Scranton Gillette Communications www.roadsbridges.com

Serving the Transportation Construction Industry for Over 100 Years

Media Kit2012

market overview

State of the Industry

· in 2010, $121 billion worth of construction work was performed on transportation projects. this investment supported almost 3.4 million jobs in the U.S., including more than 1.1 million construction jobs.*

· Congestion cost urban americans $115 billion in lost time and fuel in 2009.* · 17.4% of major U.S. highways are in poor or mediocre condition** and 24.3% of bridges are structurally deficient.*

* 2010 tti Urban Mobility report**2008 tti Urban Mobility report

2 Media Kit 2012 · Roads & Bridges

• Paving streets, roads, highways and airports; • Earthmoving, excavating, grading; • Bridge construction/ maintenance; • Lighting and safety;

• Striping; • Snow and ice control; • Roadside maintenance; • Utility; • Signage; • Asphalt production; and• Concrete production.

21,458 Contractors & Producers*Activities and Functions**

• Municipal, county, state and federal officials; • Departments of transportation;• Road and street maintenance personnel, including landscape, snow-and-ice control and traffic safety;

• Airport, bridge and toll-road officials and planners;• Engineers, commissioners and superintendents;• Surveying officials and personnel; and• Terrain mapping and surveying firms.

23,482 Government Officials*Activities and Functions**

• Transportation engineering;• Bridge engineering;• Lighting and traffic safety;• Design and structural analysis;• Materials and components;

• GIS and GPS engineers and technicians;• Environmental; • Storm water; and• Erosion control.

15,115 Consulting Engineers*Activities and Functions**

The Typical Roads & Bridges Subscriber*

Works at a firm involved with one or more of the following activities:

• Streets, highways, roads;• airports;• Bridges, viaducts, tunnels;• roadside maintenance;• Earthmoving, excavating; and• Lighting, signing or safety.

Subscriber Action After Reading Roads & Bridges*

*June 2011 BPA Statement**Publisher's Own Data

Reach the entire infrastructure team with Roads & Bridges

Roads & Bridges reaches those involved in the process of maintaining highways and bridges in North america — the right audience for your message.

35.7%

39.1%

25.2%

15,115*Consulting engineers

23,482*Government Officials

21,458*Contractors & Producers

comprehensive reaCh

*Signet adStudy, March 2011

visited manufacturerwebsite.

recommended purchase of a product.

requested additional information from a company, sales rep or distributor.

46%

34%

25%

in 2011, the Construction writer’s association awarded Roads & Bridges magazine three

Robert F. Boger Awards for Best Video, Best Editorial and honorable mention for Best Feature. in total, the publication has received nine of these awards in the past 10 years—a track record that’s unmatched by any other industry publication.

Law: The Contractor’s SideLarry Caudle specializes in construction law and government contract law, focusing on heavy/highway construction.

Larry Caudle

Columns and Feature Writing

Robert F. Boger Awards

Bill Wilson has been covering the industry for 12 years and has won seven Robert F. Boger awards.

allen Zeyher has authored pieces on road and bridge construction for 11 years. he won a Boger award in 2002.

Roads Reportdavid Matthews has followed the transportation industry for more than 10 years. his unique sense of humor has turned roads report into one of the most-read sections of the magazine.

David Matthews

www.roadsbridges.com 3

Readers increasingly prefer Roads & Bridges over all other industry publications, ranking it as the most useful and most read in repeated surveys over the last eight years.

Invest your marketing dollars with the publication that industry professionals rely on in the highest numbers to strengthen your brand and generate more leads.

Bill Wilsoneditorial director

Allen ZeyherManaging editor

If you could receive only one of these publications, which would it be?

Roads & Bridges is the most preferred by almost a 2-1 ratio over its nearest competitor.

88% of transportation professionals read Roads & Bridges regularly — more than any of its competitors.

Roads & Bridges is the most useful publication by more than a 2-1 ratio over its nearest competitor.

Roads & Bridges readership surveys indicate:

Sources: 2004, 2006, 2008, 2010 ABR Research Inc.

Editorial Staff

reader PREFEREnCE

EDITORIAL quality

2004 2006 2008 20100

10

20

30

40

50

60

Roads & Bridges

Better Roads

Public Works

53.1%

29.0%

17.9%

58.8%

32.4%

8.8%

60.0%

33.3%

6.7%9.4%

31.3%

59.4%

Editorial MissionRoads & Bridges magazine provides engineers, contractors, producers and government officials with the latest advancements in the road and bridge industry, timely news coverage and important information on products beneficial to the jobsite or office.

Asphalt TodayPartner: national Asphalt Pavement Association Publication month: FebruaryDistribution: 22,000 professionals directly involved in asphalt production and pavingEditorial focus: asphalt-paving technologies and methodologies

Concrete ProgressPartner: American Concrete Pavement associationPublication months: May and NovemberDistribution: 23,000 professionals directlyinvolved in concrete materials, paving and concrete constructionEditorial focus: innovations in concrete bridge and paving technologies

Design Innovation Publication month: augustDistribution: 36,000 dot and engineer professionals directly involved in the design and management of our nation’s infrastructureEditorial focus: design practices, materials and traffic/transit management

Safety TodayPartner: american traffic Safety Services associationPublication month: JuneDistribution: 36,000 professionals involved in construction and maintenance activity that calls for worker safety, work-zone safety and road safetyEditorial focus: worker, work-zone and traffic safety

ASPHALT TODAYScranton Gillette Communications A supplement to

INSIDE THIS ISSUE:

LCCA Express

Warm-Mix Asphalt

Safety Edge

CONCRETE PROGRESSScranton Gillette Communications A supplement to

INSIDE THIS ISSUE:

Innovative Rebar

Concrete Overlays

Colo. Wildlife Crossing

SAFETY TODAYScranton Gillette Communications A supplement to

INSIDE THIS ISSUE:

Zigzag Pavement Markings

Mobile Lane Closures

Worker Safety Programs

DESIGN INNOVATIONScranton Gillette Communications A supplement to

Generation ABCCaltrans creates new seismic strategy that adapts to accelerated construction

INSIDE:

2010 Go-To List

Hydrated Lime Study

NEXT Beam Installations

WINTER MAINTENANCEScranton Gillette Communications A supplement to

INSIDE:

Deicing

Snow removal

Emergency repair

Winter MaintenancePublication month: SeptemberDistribution: 31,000 contractors andgovernment officials (DOTs) directlyinvolved with snow removal, anti-icing and deicing Editorial focus: Product driven to help advertisers showcase their products and services to the snow removal, anti-icing and deicing market segment Transportation Management & EngineeringPublication months: January, april, July and octoberDistribution: 21,000 traffic- and transit-system professionalsEditorial focus: The latest news, expert opinions, technical articles, case studies and information relevant to the transportation-management industry

Storm Water Solutions**Publication months: Published eight times per yearDistribution: 40,000 engineers, contractors and government officialsEditorial focus: The latest news, expert opinions, technical articles, case studies and information relevant to the storm-water industry

Infrastructure Solutions**Publication months: January, april, July and octoberDistribution: 40,000 professionals in the transportation, energy and water sectors Editorial focus: Project updates, feature articles and case studies on topics such as bridge and highway sustainability, power transmission and generation and water/wastewater systemsWebsite: www.infrastructuresolutionsmag.com

Supplements*

Roads & Bridges offers completely integrated, turnkey solutions that leverage the most effective media mix for your objectives. Whether it’s a custom-branded publication, educational video or in-depth focus group, we can craft, execute and promote a customized solution that stands above the rest. in fact, Roads & Bridges is so effective with custom media that a recent custom magazine project with the american road & Transportation Builders Association won a "gold level" Hermes Creative Award. the magazine was a 36-page issue with both print and digital circulation, and the award is presented by the Association of Marketing and Communication Professionals.

Our capabilities include:Print — Catalogs, newsletters, magazines, inserts, event collateral, brochures and advertisements.Digital — digital publications and ads, websites and microsites, and electronic newsletters.Events — Webinars and other online events, corporate meetings, live educational events and expos.Research — Surveys, focus groups, awareness studies and competitive research.

New Custom Media Capabilities

*Publisher's Own Data**For additional details, please request this media kit.

4 Media Kit 2012 · Roads & Bridges

Scranton Gillette Communications A Supplement to Roads & Bridges Magazine

www.tmemag.comJuly 2011

PLUS:Variable Speed Limits

Product Portfolio

Southern Nevada’s FAST combines freeways and arterials

Bright lights, big network

TRAFFIC MANAGEMENT

RainwaterHarvesting

WWW.ESTORMWATER.COM JULY/AUGUST 2011

A SUPPLEMENT TO WATER & WASTES DIGEST AND ROADS & BRIDGES

SCRANTON GILLETTE COMMUNICATIONS

HarvestingAchieving sustainability with reuse

Down the pipelineInnovation, resourcefulness key for projects of the future

ALSO INSIDE:

Waste to EnergyWastewater TreatmentRoad Maintenance

JULY 2011 ■ SCRANTON GILLETTE COMMUNICATIONS ■ WWW.INFRASTRUCTURESOLUTIONSMAG.COM

integrated OPPORTUnITIES

Contractor’s Choice

this program honors contractors’ top equipment choices in a broad range of categories. winners are showcased in the July issue and featured on www.roadsbridges.com.

Sponsorship opportunities provide your brand with repeated exposure to qualified contractors during the selection process and in award announcements.

Roads & Bridges/ARRA Recycling Awards

the top recycling projects in North america are honored each year through this program. Multiple calls for nominations to thousands

of industry professionals increase the value of this program’s sponsorship. the winners are announced and editorialized in the February issue as well as featured on www.roadsbridges.com.

Top 10 Roads and Top 10 Bridges

this program recognizes the contractors, designers and owners affiliated with the top road and bridge projects in North america. the october and November magazines announce the year’s top projects, and awards are presented at Roads & Bridges Live.

Call-for-nomination transmissions and award materials that include sponsor branding enhance the sponsorship benefits for these programs.

Go-To Lists

the august Design Innovation supplement includes the Go-To List of design firms, with contractor recognition in december. Strengthen your brand with government decision-makers by sponsoring this valuable resource.

www.roadsbridges.com 5

CONTRACTOR’S CHOICE

2012

Top Design Firms

Go- To

Recognition Programs

Each year, Roads & Bridges recognizes innovative projects, manufacturers, designers and builders through a series of unique awards programs. Contact your representative to learn how each opportunity strengthens your brand with thousands of industry decision-makers and delivers unparalleled return on investment.

Events

Roads & Bridges Live offers valuable educational sessions led by industry experts and professional development hours to attendees. Prior to the event, informative webinars educate attendees on relevant industry topics. this unique combination of virtual sessions and face-to-face training offers an experience like no other.

Sponsor this webinar series and live event to build credibility and position your company as an industry leader. direct networking at the event with a select group of contractors, producers, engineers and government officials fosters lead generation to prospects with purchasing power for numerous products and services.

Extensive brand-building exposure is also provided to sponsors through event and webinar promotions to thousands of Roads & Bridges' print and electronic subscribers before and after the event.

For information about sponsorship opportunities, contact your Roads & Bridges Integrated Media Consultant or Ryan Hanson at 847.391.1059 or visit www.roadsbridgeslive.com.

ROADS & BRIDGES 2012

RECYCLING

ARRA

Banner UnitsRotate your ad (max of 7 rotations per ad size) throughout the website to reach top buyers and specifiers during their next solutions search.

ChannelsSponsors receive prominent advertising and “expert” status in these online channels. all content related to a particular market segment is featured within an asphalt, concrete, safety, design, bridges, transportation management or earthmoving channel.

Online Buyer’s Guidethis comprehensive industry resource showcases your company’s information through product or manufacturer/supplier searches. enhance your listing with logos, links, profiles and more.

Polls Roads & Bridges’ weekly polls enable industry professionals to comment on timely industry issues. receive prominent recognition in this high-traffic area through sponsorship of the polls.

Blogsestablish your brand as a knowledgeable industry leader by sponsoring or participating in blogs on relevant topics.

Products Launch a new product/service or showcase company information through online Product Spotlights. Your four-color photo and description are included in a monthly e-mail to 35,800 industry professionals.

Events Calendarthis online calendar features the latest live and virtual industry events. Post your upcoming conferences and trade shows on this organized calendar to heighten your visibility and stay top-of-mind with your target market. Monthly sponsorships are available.

Awards ProgramsSponsors of these popular programs receive recognition alongside top industry projects, products and services throughout the year.

Continuing EducationWhite PapersProminently showcase your technical solutions via www.roadsbridges.com to reach thousands of industry professionals. an alert is sent with each new posting to 38,000 recipients** to increase exposure for your white paper.

WebinarsIncrease your exposure to thousands of transportation, construction and maintenance professionals when you sponsor an educational webinar. Past webinars are archived for 12 months on Roads & Bridges’ website for increased visibility.

Case StudiesPosition your company as a leaderon critical issues through the sponsorshipof a case study. Enjoy extended visibility with your case study archived on Roads & Bridges’ website.

VideosPost your product demonstrations, case studies or other corporate videos on www.roadsbridges.com to maintain strong positioning and create lasting impressions.

detailed reader service, video playback and click-through reports produce real roi and lead generation to strengthen your brand.

and, because your video will post on Roads & Bridges’ website for an entire year, your visibility to qualified decision-makers will extend even further.

EventsUse the Roads & Bridges' Live events page to register for webinars, explore details and schedules, and learn about the expert speakers. Sponsorship opportunities are also featured on the site with representative contact information for easy access. visit www.roadsbridges.com to learn more.

Enhanced Features

81% of Roads & Bridges readers use the Internet to research new products.* Make sure you reach these decision-makers during every search on www.roadsbridges.com. Opportunities include streaming videos, company profiles, banner and logo ads, and awards programs. Additional features will be available in the first quarter of 2012.

www.roadsbridges.com

6 Media Kit 2012 · Roads & Bridges

*ABR Research Inc., 2010 Subscriber Profile Survey**Publisher's Own Data

integrated OPPORTUnITIES

For online rates and specifications, please contact your Integrated Media Consultant or request the Roads & Bridges Online Media Kit.

WebinarsPosition your brand as an industry leader when you present valuable and applicable insights via editorial and commercial webinars.

Roads & Bridges will promote your webinar with print and e-mail advertising and extend your impact by archiving the presentation online for repeat viewings.Rate: $7,500

www.roadsbridges.com 7

E-newsletters*

ROADS & BRIDGES 2012

Executive News SummaryCirculation: 45,495 subscribers Focus on: Provides a weekly recap of the latest industry news. Exclusive sponsors receive two ads and a brief text description in the e-newsletter. reader-service and click-through reports are provided to sponsors after the transmission.Rates:∙ 1x: $2,635 ∙ 3x: $2,500 ∙ 8x: $2,290

Case StudiesCirculation: 25,690 subscribers Focus on: delivers your success story to subscribers, maximizing lead generation with one case history per transmission and with a Case Study archive on www.roadsbridges.com.Rates:∙ 1x: $1,650 ∙ 3x: $1,375 ∙ 8x: $1,180

Product SpotlightCirculation: 27,250 subscribers Focus on: the same four-color product photo and description from www.roadsbridges.com is included by category in a monthly e-mail. Sponsors receive timely lead data following distribution.Rates:∙ 1x: $895 ∙ 3x: $795 ∙ 8x: $695

TUESDAY, SEPTEMBER 272 PM EASTERN

WEBINAR:Hardened Networking for Intelligent Traffi c Systems

PRESENTED BY: Steve Bowles, southeast regional manager of GarrettCom, Inc.

FREE REGISTRATION:www.roadsbridges.com/garrettcom

Moderated by Roads & Bridges

WEBINAR OVERVIEWIP technology has made it possible to dramatically improve the effi ciency, effectiveness and scope of traffi c systems management. This webinar offers a brief overview of the capabilities of IP networking in traffi c control, the performance and cost reasons for specifying hardened equipment, and case studies of implementations that have changed the way DOTs manage their transportation data.

ABOUT THE SPEAKERSteve Bowles represents GarrettCom in the Southeastern United States. Headquartered near Atlanta, he has been heavily involved with DOTs and local governments, assisting in network design and support related to traffi c intersection connectivity and camera systems along the interstates over the last seven years. He is active with Florida and Georgia ITS groups, and has provided industrial network training and support to engineering and operations teams throughout the Southeast.

Video Alertdemonstrate the problem-solving capabilites of your product or service with an online video alert. available playback and click-through reports allow you to track roi and lead generation for your brand. Rate: $1,180

Direct Mail (list rental)Use targeted list rental for cost-effective marketing. Choose from highly specific selection criteria to create a mailing list based on your brand's ideal buying audience.

Marketing Partner ProgramThis exclusive e-mail broadcast allows sponsors to launch new technologies or services, promote webinars, make company announcements, drive web traffic and much more. Post-transmission, sponsors can measure their impact with reader-service and click-through reports. Rate: $350/m.

8 Media Kit 2012 · Roads & Bridges

JANUARy FEBRUARy MARCH APRIl MAy JUNE JUly AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

Ad Close & Materials Due 12/14/11 1/13/12 2/10/12 3/14/12 4/13/12 5/16/12 6/15/12 7/13/12 8/15/12 9/14/12 10/12/12 11/15/12 Ad Close &

Materials Due

Industry Report

Industry Report

Special Section

Concrete 2012

worker Safety 2012

recycling 2012

arra awards

asphalt 2012

nAPA Awards

System Preservation

Case Studies

State of the Bridges

high Performance

Contractor’s Choice awards

Mid-Year equipment Forecast

City Streetsinternational design

& Construction

top 10 roads

election 2012Top 10 Bridges

State of the industry

ContractorGo-To List

Special Section

Pavement & Materials

Concrete/CementRAP and Warm

Mixasphalt

advanced overlays

Airport Pavement Super Pavementrecycled asphalt

ShinglesComplete Streets

international Pavement

Precast Pavement

Continuously reinforced Concrete Pavement

rapid renewalPavement & Materials

Equipment Concretedemolition,recycling,reclaiming

Asphalt Pavers, Plants &

Compactiondozers Loader Backhoes

attachments & Light Equipment

Skid Steers & Utility vehicles

Street Sweepers

trucksExcavators Wheel Loaders

Aerial Lifts & Cranes

Motor Graders Equipment

Safety Work-Zone/Personal Protection

rural work ZonesLow-Cost Solutions

atSSa New Product

Showcase

Lighted Pavement Marking

Mobile worker Safety

Fall Protection Safety

Pavement & Roadside Maintenance

Concrete repairwinter

Maintenanceasphalt

MaintenancePavement

Preservationdrainage &

erosion Controlwinter

Maintenancevegetation

ManagementUrban Street

repairinternational Snow

& ice ControlStorm-water Management

Signage & Striping dust ControlPavement & Roadside Maintenance

Bridges Bridge Construction Infrared Bridges Bridge DesignBridge

PreservationDeficient-Bridge

repairSuper Bridges Seismic Bridges City Bridges

international Bridges

Bridge CoatingsAccelerated Bridge

ConstructionBridge

Construction Bridges

Technology Concrete Sensors Smart Phone Apps Software remote-Sensing SurveyingiMit —

Predicting incidents

video Surveillanceaccelerated

Pavement Testinginternational technology

Laser-Guided equipment

Software Technology

TM&E adaptive traffic Management

advanced warning Systems

active traffic Management

Road Pricingactive traffic Management

reducing Congestion

evacuation Management

transportation demand

Management

diverging diamond interchanges

variable Speed Limits

rural itS intellidrive TM&E

Supplements TM&E

Asphalt Today

Storm Water Solutions (SWS)

TM&E

SWS

Concrete Progress

SWSSource Book

Safety Today

SWSTM&E

Design Innovation

SWS

Winter Maintenance

TM&E

SWS

Concrete Progress

SWS

SWS Supplements

Roads & Bridges live

Webinar Webinar Webinar Webinar

Show Distribution & Value-Added

World of Concrete

Traffic Expo

NTEA Work Truck Show

ARRA Meeting

APWA Snow Conference

World of Asphalt

Signet AdStudy

International Bridge

Conference

ITS Annual Meeting

Product Portfolio APWA Signet AdStudy Case Studies Product Portfolio

Show Distribution & Value-Added

each month will also feature the latest industry reports and information.

editorial CALEnDAR

www.roadsbridges.com 9

JANUARy FEBRUARy MARCH APRIl MAy JUNE JUly AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

Ad Close & Materials Due 12/14/11 1/13/12 2/10/12 3/14/12 4/13/12 5/16/12 6/15/12 7/13/12 8/15/12 9/14/12 10/12/12 11/15/12 Ad Close &

Materials Due

Industry Report

Industry Report

Special Section

Concrete 2012

worker Safety 2012

recycling 2012

arra awards

asphalt 2012

nAPA Awards

System Preservation

Case Studies

State of the Bridges

high Performance

Contractor’s Choice awards

Mid-Year equipment Forecast

City Streetsinternational design

& Construction

top 10 roads

election 2012Top 10 Bridges

State of the industry

ContractorGo-To List

Special Section

Pavement & Materials

Concrete/CementRAP and Warm

Mixasphalt

advanced overlays

Airport Pavement Super Pavementrecycled asphalt

ShinglesComplete Streets

international Pavement

Precast Pavement

Continuously reinforced Concrete Pavement

rapid renewalPavement & Materials

Equipment Concretedemolition,recycling,reclaiming

Asphalt Pavers, Plants &

Compactiondozers Loader Backhoes

attachments & Light Equipment

Skid Steers & Utility vehicles

Street Sweepers

trucksExcavators Wheel Loaders

Aerial Lifts & Cranes

Motor Graders Equipment

Safety Work-Zone/Personal Protection

rural work ZonesLow-Cost Solutions

atSSa New Product

Showcase

Lighted Pavement Marking

Mobile worker Safety

Fall Protection Safety

Pavement & Roadside Maintenance

Concrete repairwinter

Maintenanceasphalt

MaintenancePavement

Preservationdrainage &

erosion Controlwinter

Maintenancevegetation

ManagementUrban Street

repairinternational Snow

& ice ControlStorm-water Management

Signage & Striping dust ControlPavement & Roadside Maintenance

Bridges Bridge Construction Infrared Bridges Bridge DesignBridge

PreservationDeficient-Bridge

repairSuper Bridges Seismic Bridges City Bridges

international Bridges

Bridge CoatingsAccelerated Bridge

ConstructionBridge

Construction Bridges

Technology Concrete Sensors Smart Phone Apps Software remote-Sensing SurveyingiMit —

Predicting incidents

video Surveillanceaccelerated

Pavement Testinginternational technology

Laser-Guided equipment

Software Technology

TM&E adaptive traffic Management

advanced warning Systems

active traffic Management

Road Pricingactive traffic Management

reducing Congestion

evacuation Management

transportation demand

Management

diverging diamond interchanges

variable Speed Limits

rural itS intellidrive TM&E

Supplements TM&E

Asphalt Today

Storm Water Solutions (SWS)

TM&E

SWS

Concrete Progress

SWSSource Book

Safety Today

SWSTM&E

Design Innovation

SWS

Winter Maintenance

TM&E

SWS

Concrete Progress

SWS

SWS Supplements

Roads & Bridges live

Webinar Webinar Webinar Webinar

Show Distribution & Value-Added

World of Concrete

Traffic Expo

NTEA Work Truck Show

ARRA Meeting

APWA Snow Conference

World of Asphalt

Signet AdStudy

International Bridge

Conference

ITS Annual Meeting

Product Portfolio APWA Signet AdStudy Case Studies Product Portfolio

Show Distribution & Value-Added

our team will contact you to provide additional information.

ROADS & BRIDGES 2012

Ad Size 1x 3x 6x 9x

1-5” $150 $145 $135 $125

6-8” 145 135 130 115

9-10” 135 130 125 110

11-15” 130 120 115 105

16-20” 125 115 110 100

21-30” 115 110 105 95

Roads & Bridges Display Rates

Classified Rates

Cost per column inch.three columns per page, column width is 21/8”

Display Classified Rates

Cover 2—add 15% Cover 3—add 10% Cover 4—add 20%Gatefold Cover—Contact publisherSpecial Positions (other than covers)—plus 10%; Check with publisher for availability.

4-Color—add $1,800 per page or lessMatched Color—add $1,000 per page or less2-Color—add $800 per page or less

Professional CardsSingle Card (1 col. x 1”) $650Double Card (1 col. x 2”) $890

Demographics demographic run ads are available. Please contact sales representative.

InsertsContact publisher for insert rates and specifications.

Black and White 1x 3x 6x 9x 12x

Full Page $8,925 $8,655 $8,170 $7,950 $7,760

2/3 Page 6,690 6,490 6,215 5,960 5,825

1/2 Page Island 5,950 5,770 5,530 5,290 5,165

1/2 Page 5,355 5,200 4,900 4,765 4,645

1/3 Page 3,920 3,800 3,650 3,495 3,410

1/4 Page 2,390 2,370 2,340 2,280 2,245

1/6 Page 1,615 1,590 1,565 1,530 1,490

Spread 17,200 16,700 16,100 15,500 15,200

Asphalt Today, Concrete Progress, Design Innovation

Ad Size 1x 3x 6x 9x

2/3 Page $2,360 $2,300 $2,225 $2,120

1/2 Page 2,100 2,040 2,000 1,885

1/3 Page 1,575 1,535 1,500 1,420

1/4 Page 1,135 1,110 1,075 1,020

1/6 Page 950 920 900 850

Supplement Rates

TM&E

Ad Size 1x 2x 3x 4x

Full Page $4,925 $4,660 $4,430 $4,210

2/3 Page 3,695 3,495 3,325 3,160

1/2 Page Island 3,250 3,075 2,920 2,780

1/2 Page 2,955 2,795 2,655 2,525

1/3 Page 2,215 2,095 1,995 1,895

1/4 Page 1,775 1,680 1,595 1,520

1/6 Page 1,380 1,275 1,245 1,180

2-color: additional $325 per page (or less)Matched: $505 per page (or less)

Publisher’s choice second color: $500 per page (or less)4-color: $745 per page (or less)

Ad Size 1x

Full Page $6,030

1/2 Page 3,620

1/3 Page 2,650

1/4 Page 2,130

Products & Service ad Section

885

Safety Today,Winter Maintenance

Ad Size 1x

Full Page $4,825

1/2 Page 2,895

1/3 Page 2,120

1/4 Page 1,705

Products & Service ad Section

885

Ad Size 1x 4x2/3 Page $1,640 $1,550

1/2 Page 1,460 1,380

1/3 Page 1,095 1,035

1/4 Page 790 745

1/6 Page 615 585

Display Classified Rates

Consultants & ServicesSingle Card (31/2” x 1”)...............$200/yeardouble Card (31/2” x 2”).............$350/year

Ad Size 1x 4x

1-5” $95 $85

6-8” 85 80

9-10” 80 75

11-15” 75 70

16-20” 70 65

21-30” 65 60

Classified Rates(per col. inch)

three columns per page.Column width is 21/8”

all rates are in gross terms

10 Media Kit 2012 · Roads & Bridges

2012 rateS

General RegulationsAgency Commission: recognized agencies are allowed 15% of gross billing provided they supply us with final files and the account is paid within 30 days of invoice date (no cash discount). 1.5% charge per month on accounts 30 days or more in arrears. For annual contracts paid in advance, there is a 5% discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, engravings, printing, reprints, backup of inserts, tip-ins and all other special handling requirements. in the event of nonpayment, the publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. agency commission will not be paid if the submitted ad material requires additional work on the part of the publisher.

Rate Protective Clause: if and when new rates are announced, advertisers will be protected throughout the duration of their annual schedules, provided the schedule is placed prior to the effective date of the rate increase.

Publishers’ Copy Protective Clause: in consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy or any other statutory or common-law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing. Production Charges: any changes, additions, deletions or corrections made to an advertisement at the request of the advertising client or agency will be at the expense of the client and/or agency.

Short Rates and Rebates: advertisers will be short-rated if, within a 12-month period from the date of their first insertion, they do not use the amount of space upon which their billings have been based. advertisers will be rebated if, within a 12-month period from the date of the first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.

Contracts and Copy Conditions: advertisements are accepted upon the representation that the advertiser and its agency have the right to publish the contents thereof. advertiser and advertising agency agree to indemnify, defend and save harmless the publisher from any and all liability for content of advertisements printed.

Advertising That Simulates Editorial Content: advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at top or bottom.

Regulations Not Stated Elsewhere in Rate Card: See specific and detailed references in item No. 14 of this publication’s listing in Standard rate and data Service (SrdS).

Cancellation of Orders: Cancellation of orders must be in writing and will not be accepted after closing dates.

Mailing Instructionsadvertising material, contracts and insertion orders should be sent to: traffic department, Roads & Bridges, 3030 w. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025.

Ad Art Upload InstructionsFor instructions and additional format information, visit www.scrantongillette.com/adart.

Two-Page Spread

2/3 Page

45/8” x 10”

1/2-Pagevertical

33/8” x 10”

Live: 15” x 101/4”

Bleed: 161/4” x 11”

1/2-Page horizontal

Live: 7”x 47/8”Bleed:

81/4” x 51/2”

1/2-Pageisland

45/8” x 73/8”

1/2-Page horizontal

Spread

Live: 15” x 51/8”Bleed:

161/4” x 51/2”

1/3-Page Square

45/8” x 47/8”

Full Page

Live: 71/2” x 101/4”

Bleed: 81/4” x 11”

1/3-Page vertical

21/8” x 10”

1/6-Pagevertical

21/8” x 47/8”

1/4-PageStandard

33/8”x 47/8”

www.roadsbridges.com 11

AD MATERIAL guidelinesAccepted Digital FormatsPress-optimized PDF using Acrobat Distiller’s PDF/x-1a job options is the required format (300 dpi, CMYK color). PDFs prepared for use on the web are unacceptable.

Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

Mechanical SpecificationsPublication Trim Size: 8” x 10 3/4”Printing: web offset Binding: Saddle stitch; SWOP specifications apply.Bleed Sizes:Full Page 81/4” x 11”Two-Page Spread 161/4” x 11”1/2 -Page Horizontal 81/4” x 51/2”

Ad SizesLive matter should be kept 1/8” from gutter. All live matter should be kept 3/8” from trim edge. 1/8” will be trimmed from head, face and foot.

SCRANTON GIllETTE COMMUNICATIONS’ INFRASTRUCTURE TEAM

SCRANTON GIllETTE COMMUNICATIONSMISSION STATEMENT

our mission is to provide effective communication channels for clients and audiences in business-to-business markets through superior integrated media solutions.

we strive to be recognized as an innovative, well-managed and profitable company that serves its markets, employees and communities with integrity, honesty and professionalism.

Big Grower | Building Design+Construction

Construction Bulletin | Construction Equipment

Custom Builder | DAIC | The Diapason

GPN | Home Fashion Forecast | ITN

Infrastructure Solutions | Lawn & Garden Retailer

Professional Builder | Professional Remodeler

Residential Lighting | Roads & Bridges

Transportation Management + Engineering

Storm Water Solutions | Water Quality Products

Water & Wastes Digest

EDITORIAlBill Wilsoneditorial director847.391.1029bwilson@sgcmail.com

Allen ZeyherManaging editor847.391.1052azeyher@sgcmail.com

Dan SoltisGraphic Designer847.391.1014dsoltis@sgcmail.com

MANAGEMENTRick SchwerSr. Vice President847.391.1048rschwer@sgcmail.com

Ryan Hanson Publisher847.391.1059rhanson@sgcmail.com

ClASSIFIEDDonna AlyClassified Sales Manager480.941.0510 x13daly@sgcmail.com

DISPlAy ADSJohn Rogierintegrated Media ConsultantEast Territory: AL, AR, CT, DC, DE, FL, GA, LA, MA, MD, ME, MS, nC, nH, nJ, nY, PA, ri, SC, tN, va, vt, wvCanada: QBinternational847.391.1053jrogier@sgcmail.com

Mike Swansonintegrated Media ConsultantMidwest Territory: IA, IL, In, KY, KS, MI, Mn, MO, nD, Ne, oh, Sd.Canada: MB, nT847.391.1020mswanson@sgcmail.com

Barbara lodermeierintegrated Media Consultantwest territory: aK, aZ, Ca, Co, hi, id, Mt, NM, Nv, oK, or, TX, UT, WA, WYCanada: AB, BC, SK, YT425.277.7658blodermeier@sgcmail.com

REPRINTSAdrienne MillerSales & Marketing assistant847.391.1036amiller@sgcmail.com

SCRANTON GIllETTE COMMUNICATIONSCorporate Office3030 W. Salt Creek Lane, Suite 201Arlington Heights, IL 60005-5025847.391.1000F: 847.390.0408www.scrantongillette.com

Western Office7150 E. Camelback Road, Suite 325Scottsdale, AZ 85251-7615480.941.0510F: 480.423.1443 www.scrantongillette.com