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Scranton Gillette Communications • Serving the Transportation Construction Industry for Over 100 Years • www.roadsbridges.com

25,329*Contractors & Producers

• Paving streets, roads, highways and airports; • Earthmoving, excavating, grading; • Bridge construction/maintenance; • Lighting and safety; • Striping;

• Snow-and-ice control; • Roadside maintenance; • Utility; • Signage; • Asphalt production; and• Concrete production.

25,329 Contractors & Producers*Activities and Functions**

• Municipal, county, state and federal officials; • Departments of transportation;• Road and street maintenance personnel, including landscape, snow-and-ice control and traffic safety;

• Airport, bridge and toll-road officials and planners;• Engineers, commissioners and superintendents;• Surveying officials and personnel; and• Terrain mapping and surveying firms.

21,785 Government Officials*Activities and Functions**

• Transportation engineering;• Bridge engineering;• Lighting and traffic safety;• Design and structural analysis;• Materials and components;

• GIS and GPS engineers and technicians;• Environmental; • Storm water; and• Erosion control.

14,195 Consulting Engineers* Activities and Functions**

*June 2012 BPA Statement**Publisher's Own Data***Signet AdStudy, March 2012 based on 292 respondents

Reach the entire infrastructure team with Roads & Bridges

Roads & Bridges reaches those involved in the process of maintaining highways and bridges in North America — the right audience for your message.

41.3%

35.5%

23.2%

14,195*Consulting Engineers

21,785*Government Officials

comprehensive REACh

market OvERvIEw

2 • Media Kit 2013 • Roads & Bridges

Print MattersRoads & Bridges’ audience totals more than 61,300 recipients. 90%* are qualified by request and receive the print edition only. There is no stronger argument that b2b print remains your industry’s favored delivery method of product and market news.

For reliable coverage of construction and product news in the road and bridge industry, readers want an award-winning editorial team with in-depth experience. Advertisers trust a sales team that not only knows the industry, but also recommends an on-target integrated marketing effort. The Roads & Bridges editorial/sales team has 81 combined years of experience in your industry and 211 combined years of experience in publishing. we are your industry’s No. 1 resource for solutions.

*June 2012 BPA Statement**ARTBA's Comprehensive

Analysis of MAP-21, July 2012

Moving Ahead for Progress in the 21st Century Act (MAP-21)**• Signed into law on July 6, 2012;

• Measure authorizes federal highway and transit investment through Sept. 30, 2014; and

• $102.5 billion in federal funds appropriated for FY 2013 and FY 2014.

61,309 Total Subscribers

Action-Takers***

40 Average time in minutes spent reading each issue of Roads & Bridges

2.8 Average readers per copy

85 Percentage who discussed an ad or referred an ad to a coworker

77 Percentage who requested additional information or visited an advertiser’s website

42 Percentage who bought or recommended products or services advertised

Experience Counts

In 2012, the Construction writer’s Association awarded Roads & Bridges magazine two Robert

F. Boger Awards for Best Editorial and honorable mention for Best Video. In total, the publication has received 11 of these awards in the past 12 years — a track record that’s unmatched by any other industry publication.

Law: The Contractor’s SideLarry Caudle

Larry Caudle specializes in construction law and government contract law, focusing on heavy/highway construction.

ColumnsRobert F. Boger AwardsRoads Report

David Matthews

David Matthews has followed the transportation industry for more than 10 years. his unique sense of humor has turned Roads Report into one of the most-read sections of the magazine.

Industry professionals increasingly prefer Roads & Bridges over all other industry publications, ranking it as the most useful and most read in repeated surveys using ARTBA’s membership list.Invest your marketing dollars with the publication that industry professionals rely on in the highest numbers to strengthen your brand and generate more leads.

Bill WilsonEditorial Director

Bill wilson has been covering the industry for 13 years and has won nine Robert F. Boger awards.

Allen ZeyherManaging Editor

Allen Zeyher has authored pieces on road and bridge construction for 12 years. he also won a Boger award.

Roads & Bridges is the most preferred by almost a 2-1 ratio over its nearest competitor.

82% of transportation professionals read Roads & Bridges regularly — more than any of its competitors.

Roads & Bridges is the most useful publication by more than a 2-1 ratio over its nearest competitor.

Competitive independent readership surveys indicate:

Sources: 2004, 2006, 2008, 2010, 2012 ABR Research Inc.

Editorial Staff

2004 2006 2008 20100

10

20

30

40

50

60

Roads & Bridges

Better Roads

Public Works

2012

70

53.1%

29.0%

17.9%

58.8%

32.4%

8.8%

60.0%

33.3%

6.7%9.4%

31.3%

59.4%

Editorial Mission

Roads & Bridges magazine provides engineers, contractors, producers and government officials with the latest advancements in the road and bridge industry, timely news coverage and important information on products beneficial to the jobsite or office.

EDITORIAL quality

READER preference

www.roadsbridges.com • 3

If you could receive only one of these publications, which would it be?

2.9%

30.0%

67.1%

Asphalt TodayPartner: National Asphalt Pavement Association Publication month: FebruaryDistribution: 22,000 professionals directly involved in asphalt production and pavingEditorial focus: Asphalt-paving technologies and methodologies

Concrete ProgressPartner: American Concrete Pavement AssociationPublication month: MayDistribution: 23,000 professionals directly involved in concrete materials, paving and concrete constructionEditorial focus: Innovations in concrete bridge and paving technologies

Design Innovation Publication month: AugustDistribution: 36,000 DOT and engineer professionals directly involved in the design and management of our nation’s infrastructureEditorial focus: Go-To List for design firms, design practices, materials and traffic/transit management

Safety TodayPartner: American Traffic Safety Services AssociationPublication month: JuneDistribution: 36,000 professionals involved in construction and maintenance activity that calls for worker safety, work-zone safety and road safetyEditorial focus: worker, work-zone and traffic safety

ASPHALT TODAYScranton Gillette Communications A supplement to

INSIDE THIS ISSUE:

LCCA Express

Warm-Mix Asphalt

Safety Edge

CONCRETE PROGRESSScranton Gillette Communications A supplement to

INSIDE THIS ISSUE:

Innovative Rebar

Concrete Overlays

Colo. Wildlife Crossing

SAFETY TODAYScranton Gillette Communications A supplement to

INSIDE THIS ISSUE:

Zigzag Pavement Markings

Mobile Lane Closures

Worker Safety Programs

WINTER MAINTENANCEScranton Gillette Communications A supplement to

INSIDE THIS ISSUE:

Denver’s Light Plows

Snow Fences

Idaho Salt Brine

Winter MaintenancePublication month: SeptemberDistribution: 31,000 contractors and government officials (DOTs) directly involved with snow removal, anti-icing and deicing Editorial focus: Product driven to help advertisers showcase their products and services to the snow removal, anti-icing and deicing market segment

Supplements/Special Sections*

Roads & Bridges offers integrated, turnkey custom media solutions that leverage the most effective media mix for your objectives. Whether it is a custom-branded publication, educational video or in-depth focus group, we can craft, execute and promote a customized solution that stands above the rest — and the possibilities are limitless.

Through either turnkey implementation or specific publishing services, Roads & Bridges has the experience and capabilities to help your brand achieve its objectives for improved positioning, enhanced goodwill and long-term growth.

Custom Media Capabilities

*Publisher's Own Data**For additional details, please request this media kit.

Scranton Gillette Communications A Supplement to Roads & Bridges Magazine

www.tmemag.comJuly 2011

PLUS:Variable Speed Limits

Product Portfolio

Southern Nevada’s FAST combines freeways and arterials

Bright lights, big network

TRAFFIC MANAGEMENT

RainwaterHarvesting

WWW.ESTORMWATER.COM JULY/AUGUST 2011

A SUPPLEMENT TO WATER & WASTES DIGEST AND ROADS & BRIDGES

SCRANTON GILLETTE COMMUNICATIONS

HarvestingAchieving sustainability with reuse

Transportation Management & EngineeringPublication months: January, April, July and OctoberDistribution: 21,000 traffic- and transit-system professionalsEditorial focus: The latest news, expert opinions, technical articles, case studies and information relevant to the transportation-management industry

Storm Water Solutions**Publication months: Published nine times per yearDistribution: 40,000 engineers, contractors and government officialsEditorial focus: The latest news, expert opinions, technical articles, case studies and information relevant to the stormwater industry


integrated OPPORTUNITIES

Recognition Programs

Each year, Roads & Bridges recognizes innovative projects, manufacturers, designers and builders through a series of unique awards programs. Contact your representative to learn how each opportunity strengthens your brand with thousands of industry decision-makers and delivers unparalleled return on investment.

Webinars Roads & Bridges Live Webinars

Roads & Bridges Live offers valuable educational sessions led by industry experts and professional development hours to attendees. Informative webinars educate attendees on relevant industry topics.

Sponsor this webinar series to build credibility and position your company as an industry leader. Extensive brand-building exposure is provided to sponsors through promotions to thousands of Roads & Bridges’ print and electronic subscribers before and after the event.

Commercial Webinars

Leverage the convenience of this web-based format to present your company's products and services to a qualified audience.

Roads & Bridges promotes your webinars with print ads and e-mail promotions, and posts archived webinars on www.roadsbridges.com for repeat viewings.


For information about sponsorship opportunities, contact your Roads & Bridges Integrated Media Consultant or Ryan Hanson at 847.391.1059.

CONTRACTOR’S CHOICE

2013

Top Design Firms

Go- ToRECYCLING

ARRA

Contractor’s Choice

This program honors contractors’ top

equipment choices in a broad range of categories. winners are showcased in the July issue and featured on www.roadsbridges.com.

Sponsorship opportunities provide your brand with

repeated exposure to qualified contractors during the

selection process and in award announcements.

Roads & Bridges/ARRA Recycling Awards

The top recycling projects in North America are honored

each year through this program. Multiple calls for

nominations to thousands of industry professionals increase

the value of this program’s sponsorship. The winners

are announced and editorialized in the February

issue as well as featured on www.roadsbridges.com.

Top 10 Roads and Top 10 Bridges

This program recognizes the contractors, designers and owners affiliated with the top road and bridge

projects in North America.The October and November

magazines announce the year’s top projects.

Call-for-nomination promotions and award materials that include sponsor branding enhance the sponsorship

benefits for these programs.

Top Design Firms and Contractors

In August, Design Innovation includes the

Go-To List of design firms, with contractor recognition in December. Strengthen

your brand with government decision-makers by

sponsoring this valuable resource.

How the Use of Ultra-Weatherable Fluoropolymer Coatings Preserves Bridge

Appearance and Lowers Life-Cycle Cost

WEBINAR OVERVIEWThe proven ability of FEVE � uoropolymer topcoats to reduce the opportunity for corrosion to take hold on bridge surfaces is powerful; corrosion prevention is the key to � uoropolymer’s success as a coating. Even after decades of exposure to weathering and corrosive factors, FEVE � uoropolymer coatings low permeability to oxygen, water and chloride is unchanged.

Additionally, � uoropolymer coatings lose little coating thickness over time, giving them the power to effectively block corrosion initiators for 50 years or more. The result: signi� cant life-cycle cost advantages; lower environmental impact; and better-looking bridges.

Wednesday, May 16, 2012 | 2 p.m. Eastern

FACILITATORBob Parker, Technical Service Chemist, LUMIFLON

Bob Parker has been involved in the paint industry for 34 years, working mainly as a coatings formulator for several manufacturing companies in the

greater Philadelphia area. He spent a portion of his career working for Glidden and for Finnaren and Haley Paints in Philadelphia, Pa. In September of 2007, Parker accepted the position of technical development chemist for the LUMIFLON line of fl uoropolymer resins manufactured by AGCChemicals and is currently working at the AGCCA Technical Center in Exton, Pa.

THE POWER OF PREVENTION:

Webinar attendees earn one Professional Development Hour.

®

FEVE RESIN

IN PARTNERNERSHIP WITH:

REGISTER AT WWW.ROADSBRIDGES.COM/WEBINARS

ROADS & BRIDGES 2013

Banner UnitsRotate your ad (max of 7 rotations per ad size) throughout the website to reach top buyers and specifiers during their next solutions search.

∙ Leaderboard∙ Skyscraper∙ Boombox∙ Mini Boom Box

ChannelsSponsors receive prominent advertising and “expert” status in these online channels. All content related to a particular market segment is featured within an Asphalt, Concrete, Safety, Maintenance, Bridges, Traffic Management or Earthmoving channel.

Online Buyer’s GuideThis comprehensive industry resource showcases your company’s information through product or manufacturer/supplier searches. Enhance your listing with logos, links, profiles and more.

Polls Roads & Bridges’ weekly polls enable industry professionals to comment on timely industry issues. Receive prominent recognition in this high-traffic area through sponsorship.

BlogsEstablish your brand as a knowledgeable industry leader by sponsoring or participating in blogs on relevant topics.

Products Launch a new product/service or showcase company information through online Product Spotlights. Your four-color photo and description are included in a monthly e-mail to 40,000** industry professionals.

Events CalendarPost your upcoming conferences and trade shows on this organized calendar of live and virtual industry events.Monthly sponsorships are available.

Awards ProgramsSponsors of these popular programs receive recognition alongside top industry projects, products and services throughout the year.

Continuing Education

White PapersShowcase your technical solutions via www.roadsbridges.com to reach thousands of industry professionals. An alert is sent with each new posting to 40,000** recipients to increase exposure for your white paper.

WebinarsIncrease your exposure to thousands of transportation, construction and maintenance professionals when you sponsor an educational webinar. Past webinars are archived for 12 months on Roads & Bridges’ website for increased visibility.

Case StudiesPosition your company as a leaderon critical issues through the sponsorship of a case study. Enjoy extended visibility with your case study archived on Roads & Bridges’ website.

VideosFeature your product demonstrations, case studies or other corporate videos on www.roadsbridges.com and maintain strong positioning for an entire year.

Detailed reader service, video playback and click-through reports produce real ROI and lead generation.

Online Features

81.8% of Roads & Bridges readers use the Internet for business information.* Make sure you reach these decision-makers during every search on www.roadsbridges.com. Opportunities include streaming videos, company profiles, banner and logo ads, awards programs and more.

www.roadsbridges.com

*SGC Information Preference Study, June 2012**Publisher's Own Data

For online rates and specifications, please contact your Integrated Media Consultant or request the Roads & Bridges Online Media Kit.


integrated OPPORTUNITIES

Online Features

E-newsletters*

Roads & Bridges eNewsCirculation: 44,300 subscribers

Focus: weekly updates on the latest industry news and advancements, generating high sponsor visibility. Reader-service and click-through reports are provided to sponsors after the transmission.

Rates:∙ 1x: $2,715 ∙ 3x: $2,575 ∙ 8x: $2,360

Case StudiesCirculation: 39,000 subscribers

Focus: Your success story delivered to subscribers, maximizing lead generation with one case history per transmission and with a Case Study archive on www.roadsbridges.com.

Rates:∙ 1x: $1,750 ∙ 3x: $1,575 ∙ 8x: $1,300

Product SpotlightCirculation: 40,000 subscribers

Focus: Products with the same four-color product photo and description from www.roadsbridges.com included by category in this monthly e-mail. Sponsors receive timely lead data following distribution.

Rates:∙ 1x: $925 ∙ 3x: $825 ∙ 8x: $725

Marketing Partners Program

This exclusive e-mail broadcast allows sponsors to launch new technologies or services, promote webinars, make company announcements, drive web traffic and much more. Post transmission sponsors can measure their impact with reader-service and click-through reports.

Rate: $350/m.


Channel Sponsorship

Ad units deployed on the topic-related and channel-specific landing pages target your messsage. Then, visibility is maximized with inclusion in the quarterly channel e-newsletter.

Rate: $2,625/quarter or $8,750/year

Channels:

Video Sponsorship

AlertDemonstrate the problem-solving capabilities of your product or service with an online video alert. Available playback and click-through reports allow you to track ROI and lead generation for your brand.

Rate: $1,850

EditorialShowcase your products and services to more than 30,000 transportation, design maintenance and construction professionals with an editorial video. Detailed reader service, video playback and click-through reports are provided for measurable ROI.

∙ Asphalt∙ Concrete∙ Bridges∙ Safety

∙ Earthmoving∙ Maintenance∙ Traffic Management

Direct Mail (list rental)

Use targeted list rental for cost-effective marketing. Choose from highly specific selection criteria to create a mailing list based on your brand’s ideal buying audience. *Publisher's Own Data


JANUARY FEBRUARY MARCh APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

Ad Close & Materials Due 12/14/12 1/14/13 2/13/13 3/15/13 4/15/13 5/14/13 6/14/13 7/15/13 8/15/13 9/13/13 10/14/13 11/15/13 Ad Close &

Materials Due

Industry Report

Industry Report

Special Feature Focus

Concrete 2013

worker Safety 2013

Recycling 2013

ARRA Awards

Asphalt 2013

NAPA Awards

System Preservation

State of the Bridges

high Performance

Project Updates

Contractor’s Choice Awards

Mid-Year Equipment Forecast

City StreetsInternational

Design & Construction

Top 10 Roads Top 10 Bridges

State of the Industry

Contractor Go-To List


Pavement & Materials

Concrete/Cement hIR + CIR Asphalt Advanced Overlays Airport Pavement Super PavementRecycled Asphalt

ShinglesComplete Streets

International Pavement

Precast Pavement Rapid RenewalPavement &

Materials

Equipment ConcreteDemolition,Recycling,Reclaiming

Asphalt Pavers, Plants &

CompactionDozers Loader Backhoes

Attachments & Light Equipment

Skid Steers & Utility Vehicles

Street Sweepers

TrucksExcavators wheel Loaders

Aerial Lifts & Cranes

Motor Graders Equipment

Safety work-Zone/Personal Protection

Rural work Zones Low-Cost SolutionsATSSA New

Product ShowcaseLighted Pavement

MarkingMobile worker

SafetyFall Protection Safety

Pavement & Roadside Maintenance

Concrete RepairAsphalt

Maintenancewinter

MaintenanceVegetation

ManagementDrainage & Erosion

Controlwinter


ManagementUrban Street Repair

International Snow & Ice Control

Stormwater Management

Signage & Striping Dust ControlPavement

& Roadside Maintenance

Bridges Bridge Construction Bridge Design Bridge PreservationAccelerated Bridge

ConstructionSuper Bridges Seismic Bridges City Bridges

International Bridges

Bridge CoatingsAccelerated Bridge

ConstructionBridge Construction Bridges

Technology Concrete Sensors Surveying video SurveillanceAccelerated

Pavement TestingInternational Technology

Laser-Guided Equipment Technology

TM&E ShRP 2 Developments

Advanced warning Systems

Active Traffic Management

Road PricingReducing

CongestionLow-Cost Traffic

Management

Transportation Demand

ManagementNext Generation ITS Rural ITS Connected Vehicles TM&E

Supplements/Special Sections

TM&E

Asphalt Today

Storm Water Solutions (SWS)

TM&E

SWS

Concrete Progress

SWS Source Book

Safety Today

SWS

TM&E

SWS

Design Innovation (Special Section)

Winter Maintenance

SWS Case Book

SWS

TM&E

SWSSupplements/

Special Sections

Roads & Bridges Live

Webinar Webinar Webinar WebinarRoads &

Bridges Live

Show Distribution

World of Concrete

Traffic Expo

Work Truck Show

ARRA Meeting

Bauma 2013

World of Asphalt

APWA Snow Conference

ITS Annual Meeting

International Bridge

ConferenceAPWA ICUEE

Show Distribution

Value-Added Signet AdStudy Case Studies Product Portfolio Signet AdStudy Case Studies Product Portfolio Value-Added

Each month will also feature the latest industry reports and information.


editorial CALENDAR

JANUARY FEBRUARY MARCh APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

Ad Close & Materials Due 12/14/12 1/14/13 2/13/13 3/15/13 4/15/13 5/14/13 6/14/13 7/15/13 8/15/13 9/13/13 10/14/13 11/15/13 Ad Close &

Materials Due

Industry Report

Industry Report


Concrete 2013

worker Safety 2013

Recycling 2013

ARRA Awards

Asphalt 2013

NAPA Awards

System Preservation

State of the Bridges

high Performance

Project Updates

Contractor’s Choice Awards

Mid-Year Equipment Forecast

City StreetsInternational

Design & Construction

Top 10 Roads Top 10 Bridges

State of the Industry

Contractor Go-To List


Pavement & Materials

Concrete/Cement hIR + CIR Asphalt Advanced Overlays Airport Pavement Super PavementRecycled Asphalt

ShinglesComplete Streets

International Pavement

Precast Pavement Rapid RenewalPavement &

Materials

Equipment ConcreteDemolition,Recycling,Reclaiming

Asphalt Pavers, Plants &

CompactionDozers Loader Backhoes

Attachments & Light Equipment

Skid Steers & Utility Vehicles

Street Sweepers

TrucksExcavators wheel Loaders

Aerial Lifts & Cranes

Motor Graders Equipment

Safety work-Zone/Personal Protection

Rural work Zones Low-Cost SolutionsATSSA New

Product ShowcaseLighted Pavement

MarkingMobile worker

SafetyFall Protection Safety

Pavement & Roadside Maintenance

Concrete RepairAsphalt

Maintenancewinter


ManagementDrainage & Erosion

Controlwinter


ManagementUrban Street Repair

International Snow & Ice Control

Stormwater Management

Signage & Striping Dust ControlPavement

& Roadside Maintenance

Bridges Bridge Construction Bridge Design Bridge PreservationAccelerated Bridge

ConstructionSuper Bridges Seismic Bridges City Bridges

International Bridges

Bridge CoatingsAccelerated Bridge

ConstructionBridge Construction Bridges

Technology Concrete Sensors Surveying video SurveillanceAccelerated

Pavement TestingInternational Technology

Laser-Guided Equipment Technology

TM&E ShRP 2 Developments

Advanced warning Systems

Active Traffic Management

Road PricingReducing

CongestionLow-Cost Traffic

Management

Transportation Demand

ManagementNext Generation ITS Rural ITS Connected Vehicles TM&E

Supplements/Special Sections

TM&E

Asphalt Today

Storm Water Solutions (SWS)

TM&E

SWS

Concrete Progress

SWS Source Book

Safety Today

SWS

TM&E

SWS

Design Innovation (Special Section)

Winter Maintenance

SWS Case Book

SWS

TM&E

SWSSupplements/

Special Sections

Roads & Bridges Live

Webinar Webinar Webinar WebinarRoads &

Bridges Live

Show Distribution

World of Concrete

Traffic Expo

Work Truck Show

ARRA Meeting

Bauma 2013

World of Asphalt

APWA Snow Conference

ITS Annual Meeting

International Bridge

ConferenceAPWA ICUEE

Show Distribution

Value-Added Signet AdStudy Case Studies Product Portfolio Signet AdStudy Case Studies Product Portfolio Value-Added

Our team will contact you to provide additional information.



2013 RATES

Ad Size 1x 3x 6x 9x

1-5” $155 $150 $140 $130

6-8” 150 140 135 120

9-10” 140 135 130 115

11-15” 135 125 120 110

16-20” 130 120 115 105

21-30” 120 115 110 100

Roads & Bridges Display Rates

Classified Rates

Cost per column inch.Three columns per page, column width is 21/8”

Display Classified Rates

Cover 2—add 15% Cover 3—add 10% Cover 4—add 20%Gatefold Cover—Contact publisherSpecial Positions (other than covers)—plus 10%; Check with publisher for availability.

4-Color—add $1,800 per page or lessMatched Color—add $1,000 per page or less2-Color—add $800 per page or less

Professional CardsSingle Card (1 col. x 1”) $650Double Card (1 col. x 2”) $890

Demographics Demographic run ads are available. Please contact sales representative.

InsertsContact publisher for insert rates and specifications.

Black and White 1x 3x 6x 9x 12x

Full Page $9,060 $8,785 $8,295 $8,070 $7,880

2/3 Page 6,790 6,590 6,305 6,050 5,915

1/2-Page Island 6,040 5,860 5,615 5,370 5,245

1/2 Page 5,435 5,280 4,975 4,840 4,715

1/3 Page 3,980 3,860 3,705 3,550 3,465

1/4 Page 2,430 2,410 2,375 2,315 2,280

1/6 Page 1,640 1,615 1,590 1,555 1,515

Spread 17,460 16,950 16,350 15,755 15,430

Asphalt Today, Concrete Progress, Design Innovation

Ad Size 1x 3x 6x 9x

2/3 Page $2,420 $2,360 $2,280 $2,175

1/2 Page 2,155 2,090 2,050 1,935

1/3 Page 1,615 1,575 1,540 1,455

1/4 Page 1,165 1,140 1,100 1,045

1/6 Page 975 945 925 870

Supplement Rates

TM&E

Ad Size 1x 2x 3x 4x

Full Page $4,925 $4,660 $4,430 $4,210

2/3 Page 3,695 3,495 3,325 3,160

1/2-Page Island 3,250 3,075 2,920 2,780

1/2 Page 2,955 2,795 2,655 2,525

1/3 Page 2,215 2,095 1,995 1,895

1/4 Page 1,775 1,680 1,595 1,520

1/6 Page 1,380 1,275 1,245 1,180

2-color: additional $325 per page (or less)Matched: $505 per page (or less)

Publisher’s choice second color: $500 per page (or less)4-color: $745 per page (or less)

Ad Size 1x

Full Page $6,180

1/2 Page 3,710

1/3 Page 2,715

1/4 Page 2,185

Products & Service Ad Section

975

Safety Today,Winter Maintenance

Ad Size 1x

Full Page $4,945

1/2 Page 2,965

1/3 Page 2,175

1/4 Page 1,750

Products & Service Ad Section

910

Ad Size 1x 4x2/3 Page $1,640 $1,550

1/2 Page 1,460 1,380

1/3 Page 1,095 1,035

1/4 Page 790 745

1/6 Page 615 585

Display Classified Rates

Consultants & ServicesSingle Card (31/2” x 1”).............$200/yearDouble Card (31/2” x 2”)...........$350/year

Ad Size 1x 4x

1-5” $95 $85

6-8” 85 80

9-10” 80 75

11-15” 75 70

16-20” 70 65

21-30” 65 60

Classified Rates(per col. inch)

Three columns per page.Column width is 21/8”

All rates are in gross terms


77% The percentage of survey respondents who agree that advertising in Roads & Bridges educates and is an important

part of the publication.*

*Signet AdStudy, March 2012 based on 292 respondents

AD MATERIAL guidelines

General RegulationsAgency Commission: Recognized agencies are allowed 15% of gross billing provided they supply us with final files and the account is paid within 30 days of invoice date (no cash discount). 1.5% charge per month on accounts 30 days or more in arrears. For annual contracts paid in advance, there is a 5% discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, engravings, printing, reprints, backup of inserts, tip-ins and all other special handling requirements. In the event of nonpayment, the pub-lisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work on the part of the publisher.

Rate Protective Clause: If and when new rates are announced, advertisers will be protected throughout the duration of their annual schedules, provided the schedule is placed prior to the effective date of the rate increase.

Publishers’ Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy or any other statutory or common-law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing. Production Charges: Any changes, additions, deletions or corrections made to an advertisement at the request of the advertising client or agency will be at the expense of the client and/or agency.

Short Rates and Rebates: Advertisers will be short-rated if, within a 12-month period from the date of their first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12-month period from the date of the first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.

Contracts and Copy Conditions: Advertisements are accepted upon the representation that the advertiser and its agency have the right to publish the contents thereof. Advertiser and advertising agency agree to indemnify, defend and save harmless the publisher from any and all liability for content of advertisements printed.

Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at top or bottom.

Regulations Not Stated Elsewhere in Rate Card: See specific and detailed references in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).

Cancellation of Orders: Cancellation of orders must be in writing and will not be accepted after closing dates.

Mailing InstructionsAdvertising material, contracts and insertion orders should be sent to: Traffic Department, Roads & Bridges, 3030 w. Salt Creek Lane, Suite 201, Arlington heights, IL 60005-5025.

Ad Art Upload InstructionsFor instructions and additional format information, visit www.scrantongillette.com/adart.

Two-Page Spread

2/3 Page

45/8” x 10”

1/2-PageVertical

33/8” x 10”

Live: 15” x 101/4”

Bleed: 161/4” x 11”

1/2-Page horizontal

Live: 7”x 47/8”Bleed:

81/4” x 51/2”

1/2-PageIsland

45/8” x 73/8”

1/2-Page horizontal

Spread

Live: 15” x 51/8”Bleed:

161/4” x 51/2”

1/3-Page Square

45/8” x 47/8”

Full Page

Live: 71/2” x 101/4”

Bleed: 81/4” x 11”

1/3-Page Vertical

21/8” x 10”

1/6-PageVertical

21/8” x 47/8”

1/4-PageStandard

33/8”x 47/8”

Accepted Digital FormatsPress-optimized PDF using Acrobat Distiller’s PDF/x-1a job options is the required format (300 dpi, CMYK color). PDFs prepared for use on the web are unacceptable.

Unless a SwOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

Mechanical SpecificationsPublication Trim Size: 8” x 103/4”Printing: web offset Binding: Saddle stitch; SwOP specifications apply.Bleed Sizes:Full Page 81/4” x 11”Two-Page Spread 161/4” x 11”1/2 -Page horizontal 81/4” x 51/2”

Ad SizesLive matter should be kept 1/8” from gutter. All live matter should be kept 3/8” from trim edge. 1/8” will be trimmed from head, face and foot.

SCRANTON GILLETTE COMMUNICATIONS’ INFRASTRUCTURE TEAM

SCRANTON GILLETTE COMMUNICATIONS MISSION STATEMENT

Our mission is to provide effective communication channels for clients and audiences in business-to-business markets through superior integrated media solutions.

we strive to be recognized as an innovative, well-managed and profitable company that serves its markets, employees and communities with integrity, honesty and professionalism.

Big Grower | Building Design+Construction

Construction Bulletin | Construction Equipment

Custom Builder | DAIC | The Diapason

GPN | Home Fashion Forecast | ITN

Lawn & Garden Retailer | Professional

Builder | Professional Remodeler

Residential Lighting | Roads & Bridges

Transportation Management + Engineering

Storm Water Solutions | Water Quality Products

Water & Wastes Digest


editorialBill WilsonEditorial DirectorPhone: [email protected]

Allen ZeyherManaging EditorPhone: [email protected]

Dan SoltisGraphic DesignerPhone: [email protected]

managementRick SchwerSr. Vice PresidentPhone: [email protected]

Ryan hanson Group PublisherPhone: [email protected]

classifiedDonna AlyClassified Sales ManagerPhone: 480.941.0510 [email protected]

display adsMike SwansonIntegrated Media ConsultantMidwest Territory: IA, IL, IN, KY, KS, MI, MN, MO, ND, NE, Oh, SD.Canada: MB, NTPhone: [email protected]

John RogierIntegrated Media ConsultantEast Territory: AL, AR, CT, DC, DE, FL, GA, LA, MA, MD, ME, MS, NC, Nh, NJ, NY, PA, RI, SC, TN, vA, vT, wvCanada: QBInternationalPhone: [email protected]

Barbara LodermeierIntegrated Media Consultantwest Territory: AK, AZ, CA, CO, hI, ID, MT, NM, Nv, OK, OR, TX, UT, wA, wYCanada: AB, BC, SK, YTPhone: [email protected]

reprintsAdrienne MillerSales & Marketing AssistantPhone: [email protected]

scranton gillette communicationsCorporate Office3030 w. Salt Creek Lane, Suite 201Arlington heights, IL 60005-5025847.391.1000F: 847.390.0408www.scrantongillette.com

Western Office7150 E. Camelback Road, Suite 325Scottsdale, AZ 85251-7615480.941.0510F: 480.423.1443

SCRANTON GILLETTE C O M M U N I C AT I O N S

SGC HORIZONa Scranton Gillette Communications company

www.scrantongillette.com

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