ferrari team risi sponsorship overview

30
O P T R I S I C M E Z O E I I N

Upload: charlesward

Post on 27-May-2015

185 views

Category:

Documents


2 download

DESCRIPTION

Mythos Idea Works represents the Ferrari Team Risi racing organization for worldwide sponsorship and partnership. Please contact Charles Ward, [email protected] for a category exclusive, multi-year partnership program.

TRANSCRIPT

Page 1: Ferrari Team Risi Sponsorship Overview

O P T

R I S I

C M E

Z O EI I N

Page 2: Ferrari Team Risi Sponsorship Overview

Petit Le Mans . Acura Grand Prix . Mosport

12 Hours of Sebring . L ong Beach Grand Prix Utah Grand Pr ix . 24 Hours of Le Mans

Grand Prix . Time Warner Grand Prix . New England Grand P rix . Monterey Sports Car Championships . 12 Hours of Sebring . Long

Page 3: Ferrari Team Risi Sponsorship Overview

Gent lemen Sta r t Your Eng ines A Proposal from Risi CompetizioneO P T

R I S I

C M E

Z O EI I N

Page 4: Ferrari Team Risi Sponsorship Overview

Gent lemen Sta r t Your Eng inesOPT

RISI

CME

ZOE IIN

A Proposal from Risi Competizione

Page 5: Ferrari Team Risi Sponsorship Overview

RISI COMPETIZIONEA Program for Market Dominance via GT Racing

Today ’s mar ketp lace i s d i f f i cu l t and compet i t ive .

Compel l ing mar ket ing and promot iona l in i t i a t ives wi th the r ight br and va lues and exc lus iv i ty are tough to produce .

R is i Compet iz ione i s the Number 1 GT Rac ing Team in the Wor ld .

Fer r ar i i s the most recogn ized br and name in a l l o f motor spor ts .

I t ’s t ime to combine , compete , and dominate .

Page 6: Ferrari Team Risi Sponsorship Overview

RISI COMPETIZIONEBuilding the Future of GT Racing Together

The Str ategy : A three year, in ternat iona l progr am of test ing , sponsor sh ip, and compet i t ion .

Us i ng t he Fe r ra r i F430GT ra ce ca r i n 2010 fo r t he ALMS se r i e s and t he 24 Hou r s o f Le Mans .

Us i ng t he Fe r ra r i F458GT ra ce ca r i n 2011 and 2012 fo r t he ALMS se r i e s and t he 24 Hou r s o f Le Mans .

Page 7: Ferrari Team Risi Sponsorship Overview

Ferrari • Risi Competizione Brand ValuesTechnology - Technolog ia

Shar ing the pass ion fo r techno logy

Excel lence - Eccel lenza

St r i v ing fo r per fec t ion in ever y deta i l

Innovat ion - Innovaz ione

Seek ing new ways a l l the t ime

Ind iv idua l i ty - Unic i ta

Tak ing our own path/ fo l low ing no one

Performance - Performance

Pur su ing resu l t s and improvements ,

compet ing w i th other s

Sty le & Design - St i le e Design

Express ing sens i t i v i t y to ar t and des ign

Exclus iveness - Esc lus iv i ta

Open ing door s fo r c l i ents that are

c losed to other s

Personal izat ion - Personal izzaz ione

Recognizing each client as part of the Team

Legend & Tradition - Leggenda e Tradizione

Honor ing the legends and t rad i t ions o f

Fer ra r i spor ts car rac ing

I ta l ian - I ta l ian i ta ’

Represent ing authent i c I ta l ian tas te and

cu l tu re

Compet i t ion - Compet iz ione

Always seeking to compete at the highest

possible level

Page 8: Ferrari Team Risi Sponsorship Overview

430GTF u l l A L M S S e r i e s P r o g r a m ( U S ) . 2 4 H o u r s o f L e M a n s ( F r a n c e ) . G o a l : D e fe n d S e b r i n g , L e M a n s , a n d Pe t i t L e m a n s T i t l e s . Te s t a n d P r e p f o r 2 0 1 1 S e a s o n

The Risi Competizione

The Program: 2010 . Year 1 . Racecar : 430GT . Winter Tests, Sebr ing, 2009 . Pr ivate Testing, Sebr ing, Februar y 2010 . Additional testing as requested/required/budgeted

Page 9: Ferrari Team Risi Sponsorship Overview

458GTThe Risi Competizione

Full ALMS Series Program (US) . 24 Hours of Le Mans (France) . Goal: Win the majors (Sebring, Le Mans, Petit Le Mans). Win the ALMS GT Championship. Set a new paradigm for branding and dynamic marketingThe Program: 2011-2012 . Year 2+3 . Racecar : 458GT . Winter Tests, Sebring, December 2010 . Pre-Race Testing, Sebring, February 2011 . Additional testing as requested/required/budgeted

Page 10: Ferrari Team Risi Sponsorship Overview

E N G I N E E R I N G & D E V E L O P M E N T A S S E T SRisi Competizione

F u l l t i m e t e c h n i c a l , e n g i n e e r i n g , l o g i s t i c s a n d s u p p o r t s t a f f . C o m p l e t e l y e q u i p p e d f a c i l i t i e s l o c a t e d i n t h e F e r r a r i o f H o u s t o n c o m p o u n d i n H o u s t o n , Te x a s T h r e e R a c i n g Tr a n s p o r t e r s . F o u r ( 4 ) Ye a r s o f d a t a o n t h e 4 3 0 G T . To p L e v e l M e d i a a n d R a c i n g P u b l i c R e l a t i o n s O p e r a t i o n s

Page 11: Ferrari Team Risi Sponsorship Overview

A Full Scale Development ProgramDevelopment and test ing wi th top Fer r ar i GT team in the wor ld . V IP Hosp i ta l i ty and Factor y Tour s .

Rac ing Team Branded in Your (Sponsor) Color s . On-Track Dr iv ing Exper iences .

Merchandis ing and promot iona l c loth ing and gear. Benchmar k aga inst 4 year s of F430GT Data .

A Full Featured Sponsorship ProgramCar in Sponsor Color s . Uni forms in Sponsor Color s . Sponsor Featured on R is i Comp Webs i te and in a l l PR and Media Re leases .

Tr anspor ter in Sponsor Color s . Equ ipment in Sponsor Color s .

Th is Progr am Inc ludes Fu l l

Sponsor sh ip Benefi t s .

Page 12: Ferrari Team Risi Sponsorship Overview

Hospi ta l i ty progr am for Sponsor Execut ives , Dis t r ibutor s , Dea ler s , Sa les Manager s , and Guests .

Spec ia l dr iv ing events us ing R is i Compet iz ione Fer r ar i Race Car(s) and Sponsor ’s product .

Dr iv ing instr uct ion prov ided by R is i Compet iz ione r ace dr iver s and r ace coaches .

Br and ing in Sponsor Color s .

The Ultimate Race Track Exper ience

&The Ultimate On-Track Exper ience

Fu l l season of ALMS sponsor sh ip p lus the 24 Hour s of Le Mans (wi th 2008, 2009 24 Hour s of Le Mans Winner R is i Compet iz ione) .

Top Leve l PR Coverage , photogr aphy, webs i te , and media d i rect ion .

V IP Al l -Access r ace t ickets .

Mul t ip le channe l br and ing oppor tun i t ies .

In tegr ated assoc iat ion wi th top Fer r ar i GT team in the wor ld .

Photo and media ops .

Page 13: Ferrari Team Risi Sponsorship Overview

RISI COMPETIZIONEThe Number 1 Pr ivate Ferrar i Team in The Wor ld

Page 14: Ferrari Team Risi Sponsorship Overview
Page 15: Ferrari Team Risi Sponsorship Overview

RISI COMPETIZIONESuccess in Ever y Type of Race, on Ever y Type of Track

Ris i Compet iz ione has been one of the most cons i s tent , winn ing or gan izat ions in wor ld-c lass profess iona l motor spor ts over i t s 10-year h i s tor y.

Founded in 1997 by Giuseppe R is i , owner of Fer r ar i o f Houston , one of the wor ld ’s premiere author ized Fer r ar i dea ler sh ips .

The most success fu l pr ivate Fer r ar i r ac ing team in the modern er a .

The wor ld ’s top spor ts car dr iver s dr ive for R is i Compet iz ione :

Ja ime Melo, Mika Sa lo, P ier re Kaf fer, Mar k Gene ’ , Gianmar ia Br un i , Anthony Lazzaro, Ra l f Ke l lener s , A l len McNish , Dav id Br abham, Ste fan Johansson ,

Er ic van de Poele , Fermin Ve lez , Johnny Mowlem, Er ic Helar y, Nic Jonsson , Patr ick Fr iesacher, Ter r y Bourche l ler, Stephane Or te l l i .

Complete r ace shop and deve lopment fac i l i ty located at Fer r ar i o f Houston dea ler sh ip, in Houston , Texas .

Fu l l -T ime (not seasona l ) profess iona l r ac ing s ta f f inc lud ing management , eng ineer s , techs , bodywor k , log i s t ics .

Spec ia l merchandis ing oppor tun i t ies at the t r ack and in the s tore .

Page 16: Ferrari Team Risi Sponsorship Overview

An Outstanding Record of Achievement:

Wi n n e r : 24 Hour s o f Le Mans , 1998 . Wi n n e r : Wor ld Spor ts Car Championsh ip, 1998 . Wi n n e r : Pet i t Le Mans 1998 ( f i r s t r unn ing) Wi n n e r : 24 Hour s o f Le Mans , 2008 . Wi n n e r : 24 Hour s o f Le Mans , 2009 . Wi n n e r : 8 out o f 12 races in ALMS in 2007 . Wi n n e r : IMSA Cup, 2004

Wi n n e r : 12 Hour s o f Sebr ing , 2007 . Wi n n e r : 12 Hour s o f Sebr ing , 2009 . Wi n n e r : Pet i t Le Mans , 2008 . Wi n n e r : Pet i t Le Mans , 2009 Te a m Ch a m P i o n: ALMS GT2, 2006 . Te a m Ch a m P i o n: ALMS GT2, 2007 . Dr i v e r s Ch a m P i o n s h i P : ALMS GT2, 2007 . ma n u faC T u r e r s Ch a m P i o n s h i P : GT2 , 2007

Page 17: Ferrari Team Risi Sponsorship Overview

Making Histor y with Histor y’s Greatest

83%Podium (1st , 2nd, or 3rd) p lacement rate for Ris i Compet iz ione race cars .

“To race a Fer rar i is to enter into a partnership with histor y and legend.” “The standards are so high that commitment must be total and complete.”

A Ris i Compet iz ione car wi l l capture the qua l i fy ing pole in over one out of ever y two races .

Numbers based on the per iod 2006-2008, American Le Mans Ser ies

and 24 Hours of Le Mans .

57%Th e r i s i Co m P e T i z i o n e re C o r D:

43%Wining percentage for Ris i Compet iz ione .

Page 18: Ferrari Team Risi Sponsorship Overview

The progr am out l ined i s aggress ive and thorough , des igned for e f fect iveness in both the shor t and long term. I t i s fu l ly integr ated for opt imum ef f i c iency.

I t i s des igned to de l iver pos i t ive , measur able resu l t s in the key areas of mar ket ing , br and ing , name recogn i t ion ,

media cover age , event promot ion/hosp i ta l i ty and r ac ing per formance .

MARKETING+RISICOMPETIZIONE

An integrated Sponsorship, Branding, Racing, and Promotion Program

Page 19: Ferrari Team Risi Sponsorship Overview

RISI COMPETIZIONERelentless , Innovative Media Direction

First Team in ALMS to put up d ig i ta l photos whi le events were s t i l l in progress .

First Team in ALMS to blog events , i .e . 12 Hour s of Sebr ing , 24 Hour s of Le Mans , whi le they were in progress .

First Team in ALMS to use Twit ter for fan updates .

First Team in ALMS to have Team Eng ineer ’s co lumn featured on ALMS webs i te .

Wor ldwide d is t r ibut ion of Publ ic Re lat ions re leases to exc lus ive media l i s t .

Page 20: Ferrari Team Risi Sponsorship Overview

1. Hood

2. Doors (2)

3. Bumpers (4)

4. Top Rear Quarter Panel

5. Roof

6. Wing

7. Mid-Section (2)

8. Wing Cross Section (2)

9. Spoiler, Front Middle

10. Bottom Quarter Panel

All sponsors are featured on the Risi Competizione website and in all literature. Additional media coverage & opportunities for corporate VIPhospitality are available.

3 2 7 10 4 3 8

91 5 63 42

Page 21: Ferrari Team Risi Sponsorship Overview

RISI COMPETIZIONEOne. Perfect. Season.

In 2002 , a R is i Compet iz ione entered , eng ineered , and managed Lola-Nissan won the Grand-Am Ser ies wi th a per fect record .

That car a l so won the 24 Hour s of Daytona .

“ In a wor ld i n wh i ch success i s eas i l y measu red by on - t rack pe r fo rmance , R i s i Compet i z i one i s c l ea r l y ahead o f the pack .”

11 Races • 11 Poles • 11 Wins

Page 22: Ferrari Team Risi Sponsorship Overview
Page 23: Ferrari Team Risi Sponsorship Overview

THE FERRARI 458Hitting the Track in 2011, 2012

Developed with Michae l Schumacher, 7 t ime Formula 1 Champion .

Des igned for aerodynamic e f f i c iency, downforce of 140KG at 200KM/h .

New 4499CC V8, d i rect in ject ion 4 cam eng ine wi th4 va lves/cy l inder.

fe r r a r i 458 iTa l i a . Te C h n i C a l sP e C i f i C aT i o n s

Di m e n s i o n s

Length 4527 mm (178 .2 in . )

Width 1937 mm (76 .3 in . )

Height 1213 mm (47 .8 in . )

Wheelbase 2650 mm (104 .3 in . )

Dr y weight 380 kg (3042 lbs)

Weight /power r at io 2 ,42 kg/CV (7 .16 lbs /kW)

Weight d i s t r ibut ion f r / r 42%/58%

en g i n e

Disp lacement 4499 cc (274 .5 cu in . )

Maximum power 570 CV (425 kW) @ 9000 rpm

Maximum torque 540 Nm (398 lbs / f t ) @ 6000 rpm

Spec i f i c power output 127 CV/ l

Compress ion r at io 12 .5 :1

570CV (hor sepower) at 9000RPM

540NM (torque) at 6000 RPM

Ty r e s

Front 235/35 ZR20 8 .5”

Rear 295/35 ZR20 10 .5”

Pe r f o r m a n C e

Maximum speed >325 km/h (>202 mph)

0-100 km/h (sec) <3.4

ge a r b ox

Dual-c lutch , 7-speed F1

el e C T ro n i C s

E-Di f f3 , F1-Tr ac , h igh-per formance ABS

Page 24: Ferrari Team Risi Sponsorship Overview

ALMSAmerican LeMans Ser ies

Page 25: Ferrari Team Risi Sponsorship Overview

ALMSThe Place to Race

Founded in 1998.

9 Plus races each year.

Includes the prestigious 12 Hour s of Sebr ing.

Racing under identical r ules of ACO (Automobile Club De L’Ouest) , the club that stages and controls the 24 Hour s of Le Mans.

Four dif ferent classes of racing on the same track, at the same time .

P1 , Prototype Cha l lenge , GT, GT Cha l lenge .

Races across the width and breadth of Amer ica , s tar t ing at Sebr ing , end ing at Pet i t Le Mans .

Season r uns f rom March to October.

Page 26: Ferrari Team Risi Sponsorship Overview

ALMS Increasing ViewershipUp 20% in 2009

Average Network Viewership (HH) 2007-2009

ALMS Increasing ViewershipUp 18% in 2009 on SpeedTV

Average Speed Television Viewership (HH) 2007-2009

200,000 400,000 600,000 800,0000

548,200

623,750

750,0002009

2008

2007

< 20% >

40,000 80,000 120,000 200,0000

125,571

143,857

170,0002009

2008

2007

160,000

< 18% >

Page 27: Ferrari Team Risi Sponsorship Overview

ALMSThe Whole Wor ld Is Watching

Progr amming de l ivered to near ly 625 Mi l l ion households wor ldwide .

L ive Progr amming de l ivered to 95 mi l l ion European Households .

Lat in Amer ican Cover age by Fox , SpeedTV, and Greenl ight reaches 15 mi l l ion households .

Dis t r ibut ion in As ia v ia P lanet Speed and ESPN star reaches 221 mi l l ion households .

In Nor th Amer ica , Nie l son repor ted 2008 Viewer sh ip number s of 4 .3 mi l l ion households wi th cover age by ABC , NBC Spor ts , and SpeedTV.

The Most Desired Fan in MotorsportsHigh ly educated (44% have Bache lor ’s Degrees) , wi th 22% hold ing Master s , Doctor ate , and Profess iona l Degrees .

Th is mar ket loves ALMS r ac ing : a t tendance grew 45% between 2006 and 2007.

These are br and-d iscern ing customer s : more l i ke ly to se lect products or ser v ices based on br anding vs . pr ice .

Page 28: Ferrari Team Risi Sponsorship Overview

ALMSExposure in Ever y Major American Market

The most des i red spor ts fan in the wor ld i s a t tend ing ALMS r aces .

Media household income: $125,000 .

50% have incomes over $100,000 .

Mar r ied , Male dec i s ion maker s (44% between 25-59) .

Over ha l f (54 .2%) are profess iona ls , manager s , or techn ica l wor ker s .

•Mazda Raceway Laguna Seca Monterey, CA - Monterey Spor ts Car Championsh ips

•Long Beach , CA - Long Beach Grand Pr ix

•Miller Motorsports Park Tooele , UT - Utah Grand Pr ix

•Sebring International Raceway Sebring, FL - 12 Hour s o f Sebr ing

•Road Atlanta, Braselton, GA - Pet i t Le Mans

•Mid-Ohio, Lexington, OH - Acura Grand Pr ix

•Road America, Elkhart Lake, WI - T ime Warner Gran Pr ix

•Mosport Raceway, Bowmanvil le , Ontario, Canada - Mospor t Gran Pr ix

•Lime Rock Park, Lakevil le , CT - New Eng land Grand Pr ix

•Le Mans, France - 24 Hour s o f Le Mans

Page 29: Ferrari Team Risi Sponsorship Overview

An Invitation from Giuseppe Risi RISI COMPETIZIONE

This proposa l out l ines a three-year progr am of mar ket ing ,

r ac ing , and sponsor sh ip des igned to g ive your company and mar ket ing progr am a propr ietar y advantage in today ’s u l t r a-compet i t ive mar ketp lace .

R i s i Compet iz ione and Fer r ar i together embody the br and va lues that are most des i r able in today ’s ver y cha l leng ing bus iness wor ld .

Impor tant ly, R i s i Compet iz ione has the background, per sonnel , in terna l s t r ucture , per formance h i s tor y,

and cons i s tency in resu l t s to be a major mar ket ing par tner for those companies that seek to oper ate at the wor ld c lass leve l ,

requ i re exc lus iveness and upsca le va lues , and who want to separ ate f rom the i r compet i t ion .

I per sonal ly invite fur ther inquir ies regarding our racing program and its ’ integration into your marketing and promotional programs

and would welcome the oppor tunity to meet at your headquar ter s in the United States or abroad to discuss the structure , potential ,

t iming, and budget elements. Please advise me at your convenience of a t ime and place to fur ther discuss

this exceptional oppor tunity.

Thank you , in advance , for your cons ider at ion .

Giuseppe Ris i

Manag ing Director . R i s i Compet iz ione

6100 Southwest Freeway . Houston , TX 77057 . Te lephone : 713-772-3868 . Facs imi le : 713-772-1472 . Ce l l : 713-829-7680 . Emai l : gr i s i@fer r ar io fhouston .com

Page 30: Ferrari Team Risi Sponsorship Overview

COMBINE & DOMINATE

Creative Direction/Writing: Donald Pierce . Ar t Direction/Design: Michael Brock, MBD, www.mbrockdesign.com . Photographic Illustration: Anne Ellen Geiger

Entire contents © Risi Competizione, 2009. All rights reserved. . All photos copyright © Regis Lefebure, except for pages 15 & 36 (pit stop) © Jimmy Sykes, Used by Permission and Photo of Lola BK40 © Shelly Schmidt, Used by Permission. . The trademarks and service marks depicted in this book are owned by their respective rights holders.