S&E Sponsorship Group

Pure play Sponsorship Agency providing strategic counsel and activation solutions to leading brands.

A differentiated service offering sets us apart:• Unbiased and objective• Focused on sponsorship• Disciplined, process driven and passionate

Agency Overview

Brian Cooper, President and CEOLeader in the sports and entertainment industries for over 25 years. One of the true insiders with a proven track record in developing market leading programs and negotiating the industries biggest deals.

Cori Woolley, VP and Partner | Events & ActivationsA dedicated and proven events expert with 360 degree experience spanning client/brand, property and agency.

Matthew Logue, VP and Partner | StrategyExperienced in developing sponsorship strategies and tools/processes to optimize return on objectives.

Led by one of North America’s foremost sports marketers in Brian Cooper, S&E has assembled a talented team of lead consultants who have extensive and diverse experience in all facets of sponsorship, marketing, and events.

Collaborative and Driven Partners

We believe that how we act is as important as the results we achieve. By holding ourselves accountable to the highest standards we will ultimately drive the greatest impact for our clients.

Passion & Commitment A “We” Culture Respect & Integrity Leadership Through Thought Continuous Learning &

Development

Our Team Values

• Competitive Intelligence and Landscape Analysis• Property Assessment and fair market valuation• Portfolio Analysis• Strategic Toolkits

Consulting

• Develop negotiation strategy and recommended deal construct• Manage negotiation process• Oversee contract development

Negotiations

• Facilitate relationships between properties and sponsors • Develop and manage project plans to execute against core deliverables• Proactively seek out opportunities to maximize results• Troubleshoot and mediate contract discrepancies

Relationship Management

• Ideation of activation and event programs• Oversee and consult on property lead activations• Full scale execution of events and programs including development of ownable programs and

activation executions at marquee events

Activations & Events

Our Services

A leader in Sponsorship Marketing, Scotiabank's sponsorship of Hockey, Running, the Arts & community initiatives allows the Bank to connect with consumers and their passions in a unique and compelling way.

As the largest casual dining franchise in Canada, Boston Pizza leverages sponsorship of NHL Teams, Hockey Canada and UFC to engage their patrons and provide a superior experience in restaurant.

Canadian Tire is an iconic Canadian brand and recently announced game changing initiatives through their sponsorship of the Canadian Olympic Committee and six national sports organizations.

As the sole provider of satellite radio in Canada, SiriusXM uses sponsorship of music, entertainment and sports properties to secure broadcast content and market to current and new customers.

S&E's client roster is comprised of business leaders in their respective categories as well as in the sponsorship industry.

Baycrest Foundation, an internationally acclaimed academic health sciences centre, leverages sports and entertainment properties to drive fundraising initiatives. Baycrest and Scotiabank have raised over $16 Million for Alzheimers research through the Scotiabank Pro-Am Events.

Our Client Roster

Sport Chek is the country’s largest sports retailer and has reignited their brand under the Your Better Starts Here positioning. Sport Chek’s portfolio includes professional and amateur sports properties and leading Canadian athletes.

As the largest retailer in casual and industrial wear, Mark’s is exploring sponsorship opportunities to connect with their customers.

Testimonials

S&E Sponsorship Group helps us beyond measure in all of our sponsorship efforts. They have an incredible understanding and appreciation on the value of sponsorship properties across the board. In addition to their strategic counsel, the staff at S&E also have a strong attention detail when it comes to activation. We always feel as though the Scotiabank customer is at the forefront of their approach. The strategic direction, negotiation, and activation are all handled without fail. We've come to expect flawless execution and SE& delivers for us time and time again.Jacqueline Ryan, Vice President Sponsorship and Partnerships, Scotiabank

Testimonials

We greatly value S&E’s contribution to our sponsorship programs. From their vast network of relationships within the industry, to their experience and relationships with properties, as well as the strategic counsel they provide, they have been integral in the development and ongoing activation of our sponsorship portfolio.Duncan Fulton, Chief Marketing Officer, FGL Sports

The S&E Advantage

Insiders

• Deep relationships with North America’s property network

• Existing contracts in place with all major properties

Experts

• Combined 50+ years of focus and experience in sponsorships

• Proven proprietary tools and methodology

Thought Leaders

• Talented team - Packaged goods and MBA

• At the forefront of sponsorship industry

• Constantly called on by media for perspective and insight

S&E provides sponsors with expert counsel and superior market intelligence driving cost savings on sponsorship fees, effective activations, and ultimately resulting in an optimized sponsorship portfolio.

S&E has relationships and access to all major properties in Canada across sports, entertainment, arts, culture and philanthropy

Our Network

Thank You