risi global tissue

48
RISI Global Tissue Outlook Overcapacity Threat in Several Regions Esko Uutela Principal, Tissue RISI North American Conference San Diego, USA, October 2016 © Copyright 2016 RISI, Inc. | Proprietary Information

Upload: others

Post on 26-Oct-2021

26 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: RISI Global Tissue

RISI Global Tissue OutlookOvercapacity Threat in Several Regions 

Esko UutelaPrincipal, Tissue

RISI North American ConferenceSan Diego, USA, October 2016

© Copyright 2016 RISI, Inc. | Proprietary Information

Page 2: RISI Global Tissue

• Educational background in forestry, economics and business studies

• In consulting business and information services for the forest industry since 1976

• Cooperating with RISI since 2007• Developed global tissue databases and  

forecasting models• Previous experience in graphic papers, 

packaging papers and recovered paper• Assisted by RISI Asian, European and 

American colleagues and consultants• Produced more than 200 single‐client and 

multi‐client tissue studies

Principal, Tissue 

Esko Uutela

[email protected] 

© Copyright 2016 RISI, Inc. | Proprietary Information 2

Page 3: RISI Global Tissue

Agenda

• Recent Global Trends

• European Outlook

• Asian Outlook

• Latin American Outlook

• North American Outlook

• Summary of Global Outlook

• Concluding Remarks

© Copyright 2016 RISI, Inc. | Proprietary Information 3

Page 4: RISI Global Tissue

RECENT GLOBAL TRENDS

© Copyright 2016 RISI, Inc. | Proprietary Information 4

Page 5: RISI Global Tissue

World Tissue Consumption by Region, 2015China passed Western Europe in 2014 and is now the second‐largest tissue consuming region worldwide; Latin America is number four 

Million Tonnes, Share (%) of the Global Total

Global Consumption: 34.8 Million Tonnes (2015)

1.4 (4.0%)

6.6 (18.9%)

1.9 (5.5%)

0.7 (2.1%)

1.9 (5.3%)

0.4 (1.2%)

8.8 (25.3%)

3.8 (11.0%)

7.2 (20.7%)

2.1 (5.9%)

© Copyright 2016 RISI, Inc. | Proprietary Information 5

Page 6: RISI Global Tissue

Growth in the Global Tissue MarketRelatively stable growth until the Great Recession in 2009, volume growth slightly above 1.0 million tonnes per year, recovery took a few years but 2015 was a good year due to China, North America and Western Europe

0

1

2

3

4

5

6

0

200

400

600

800

1,000

1,200

1,400

1,600

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Rel

ativ

e G

row

th, P

erce

nt p

er Y

ear

Thou

sand

Ton

nes

Volume GrowthRelative Growth

© Copyright 2016 RISI, Inc. | Proprietary Information 6

Page 7: RISI Global Tissue

Regional Volume Growth of Tissue Consumption, 2000‐2015

0

1,000

2,000

3,000

4,000

5,000

6,000

Thou

sand

Ton

nes More than 

one‐third (36%) of 

global growth in China!

Total Global Growth: 13.9 Million Tonnes (924,000 Tonnes per Year) 

Latin America shows the second‐largest volume 

growth                                        

© Copyright 2016 RISI, Inc. | Proprietary Information 7

Page 8: RISI Global Tissue

World Tissue Consumption by RegionMarket is dynamic: China has passed Western Europe in market size, while Asia Far East is now—and Eastern Europe soon will be—larger than Japan

N. America 25.3%

China20.7%

W. Europe18.9%

L. America11.0%

Asia Far East5.9%

Japan5.5%

E. Europe5.3%

N&M East4.0% Africa

2.1%

Oceania1.2%

Global Consumption: 34.8 Million Tonnes (2015) 

© Copyright 2016 RISI, Inc. | Proprietary Information 8

Page 9: RISI Global Tissue

EUROPEAN OUTLOOK 

© Copyright 2016 RISI, Inc. | Proprietary Information 9

Page 10: RISI Global Tissue

Main European Tissue Markets, 2015The four largest markets account for half of European tissue consumption

Germany17%

UK13%

France11%

Italy10%Iberian

Peninsula10%

Russia6%Nordic Countries

6%

Benelux5%

Poland5%

Greece2%

All Others15%

Total Market Size: 8.4 Million Tonnes © Copyright 2016 RISI, Inc. | Proprietary Information 10

Page 11: RISI Global Tissue

Western European Tissue Market Showed Recovery in 2015, Outlook PositiveSouthern Europe finally returning to its pre‐recession level

-2.0

-1.5-1.0-0.5

0.00.51.0

1.52.0

2.53.03.5

4.0

Gro

wth

Rat

e, %

/a

Very long‐lasting recovery!

© Copyright 2016 RISI, Inc. | Proprietary Information 11

Page 12: RISI Global Tissue

Eastern European Market Growth Suffering from Political and Economic ProblemsThe conflict between Russia and Ukraine continues to cast a pall over tissue market expansion

© Copyright 2016 RISI, Inc. | Proprietary Information 12

-4

-2

0

2

4

6

8

10

12

14

Gro

wth

Rat

e, P

erce

nt p

er Y

ear

Page 13: RISI Global Tissue

Forecast European Volume Growth of Tissue Consumption by Main Country, 2015‐2018Russian growth is stunted by the poor economic outlook, but still positive, and recovery expected in 2017‐2018

0

20

40

60

80

100

120

Thou

sand

Ton

nes

Total Expected Growth: 272,000 Tonnes 

© Copyright 2016 RISI, Inc. | Proprietary Information 13

Page 14: RISI Global Tissue

Net Capacity Change* and Tissue Capacity Utilization in Europe until 2018European investments will push capacity utilization down in 2014‐2017 and several planned projects indicate this trend could continue

8485868788899091929394

0

50

100

150

200

250

300

350

Cap

acity

Util

izat

ion,

Per

cent

Thou

sand

Ton

nes

Capacity ChangeCapacity Utilization

* Based on committed projects only

© Copyright 2016 RISI, Inc. | Proprietary Information 14

Page 15: RISI Global Tissue

ASIAN OUTLOOK

© Copyright 2016 RISI, Inc. | Proprietary Information 15

Page 16: RISI Global Tissue

Main Asian Tissue Markets, 2015China dominant, Asia Far East now larger than Japan

China57%Asia Far East

17%

Japan15%

N&M East11%

Total Market Size: 12.6 Million Tonnes 

© Copyright 2016 RISI, Inc. | Proprietary Information 16

Page 17: RISI Global Tissue

7.97.0

7.8 8.0

6.96.2

8.5 8.2

9.9 10.0

9.0

6.7 7.1

10.5

0

2

4

6

8

10

12

14

02/01 03/02 04/03 05/04 06/05 07/06 08/07 09/08 10/09 11/10 12/11 13/12 14/13 15/14

Gro

wth

Rat

e, P

erce

nt p

er Y

ear

Recent Growth Rates of Chinese Tissue Consumption The Chinese tissue market has been in a very strong growth phase, but since 2011 market growth has slowed substantially

Average growth: 7.9% per year

Recently, growth has been slowing, but 2015 was an exception  

© Copyright 2016 RISI, Inc. | Proprietary Information 17

Page 18: RISI Global Tissue

Chinese Tissue Exports Growth, 2008‐2015Chinese tissue exports exploded in 2011‐2014 and went to nearly every corner of the world—with Asia Far East, North America and Japan being the largest buyers, followed by Oceania—but no growth in 2015

0100200300400500600700800900

1,000

2008 2009 2010 2011 2012 2013 2014 2015

Tissue

 Exports, Tho

usan

d Tonn

es

Asia Far East North America JapanOceania Middle East Western EuropeAfrica Latin America Eastern Europe

Average growth rate, 2011‐2014 +20%/a

© Copyright 2016 RISI, Inc. | Proprietary Information 18

Page 19: RISI Global Tissue

Expected Growth Rates of Asian Tissue Consumption, 2015‐2018 Strong growth in major markets, with Japan, South Korea and Taiwan the exceptions, India to gradually take off, China slowing 

0

2

4

6

8

10

Gro

wth

Rat

e, P

erce

nt p

er Y

ear

Average Growth: 5.1% per year

© Copyright 2016 RISI, Inc. | Proprietary Information 19

Page 20: RISI Global Tissue

Chinese Investments Exploding, but Closures and Project Delays Expected There is a real investment peak with too much capacity being built, but currently also a wave of capacity closures in the industry

‐1,500

‐1,000

‐500

0

500

1,000

1,500

2,000

2,500

2012 2013 2014 2015 2016 2017 2018

Thou

sand

 Ton

nes pe

r Year

Effective Capacity Change*New Projects Closures Net Capacity Change

* PM start‐up/learning curves considered 

© Copyright 2016 RISI, Inc. | Proprietary Information 20

Page 21: RISI Global Tissue

Net Capacity Change* and Capacity Utilization in the Asian Tissue IndustryOvercapacity is obvious, although project delays may help 

70

75

80

85

90

95

100

0

500

1,000

1,500

2,000

2,500

Capa

city Utilization, Percent

Thou

sand

 Ton

nes

Capacity Change

Capacity Utilization

*Based on committed projects only, learning curves considered

© Copyright 2016 RISI, Inc. | Proprietary Information 21

Page 22: RISI Global Tissue

LATIN AMERICAN OUTLOOK

© Copyright 2016 RISI, Inc. | Proprietary Information 22

Page 23: RISI Global Tissue

Main Latin American Tissue Markets, 2015The five largest markets accounted for 77% of total consumption

Brazil29%

Mexico28%

Argentina8%

Colombia6%

Chile6%

Peru4%

Venezuela4%

Guatemala2%

Ecuador2%

Costa Rica2% All Others

9%

Total Market Size: 3.8 Million Tonnes 

© Copyright 2016 RISI, Inc. | Proprietary Information 23

Page 24: RISI Global Tissue

Latin American Tissue Market Shows Varying Annual Growth, Trend Positive Economic turbulences and political instability causing problems, disappointing growth in 2014 and 2015

© Copyright 2016 RISI, Inc. | Proprietary Information

-2

0

2

4

6

8

10

12

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Gro

wth

Rat

e, P

erce

nt p

er Y

ear

Average Growth, 4.3%/a

24© Copyright 2016 RISI, Inc. | Proprietary Information

Page 25: RISI Global Tissue

Volume Growth of LA Tissue Markets by Main Country, 2005‐2015In the past 10 years, growth has been strongest in Brazil, followed by Mexico and Argentina

050

100150200250300350400

Thou

sand

Ton

nes

© Copyright 2016 RISI, Inc. | Proprietary Information25© Copyright 2016 RISI, Inc. | Proprietary Information

Page 26: RISI Global Tissue

Recent Growth of Tissue Consumption in the Five Largest Latin American MarketsMajor annual variation in annual growth rates of apparent consumption typical in all main countries

-2.0

0.0

2.0

4.0

6.0

8.0

10.0

Brazil Mexico Argentina Colombia Chile

Market Growth, Percent from the Previous Year

2012 2013 2014 2015

© Copyright 2016 RISI, Inc. | Proprietary Information26© Copyright 2016 RISI, Inc. | Proprietary Information

Page 27: RISI Global Tissue

Expected Volume Growth of Latin American Tissue Demand by Main Country, 2015‐2018Mexico takes the lead in expansion as Brazil in recession

0

20

40

60

80

100

120

Thou

sand

Ton

nes

© Copyright 2016 RISI, Inc. | Proprietary Information 27

Page 28: RISI Global Tissue

Major Capacity Changes (>10,000 t/a) in the Latin American Tissue Industry2015• Procter & Gamble de Mexico, Apizaco, Tlaxcala ‐58,000 t/a• Celulosa Argentina, Capitán Bermudez, Argentina 30,000 t/a• K‐C de Centroamerica, Sitio del Nino, El Salvador 11,000 t/a • Forestal y Papelera Conception, Coronel, Chile 70,000 t/a• Claramax, Paulo Bento, RG, Brazil 19,000 t/a• Absormex/CMPC, Altamira, Tamaulipas, Mexico 60,000 t/a• Fábricas de Papel Potosi, San Luis Potosi, Mexico 16,000 t/a• Braswell/Samtai/Samseng, Paulinia City, SP, Brazil  35,000 t/a• Grupo Corporativo Papelera, Tepetlaoxtoc, Mexico 30,000 t/a 

213,000 t/a

© Copyright 2016 RISI, Inc. | Proprietary Information28© Copyright 2016 RISI, Inc. | Proprietary Information

Page 29: RISI Global Tissue

Major Capacity Changes (>10,000 t/a) in the Latin American Tissue Industry2016• Papelera Nicaragua (Grupo Vual), Pilar, Argentina 14,000 t/a• Mili, Tres Barras, SC, Brazil 34,000 t/a• Cia. Canoinhas, Canoinhas, SC, Brazil 30,000 t/a• Papelera Samseng, Pilar, Argentina 38,000 t/a• Papelera Reyes, Callao, Lima, Peru 27,000 t/a• SEPAC, Mallet, PR, Brazil  35,000 t/a• COPAPA, Callao, Lima, Peru 25,000 t/a• CVG Group, Rio Negrinho, SC, Brazil 25,000 t/a

228,000 t/a

© Copyright 2016 RISI, Inc. | Proprietary Information29© Copyright 2016 RISI, Inc. | Proprietary Information

Page 30: RISI Global Tissue

Major Capacity Changes (>10,000 t/a) in the Latin American Tissue Industry2017• Celulosa Campana, Lima, Buenos Aires, Argentina 30,000 t/a• Convertipap, Atlantagatepec, Mexico 25,000 t/a• Suzano Pulp and Paper, Imperaritz, Maranhao, Brazil 60,000 t/a

2017‐2018• K‐C de Mexico, unrevealed location, Mexico 60,000 t/a• Papelera San Francisco, Mexicali, Mexico 30,000 t/a• Confidential, Brazil 60,000 t/a• Suzano Pulp and Paper, Mucuri, Bahia, Brazil 60,000 t/a• CMPC Tissue, Canete, Lima, Peru 25,000 t/a

350,000 t/a

© Copyright 2016 RISI, Inc. | Proprietary Information30© Copyright 2016 RISI, Inc. | Proprietary Information

Page 31: RISI Global Tissue

Net Capacity Change* and Tissue Capacity Utilization in Latin America Project delays and stronger demand could helping a lot, but currently the outlook is not encouraging for new investments

60

65

70

75

80

85

90

95

100

0

50

100

150

200

250

300

350

Cap

acity

Util

izat

ion,

Per

cent

Thou

sand

Ton

nes

Capacity Change

Capacity Utilization

* Based on committed projects only

© Copyright 2016 RISI, Inc. | Proprietary Information 31

Page 32: RISI Global Tissue

NORTH AMERICAN OUTLOOK

© Copyright 2016 RISI, Inc. | Proprietary Information 32

Page 33: RISI Global Tissue

-2.0

-1.5

-1.0

-0.5

0.0

0.5

1.0

1.5

2.0

2.5

3.0

Gro

wth

Rat

e, P

erce

nt p

er Y

ear

North American Tissue Business Exceptionally Strong in 2015Strong economy helped the AfH sector growth

Average growth back on a 1.5% per year track

© Copyright 2016 RISI, Inc. | Proprietary Information 33

Page 34: RISI Global Tissue

US Tissue Imports Growth, 2008‐2015Canada continues to be the main US import source for tissue, but China has jumped into second position ahead of Mexico and Indonesia

0100200300400500600700800900

2008 2009 2010 2011 2012 2013 2014 2015

Tiss

ue Im

port

s, T

hous

and

Tonn

es

Canada China Mexico Indonesia Germany Italy All Others

Average growth rate, 2008‐2015: 3.7% per year

© Copyright 2016 RISI, Inc. | Proprietary Information 34

Page 35: RISI Global Tissue

Main US Tissue Import Sources  Relative Shares of Total Imports, 2014 

Canada41.2%

Indonesia

23.8%

Mexico21.9%

China3.2%

Italy2.6%

Germany1.9% Others

5.3%

Parent Rolls

China44.2%

Canada41.5%

Mexico7.9%

Indonesia1.8%

Italy0.5%

Others4.1%

Converted Products

Total Imports: 340,400 Tonnes Total Imports: 546,100 Tonnes

© Copyright 2016 RISI, Inc. | Proprietary Information 35

Page 36: RISI Global Tissue

Retailer Labels Down in Canada, PL Share Recently Stabilizing in the USA Major fight going on between private labels and brands in the USA, with brand owners increasingly using special price promotions, while in Canada brands continue to rebound through "half‐price" actions

0

5

10

15

20

25

30

35

40

2007 2008 2009 2010 2011 2012 2013 2014 2015

Volu

me

Shar

e, %

of

Con

sum

er T

issu

e

USA Canada

© Copyright 2016 RISI, Inc. | Proprietary Information36© Copyright 2016 RISI, Inc. | Proprietary Information

Page 37: RISI Global Tissue

Expected Growth in US Tissue Consumption by Business SectorAway‐from‐Home retailer labels will show strong growth of about 520,000 tonnes in 2010‐2018, while At‐Home branded volume growth will remain moderate (0.3% per year)

0.00.51.01.52.02.53.03.54.04.5

AH Brands Retailer Labels AfH

Mill

ion

Tonn

es

2010 2011 2012 2013 20142015 2016 2017 2018

Market Volume

Growth of 5.2% per year

Minor Growth

Growth of 1.9% per year

© Copyright 2016 RISI, Inc. | Proprietary Information 37

Page 38: RISI Global Tissue

Major Tissue Capacity Changes*in North America, 2015‐20162015• Double Tree Paper/Royal Paper, Gila Bend, AZ, USA 29,000 t/a• Orchids Paper, Pryor, OK, USA 27,000 t/a• Nippon Paper Industries USA Co., Port Angeles, WA 18,000 t/a• Lincoln Paper & Tissue, Lincoln, ME, USA ‐69,000 t/a

5,000 t/a2016• First Quality Tissue, Anderson, SC (new TAD PM) 64,000 t/a• Von Drehle Corp., Natchez, MS, USA (NTT PM) 32,000 t/a• St. Croix Tissue (APP), Baileyville, ME, USA 120,000 t/a

216,000 t/a

© Copyright 2016 RISI, Inc. | Proprietary Information 38

* in metric tons

Page 39: RISI Global Tissue

Major Tissue Capacity Changes*in North America, 2017‐20192017‐2019• Orchids Paper Products, Barnwell, SC, USA (NTT PM) 32,000 t/a• Resolute Forest Products, Calhoun, TN, USA (NTT PM) 60,000 t/a• Confidential, USA ??? 64,000 t/a• Kruger Products, Crabtree, QC, Canada 20,000 t/a• First Quality Tissue, Anderson, SC, USA (ATMOS PM) ??? 68,000 t/a• Little Rapids Corporation, Shawano, WI, USA (replacement) 10,000 t/a• ST Tissue, Franklin, VA, USA 45,000 t/a• First Quality Tissue, Lock Haven, PA, USA (TAD PM) 64,000 t/a

363,000 t/aPotential Projects• Kruger Tissue, Memphis, TN or Canada (TAD PM) 60,000 t/a• Sofidel North America, Circleville, OH, USA (NTT + Conv.?) 65,000 t/a• Sofidel North America, Oklahoma or Florida, USA 65,000 t/a• Procter & Gamble, Box Elder, UT, USA (TAD PM) 72,000 t/a

262,000 t/a

© Copyright 2016 RISI, Inc. | Proprietary Information 39* in metric tons

Page 40: RISI Global Tissue

Net Capacity Change* and Tissue Capacity Utilization in North AmericaThis year is looking good as some projects have been delayed, but any new expansion for 2017 or 2018 adding to the committed capacity would change the current outlook from positive to negative; potential closures could help 

80

82

84

86

88

90

92

94

96

98

100

-200

-100

0

100

200

300

400

Cap

acity

Util

izat

ion,

Per

cent

Thou

sand

Ton

nes

Capacity Change Capacity Utilization

*Based on committed projects only

A lot of new capacity coming on stream that will effect 2017‐2018; utilization rate will head south if no further closures occur

© Copyright 2016 RISI, Inc. | Proprietary Information 40

Page 41: RISI Global Tissue

SUMMARY OF GLOBAL OUTLOOK

© Copyright 2016 RISI, Inc. | Proprietary Information 41

Page 42: RISI Global Tissue

Anticipated Growth in the Global Tissue MarketTissue consumption benefitting from improving global economic growth

0

1

2

3

4

5

6

0200400600800

1,0001,2001,4001,6001,800

Rel

ativ

e G

row

th, P

erce

nt p

er

Year

Thou

sand

Ton

nes

Volume Growth

Relative Growth

© Copyright 2016 RISI, Inc. | Proprietary Information 42

Page 43: RISI Global Tissue

Expected Regional Volume Growth of Tissue Consumption, 2015‐2018Volume growth dominated by China, followed by Latin America

0

500

1,000

1,500

2,000

Thou

sand

 Ton

nes

North America expected to have very positive trend, Latin America down due to Brazil

39% of global 

growth in China!

Total Expected Global Growth: 3.7 Million Tonnes 

© Copyright 2016 RISI, Inc. | Proprietary Information 43

Page 44: RISI Global Tissue

Net Capacity Change* and Capacity Utilization in the Global Tissue IndustryMajor capacity closures could improve outlook, but only marginally. Global overcapacity is the name of the game!

767880828486889092

0

500

1,000

1,500

2,000

2,500

3,000

3,500

Capa

city Utilization, Percent

Thou

sand

 Ton

nes

Capacity Change

Capacity Utilization

* Based on committed projects only

© Copyright 2016 RISI, Inc. | Proprietary Information 44

Page 45: RISI Global Tissue

Concluding Remarks• China's growth is slowing and also cutting average global 

growth to 3.5% per year, which is still good, although down from 4.0% earlier. But China will continue to be the main driving force of global tissue industry expansion, although overcapacity is the threat in nearly every region. Project delays will be common.

• North American developments are characterized by steady and encouraging growth with many new developments and technological and raw material considerations, but also continuing fights between brands and private labels. 

• In Europe, the tissue business had a rather quiet phase, but is now seeing some more positive developments, and many new plans are currently moving forward. Russian‐Ukrainian conflict continues to cast a pall over the European outlook. 

© Copyright 2016 RISI, Inc. | Proprietary Information 45

Page 46: RISI Global Tissue

• Latin America is suffering from economic instability, Brazil is in a deep recession and Venezuela will remain in its current desperate situation as long as everything is controlled by the government. But Mexico is back on a growth track again.

• In Asia, last year was a positive surprise for China, and although the economy is slowing, the longer‐term prospects continue to be good. Given the country’s huge population, tissue has great future there. In China, major restructuring is going on and we expect even more mills to be shut down, not only due to environmental concerns, but also increasingly for financial reasons. 

Concluding Remarks

© Copyright 2016 RISI, Inc. | Proprietary Information 46

Page 47: RISI Global Tissue

• APP's expansion now has partly moved from China to Indonesia due to integrated pulp mills, and seems to have no limit. However, it has already been impacted by the simple problem of where to sell all this extra supply. Consequently, we expect delays in the company's expansion program.

• In general, overcapacity has hit the global tissue business, so major new investments and export‐oriented tissue capacity will not be needed for the next two to three years. But the industry attracts investors and even more plans are in the pipeline, although time schedules may change.

Concluding Remarks

© Copyright 2016 RISI, Inc. | Proprietary Information 47

Page 48: RISI Global Tissue

Thank you for your attention!For more information:

Outlook for World Tissue Businesswww.risi.com/OWTB

World Tissue Business Monitorwww.risi.com/WTBM

US Tissue Monthly Datawww.risi.com/USTM

Recently Published Special Study:Exploding Chinese Tissue Business –Opportunities and Challengeswww.risi.com/chinatissue

© Copyright 2016 RISI, Inc. | Proprietary Information 48