spend in Palo Alto which was considered an after-thought to Stanford University just a mile down the road. (Sausalito vs San Francisco?). The Mayor and City Council recruited leaders in key components of the community (mine was marketing and branding) to create Destination Palo Alto that resulted in increased awareness, revenue and cooperative partnerships which attracted tourists, business travelers and cash-registers to ring in hospitality, restaurants and services businesses. More tax revenue and the entire city benefited was the purpose. I donated creative thinking and marketing direction which I am prepared to do again
3
to figure this out in Sausalito. I love doing this because it brings everyone together and it is a win-win, a non-egocentric purpose. I should clarify that it was advertising, public relations, public affairs, marketing, publishing and promotion where I have expertise. With offices in the Bay Area, New York, Washington DC, my firm became one of those hotshot small boutique agencies with a full array of interesting clients that sought us out. Silicon Valley products were launched and brands you may recognize became household names and often publicly traded companies such as Apple, Checkpoint, Nestle and others. Multinational companies worked with us because (just as I can do now for Sausalito) we found the right messages to reach the right target audiences with accuracy and made it work no matter what the budget. Or no budget! Seriously, even pro bono campaigns worked and I have proof. Look, I'm NOT trying to create another ad agency nor a client. I just want to lend a hand and offer some thinking to get Sausalito's economy focused and chugging along into this decade. Let’s get all aspects thinking Sausalto is where it’s at for the future. From healthcare, financial, hospitality, business-to-business, restaurants and service businesses. The hotels can benefit from the retail shops. Real Estate and healthcare all connect in a Venn Diagram. All of this synergy is nice but isn't the point: Sausalito is its own unique brand with a history and rich legacy. Ah, but how to define that! I know because I became the historical walking tour guide for Sausalito taking groups of people from around the world on walking tours of the town. Imagine the pride I felt, being a newcomer who shared the history, showing off this gorgeous town and telling people about Sausalito as if I had lived here my whole life! That’s who I am. I dive in. Then learn. Then get people focused. Then produce the results. Then share the benefits. I just know Sausalito is ripe
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to be a destination for new businesses and visitors like never before. And our existing ones can feel a sense of direction and pride like never before! Especially post-pandemic. Well, you've probably got a taste of my energy, what I’ve done for a lot in and for municipalities and various companies and that I want to help my town find it's voice … clearly in this time and place, not idealistic mumble jumble but pragmatically, measurably and cooperatively. I look forward to becoming an active, no make that VERY responsible and openly engaged member of the economic consortium that is directed by the city council, where I will collaborate and contribute for the benefit of Sausalito and the community. Thank you and here's to our economic health! ~ Addison Buz Olian
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First Name Middle Initial Last Name
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Malcolm Morgan
Malcolm Morgan Page 1 of 4
Do you consent to having your Alternative Phone Number published on the CITY'S WEBSITE?
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Do you live within the Sausalito City Limits (inside the red line around Sausalito on the map to the right)? *
Inside City Limits
1993
Yes No
Economic Development Advisory Committee: Submitted
If the Board you are interested in is not listed above, please enter it here:
Economic Development Advisory Committee
Yes No
Yes No
Please list below any day/evening that you are NOT able to attend meetings:
Generally always available
Junior college, plus several trade specific certifications. (see resume, attached)
Malcolm Morgan Page 2 of 4
Occupation
Upload a Resume
Please tell us about yourself and why you want to serve:
Long time Sausalito resident and multiple business owner. I think I have a unique position within the Sausalito business community, Marinship community, and the professional business owners community because I work with so many different business and property owners. I refer hundreds of thousands of dollars of revenue to other Sausalito businesses every year. Because the largest property owners in all of Sausalito retain my services directly, I am uniquely positioned to represent the interests of property owners, business owners, and residents alike.
List civic activities, clubs, associations, etc:
Long time donor / fundraiser for Spaulding Marine Center. I teach seminars for marina mangers and harbormasters on electrical safety and code compliance. I do discounted / pro bono work on the Sausalito, San Rafael, and Tiburon fireboats. I also consult with the US Coast Guard on their vessels electrical and corrosion control issues.
Please list any community references:
Ken Keefe - Owner KKMI boatyard. Matt Bouchard - Southern Marin Fire District Alan Olson - Tall Ship Matthew Turner Ken Petersen - Owner Clipper Yacht Harbor
Are you now or have you ever been employed by the City of Sausalito?
Yes No
Do you have any relatives employed by the City of Sausalito?
Yes No
Please Agree with the Following Statement
I attest that I have read City of Sausalito Ordinance No. 1133 relating to City boards, commissions and committees. Ordinance 1133 attached here: http://www.sausalito.gov/home/showdocument?id=17546
I Agree *
Submit Application
Malcolm_Morgan_resume_rev_jan2020.pdf
I submit my application for consideration by the City Council.
I Agree
1
RESUME Malcolm Morgan rev jan/20 3001 Bridgeway Blvd, Suite K112 Sausalito CA 94965 415-304-7938 mm007hm@gmail.com Marine Technical Experience: 30+ years mechanical and electrical system design / consulting of all types of yacht systems Comprehensive diagnosis, repairs, and installation of yacht electrical systems to 150 ft 2D & 3D CAD engineering drawings and schematics Corrosion and electrolysis consulting, field testing and comprehensive reports Marine & Consumer product design and development, load calculations, and market analysis Proficient in use of advanced electrical test equipment Emergency systems installation, documentation and crew training Professional / Managerial Experience: Preparation and implementation of cost estimates, proposals, and budgets Outsource and in-house project management and task delegation Supervision of local, domestic, and international suppliers and subcontractors Direct supervision of staff from five to 15 persons Crew chief / technical supervisor of pro - level road racing teams 5 ~ 10 staff Lecturer / Presenter of technical & safety seminars to audiences of 50 – 150 persons Primary project manager and direct client relations for high-profile client accounts Preparation of technical seminar program for presentation by others at IBEX Seminar Series (Marine Industry’s largest national convention) Computer Experience: IBM compatible hardware installations and troubleshooting Autosketch, AutoCAD, Visio and SmartDraw Pro + electronics drawing programs Microsoft / Windows products: Office 2000, Word, Works, Publisher, Powerpoint, etc. Shipboard network and modem installations and troubleshooting Various proprietary programming languages of HVAC, industrial load controls, PLC controls, etc. Certifications / Professional Affiliations: ABYC American Boat & Yacht Council Member 2005—2015 Marine Electrical systems certification (highest test score West Coast US) NFPA National Fire Protection Association / National Electric Code Technical exchange committee / contributing member since 2006 SAMS Society of American Marine Surveyors Pending affiliate application / featured guest technical lecturer 2008 Other Board of Directors, VP of marketing, Electro-Guard corporation Life Member—TechShop Group, San Francisco Direct peer review network with the top 3 marine electrical professionals in USA
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Employment History: 2019 - current Licensed Yacht and Ship Broker, Oceanic Yacht Sales 2016 - current Owner, Malcolm Morgan Marine / M3
2014 - 2016 Manager, Sausalito Division, Johnson Hicks Marine Electronics 2001 – 2014 Founder, Morgan Designs Inc. / Morgan Marine Engineering Yacht corrosion control, Systems design, refit manager 1999 – 2001 Spectra Watermakers, Inc. Sausalito, California (new startup venture) New product development, research and prototyping
Developed world’s 1st automated control system for yacht desalinators 1989 – 1999 Edinger Marine Service, Inc. Sausalito, California Senior technician, systems engineer, special accounts manager Education: Monterey Peninsula College, Monterey, California General undergraduate studies, plus additional emphasis in following areas: Advanced electrical theory, diagnostics Mechanical and electronics drafting CAD drafting, Basic / level II / Level III Electronics French, Italian, & Spanish languages. Continuing Education / technical seminars completed: Advanced Troubleshooting By Scientific Method Hydronic heating and climate controls Industrial lighting and load control Marine Corrosion Surveying / accident reconstruction Marine Fire investigation & report preparation Marine Surveyor as an expert witness NMEA 2000 / marine networking systems ABYC Advanced electrical certification course PLC program control / NMEA protocols Patents / IP: Feb 2009, Co-Inventor, US patent applied for, AutoPlug marine electrical connector
March 2005, Sole Inventor, ShoreMatic shore power conversion system
Summer 2004, Co-Inventor flush mount corrosion system for retired Americas’ Cup sail boats
Fall 2001, Sole inventor, AC fault current testing / tracking device
May 2001, Sole inventor, Morgan F1 full-suspension baby stroller
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General Jimmy Doolittle and family - decorated war hero (Marine electrical, contract maintenance services)
Ray Dolby – founder, Dolby Laboratories (Marine & vehicle electrical, contract maintenance services)
Larry Ellison – founder, Oracle (Marine Electrical, corrosion, consulting services)
John Doerr – Kleiner, Perkins, Caufield, & Byers (Marine electrical design, installation services)
Fritz Maytag – founder, Anchor Steam Brewing Co (Marine electrical, design, and installation services)
Speedboat Sailing Team – Record breaking 100ft sailing yacht (Corrosion survey, design review, electrical design & installation services)
America’s Cup Race Management - 2013 campaign, Newport, SF, San Diego (consultation, design review, electrical design & installation services)
St. Francis Yacht Club San Francisco, CA (consultation, corrosion inspections, Harbor electrical testing)
San Francisco Yacht Club Belvedere, CA (consultation, corrosion inspections, Harbor electrical testing)
Corinthian Yacht Club Tiburon, CA (consultation, corrosion inspections, Harbor electrical testing)
References: (asterisk * denotes best point of contact)
Ted Swartz CEO, Electro-Guard Corp, member ABYC electrical standards subcommittee 530-926-4000 * tswartz@boatcorrosion.com Colleague, mentor, supplier 25+ years
Eric Steinberg Technical Project Manager, 2011 America’s Cup America’s Cup Event Authority ericsteinberg@farallon.us *
Ken Keefe Principal, KKMI boatyard 415-332-5564 office ken@kkmi.com * Marine customer 30+ years
Letters of recommendation available upon request
CAUTION: External Sender
Question #1: Top 3 priorities 1. Identify 'high value' vs 'low value' tourism options, and focus on developing more 'high value' visitors to Sausalito. I have a lot of experience in this area, and look forward to developing a strategic plan that brings important revenue back to the city, other than the tourist shops and cafes that serve the short-term visitors. 2. Identify and prioritize business types that are more able to adapt and thrive during sudden changes in the economy, or natural disasters. Currently Sausalito has an abundance of businesses that are 100% dependent on one revenue stream. By diversifying the business community, we will have a city that can survive market shifts and natural disasters. 3. Work toward fostering more local business-to-business sales, and businesses that serve the local community, in addition to the tourist industry. There are many businesses that would be perfectly suited to serving the local community, if there are the right incentives here in Sausalito.
Question #2: Involvement I prefer not to self-promote on this topic, but I will say honestly I would rate my level of involvement with local business communities as moderate. I would like to use this committee position get much more involved in the process. The fact that I have been approached by several business owners to be actively engaged in this process should be an indicator that I have the right connections and skills to be of great value in this process.
Question #3: Barriers In my 30+ years as a business owner, and property manager in Sausalito, I can speak with some authority on this subject. I have worked first hand with small and medium sized companies to overcome the challenges of finding and retaining tenants for commercial space in our town. I have seen several viable businesses move to other locations because of the challenges with obtaining a lease or occupancy permit. I think it is critical to the City of Sausalito that we attract small and mid-sized business to stay in our community, and offer incentives to property owners to do so. The single biggest challenge I have heard from local businesses is the cost of setting up an office, store, or workshop compared to other localities.
Thank you for considering my application, i look forward to working with the others on this committee to develop a plan for the future of our wonderful city.
Regards, Malcolm Morgan 415-304-7938 mm007hm@gmail.com
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Shelley Merle Gordon Page 1 of 3
Do you consent to having your Alternative Phone Number published on the CITY'S WEBSITE?
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Do you live within the Sausalito City Limits (inside the red line around Sausalito on the map to the right)? *
Inside City Limits
1985
Yes No
Economic Development Advisory Committee: Submitted
If the Board you are interested in is not listed above, please enter it here:
Meeting Availability
Yes No
Yes No
Please list below any day/evening that you are NOT able to attend meetings:
Daytime availability is variable. I am not available in the evening 2nd Tuesdays
Interests & Experiences
PhD 1978 MD 1989
Occupation
Upload a Resume
Please tell us about yourself and why you want to serve:
I am an Infectious Diseases specialist. I am still practicing part time. I am well informed on COVID-19 and I help to set policies for my hospital. I am happy to serve either as a committee member or as an advisor, but either way would like to have plans and policies informed by science. I can provide that expertise.
List civic activities, clubs, associations, etc:
Please list any community references:
David Busch MD 415-860-6884 Alison LaVoy MD 415-637-1221
Are you now or have you ever been employed by the City of Sausalito?
Yes No
Do you have any relatives employed by the City of Sausalito?
Yes No
Please Agree with the Following Statement
I attest that I have read City of Sausalito Ordinance No. 1133 relating to City boards, commissions and committees. Ordinance 1133 attached here: http://www.sausalito.gov/home/showdocument?id=17546
I Agree *
Submit Application
I submit my application for consideration by the City Council.
I Agree
CAUTION: External Sender
1. Top three priorities: Re-opening from Covid-19 in a way that makes medical sense. Supporting businesses with general appeal, to be supported by locals as well as tourists (keep the local $$$ here!). Retaining the nature of Sausalito as a charming town with full time residents, and not just a tourist destination (maybe like MV or Larkspur as models?).
2. Little experience with the Sausalito business community to date, as I am just oozing into retirement. I do have a successful medical practice in SF.
3. Businesses need to be supported by and useful to locals, even on Bridgeway. Unemployment now is high, and after we emerge from the pandemic and given current unemployment rates, there should be lots of people available for local jobs. Recognize that local public transportation is dreadful, possibly unsustainable given our population density, so support cars and carpools by providing reasonable parking. Benefits will be ever more important---perhaps an insurance cooperative formed by local businesses. This dreadful recession may in the end strengthen us---it will reveal to us more clearly what we need to survive and what for enhanced quality life (e. g. no more tee shirt shops but hopefully the theater on Caledonia will open). And wouldn't it be fabulous to redo the Marin City shopping center as something like Marin Country Mart, making it physically appealing, with attractive stores and restaurants, and bringing in events, food trucks, etc.
Shelley M Gordon, MD, PhD
On Wednesday, May 13, 2020, 05:53:35 PM PDT, Heidi Scoble <hscoble@sausalito.gov> wrote:
Dear Economic Development Advisory Committee Applicant:
Thank you for submitting your application to serve on the newly formed Economic Development Advisory Committee. Due to the amount of applications the City has received, the City has developed a two-step interview process. The first part of the interview process will require you to provide an electronic response to the following three questions:
1) What do you believe the City’s top 3 priorities should be for the economic viability and growth of our business community serving residents, the regional community, and visitors?
First Name Middle Initial Last Name
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Profile
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Yes No
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Yes No
Do you consent to having your Street Address published on the CITY'S WEBSITE?
Yes No
Do you consent to having your Primary Phone Number published in the DIRECTORY OF CITY BOARDS AND COMMISSION MEMBERS?
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Monica Finnegan
Monica Finnegan Page 1 of 3
Do you consent to having your Alternative Phone Number published on the CITY'S WEBSITE?
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Do you live within the Sausalito City Limits (inside the red line around Sausalito on the map to the right)? *
Inside City Limits
1996
Yes No
Joint Business Advisory Committee (BAC) and Hospitality Business Development Committee: Submitted
If the Board you are interested in is not listed above, please enter it here:
Meeting Availability
Yes No
Yes No
Please list below any day/evening that you are NOT able to attend meetings:
Monday am Thursday am after 930
Interests & Experiences
MBA Pepperdine Executive program 2009
Monica Finnegan Page 2 of 3
Occupation
Upload a Resume
Please tell us about yourself and why you want to serve:
extensive background in commercial real estate, resident and volunteer since 1996, Safety Buildings campaign, Mike Kelly City Council campaign, board member and chair of VDM Ops Council Sausalito Sister Cities. Interested in helping w/visioning a retooling of our business and retail environment - my background in leasing, development and investments can provide some insights and creativity to developing a plan for renewal and economic development
List civic activities, clubs, associations, etc:
above
Please list any community references:
Adam Politzer, Mike Langford, Mike Kelly, Joan Cox, Ray Withy, Ron Albert, Peter Van Meter
Are you now or have you ever been employed by the City of Sausalito?
Yes No
Do you have any relatives employed by the City of Sausalito?
Yes No
Please Agree with the Following Statement
I attest that I have read City of Sausalito Ordinance No. 1133 relating to City boards, commissions and committees. Ordinance 1133 attached here: http://www.sausalito.gov/home/showdocument?id=17546
I Agree *
Submit Application
I submit my application for consideration by the City Council.
I Agree
UREE_- _MFinnegan_resume_10.19_update.pdf
mfinnegan@urbanrealestateadvisors.com
Over the past 13 years, as a partner in UREE, our business focused largely as a real estate investment,
development and operating company with emphasis on office and commercial buildings, residential condominiums and mixed use properties primarily in San Francisco, California. Urban Real Estate Equities produced results by acquiring well located real estate assets and developing or rehabilitating each property to meet a specific niche or need in the market place. Often acquisitions were historic buildings or significant, contributing structures, located in historic districts, typically exhibiting the potential for redevelopment as a unique product that yielded exceptional value at the time of investor exit.
In addition, we also offered investment advisory services, strategic portfolio advice and asset/property management for third party real estate investors and leasing services for landlord and tenant requirements. Our experience has been demonstrated by our successful track record of more than $2 billion of acquisitions/disposition, our $1 billion of renovation and project repositioning, and our involvement in over $1 billion in leasing transactions and over $1 billion of asset management. More details can be described in our website: www.urbanrealestateequities.com
The information below highlights Ms. Finnegan’s work career, prior to establishing Urban Real Estate Equities, with her partner Mike Kelly. UREE just recently slowed operations due to overpriced market conditions and limited investment opportunities suited to our strategy. We continue to advise clients on strategic matters such as the disposition strategy of the California Flower Market, disposition of 11 acres in Mountain View Ca, and ongoing management of properties for long term clients.
AREAS OF SPECIALIZATION
PROFESSIONAL BACKGROUND
Monica Finnegan has over thirty years of commercial real estate experience. Prior to forming Urban Real Estate Advisors in 2006, Ms Finnegan spent more than 20 years with the world’s largest full service brokerage firm, and served as the Regional Manager for the San Francisco Bay Area operations from 1996-2002. During her management tenure, she succeeded in growing San Francisco revenues by 450 percent and increasing market share 20-fold. In 2001, the office was ranked as the No.1 brokerage firm by the San Francisco Business Times. In addition to the operations/profit and loss responsibilities, Ms. Finnegan was the Senior Managing Director for the San Francisco Bay Area Corporate Advisory Group. As a sales professional, Ms. Finnegan has completed more than 5 million square feet of leases with an aggregate lease/sales value in excess of $900 million. Several major accounts secured by Ms. Finnegan include AT&T 16 Western States account management, Veritas Software Global account, the long term client relationship management work for Bechtel Corporation, SBC Communications, Blue Shield of California, Baker & McKenzie, O'Melveny & Myers, California Pacific Medical Center, Unico Properties, and Macquarie Bank. In addition, Ms. Finnegan has handled the pro-bono real estate needs for the San Francisco Chamber of Commerce and several other non profit entities. Prior to joining the brokerage world, Ms. Finnegan spent six years as vice president/project manager for two Bay Area real estate developers, supervising office, shopping center, and commercial condominium projects. Her responsibilities encompassed site selection, planning and design conceptualization, architectural and consultant selections, government approvals, lender pro forma, construction and take-out financing, and interfacing with brokers in marketing of lease or sale projects. She was also responsible for the selection and supervision of general contractors during shell and interior build-out and the establishment of ongoing operations and property management.
AFFILIATIONS/ACHIEVEMENTS
Ms. Finnegan has been active in the San Francisco community. For 9 years, she served as a Board Member for the Bay Area YMCA, a $65+ Million non-profit operation serving youth and families. She is a past board member for the San Francisco Chamber of Commerce, was a member of the Chamber’s Real Estate Industry Group, and served as a board member and Chair for the Yerba Buena Alliance (part of the City’s 82-acre mixed use redevelopment site). She is past-president/board member of SF-CREW (Commercial Real Estate Women). She has also been involved with Big Brothers/Big Sisters as President of the East Bay operations, a lead executive in the merger of the two organizations, and has a continuous 38 year relationship with her “Little Sister”. From 1999 to 2006 Ms. Finnegan was voted one of the 100 Most Influential Women in San Francisco by the San Francisco Business Times.
EDUCATION
Ms. Finnegan attended The University of California, Los Angeles, majoring in Political Science. In 2008 Monica completed her MBA at Pepperdine University in their Presidential Key Executive Program. She has a California broker’s license and as an avid continuing education devotee attending UCBerkeley Creative Writing programs, and Spanish language learning.
Monica E. Finnegan
www.urbanrealestateequities.com
May 17, 2020 RE: Economic Development Advisory Committee Application Question 1: What do you believe the City’s top 3 priorities should be for the economic viability and growth of our business community serving residents, the regional community, and visitors? Sausalito is fortunate as a small city to have developed a diverse business community that attracts office users, industrial users and hotel/retail users catering to both residents and tourists. But we need to reboot – it’s not going to be the same in 2020/2021. The recent CV19 pandemic has dramatically affected the viability of many of these businesses, and it will be a 2-4 year climb back process. Priority 1 – Sustain and Retain. Help our highest tax revenue producers first. Review this business population and develop a plan to retain and sustain the largest contributors to our sales and TOT tax revenue basis. To assure economic vitality and growth, it is paramount for the city, with input from the local businesses, to develop a master plan/strategy to bring this business group back to fiscal safety and prosperity. Ask what they need, find a way to support their needs. Consider concepts such as tax incentives, rent abatement, sliding scale cost structure, 12-24 months of fee restructures. Priority 2 – Community Outreach. Find out if our residential community is shopping locally. Develop a task force of residents, retailers, business and city leaders and others to begin a constructive dialogue for improving the retail and business offerings in Sausalito – addressing both Caledonia and the downtown retailers, as well as other important businesses. How can we attract and cater to both residents and tourists in a balanced, diverse way. What are your needs? What are your impediments? Can we find compromise and balance so all succeed? Communicate and build a partnership. Priority 3 – Cooperative Rebuilding Environment. After the dramatic losses from pandemic impact, it is clear we are all in this together – landlords, tenants, city regulations, residents’ concerns for parking, congestion, restaurant losses - we have all been enormously effected. Thru dialog, a targeted survey to residents, retailers and business owners, followed by constructive interactions would be a good Step 1. From that interaction, let’s try to develop a top 10 list from each of these stakeholders and redevelop a vibrant economic plan that resonates with each of them. We can’t hold on to old ways – a new normal needs to be established with all stakeholders at the table and one that invites newcomers. Question 2: How involved have you been in working with the business community, trade associations or industries specific to Sausalito? Over the last 8 years, I have chaired the Vina Del Mar Sister City program. Our goal is mentoring Chilean business women, and through that process we have met with most of the women owned businesses here in Sausalito to share best practices, to learn from one another and discuss marketing, competition and retail business concepts. Last year we met 18 business owners, touring their shops, and have invited some of the business owners to travel to Chile with us. I initiated the concept of highlighting retailers in Sausalito thru the Currents or the Chamber outreach – as a way to introduce our local residents to
• I’ve developed market analysis for shopping center developments • I worked with redevelopment agencies in identifying target tenants for their projects • I’ve worked with major corporations to refine their headquarters search including tax,
labor, housing and transportation considerations. • I’ve created development strategies and financial analysis for ground up projects and
renovations It would also be an important step to partner with the Marin Economic Forum in utilizing their expertise and information to our benefit. Interviewing and partially imitating other similar city’s economic strategies would be a valuable component to understanding and underwriting our plan. The City of San Francisco developed tax incentives in the Market Street corridor to attract tech tenants to revitalize that area of the city. Those types of incentives that reduce initial cost burdens can be helpful tools in attracting the right kind of tenant mix to the community.
Group 4